Retail customer
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The document discusses factors that influence customer purchasing decisions and retail strategy. It identifies demographics, lifestyle, needs, desires, attitudes, and behaviors as key factors to consider. Demographics include attributes like gender, age, education level, and income. Lifestyle is influenced by social and psychological factors. Retailers must understand customer needs like convenience, preferred shopping times, and priorities around service, selection, and price to develop an effective strategy.
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This document discusses identifying and understanding consumers. It covers consumer demographics like age, income, and lifestyle factors like culture and attitudes. Consumer needs and desires as well as shopping behaviors are examined. The consumer decision process and environmental factors that can influence shopping are also summarized. Retailers are advised to understand these concepts to better target and serve their consumer markets.
14. Merchandise Management
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Retail location
The document discusses various retail location strategies and types. It identifies location as one of the most important factors in retailing. It describes the advantages and disadvantages of different location types including free standing sites, shopping centers, malls, and other alternatives. Key considerations for retailers in selecting locations involve tradeoffs between factors like rent, traffic, size of customer base, and restrictions. Matching a location type to a retailer's strategy is important.
Identifying and understanding consumers
This document discusses identifying and understanding consumers through examining their demographics, lifestyles, attitudes, behaviors, and decision-making processes. It explores how social and psychological factors influence lifestyles and discusses perceived risk and different types of shoppers. Key sections analyze attitudes towards shopping, reasons for leaving stores without buying, cross-shopping behaviors, the consumer decision process, impulse shopping, and how environmental factors impact consumers. The overall goal is to provide retailers with insights into what motivates different shopper segments.
Retail promotion strategy
Retail Promotional Strategy discusses elements of a retailer's promotional mix including advertising, sales promotions, store atmosphere, websites, personal selling, and publicity. It emphasizes that a retailer's promotional efforts must fit their overall strategy. The document outlines objectives for promotions such as increasing sales and traffic. It also discusses guidelines for promotions including utilizing promotions consistent with store image. Elements of the promotional mix like advertising, public relations, and personal selling are described along with their advantages and disadvantages.
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1) Location is an important factor for retailers, as around 90% of retail sales occur in stores. Selecting the right market area and specific store location requires extensive decision making.
2) Retailers must understand their target customers and competitors' customers to select the best market and location. Demographic and geographic factors like population characteristics, transportation access, and local interests are important.
3) Various analytical tools can be used to evaluate potential trading areas and select optimal store locations, including trading area analysis, gravity models, and indices of retail saturation. Factors like population, income, competition, and travel time influence what locations will be most successful.
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This document discusses identifying and understanding consumers. It covers consumer demographics like age, income, and lifestyle factors like culture and attitudes. Consumer needs and desires as well as shopping behaviors are examined. The consumer decision process and environmental factors that can influence shopping are also summarized. Retailers are advised to understand these concepts to better target and serve their consumer markets.
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The document discusses retail communication and promotion. It describes the objectives of retail promotion as influencing consumer behavior to increase store loyalty and sales. It outlines SMARRTT objectives for promotion, which are specific, measurable, achievable, realistic, relevant, targeted and timed. The document then covers various promotion methods including advertising, sales promotion, public relations, and personal selling. It discusses push and pull strategies and relationship marketing approaches. The effectiveness of the major promotional methods is also addressed.
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The document discusses various retail location strategies and types. It identifies location as one of the most important factors in retailing. It describes the advantages and disadvantages of different location types including free standing sites, shopping centers, malls, and other alternatives. Key considerations for retailers in selecting locations involve tradeoffs between factors like rent, traffic, size of customer base, and restrictions. Matching a location type to a retailer's strategy is important.
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1) Location is an important factor for retailers, as around 90% of retail sales occur in stores. Selecting the right market area and specific store location requires extensive decision making.
2) Retailers must understand their target customers and competitors' customers to select the best market and location. Demographic and geographic factors like population characteristics, transportation access, and local interests are important.
3) Various analytical tools can be used to evaluate potential trading areas and select optimal store locations, including trading area analysis, gravity models, and indices of retail saturation. Factors like population, income, competition, and travel time influence what locations will be most successful.
