Attracting Success Through Magnetism   Ann Albergotti Presenter Welcome! Kristin Henning Presenter When Pigs Fly
Welcome! <ul><li>Agenda </li></ul><ul><ul><li>Why business fail </li></ul></ul><ul><ul><li>How to put the odds back in you...
Who Am   I? <ul><li>Business owner since 2005, specializing in developing marketing strategies that saves time and money. ...
Branding: Setting Yourself  Apart   Attracting Success Through Magnetism
Your  BRAND Brand Position   why what W H o how Attracting Success Through Magnetism
Niche  MARKET <ul><li>TARGET MARKET: </li></ul><ul><li>Who do you do it for? </li></ul><ul><ul><li>Drill down further </li...
Niche  MARKET Make A List & I.D. Research Demand? Need / Want Individuals/Groups Connect With Enjoy: Attracting Success Th...
Sending The Right  Message   Attracting Success Through Magnetism
Value  PROPOSITION <ul><li>Communicate Your Differentiator </li></ul><ul><li>The reason why your customers buy from you </...
Pull It All  TOGETHER   Attracting Success Through Magnetism
Pulling It  TOGETHER <ul><ul><li>Use your brand positioning and niche market to set yourself apart from the many others in...
Pull It  TOGETHER Image Consultant for Seniors Re-entering The Work Force Image Counselor building confidence in Teens and...
Pull It  TOGETHER Identity Thief Expert for Seniors and Children Small Business Legal Advocate Traffic Ticket Expert for Y...
Building Consistent Leads Attracting Success Through Magnetism
<ul><li>Your Advertising Landscape </li></ul>List   Building Newsletter Online Ad Website Print Ad Networking Exhibiting V...
List   Building Offline Online Flyer Workshop Exhibit Networking Video Print Ad Newsletter Direct  Mail Social  Networking...
List  Building <ul><ul><ul><ul><li>Why Build A List </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Future Marketing  </l...
List   Building Conversions BLOG WEBSITE Your List Attracting Success Through Magnetism
List   Building Attracting Success Through Magnetism
List  Building <ul><li>How To Build A List </li></ul><ul><ul><li>Opt-In </li></ul></ul>Attracting Success Through Magnetism
List   Building The Money Map Attracting Success Through Magnetism
<ul><li>Highlight every winning strategy in  green </li></ul><ul><li>Highlight marginal strategies in  purple </li></ul><u...
<ul><ul><ul><ul><ul><li>Use Your Money Map To Focus Your Activities By: </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul>...
List   Building <ul><li>Highlight every winning strategy in  green </li></ul><ul><li>Highlight marginal strategies in  pur...
List  Building <ul><ul><li>Your Money Magnet Offer </li></ul></ul># 1 Attracting Success Through Magnetism
List   Building Create Your Landing Page  With Opt-In Form # 2 BLOG WEBSITE Attracting Success Through Magnetism
List   Building <ul><li>Highlight every winning strategy in  green </li></ul><ul><li>Highlight marginal strategies in  pur...
List   Building Use Your Winning Marketing Channels # 3 Flyer Workshop Exhibit Networking Video SEO Print Ad Newsletter Di...
How To Set Up A Successful Twitter Campaign Available FREE To Platinum Marketing Members Coming September
Platinum Marketing  Membership Three Member Packages Available  Starting @ $47/mo www.platinumarketingsolutions.com
List   Building Drive Traffic To Landing Page # 4 G2Mi Session - 2 BLOG WEBSITE
List   Building <ul><li>Example: </li></ul>The Landing Page The Offer Privacy Statement The Form G2Mi Session - 2
<ul><li>Analyze The Data </li></ul>List   Building G2Mi Session - 2
<ul><ul><ul><ul><ul><li>Analysis: </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Landing Page </li></ul></ul></ul><...
