Retail management c1.1 introduction sample
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This document outlines 7 objectives for retail management training: to build awareness of the retail industry; assess strengths and weaknesses to devise strategies; create and analyze retail metrics to monitor performance; explain the retail sales process and motivate associates; develop HR processes and scorecards; interpret customer behavior; and devise a customer service roadmap. It also defines retail as the sale of goods directly to consumers in small quantities from a single location, including a wide range of products from cars to meals to movie tickets.
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This document discusses retail management and provides an overview of key concepts. It defines retailing as activities involved in selling goods or services to final consumers for personal use. The functions of retailing are then outlined, including understanding consumer needs, buying and assembling products from wholesalers, breaking bulk into smaller quantities, warehousing, selling, providing credit facilities, grading and packaging, collecting market information, introducing new products, and advertising through window displays. The document also lists learning objectives about the meaning of retailing, types of retailing, the retail life cycle, and trends in Indian retailing.
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2. For retail marketing, the product is the total offer including merchandise, store layout and services. Price is what the customer pays for the benefits. Place refers to distribution channels and inventory management. Promotion communicates the retail offer through various means.
3. Creating the right retail atmosphere through store layout, lighting, music and other sensory elements can influence customer emotions and behavior in the store. Elements like product quality, brand, and customer service also contribute to the total retail product.
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Social development club is a leading course content provider of India with a key focus on skilling courseware development. We deliver complete package required to deliver the Skill development program effectively. We develop NCVT and SSC aligned courses of all the domains and for all the schemes.
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Ethylene generating Vs Ethylene sensitive F&V
Average Bill Value = Total Sales/No. of Bills
Private Labels
TI/TO Register (Transfer In/Transfer Out)
To find success, retail managers must continue to motivate their employees:
Motivators for online shopping
Advantages of online retailing
Disadvantages of online retailing
Strategic Retail Model
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Retail management c1.1 introduction sample
- 1. 6/10/2018 1 1 1. Build awareness of the retail industry 2. Assess their own strengths and weaknesses to devise sustainable strategies 3. Create and analyze retail metrics to monitor store performance and enhance retail staff productivity 4. Explain the retail sales management process and lead, coach, and motivate retail sales associates 5. Develop and implement HR processes and balanced scorecards 6. Interpret customer behavior in a retail environment 7. Devise an exceptional customer service roadmap 2 Retail involves the sale of goods from a single point (malls, markets, department stores etc) directly to the consumer in small quantities for his end use. It includes every sales to the final consumer – ranging from cars to apparel to meals at restaurant to movie tickets. 3