Retail Location
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2) Details about the retail sector globally and in India, including its economic significance.
3) Explanations of different types of retailers based on ownership, merchandise, and format.
4) Components of the retail marketing mix like product, price, place, promotion, people, customer service, and store presentation.
5) Approaches to retail market segmentation, targeting, and positioning.
Unorganised vs organised Retailing
Organized retailing operates on a large scale, nationwide or worldwide, with a highly organized system and professional management, while unorganized retailing operates on a smaller, local or regional scale with a less organized system. Organized retailing prevails in developed nations and has chain stores, a wide range of products, pleasant ambiences, adequate parking, and pricing that does not depend on relationships, whereas unorganized retailing prevails in developing nations and has standalone shops, a narrower product range, lacking ambiences, inadequate parking, and sometimes relationship-based pricing. Examples of organized retailing include Wal-Mart, McDonald's and Sears, while examples of unorganized retailing include counter stores and kiosks.
store design, store layout & visual merchandising
The document discusses store design, layout, and visual merchandising. It describes the objectives of store design as implementing strategy, influencing customer behavior, and displaying image. Three common store layouts are described as grid, racetrack, and free-form, along with their advantages and disadvantages. Visual merchandising techniques like signage, digital signage, feature areas, and merchandise presentation are also outlined.
Understanding your customer
The document discusses understanding customers by analyzing their needs, wants, expectations, and motivations. It distinguishes between customers and consumers, categorizes different types of customers like business-to-business and business-to-consumer. It also discusses reading customers' body language through their posture, eye contact, facial expressions and other cues to understand their interests and diagnose their needs. Salespeople are advised to actively listen to customers and ask open-ended questions to understand price preferences and qualify customers for the right products.
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Lecture 1 - Introduction to Retailing
Retailing involves the direct sale of products and services to consumers for their personal use. Retail is driven by consumer spending which depends on disposable income and consumer confidence. Global retail sales have nearly doubled since the 1980s, with the US leading, and retail in Asian economies is growing 6-10% annually. Various types of retailers include specialty stores, department stores, supermarkets/hypermarkets, convenience stores, discount stores, and off-price retailers. Operational issues for retailers include supply chain management, pricing, sales channels, and retail strategies.
RETAILING MANAGEMENT - Unit - 1 -OSMANIA UNIVERSITY
RETAILING MANAGEMENT - Unit - 1 -OSMANIA UNIVERSITY
INTRODUCTION TO RETAIL MANAGEMENT :
Retailing: Role, Relevance and Trends - Introduction to retailing - Types of Retailing, Characteristics of Retailing, Functions and activities of Retailing. Emergence and growth of Retailing in India, FDI in Indian Retailing.
RETAIL SALES TRAINING
This document provides an overview and training on retail sales. It begins with some questions to self-assess suitability for a career in retail sales. It then covers basics of retail management including definitions, history and trends in India. The document provides tips on store operations, customer service, sales techniques, and using personality assessments. It emphasizes fundamentals like hygiene, grooming and body language which are important for sales. Finally, it discusses career opportunities in the growing Indian retail industry.
Developing merchandising plan
The document discusses developing merchandise plans for retailers. It covers merchandising philosophy, functions, and types of merchandise including staple, assortment, fashion, seasonal, and fad merchandise. Factors to consider in merchandise planning include forecasts, innovativeness, quality, brands, timing, allocation, and category management. Effective merchandise planning requires analyzing sales forecasts, product types, quality factors, branding decisions, timing of purchases and sales, allocating space and inventory, and using category management strategies.
Retail Management & Retail Mix
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Trading area analysis
This document discusses trading area analysis for selecting a retail store location. It describes the key steps as evaluating alternative geographic areas based on residents and competitors, determining whether to locate as an isolated store or in a shopping center, and analyzing specific sites. Important criteria to consider include population size and traits, competition, transportation access, property costs, and legal restrictions. Geographic Information Systems software can be used to graphically depict trading area characteristics. The optimal trading area size depends on the store type, with department stores having the largest areas.
