Corporate Presentation

1. PRESENTERS NAME
Designation, Practices

2. “Gartner's 2014 CEO Survey found that
digital marketing was the No. 1-ranked
CEO priority for technology-enabled
business capability for investment
during the next five years ”
1 Statistics

3. Smartphone usage in India
In 2014, 581.1 million people (47 per
cent of the population) used mobile
phones in India, out of which only
123.3 million were smartphone
users.
While mobile phone users are
projected to increase to 775.5 million
(59.8 per cent of the population) by
2018, the number of smartphone
users will be at 279.2 million (36 per
cent of mobile users).
Mobile Internet usage and
penetration in India
India had 94.5 million (83.5 per
cent of which are wireless)
broadband Internet connections as
of January 2015.
As of 2014, India had 173 million
mobile internet users (eight out of
10 people access the internet
through mobile phones) in India,
and was expected to reach 213
million users by end of June this
year.
Television penetration in
India
As of 2014, India has 139 million
(556 million people) TV-owning
households, which is expected to
rise to 159 million (636 million
people) in 2018. *(Assuming an
average household size of four.)
2 Statistics

4. Topics Covered
• Our Proposition
• Scope Coverage
• Our Ethos
• Why SAS Digital
• Services
• Engagement
• Schedule
• Pricing
• Getting Started

5. Our Proposition
01 • All in a Box Solution
• Approach
• Framework
• Key outcomes

6. Events
Digital Marketing
Services
Conferences
& Seminar
Brand
Activation
Integrated digital and traditional
media campaign and visibility
Management
Expansive creativity and disciplined
strategy
Better alignment to 21st century
needs of consumers
and enterprises
RESULT
SAS Media
SAS Digital
1 All In a Box Solution
Our solution – bringing all together
Exhibition
& Expo
Visual Experience
Design Services

7. Our touch points
• Computer / Mobile / Tablet
• Outdoor
• Point of Sale
• Print
• Social / Public / Private Events
• TV
We do data-driven marketing to boost returns on
your marketing investments by turning customer
information into valuable insights that help you
compete. We will differentiate the way you connect
with customers and prospects to keep them
interested, engaged and loyal.
1 Approach

8. COLLABORATE
TRANSACT
Framework
Transact
1 Our Understanding
PUSH
PULL
EXPRESS
SPECIFIC
MEASURABLE
ATTAINABLE
RELEVANT
TIMELY

9. 1 Our Understanding

10. Events
• Musical Nights/Live
Shows/Award functions
• Product Launches
• Facility Inaugurations
• Media / Press meets
• Customer / dealer interaction
programs
• Corporate Dealer meets
• Sales Meets
• Dealer Loyalty Programs
• Sports Meet / Marathon
Activation
• Retail Visibility
• Product Awareness
• Product Sampling
• Consumer Insights
• Lead Generation
• Brand Extension Exercises
• Brand Endorsements
• Brand Management
• Customer Relationship
Management
• Pubilic Relation Activity
• Sales Driven Market expansion
promotions
Digital Marketing
• Design and management of
online (computer & mobile) ad
campaigns
• Email Campaigns
• Social Marketing Strategies
• Social Networks Management
• Website optimization for
search engines
• Competitive Intelligence
SAS Media SAS Media SAS Digital
1 Key Outcome

11. Exhibition and
Expos
• Exhibition Design &
Production
• Booth / Kiosk Design
• Venue Design & Décor
• Installation Art
Conference and
Seminar
• B2B & B2C Events
• Networking Events
• VIP Visits
Visual Experience
Design
• Website
• Artwork
• VIP Visits
SAS MediaSAS Media SAS Digital
1 Key Outcome

12. Scope We
Envisage
02

13. Integrated Marketing
Monitoring
Branding &
VxD
Website Optimization
for Search Engines
Online AD / Mail
Campaigns
Online
Reputation
Management
Website & Intranet
Portal
Technology Advisory
& Training
Market Research
and Competitive
Intelligence
2 Scope Coverage

14. 2 Integrated Marketing
Integrated Marketing & Monitoring
We help companies to increase their competitive advantage
Our Solution & Services
• All in a Box Solution
• Approach
• Framework
• Key outcomes

15. 03 ETHOS
• Value
• Credibility
• Innovation

16. Value
We think of ourselves as a part of
your company, collaborating on
solutions that fit your specific
needs. We are your agency.
Credibility
To be effective we need our clients
to be confident in us. We build this
confidence and trust through open
and transparent dialogue.
Innovation
Metric leads with ideas. We're
constantly thinking about and
developing ideas for you. Our
ideas are our differentiator.
3 Ethos

17. 04 Why SAS DIGITAL
Marketing

18. “To serve is beautiful,
but only if it is done with joy and a whole heart
and a free mind” – Perl S. Buck
4 SAS Digital

19. Why SAS Digital ?
• Personalized service by our lean and agile team
• We explore and evaluate channels of distribution (existing & new) in order to maximize your revenue streams
and then start the engagement
• Flexible engagement models focusing on your individual challenges, strengths and goals
• We consider imagination is equally as precious as knowledge and experience
• We maintain long-term client relationships through a process that strikes the perfect balance between expansive
creativity and disciplined strategy
4 Why SAS Digital ?

