For startups, public relations is a powerful tool that can help attract investors and create buzz for their company. Unfortunately, most don’t have the money to retain an agency at an early stage. Rather than wasting thousands of dollars by engaging a PR firm too early, startups can do much of the initial work strategically on their own. During this session, Allison+Partners Co-Founder and President Jonathan Heit explains how these companies can construct their own narratives and engage the media without spending a dime on an agency.
Nestle wanted to try out their new 'off the counter' product MUNCH & get a public reaction. We came up with a compact Brand engagement solution where modified games, traditional music & the art of magic was used.
An introduction to the EngageSciences social marketing activation platform. We help you go beyond just engaging fans on social channels, we help you activate them.
Activate Customer’s Pulse for an active customer life-cycle
It is an acknowledged fact for you and your marketing team that your customer’s relation with your organization / brand / product invariably undergoes a transformation; and you would want to ensure that these transformations would bring affirmative changes to the customer-brand relationship.
The Role of PR in Content Development and ActivationLuca Penati
This is the presentation Luca Penati gave at the Content Marketing Strategies Conference in Berkeley, on February 16 2010. The focus is the role of public relations (PR) in content development and activation. Some of the video he shared are not included, but you can get the gist of his presentation.
This the key take-away:
We need to be social storytellers
because every company is a media company
that means that in the next few years we will see marketing departments transforming in publishing operations and while content is king, we shouldn’t forget about the Queen (Activation) and the Court (Community.)
For startups, public relations is a powerful tool that can help attract investors and create buzz for their company. Unfortunately, most don’t have the money to retain an agency at an early stage. Rather than wasting thousands of dollars by engaging a PR firm too early, startups can do much of the initial work strategically on their own. During this session, Allison+Partners Co-Founder and President Jonathan Heit explains how these companies can construct their own narratives and engage the media without spending a dime on an agency.
Nestle wanted to try out their new 'off the counter' product MUNCH & get a public reaction. We came up with a compact Brand engagement solution where modified games, traditional music & the art of magic was used.
An introduction to the EngageSciences social marketing activation platform. We help you go beyond just engaging fans on social channels, we help you activate them.
Activate Customer’s Pulse for an active customer life-cycle
It is an acknowledged fact for you and your marketing team that your customer’s relation with your organization / brand / product invariably undergoes a transformation; and you would want to ensure that these transformations would bring affirmative changes to the customer-brand relationship.
The Role of PR in Content Development and ActivationLuca Penati
This is the presentation Luca Penati gave at the Content Marketing Strategies Conference in Berkeley, on February 16 2010. The focus is the role of public relations (PR) in content development and activation. Some of the video he shared are not included, but you can get the gist of his presentation.
This the key take-away:
We need to be social storytellers
because every company is a media company
that means that in the next few years we will see marketing departments transforming in publishing operations and while content is king, we shouldn’t forget about the Queen (Activation) and the Court (Community.)
• Conduct usability testing to optimize customer activation
• Match metrics to business types
• Create a customer oriented culture and build a vibrant community
• Increase referrals among current customers and use social media graphs to increase virality
Sean Oliver leads Mobile Product Marketing at Optimizely. Prior to Optimizely, Sean worked on Consumer Product Marketing at LinkedIn and Microso . When he’s not optimizing all things mobile, he can be found hiking and traveling the world.
Dave McClure’s Pirate Metrics (AARRR) Startup Metrics for Pirates Push Notifications Remarketing App Store Listing In-App Advertising Social Advertising ASO New User Onboarding Waitlist In-App Purchases Ads Desktop Purchases My App
Why Optimize?
To successfully start a process of optimization, you’ll need:
Customer Acquisition Costs Quantifying LTV:CAC Monetization Retention Virality Acquisition Costs Lifetime Value :
2 Acquisition Activation Retention
Defining Acquisition:
How Users Discover Apps
First Impressions
App Store Optimization: Opportunities to influence a download decision
App Store Optimization: Test your value prop with assets you have
App Store Optimization: Use a landing page to test elements of ASO. Low-cost traffic
3 Acquisition Activation Retention
Defining Activation: Converting someone who has downloaded an app into an active user. This metric also indicates the quality of your First Time User Experience (FTUE).
Activation Hurdles 81% of users say an app needs to make a good first impression for them to continue using it
Keys to a Great User Onboarding Experience Optimizing
Increased activation from 25% to 66.5%
Activation—Retention “For us, activation is directly correlated to retention. Without activation, retention is poor.”
When optimizing for activation, consider: • Does your app require registration? • What is the order of operations for first time users? • Does your app help users complete actions on first-time use? • Does your app live up to its value prop during onboarding? Optimizing for Activation
4 Acquisition Activation Retention
Defining Retention: A measure of how many of your customers/users come back over time.
