Mobile application development has greatly advanced in recent years, driving digital marketing and enterprise mobility. In 2015, personalization will be a major trend, with apps offering personalized content and services based on individual user data. Mobile payments are also expected to grow significantly with more secure payment solutions being integrated into mobile apps. Hybrid app development combining HTML5 and native platforms is becoming popular as it allows for faster development across platforms while maintaining a good user experience. Overall, mobile apps in 2015 will see improvements in design, performance, functionality, and content due to advancing hardware capabilities.

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Mobile Application
Development Current
Hot Trends

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Mobile app development has been at the center stage of technology
innovation since the past few years and has supported colossal advancement
in terms of user adoption and market penetration. Growth in mobile application
development has played a decisive role in supporting digital marketing and
enterprise mobility.

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Personalised UX
In 2015, most mobile applications development will offer
personalized content and services. Services only accessible on
the web will go mobile. New applications will be introduced, which
will grant consumers to create, modify, share and shop personalized
products and services. Organizations will be furnishing consumers
with relevant content that is specific to the individual by harvesting
information from their mobile devices. This will result in consumer
spending less time in selecting what they like since they can view
results according to their personal preferences. Thus, personalization
will be one of the most critical facet of mobile application
development in 2015.
Mobile Payments
Advancement in mobile payment has been idle due to inadequatce
user adoption due to concerns in regards to security. Payments
through mobile applications is picking up pae. In 2015, mobile
payment is expected to grow rapidly with the development of secure
mobile applications. Mobile payment solutions like PayPal, Apple Pay
and Google wallet illustrates that mobile payment is going to see
tremendous growth in 2015. Mobile applications designed for Android,
iOS and Windows Phone are also integrating with these payment
systems to enable the consumer to securely purchase products and
services from their smart phone.

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HTML5 Development And Hybrid
App Development
Developing a native app for each mobile platform is the most reliable
solution but it also consumes good amount of time. The alternate
approach is software development in HTML5 for developing mobile
web applications for all platforms. The later approach allows for rapid
development with fewer resources. However, in the recent times, a
hybrid approach has been developed. In this method, HTML5 app is
wrapped around in a native app for each platform and device. This
has allowed for rapid development of mobile applications without
compromising the user experience, but still a native app is a native
app whose standards cannot be compared with any of its alternatives.
Recent releases of mobile operating systems like Android Lollipop and
iOS 8 have added a number of new features like Web GL and Web
Audio to improve the processing of HTML5 on their respective devices.
Enterprise Mobile App
Agility is becoming an critical aspect in the delivery of enterprise
services. Most businesses need to promptly respond to changes with
release of updates for their enterprise applications within a specific
time constraint. Advancements in technologies like HTML5 will allow
for development of rich enterprise applications with a very little
overhead. This indicates that 2015 will see rapid development and
agility in development and adoption of enterprise mobile applications.

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Content Rich App
2015 will bring a host of new mobile applications with a rich design,
user interface and improved speed. With availability of faster hardware
and its falling prices, mobile application developer will now have
freedom to develop inventive applications, which were previously
limited by processing power. Increase in mobile screen resolution
and advancement to 64 bit processors will result in a number of
existing applications updating to the latest standards. New
advancements in design by Google’s Android 5 also known as “Material
design”, will force the competitors to enhance their design standards.
Mobile applications in 2015 will witness higher resolution, crisper and
sharper interface designs and improved hardware support. By the end
of 2015, 64 bit is expected to be the standard for all mobile devices
and new applications.
Rapid advancements in mobile application development, launch of new
platforms and devices, development of applications with better designs,
performance and extended functionality backed by fading difference
between the processing power of regular computers and mobile
platforms will drive mobile growth and adoption in 2015.

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