Retail site locations
This document discusses factors retailers consider when selecting store locations and evaluating trade areas. Key factors include economic conditions, competition, fit with the target market, and operating costs of the area. When evaluating a specific site, retailers examine characteristics like traffic flow, location, and costs. They also analyze the trade area to understand customer demographics, size of the primary trading zone, and sales potential. Common tools used include census data, GIS mapping, and models like Huff's gravity model or regression analysis.
Special characteristics of retailing
Retailing involves selling goods directly to consumers for personal use. Retailers occupy the middle position between producers/wholesalers and customers, receiving products and passing them on. Key characteristics of retailers include marketing directly to customers, using multiple channels like stores and e-commerce, and innovating to meet changing customer needs. Retailers aim to provide maximum customer satisfaction in a limited area by maintaining personal contact, offering product selection and convenient shopping experiences.
Introduction To Retail Management
This document provides an introduction to retailing and retail management. It defines retailing as the business activities involved in selling goods and services to consumers. It discusses key issues retailers face around serving customers profitably in a competitive environment. The document emphasizes that retailers should apply strategic planning principles and fully understand the basic principles of retailing. It presents frameworks for retail strategy and the strategic planning process. It also discusses the importance of customer service, relationship retailing, and taking a multi-channel approach.
Retail mangement presentation
This document discusses store design objectives and elements. The five main objectives of store design are to implement the retailer's strategy, build customer loyalty through rewarding shopping experiences, increase sales per visit, control costs, and meet legal requirements. The three main elements of store design discussed are layout, signage, and feature areas. Common store layouts include grid, racetrack, and free-form. Signage helps customers navigate and learn about products. Feature areas like windows, displays, and aisles are used to guide customers and influence purchases.
Merchandise planning
This document provides an overview of different buying systems and inventory management techniques used by retailers. It discusses staple and fashion merchandise buying systems, considerations for determining order quantities, forecasting demand, calculating order points, open-to-buy planning, allocating merchandise to stores, vendor evaluation, and the retail inventory method. Key aspects covered include basic stock lists, buffer stock, exponential smoothing, ABC analysis, sell-through analysis, weighted vendor evaluations, and the steps to use the retail inventory method to determine inventory value.
10. Retail Store Design
Retail Store Design, Functions/ Responsibilities of Store Manager, Retail Store Objectives, Principles of Retail Store Design, Types of Layout, Signage and Graphics, Feature Areas, Space Management, Tools used for positioning of items
RETAIL LOCATION STRATEGY
The document discusses factors to consider for retail location strategy and decision making. It outlines three levels of location decisions - city selection, area within a city, and specific site. Key determinants at each level include population, purchasing power, competition, traffic, and zoning regulations. The document also differentiates between types of retail locations, goods, and importance of analyzing a store's trading area to understand customer profiles and estimate market potential. Site selection requires considering product type, costs, competitors, accessibility, parking and traffic flow.
Retail market strategies
A retail market strategy involves understanding customer needs to create a niche, setting store formats to reach the target market, and planning competitive advantage growth over time. The strategic retail planning process includes defining objectives, assessing strengths, weaknesses, opportunities and threats, identifying sales opportunities, evaluating alternatives, setting specific goals and timeframes, developing the retail mix, and evaluating and adjusting performance. Retailers with a strong, proven strategy that is consistently followed perform better than those without a strategy.
Retail Customers
This document discusses consumer behavior and factors that influence customers' purchasing decisions. It outlines the consumer's purchase process from initial need recognition through post-purchase behavior. It also identifies internal psychological and external sociological factors that shape consumer behavior, and presents models for understanding buyer behavior and types of buying decisions. The document also covers topics like market segmentation, generational cohorts, and the importance of customer service.
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Retail format
This document defines and describes various retail store formats and non-store retail formats. Store retail formats include department stores, specialist stores, category killers, convenience stores, supermarkets/superstores/hypermarkets, catalogue shops, discount stores, and factory outlets. Non-store retail formats consist of mail order, direct selling, personal retailing, telesales, and internet retailing. Each format is briefly characterized, such as department stores offering a wide product range across multiple floors and specialist stores focusing on a narrow customer segment.
