Brand Building in the Sharing Economy
There was the time, when people needed tools, they bought them. When they needed a place to stay when travelling, they paid for a hotel room. When they needed a car, they either bought one or rented one from a care hire company. Then, perfectly coinciding with the global economic meltdown, the sharing economy burst onto the scene. Thanks to the internet, people with extra rooms, items they weren't using or money they didn't need could lend them out to strangers they met online. Start-ups drove this initial revolution, and although big brands are now jumping on the bandwagon, those initial start-ups – now giant companies in their own right – continue to dominate. The sharing economy, though new, is nonetheless becoming fairly crowded. A vision on the new Collective Economy and how its changing the World for big and small companies.
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Brand Building in the Sharing Economy
- 35. Bill Stewart, VP of customer care at Sunrun
- 36. Source: Study Sunrun - Feb 2013
- 37. Source: Study Sunrun - Feb 2013
- 91. Red Bull Collective Art, in partnership with Adobe
- 92. During the 2012 election campaign Obama crowdsourced poster design ideas promoting jobs in America
- 93. Coca Cola running crowdsourcing design and brand ideas
- 94. Photo Credit: NNECAPA/FlickrWal-Mart dabbles with ‘sharing economy’ to implement same-day delivery