Life is a Remix is a presentation about creation, co-creation and the fundamental elements that enable us to create. The presentation focus on culture, art, movies, literature, music and Marketing.
Presentation prepared for the First BYOP / Bring Your Own Passion / Creative Session in FUEL TV, December 2014
A Storytelling vision on Memes and How Real People become massive online phenomenons.
There was the time, when people needed tools, they bought them. When they needed a place to stay when travelling, they paid for a hotel room. When they needed a car, they either bought one or rented one from a care hire company.
Then, perfectly coinciding with the global economic meltdown, the sharing economy burst onto the scene. Thanks to the internet, people with extra rooms, items they weren't using or money they didn't need could lend them out to strangers they met online. Start-ups drove this initial revolution, and although big brands are now jumping on the bandwagon, those initial start-ups – now giant companies in their own right – continue to dominate. The sharing economy, though new, is nonetheless becoming fairly crowded.
A vision on the new Collective Economy and how its changing the World for big and small companies.
Presentation prepared for the First BYOP / Bring Your Own Passion / Creative Session in FUEL TV, December 2014
A Storytelling vision on Memes and How Real People become massive online phenomenons.
There was the time, when people needed tools, they bought them. When they needed a place to stay when travelling, they paid for a hotel room. When they needed a car, they either bought one or rented one from a care hire company.
Then, perfectly coinciding with the global economic meltdown, the sharing economy burst onto the scene. Thanks to the internet, people with extra rooms, items they weren't using or money they didn't need could lend them out to strangers they met online. Start-ups drove this initial revolution, and although big brands are now jumping on the bandwagon, those initial start-ups – now giant companies in their own right – continue to dominate. The sharing economy, though new, is nonetheless becoming fairly crowded.
A vision on the new Collective Economy and how its changing the World for big and small companies.
Palestra Email Marketing com MailchimpMarcio Okabe
Palestra gratuita sobre Email Marketing com Mailchimp.
O Mailchimp é uma das principais plataformas de email marketing no mundo. O Mailchimp apresenta uma ampla gama de ferramentas que aliadas a estratégias podem diferenciar entre o sucesso e o fracasso de suas campanhas. Sabemos que toda campanha de resultados começa com uma boa segmentação. Nessa palestra você aprenderá as melhoras práticas para suas campanhas de email marketing e como utilizar as principais ferramentas no Mailchimp.
Conteúdo da palestra:
- Por que utilizar o Mailchimp?
- Conheça as principais ferramentas do Mailchimp
- Criando listas de emails inteligentes
- Como criar sua primeira campanhas de email
- Templates de email marketing/newsletters
- Templates próprios
- Boas práticas de web design
- Utilizando os autoresponders
- Interpretando os relatórios
Keep Up with the Demands of IT Security on a Nonprofit BudgetBVU
The technical requirements facing nonprofits are challenging and complex due to budgetary constraints, and the demands for secure and reliable access to data regulators, clients, donors, and board members. We will explore different tools non-profits can leverage for better IT security practices that won't break your IT budget, including cloud based anti-virus solutions, Intrusion Detection and Prevention Systems, and data backup in the cloud. Additionally, you will learn how tools built within Office 365 (available for free to qualified nonprofits from Microsoft), such as Email Encryption and Mobile Device Management, enable non-profits to operate more efficiently and securely.
City Brands are systemic brands. They depend on dozens of elements like: Symbols, Monuments, Transportations, People, Food, Climate, Language, Culture, Objects, Scenarios. This presentation is about creating City Brands and it was created for the IN Festival held in Lisbon in May 2013.
Palestra Email Marketing com MailchimpMarcio Okabe
Palestra gratuita sobre Email Marketing com Mailchimp.
O Mailchimp é uma das principais plataformas de email marketing no mundo. O Mailchimp apresenta uma ampla gama de ferramentas que aliadas a estratégias podem diferenciar entre o sucesso e o fracasso de suas campanhas. Sabemos que toda campanha de resultados começa com uma boa segmentação. Nessa palestra você aprenderá as melhoras práticas para suas campanhas de email marketing e como utilizar as principais ferramentas no Mailchimp.
Conteúdo da palestra:
- Por que utilizar o Mailchimp?
- Conheça as principais ferramentas do Mailchimp
- Criando listas de emails inteligentes
- Como criar sua primeira campanhas de email
- Templates de email marketing/newsletters
- Templates próprios
- Boas práticas de web design
- Utilizando os autoresponders
- Interpretando os relatórios
Keep Up with the Demands of IT Security on a Nonprofit BudgetBVU
The technical requirements facing nonprofits are challenging and complex due to budgetary constraints, and the demands for secure and reliable access to data regulators, clients, donors, and board members. We will explore different tools non-profits can leverage for better IT security practices that won't break your IT budget, including cloud based anti-virus solutions, Intrusion Detection and Prevention Systems, and data backup in the cloud. Additionally, you will learn how tools built within Office 365 (available for free to qualified nonprofits from Microsoft), such as Email Encryption and Mobile Device Management, enable non-profits to operate more efficiently and securely.
City Brands are systemic brands. They depend on dozens of elements like: Symbols, Monuments, Transportations, People, Food, Climate, Language, Culture, Objects, Scenarios. This presentation is about creating City Brands and it was created for the IN Festival held in Lisbon in May 2013.
How to develop Tourism through City MarketingRui Ventura
Presentation held at Festival IN - Festival for Innovation and Creativity in Lisbon. Its a creative insight about the details needed to create a strong City/Country Brand.
Partilhamos convosco o Programa final do Congresso Nacional de Marketing APPM.
No próximo dia 17 de Abril, o Museu da Electricidade em Lisboa será o palco da "Re-Evolução do Marketing". Mais informações em: www.appmsnm.com
We need stereotyped leaders to revamp World EconomyRui Ventura
A creative insight about how World Economy could benefit from more Stereotyped Leaders. They inspire the Advertising world, the movie industry, the Fashion Industry, the Computer Gaming and action figures economy, the World Media, Oil and Gas and other industries. The only problem is that stereotyped leaders are dying. by Rui Ventura
Presentation about Creativity and Innovation. Facts, Myths, Stories and a creative exercise to sparkle creativity. Presented at the MarketingShow event at Exponor. October 2010
This presentation was prepared for Pecha Kucha night in Lisbon and is inspired on TED's Ken Robinson talk about the clash between Creativity and School Education.
All the graphic works are made by me. Hope you like it. :)
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.