Introduction to Retailing
This document provides an overview of a retail sales management and services marketing syllabus. It includes:
1) An introduction to retailing concepts like the definition of a retailer, their roles, and characteristics.
2) Details about the retail sector globally and in India, including its economic significance.
3) Explanations of different types of retailers based on ownership, merchandise, and format.
4) Components of the retail marketing mix like product, price, place, promotion, people, customer service, and store presentation.
5) Approaches to retail market segmentation, targeting, and positioning.
Unorganised vs organised Retailing
Organized retailing operates on a large scale, nationwide or worldwide, with a highly organized system and professional management, while unorganized retailing operates on a smaller, local or regional scale with a less organized system. Organized retailing prevails in developed nations and has chain stores, a wide range of products, pleasant ambiences, adequate parking, and pricing that does not depend on relationships, whereas unorganized retailing prevails in developing nations and has standalone shops, a narrower product range, lacking ambiences, inadequate parking, and sometimes relationship-based pricing. Examples of organized retailing include Wal-Mart, McDonald's and Sears, while examples of unorganized retailing include counter stores and kiosks.
store design, store layout & visual merchandising
The document discusses store design, layout, and visual merchandising. It describes the objectives of store design as implementing strategy, influencing customer behavior, and displaying image. Three common store layouts are described as grid, racetrack, and free-form, along with their advantages and disadvantages. Visual merchandising techniques like signage, digital signage, feature areas, and merchandise presentation are also outlined.
Understanding your customer
The document discusses understanding customers by analyzing their needs, wants, expectations, and motivations. It distinguishes between customers and consumers, categorizes different types of customers like business-to-business and business-to-consumer. It also discusses reading customers' body language through their posture, eye contact, facial expressions and other cues to understand their interests and diagnose their needs. Salespeople are advised to actively listen to customers and ask open-ended questions to understand price preferences and qualify customers for the right products.
Non store retailing
Non-store retailing involves sales made directly to consumers without using physical stores. It includes direct marketing through methods like telemarketing, direct mail, and e-commerce. Non-store retailing offers consumers convenience through purchases made 24/7 via phone or online. It now accounts for over 15% of all consumer purchases and is growing at a higher rate than traditional retail stores. Common non-store retailing methods include direct marketing, direct selling, vending machines, and kiosks.
Lecture 1 - Introduction to Retailing
Retailing involves the direct sale of products and services to consumers for their personal use. Retail is driven by consumer spending which depends on disposable income and consumer confidence. Global retail sales have nearly doubled since the 1980s, with the US leading, and retail in Asian economies is growing 6-10% annually. Various types of retailers include specialty stores, department stores, supermarkets/hypermarkets, convenience stores, discount stores, and off-price retailers. Operational issues for retailers include supply chain management, pricing, sales channels, and retail strategies.
RETAILING MANAGEMENT - Unit - 1 -OSMANIA UNIVERSITY
RETAILING MANAGEMENT - Unit - 1 -OSMANIA UNIVERSITY
INTRODUCTION TO RETAIL MANAGEMENT :
Retailing: Role, Relevance and Trends - Introduction to retailing - Types of Retailing, Characteristics of Retailing, Functions and activities of Retailing. Emergence and growth of Retailing in India, FDI in Indian Retailing.
RETAIL SALES TRAINING
This document provides an overview and training on retail sales. It begins with some questions to self-assess suitability for a career in retail sales. It then covers basics of retail management including definitions, history and trends in India. The document provides tips on store operations, customer service, sales techniques, and using personality assessments. It emphasizes fundamentals like hygiene, grooming and body language which are important for sales. Finally, it discusses career opportunities in the growing Indian retail industry.
Developing merchandising plan
The document discusses developing merchandise plans for retailers. It covers merchandising philosophy, functions, and types of merchandise including staple, assortment, fashion, seasonal, and fad merchandise. Factors to consider in merchandise planning include forecasts, innovativeness, quality, brands, timing, allocation, and category management. Effective merchandise planning requires analyzing sales forecasts, product types, quality factors, branding decisions, timing of purchases and sales, allocating space and inventory, and using category management strategies.
