The strategy used by ThinkTree Media house used to convert Social media views into leads for a housing project in Bangalore. Using tools like Facebook and Instagram to

2. We help brands create meaningful experiences through Digital
Marketing, with the use of creative visual design and production. We
assist brands in creating lasting online and offline imagery with our
team of producers and designers. We are in the business of making
Social Media handles captivating and interactive. Our visualisers have
an eye for composition, storytelling and visual consistency, which
provides a perfect mix to create brand identity for our clientele. It's the
minds at work here, which make the company what it is. Young
creative heads filled with energy is what we are and what our clients
love in us.
About Us

4. Marketing Case Study

5. At SKAV, the passion to create inspiring spaces drives all our endeavours. Endeavours that
translate into homes that personify gracious living, offices in which you would love to work, and
retail spaces that exemplifies shopping experiences. Our uncompromising commitment to quality
is not just limited to designing and creating great spaces. Be it luxury homes that resonate with
your lifestyle or the attention to smaller details in office and retail spaces, at SKAV, the focus is on
the overall experience.
We have carved a niche for ourselves in the space of construction services through a perfect
combination of innovative and ethical practices. Above all, a unified vision amongst the
promoters of SKAV and the years of experience we bring to the table in this ever evolving field will
work to your advantage. While we know that we are all about building exquisite living and
commercial spaces, deep inside, we firmly believe that we are in the business of building
long-term relationships.
About SKAV Builders
Total no. projects
13
Total completed projects
9

6. 285
Apartments
Total Apartments Sold
(ThinkTree & Online Platforms)
106 Apartments
Total Left
(Builder’s share)
69 Apartments
*Remaining Landlords Share – 110 Apartments

8. • Project Name – Ohana 857
• Address - Old Madras Rd. Bengaluru
• Phase – Phase 1
• Total Land Area – 4 acre
• Number of floors – 20
• Number of Apartment – 285
• Bedroom Types – 2, 3 & 4
• Plot Areas – 2 BHK - 1280 sq. ft. to 1425 sq. ft.
3 BHK - 1590 sq. ft. to 2215 sq. ft.
4 BHK - 2545 sq. ft. to 2625 sq. ft.
About Ohana

9. Marketing Strategy for Ohana
Social Media Marketing - Social media marketing is
the use of social media platforms to connect with your
audience to build your brand, increase sales, and drive
website traffic. This involves publishing great content
on your social media profiles, listening to and engaging
your followers, analyzing your results, and running
social media advertisements.
● Media promotions on both Facebook and
Instagram
● Taking campaigns live month on month.
● Measuring and Monitoring Campaigns on day to
day basis.
● Multi-Variable testing based on the Feedback.

10. Social Media Marketing

11. Videos

12. Social Media Posts ( Facebook)

13. Social Media Posts (Instagram)

14. Marketing Strategy for Ohana
Search Engine Marketing - Search engine marketing
(SEM) is a digital marketing strategy used to increase
the visibility of a website in search engine results pages
(SERPs).
Google ads –
● Search and Display Ads
● Text Ads
● Call Ads
● Static Image Ads
● Video Ads – YouTube & Google Network

15. Search Engine Marketing

16. Marketing Strategy for Ohana
Email Marketing - Email marketing is the act of
sending a commercial message, typically to a group of
people, using email. In its broadest sense, every email
sent to a potential or current customer could be
considered email marketing.
Lead Management using Zoho CRM and real-time
Google Sheet - Lead management helps you to attract
leads, nurture them in the best possible way, evaluate
their sales readiness, and hand over the best bets to
your sales team.

17. Email Marketing

18. Zoho CRM Leads Management

19. Marketing Strategy for Ohana
Website management -
● Technical and Front-end changes
● Landing Page Creation
● One-Time SEO - Every 3 months
Reporting-
● Social Media - Paid
● Social Media - Growth
● Google Ads and Keyword Report
● Google Analytics Report

20. Data Summary
Total Amount Spent on both Media platforms: Rs. 10,76,494.54
Social Media
● Total Amount spend in 12 months : Rs. 386,606.54
● Total Reach : 351,352
● Total engagement : Increased from 0 to 4.25% - Not to
mention all our campaigns are optimised to Lead
Generation and Conversion than Engagement
● Total impressions : 789,585
● Total Leads : 843
● Cost per Lead: Rs. 458.6(Avg. over one year)

21. Data Summary
Google Data
● Total Amount Spent: Rs. 689,880.44
● Total Clicks: 8864
● Avg CPC: Rs. 67.94
● Total Lead: 267
● Conversion Rate: 3%
● Interaction Rate: 8.53%
○ Cost per Acquisition(CPA): Rs.3000 - Rs.4000
○ Consolidated conversion data
○ Total Site Visits : 350

22. Data Summary
Results from Ads
● Total Sales : 13 closed, 3 in progress
● Total leads : 1110
● Conversion rate : 1.4%
● Total amount spent : Rs.10,76,500
● Total revenue generated : Rs.156,000,000
● ROAS : Rs.144.91

23. Date:
12 / 09 / 2020
thank you!