20. 05
SAS Digital
Our Services
• Digital Marketing
• Visual Experience Design Services
• Sensitization & Orientation Training

21. Our strategy planning and execution team will
workshop together with you to develop an execution
plan
5 SAS Digital Services

22. 1. EO+SMO as a Service5 SEO & SMO as a Service

23. 5 SEO Service Mindmap

24. 5 Example - SEO

25. Our process aligns to your business needs and current focus
5 Social Marketing Strategy

26. Our process aligns to your business needs and current focus
• We Manage your Social Media marketing campaigns and day-to-day activities including:
• Curate relevant content to reach the company’s ideal customers.
• Create, curate, and manage all published content (images, video and written).
• Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
• Conduct online advocacy and open stream for cross-promotions.
• Develop and expand community and/or blogger outreach efforts.
• Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).
• Design, create and manage promotions and Social ad campaigns.
• Compile report for management showing results (ROI).
• Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where
appropriate.
• Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.
5 Social Network Management

27. Our process aligns to your business needs and current focus
• Develop a strategy and implement a proactive process for capturing customer online reviews. Monitor online ratings and
respond accordingly.
• Monitor trends in Social Media tools, applications, channels, design and strategy.
• Identify threats and opportunities in user generated content surrounding the business. Report notable threats to
appropriate management.
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social
Media campaigns.
• Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and
report on effectiveness of campaigns in an effort to maximize results.
5 Social Network Management

28. 5 Example Social Media

29. Cloud-based (SaaS) email and digital
marketing solutions for your email and
sms based campaign management
5 Email Marketing

30. 5 Example – Email Campaign

31. Market Monitoring made easy. We harvest
content from the web, premium databases,
paywall content, SharePoint, and other
sources. Our data analysts hand-pick only the
relevant pieces of content, resulting in timely,
targeted, and tailored insights.
5 Marketing Monitoring

32. 5 Example – Marketing Monitoring

33. Our creative team of designers and marketing strategists together develop creative
built on industry insight, target market understanding and powerful messaging.
5 SAS Digital Services
Visual Experience Design

34. Creative.
Our creative is built from strategic insight and served up bold
Insight.
From detailed target market analysis to user behaviour
research, we take the kick out of developing a powerful creative
Messaging.
We will get your messaging right, from mission statements to
press releases, Ads and campaigns
Visuals.
We develop powerful and consistent aesthetics for your brand
5 SAS Digital Services
Visual Xperience Design Services

35. Training Services
Our master trainers will train your team / trainers on better leveraging value out
of digital marketing spends
• Optimized content creation
• Competition analysis and results – Web Metrics, Web Analytics and Social Monitoring
• User experience – Usability, Accessibility and information architecture
• Strategies for social networks
• Youtube channels optimization and management audience with Youtube Analytics
5 SAS Digital Services

36. SAS Digital
Engagement
06 • Approach
• Possible Engagement Models

37. OUR APPOROACH
Multichannel Marketing
Build a program that seamlessly integrates digital and traditional media with proven models that help you align your
marketing investments with business objectives.
Strategic Partner for digital marketing
Lead confidentiality, manage key operational and organizational priorities, and devise a digital marketing strategy
that supports business success
6 Engagement Model

38. Possible Engagement Models
• Retainer Model (quarterly / annually)
• SOW based – per project / campaign
• Custom / Hybrid – part of the team in your premises
6 Engagement Model

39. GETTING STARTED
07

40. Manager / Lead
(SAS Digital)
• Understands the scope of the project
• Setup the execution process, the hand off and
expectations
• Deliver the first iteration (development cycle)
and get the team comfortable by locating lead
onsite (Prayag office)
Resource Management
Offshore – 6 people to start with and 9 at the peak
• 1 architect
• 2-4 dedicated engineers for development
• 1-2 dedicated testers
• 1 UX and UI designer
• 1 dedicated project manager
Prayag India –
Point of Contact
**Resource loading could be altered or ramped
(up/down) based on changing needs / timelines
7 Getting Started

41. Initial Engagement Implementation
Month II (M3)
M3 Activities
• User Acceptance Testing
• Bug Fixing of Release 1&
2
• Final Release
M2 Activities
• Implementation of users
Household, Service Provider,
Career Counsellor, Skill
provider
• Release 2
• Bug Fixing of Release 1
• QA
M0 Activities
• Requirement finalization
• UI Freeze
• Server Endpoint Design
• Prototype Core Features
M1 Activities
• Implementation of users
Job Seeker, Employer,
Placement Agency,
Career Center
• Release 1
• QA
Productization
Month I (M2)Month 0 (M1) Month III (M4)Signoff
© SAS MEDIA
7 Activity Plan

42. NOTE: Based on current understanding
1
2
3
This is an example resource loading plan
with a total 23 person months effort spread
over 4 months
Engagement envisaged to start with 6
people team (incl. project manager) in
Month1 followed by a ramp up / ramp down
Peak loading expected to be up to 9
resources
0 1 2 3 4 5
Month 1
Month 2
Month 3
Month 4
Month 1 Month 2 Month 3 Month 4
Build & Config 0 0.5 1 1
Testing & QA 0.5 1 1 1
Development 2 3 4 4
Architecture 1 0.5 0.25 0.25
UX / UID 0.5 0.5 0.5 0.5
Resource Loading Plan
7 Resource Loading

43. Pricing
08

44. Total Effort in person months Blended person month cost (in INR)
Total Cost
(in INR)
Project management (10% of total cost)
Total Cost*
Fixed bid cost
*Taxes extra – as applicable
8 Pricing

45. Resource Roles Years of Experience Cost per Month
Lead / Architect (UX / UI / Development) 6-10
Sr. Engineer (UX / UI / Development) 4-6
Engineer (UX / UI / Development) 2-4
Test Engineer 2-4
Rate Card
8 Pricing

46. 09 Governance Model

47. Management Team
Associate Director - Engagement
Account Development Manager
Development Team
Lead Team Members
Support Team
HR IT Recruitment
Marketing Manager
SME
Sales & Marketing Team
Executives / Director
Monthly meetings
Weekly meetings
Adhoc meetings
SAS Digital Prayag India
9 Governance Model

48. THANK YOU