List   Building   720-851-5176 PH www.platinumarketingsolutions.com G2Mi Session - 2
Send Questions or Comments To: [email_address] Connect With Ann Albergotti Twitter: @aalbergo87 Phone: (720) 851-5176 Hate...
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Attracting success through magnetism 1 2012

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Attracting success through magnetism 1 2012

  1. 1. Attracting Success Through Magnetism Ann Albergotti Presenter Welcome! Kristin Henning Presenter When Pigs Fly
  2. 2. Welcome! <ul><li>Agenda </li></ul><ul><ul><li>Why business fail </li></ul></ul><ul><ul><li>How to put the odds back in your favor by planning for usccess </li></ul></ul><ul><ul><li>Using magnetism to set yourself apart from competitors or other representatives </li></ul></ul><ul><ul><li>Sending the right message that will increase sales </li></ul></ul><ul><ul><li>How to stay in action to beat negativity and procrastination </li></ul></ul><ul><ul><li>Building consistent leads to grow our client base </li></ul></ul>Attracting Success Through Magnetism
  3. 3. Who Am I? <ul><li>Business owner since 2005, specializing in developing marketing strategies that saves time and money. </li></ul><ul><li>Over 16-years of marketing and public relations experience </li></ul><ul><li>Worked with both large and small businesses planning and implementing various marketing plans </li></ul><ul><li>Worked with over 65 small business within the Denver Metro Area, all in various industries such as Retail, Health, Computer Services, Direct Marketing, Book Publishing, Automtive, Real Estate & Insurance </li></ul><ul><li>Aside from owning her own marketing business, Ann is also an Independent Rep for Mary Kay and ZamZuu.  </li></ul><ul><li>  She has taken her knowledge and experiences of &quot;what works and what doesn't&quot; and now trains individuals just starting out how to market themselves and their direct sales business more effectively and efficiently. </li></ul>Ann Albergotti President Platinum Marketing Solutions Twitter: @aalbergo87 linkedin.com/in/aalbergotti Facebook.com/PlatinumMarketingSolutions.com Attracting Success Through Magnetism
  4. 4. Branding: Setting Yourself Apart Attracting Success Through Magnetism
  5. 5. Your BRAND Brand Position why what W H o how Attracting Success Through Magnetism
  6. 6. Niche MARKET <ul><li>TARGET MARKET: </li></ul><ul><li>Who do you do it for? </li></ul><ul><ul><li>Drill down further </li></ul></ul>Attracting Success Through Magnetism
  7. 7. Niche MARKET Make A List & I.D. Research Demand? Need / Want Individuals/Groups Connect With Enjoy: Attracting Success Through Magnetism
  8. 8. Sending The Right Message Attracting Success Through Magnetism
  9. 9. Value PROPOSITION <ul><li>Communicate Your Differentiator </li></ul><ul><li>The reason why your customers buy from you </li></ul>Attracting Success Through Magnetism
  10. 10. Pull It All TOGETHER Attracting Success Through Magnetism
  11. 11. Pulling It TOGETHER <ul><ul><li>Use your brand positioning and niche market to set yourself apart from the many others in your company </li></ul></ul>Attracting Success Through Magnetism
  12. 12. Pull It TOGETHER Image Consultant for Seniors Re-entering The Work Force Image Counselor building confidence in Teens and Young Women Make-Up Artist for Young Brides <ul><ul><li>Example: </li></ul></ul><ul><ul><ul><li> Independent Reps </li></ul></ul></ul>Attracting Success Through Magnetism
  13. 13. Pull It TOGETHER Identity Thief Expert for Seniors and Children Small Business Legal Advocate Traffic Ticket Expert for Young Adults <ul><ul><li>Example: </li></ul></ul><ul><ul><ul><li>Independent Reps </li></ul></ul></ul>Attracting Success Through Magnetism
  14. 14. Building Consistent Leads Attracting Success Through Magnetism
  15. 15. <ul><li>Your Advertising Landscape </li></ul>List Building Newsletter Online Ad Website Print Ad Networking Exhibiting Video Direct Mail Flyer Press Release Social Networks SEO Workshops Attracting Success Through Magnetism
