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Digital Marketing Lab
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Digital Marketing Lab
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▪ Digital Strategy Manager – Daniel Perillo
▪ Data, Strategy and Implementation
- Recommendations
- Priorities
- Co-ordination of resources
Digital Marketing Lab
Process
Analysis
▪ Establish company goal
▪ Collection of Information
▪ Analysis of Datasets
Planning
▪ Ideation
▪ Strategy Implementation
▪ Resourcing
Implementation
▪ Agile Approach
▪ Project Launch
▪ Success Measure Digital Marketing Lab
Campaign Process
Project
Manager
Management
Digital
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Digital Marketing Lab
Q & A
Digital Marketing Lab

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