Mobile app retention varies widely by app category Optimizing User Retention Source
Retention Hurdles iOS notifications are opt-in.
Optimizing for Retention Optimize when and how you ask for push notification permissions:
Ideas for Tests:
5 Acquisition Activation Retention BONUS: Reviews!
Reviews are important because they affect ASO
The Result: Optimize for App Store Reviews More, High-Quality Reviews = Higher App Store Ranking = More Efficient Acquisition Learn More in their Blog Post
2015 KISSmetrics Guide KISSmetrics Demo h p://kiss.ly/growth h p://kiss.ly/demo
Optimizely Mobile Guide Optimizely for Mobile optimize.ly/appoptimization optimizely.com/mobile
Download the Sales Strategy Template
fourquadrant.com/product/strategic-account-plan-template/
Sales Strategy Template - The outline for s sales strategy plan should include an assessment of the customer’s business, opportunities that are prioritized, a summary of the team’s capabilities, an evaluation of relationships and a sales action plan.
Strategic Market Planning - Assessing a customer’s business is a fundamental element of strategic market planning. Start with a basic SWOT and then drill down to develop value statements that specific to specific business initiatives.
Sales Strategy Plan - The sales strategy plan should be centered around the opportunity area that provides high value to both the account and the vendor. Other opportunities may exist but win / win’s are the best possible outcome.
Marketing & Sales Strategy - Document the sales strategies and capabilities required to penetrate and or expand into the account.
Sales Tactics - The identification of key customer contacts required to advance the strategic and tactical aspects of the sales are key sales tactics. Formalize the collection of this information for the entire account team to leverage.
Market Development Strategy - The market development strategy must document the tangible, objective, quantitative measures of success. These sales metrics are typically expressed as subscription, bookings or revenue.
Download the Sales Strategy Template
fourquadrant.com/product/strategic-account-plan-template/
Cocacola: Making profits at the cost of people and the planetNafees Faraz
Cocacola is a world-renowned brand, with a product that sells billions everyday. But this does not exempt them from run-ins with illegal activities and scandals.
There was the time, when people needed tools, they bought them. When they needed a place to stay when travelling, they paid for a hotel room. When they needed a car, they either bought one or rented one from a care hire company.
Then, perfectly coinciding with the global economic meltdown, the sharing economy burst onto the scene. Thanks to the internet, people with extra rooms, items they weren't using or money they didn't need could lend them out to strangers they met online. Start-ups drove this initial revolution, and although big brands are now jumping on the bandwagon, those initial start-ups – now giant companies in their own right – continue to dominate. The sharing economy, though new, is nonetheless becoming fairly crowded.
A vision on the new Collective Economy and how its changing the World for big and small companies.
Life is a Remix / An essay about creation and co-creationRui Ventura
Life is a Remix is a presentation about creation, co-creation and the fundamental elements that enable us to create. The presentation focus on culture, art, movies, literature, music and Marketing.
City Brands are systemic brands. They depend on dozens of elements like: Symbols, Monuments, Transportations, People, Food, Climate, Language, Culture, Objects, Scenarios. This presentation is about creating City Brands and it was created for the IN Festival held in Lisbon in May 2013.
How to develop Tourism through City MarketingRui Ventura
Presentation held at Festival IN - Festival for Innovation and Creativity in Lisbon. Its a creative insight about the details needed to create a strong City/Country Brand.
Partilhamos convosco o Programa final do Congresso Nacional de Marketing APPM.
No próximo dia 17 de Abril, o Museu da Electricidade em Lisboa será o palco da "Re-Evolução do Marketing". Mais informações em: www.appmsnm.com
We need stereotyped leaders to revamp World EconomyRui Ventura
A creative insight about how World Economy could benefit from more Stereotyped Leaders. They inspire the Advertising world, the movie industry, the Fashion Industry, the Computer Gaming and action figures economy, the World Media, Oil and Gas and other industries. The only problem is that stereotyped leaders are dying. by Rui Ventura
Presentation prepared for the First BYOP / Bring Your Own Passion / Creative Session in FUEL TV, December 2014
A Storytelling vision on Memes and How Real People become massive online phenomenons.
Presentation about Creativity and Innovation. Facts, Myths, Stories and a creative exercise to sparkle creativity. Presented at the MarketingShow event at Exponor. October 2010
This presentation was prepared for Pecha Kucha night in Lisbon and is inspired on TED's Ken Robinson talk about the clash between Creativity and School Education.
All the graphic works are made by me. Hope you like it. :)
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.