The document summarizes a conference about the impact of wearable devices on online content and marketing. It discusses how wearables will provide personalized data streams to many apps and services each day. Examples of wearables mentioned include smartwatches and Google Glass. The presentation explores how wearables could enable contextual triggers, microinteractions, real-time translation and highly personalized, contextual and micro-relevant content and commerce experiences. Marketers are encouraged to think about how to serve content to wearables in new ways beyond traditional mobile advertising.