DEMANDAY (formerly The Marketing Code) is a global Digital Transformation sales engagement and enablement company focused on executing Sales & Marketing programs by leveraging Technology to drive potential revenue growth for our customers across the globe.

1. Unleashing the Power
of Demand Generation
An effective demand generation strategy is crucial for driving business
growth. It involves understanding customer needs, creating engaging
campaigns, and targeting the right audience.

2. Understanding the Buyer's Journey
Awareness Stage
Customers become aware of
a need or problem.
Consideration Stage
Customers evaluate different
solutions to their problem.
Decision Stage
Customers make a purchase
decision.

3. Creating a Demand Generation
Strategy
1 Market Research
Gather insights about
customer preferences
and industry trends.
2 Content
Development
Create compelling and
relevant content to
engage the target
audience.
3 Lead Generation
Tactics
Implement strategies to
capture and nurture
leads effectively.

4. Identifying Target Audience and
Personas
Demographic
Analysis
Understand the age,
location, and preferences
of the target audience.
Behavioral Patterns
Analyze customer behavior
to tailor marketing efforts
effectively.
Persona
Development
Create fictional but
realistic representations of
ideal customers.

5. Implementing Multi-channel
Marketing Campaigns
Social Media
Engage with the audience
through various social
platforms.
Email Marketing
Deliver targeted and
personalized messages to
potential customers.
Video Content
Create engaging video content
to showcase products or
services.

6. Conclusion
1
Evaluation
Assess the effectiveness of the demand generation efforts.
2
Optimization
Refine strategies based on performance data and customer feedback.
3
Continual Innovation
Embrace new trends and technologies to stay ahead in the market.