  16. 16. List Building Offline Online Flyer Workshop Exhibit Networking Video Print Ad Newsletter Direct Mail Social Networking Your List Attracting Success Through Magnetism
  17. 17. List Building <ul><ul><ul><ul><li>Why Build A List </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Future Marketing </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Communication Opportunities </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Affiliate Marketing </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Company Asset </li></ul></ul></ul></ul></ul>Attracting Success Through Magnetism
  18. 18. List Building Conversions BLOG WEBSITE Your List Attracting Success Through Magnetism
  19. 19. List Building Attracting Success Through Magnetism
  20. 20. List Building <ul><li>How To Build A List </li></ul><ul><ul><li>Opt-In </li></ul></ul>Attracting Success Through Magnetism
  21. 21. List Building The Money Map Attracting Success Through Magnetism
  22. 22. <ul><li>Highlight every winning strategy in green </li></ul><ul><li>Highlight marginal strategies in purple </li></ul><ul><li>Highlight unsuccessful in red </li></ul><ul><li>Goal is to create one pathway in blue from top to bottom. Then work on a second pathway. </li></ul>Attracting Success Through Magnetism
  23. 23. <ul><ul><ul><ul><ul><li>Use Your Money Map To Focus Your Activities By: </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Filling in blanks </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Turning oranges into green </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Replacing reds </li></ul></ul></ul></ul></ul>Attracting Success Through Magnetism
  24. 24. List Building <ul><li>Highlight every winning strategy in green </li></ul><ul><li>Highlight marginal strategies in purple </li></ul><ul><li>Highlight unsuccessful in red </li></ul><ul><li>Goal is to create one pathway in blue from top to bottom. Then work on a second pathway. </li></ul>Attracting Success Through Magnetism
  25. 25. List Building <ul><ul><li>Your Money Magnet Offer </li></ul></ul># 1 Attracting Success Through Magnetism
  26. 26. List Building Create Your Landing Page With Opt-In Form # 2 BLOG WEBSITE Attracting Success Through Magnetism
  27. 27. List Building <ul><li>Highlight every winning strategy in green </li></ul><ul><li>Highlight marginal strategies in purple </li></ul><ul><li>Highlight unsuccessful in red </li></ul><ul><li>Goal is to create one pathway in blue from top to bottom. Then work on a second pathway. </li></ul>Attracting Success Through Magnetism
  28. 28. List Building Use Your Winning Marketing Channels # 3 Flyer Workshop Exhibit Networking Video SEO Print Ad Newsletter Direct Mail Press Release Social Networking Your List Attracting Success Through Magnetism
  29. 29. How To Set Up A Successful Twitter Campaign Available FREE To Platinum Marketing Members Coming September
  30. 30. Platinum Marketing Membership Three Member Packages Available Starting @ $47/mo www.platinumarketingsolutions.com
  31. 31. List Building Drive Traffic To Landing Page # 4 G2Mi Session - 2 BLOG WEBSITE
  32. 32. List Building <ul><li>Example: </li></ul>The Landing Page The Offer Privacy Statement The Form G2Mi Session - 2
  33. 33. <ul><li>Analyze The Data </li></ul>List Building G2Mi Session - 2
  34. 34. <ul><ul><ul><ul><ul><li>Analysis: </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Landing Page </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Marketing Channel </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Offer </li></ul></ul></ul></ul></ul>G2Mi Session - 2
  35. 35. List Building 720-851-5176 PH www.platinumarketingsolutions.com G2Mi Session - 2
  36. 36. Send Questions or Comments To: [email_address] Connect With Ann Albergotti Twitter: @aalbergo87 Phone: (720) 851-5176 Hate Twitter?... …Your Customers Don’t! 5 Ways To Grow Your Business Using Twitter Twitter Today
  37. 37. Driving Traffic Using

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