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The Future of Media
“Innovation through
inspiration”
Over mij
12-5-2014 NU.nl presentatie 20122
Over NU.nl
12 May 2014 Presentationname3
4
12 May 20145

–





NU.nl weetjes
6
Media times
are
changing
7
Times are changing
“From news scarcity towards news abundance: either be a platform or a choice
Print
Digital news
Print
Digital news
Digital news
Digital
Magazines
Digital news
Scarcity
Mass-market dynamics
Abundance
Individualistic-market dynamics
We are here
But what will
it be in 2020
Competition for customers is becoming more intensive.1.
Markets are becoming more fragmented.2.
Differentiation is becoming more difficult.3.
Everything becomes mobile & mobile changes everything
Media time consumption share US
9
45%
25%
17%
9%
7%
4%
44%
26%
16%
8% 8%
6%
43%
26%
15%
7% 7%
9%
42%
26%
14%
6% 5%
12%
38%
20%
12%
4% 5%
20%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
TV Online Radio Print Other Mobile
2009 2010 2011 2012 2013
Source:emarketer/BusinessIntelligence– August 2013 in US
It is essential to understand, utilize, grow and monetize mobile
Mobile advertising revenues are expected to grow with 26% to even 50% in certain forecasts
Bron: AdAge Digital by Jon Steinberg 21 November 2012
11
Relevance – content & context
14
Relevance – personalize
16
17
The Future of
NU.nl
18
Say hello to the omni-channel consumer
19
Day of NU.nl pageviews – platform use
20
Relevance - news & more
21
More moments Personalized content
NUlab – personalized push
22
Bron: NRC
MENU: “NU.nl to your taste”
Fully adjusted to the user, based on location, behaviour, preferences and
device
23
The Future
of
Devices
24
The Third Wave of Mobile
Smartwatch
Smartwatch
28
Google Glass
Content creëren
12 May 2014 Presentationname
12 May 2014 Presentationname31
NUfoto Glass applicatie
12 May 2014 Presentationname32
Keeps you in the world
12-5-2014 NU.nl presentatie 201234
Commands
Commands
12 May 2014 Presentationname36
Contextual trigger
Microinteraction
Action
12 May 2014 Presentationname37
12 May 2014 Presentationname38
Impact op media
12 May 2014 Presentationname39
Context is key
12 May 2014 Presentationname40
Media op Glass
12 May 2014 Presentationname41
12 May 2014 Presentationname42
12 May 2014 Presentationname43
12 May 2014 Presentationname44
The Future
of
Business Models
45
Pay per gaze?
Pay for personalised services
The future of advertising
12 May 2014 Presentationname
Data is the new oil
12-5-2014 NU.nl presentatie 201251
The Future of Media
52
Curious about the
Future of Mobile?
Just watch..
Content as a service
VRAGEN?
@brechtjedeleij
brechtje@nu.nl

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