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Retail
Marketing Director
Maria Artemyeva
mart@au.ru +7 916 352 39 47
Good Marketing
Education
Analytically based
Marketing approach
Successful branding
cases
Wide retail
experience
Honours Degree on
Marketing and Economics
course at Russian
Economical Academy of
Plekhanov
Wide analytical and
research background at
the start influenced
dramatically on my
marketing approach
My branding experience
based on over 11 OEM
Brand formations, Retail
Brand Start Up and 2
Rebranding Campaigns
I’m in retail since 2005
and I worked on 4 retailers
and with over 70 leading
retail chains and online
retailers
Main advantages M. Artemyeva
Main achievements
More than 15 years
of extensive
experience in
analytical-based
retail marketing
Over 100 monthly
promotion
campaigns driving
revenues and profit
growth for 5 200
retail outlets
Conducted
revolution AD
campaigns
with saving
over 70% of budget
Successful launch of
computer retail
chain from business
idea development to
opening of 150
stores
M. Artemyeva
KUPIVIP.ru
Chief Marketing Officer
Marketing
Analytics Design
CRM PR
E-mail Brand
Online
Fashion ecommerce
08.2014 – 06.2015
Leading, recruiting
and restructuring
Marketing Division
Reforming
E-mail and CRM
systems
Forming new
positioning strategy.
Rebranding
Developing of
revolution
AD campaign
before after
SVYAZNOY-CLUB
Marketing Director
Customized marketing
communication policy
to keen marketing
initiatives
Developed
multichannel system of
direct marketing
(18 million clients)
Increased Conversion
Rate of all marketing
channels
Implemented over
2 000 Cross-marketing
promotions with 60
retail companies
Retail Loyalty Program
09.2010 – 06.2014
EXPERT
Marketing Director
Build and budgeted
strategic and
operational
marketing plans
Conducted effective
AD campaigns
with saving
over 70% of budget
Implemented over 250
national and local
trade-marketing
programs
Extreme staff costs
optimization
(4 employees
instead 18)
Electronics Retail Chain
12.2006 – 05.2010
POSITRONICA
Head of Marketing
Launched computer
retail chain (from the 0
to 150 stores with 10
month)
Lead the creation of
the new national level
Brand
Created brand’s
attributes (from the
name to merchandising
standards)
Developed and
performed over 100
regional and federal
ATL/BTL campaigns
Фирменный стиль «ПОЗИТРОНИКА» вошел в число лучших мировых
дизайн-проектов 2005 года "Masters of Design: Logos & Identity"
№1в рейтинге:
25 самых выгодных
франшиз в России - 2014
Brand Development
Positioning
Segmentation
Market analysis
Computer stores chain
08.2005 – 11.2006
Extra
Work experience
11/02 – 08/05
Head of analytics
01/03 – 08/05
Brand Manager
10/01 – 10/02
Marketing adviser
07/00 – 12/00
Marketing adviser
The UN residential
places center HABITAT
01/97 – 07/00
Personal assistant
Education
06.1996 – 08.2005
Plekhanov Economics
Academy. Moscow RF
Haagse Hogeschool.
Hague NL
06/96 – 07/01
Bachelor of economics. Marketing
Advisory company
SPLAN
Marketing agency
OMNI Marketing
Computer Equipment
Distributor MERLION
01/01 – 07/01
Marketing communications
Recommendations Contacts on demand
Oleg Koposov.
Head of project
POZITRONIKA
Kirill Novikov.
General Manager
EXPERT
Roman Vasilyan.
CEO
SVYAZNOY-CLUB
Vladimir Kholyaznikov.
CEO
KUPIVIP.RU
https://ru.linkedin.com/pub/олег-
копосов/74/660/7b7/en
https://ru.linkedin.com/pub/kirill-
novikov/31/a12/9bb
https://ru.linkedin.com/pub/roman-
vasilyan/1/b57/a84
https://ru.linkedin.com/in/kholyaznikov

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Retail Marketing Director

  • 2. Good Marketing Education Analytically based Marketing approach Successful branding cases Wide retail experience Honours Degree on Marketing and Economics course at Russian Economical Academy of Plekhanov Wide analytical and research background at the start influenced dramatically on my marketing approach My branding experience based on over 11 OEM Brand formations, Retail Brand Start Up and 2 Rebranding Campaigns I’m in retail since 2005 and I worked on 4 retailers and with over 70 leading retail chains and online retailers Main advantages M. Artemyeva
  • 3. Main achievements More than 15 years of extensive experience in analytical-based retail marketing Over 100 monthly promotion campaigns driving revenues and profit growth for 5 200 retail outlets Conducted revolution AD campaigns with saving over 70% of budget Successful launch of computer retail chain from business idea development to opening of 150 stores M. Artemyeva
  • 4. KUPIVIP.ru Chief Marketing Officer Marketing Analytics Design CRM PR E-mail Brand Online Fashion ecommerce 08.2014 – 06.2015 Leading, recruiting and restructuring Marketing Division Reforming E-mail and CRM systems Forming new positioning strategy. Rebranding Developing of revolution AD campaign before after
  • 5. SVYAZNOY-CLUB Marketing Director Customized marketing communication policy to keen marketing initiatives Developed multichannel system of direct marketing (18 million clients) Increased Conversion Rate of all marketing channels Implemented over 2 000 Cross-marketing promotions with 60 retail companies Retail Loyalty Program 09.2010 – 06.2014
  • 6. EXPERT Marketing Director Build and budgeted strategic and operational marketing plans Conducted effective AD campaigns with saving over 70% of budget Implemented over 250 national and local trade-marketing programs Extreme staff costs optimization (4 employees instead 18) Electronics Retail Chain 12.2006 – 05.2010
  • 7. POSITRONICA Head of Marketing Launched computer retail chain (from the 0 to 150 stores with 10 month) Lead the creation of the new national level Brand Created brand’s attributes (from the name to merchandising standards) Developed and performed over 100 regional and federal ATL/BTL campaigns Фирменный стиль «ПОЗИТРОНИКА» вошел в число лучших мировых дизайн-проектов 2005 года "Masters of Design: Logos & Identity" №1в рейтинге: 25 самых выгодных франшиз в России - 2014 Brand Development Positioning Segmentation Market analysis Computer stores chain 08.2005 – 11.2006
  • 8. Extra Work experience 11/02 – 08/05 Head of analytics 01/03 – 08/05 Brand Manager 10/01 – 10/02 Marketing adviser 07/00 – 12/00 Marketing adviser The UN residential places center HABITAT 01/97 – 07/00 Personal assistant Education 06.1996 – 08.2005 Plekhanov Economics Academy. Moscow RF Haagse Hogeschool. Hague NL 06/96 – 07/01 Bachelor of economics. Marketing Advisory company SPLAN Marketing agency OMNI Marketing Computer Equipment Distributor MERLION 01/01 – 07/01 Marketing communications
  • 9. Recommendations Contacts on demand Oleg Koposov. Head of project POZITRONIKA Kirill Novikov. General Manager EXPERT Roman Vasilyan. CEO SVYAZNOY-CLUB Vladimir Kholyaznikov. CEO KUPIVIP.RU https://ru.linkedin.com/pub/олег- копосов/74/660/7b7/en https://ru.linkedin.com/pub/kirill- novikov/31/a12/9bb https://ru.linkedin.com/pub/roman- vasilyan/1/b57/a84 https://ru.linkedin.com/in/kholyaznikov