Mobile trends & how to embrace mobile to enrich the offline shopping experience

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Keynote for the NRW Marketing Conference, 5 april 2018. This keynote is about mobile trends and the impact on the offline shopping experience. It details how you can embrace and use mobile to bridge online & offline in the right way.

Technology

THE (MOBILE) FUTURE IS NOW
Brechtje de Leij
Mobile Expert @ B-Digitized

STOP seeing the world through the lens of technology…

…and start seeing technology through a lens of
basic human needs & wants!

WAVE 1
Connecting People
WAVE 2
Connecting Internet
WAVE 3
Connecting Sensors
WAVES OF MOBILE

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