This document provides 7 tips for reducing onsite retargeting PPC costs by up to 50% including monitoring visitor behavior to target them with secondary messages as they are leaving the site, using overlays and popups on landing pages that receive direct traffic from PPC ads, and identifying exit intent based on mouse movement speed and velocity outside the window. It also lists 7 additional tips for boosting PPC results such as recovering abandoning carts, targeting multiple customer segments, building your email list, promoting best offers, personalizing messages, improving user experience, and increasing quality score.