Retail Management & Retail Mix
Retail Management & Retail Mix, The Impact of FDI in Retail in both developed and developing countries
Trading area analysis
This document discusses trading area analysis for selecting a retail store location. It describes the key steps as evaluating alternative geographic areas based on residents and competitors, determining whether to locate as an isolated store or in a shopping center, and analyzing specific sites. Important criteria to consider include population size and traits, competition, transportation access, property costs, and legal restrictions. Geographic Information Systems software can be used to graphically depict trading area characteristics. The optimal trading area size depends on the store type, with department stores having the largest areas.
Retail site locations
This document discusses factors retailers consider when selecting store locations and evaluating trade areas. Key factors include economic conditions, competition, fit with the target market, and operating costs of the area. When evaluating a specific site, retailers examine characteristics like traffic flow, location, and costs. They also analyze the trade area to understand customer demographics, size of the primary trading zone, and sales potential. Common tools used include census data, GIS mapping, and models like Huff's gravity model or regression analysis.
Special characteristics of retailing
Retailing involves selling goods directly to consumers for personal use. Retailers occupy the middle position between producers/wholesalers and customers, receiving products and passing them on. Key characteristics of retailers include marketing directly to customers, using multiple channels like stores and e-commerce, and innovating to meet changing customer needs. Retailers aim to provide maximum customer satisfaction in a limited area by maintaining personal contact, offering product selection and convenient shopping experiences.
Introduction To Retail Management
This document provides an introduction to retailing and retail management. It defines retailing as the business activities involved in selling goods and services to consumers. It discusses key issues retailers face around serving customers profitably in a competitive environment. The document emphasizes that retailers should apply strategic planning principles and fully understand the basic principles of retailing. It presents frameworks for retail strategy and the strategic planning process. It also discusses the importance of customer service, relationship retailing, and taking a multi-channel approach.
Retail mangement presentation
This document discusses store design objectives and elements. The five main objectives of store design are to implement the retailer's strategy, build customer loyalty through rewarding shopping experiences, increase sales per visit, control costs, and meet legal requirements. The three main elements of store design discussed are layout, signage, and feature areas. Common store layouts include grid, racetrack, and free-form. Signage helps customers navigate and learn about products. Feature areas like windows, displays, and aisles are used to guide customers and influence purchases.
Merchandise planning
This document provides an overview of different buying systems and inventory management techniques used by retailers. It discusses staple and fashion merchandise buying systems, considerations for determining order quantities, forecasting demand, calculating order points, open-to-buy planning, allocating merchandise to stores, vendor evaluation, and the retail inventory method. Key aspects covered include basic stock lists, buffer stock, exponential smoothing, ABC analysis, sell-through analysis, weighted vendor evaluations, and the steps to use the retail inventory method to determine inventory value.
10. Retail Store Design
Retail Store Design, Functions/ Responsibilities of Store Manager, Retail Store Objectives, Principles of Retail Store Design, Types of Layout, Signage and Graphics, Feature Areas, Space Management, Tools used for positioning of items
RETAIL LOCATION STRATEGY
The document discusses factors to consider for retail location strategy and decision making. It outlines three levels of location decisions - city selection, area within a city, and specific site. Key determinants at each level include population, purchasing power, competition, traffic, and zoning regulations. The document also differentiates between types of retail locations, goods, and importance of analyzing a store's trading area to understand customer profiles and estimate market potential. Site selection requires considering product type, costs, competitors, accessibility, parking and traffic flow.
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RETAILING MANAGEMENT - Unit - 1 -OSMANIA UNIVERSITY
RETAILING MANAGEMENT - Unit - 1 -OSMANIA UNIVERSITY
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Retail market strategies
A retail market strategy involves understanding customer needs to create a niche, setting store formats to reach the target market, and planning competitive advantage growth over time. The strategic retail planning process includes defining objectives, assessing strengths, weaknesses, opportunities and threats, identifying sales opportunities, evaluating alternatives, setting specific goals and timeframes, developing the retail mix, and evaluating and adjusting performance. Retailers with a strong, proven strategy that is consistently followed perform better than those without a strategy.
Retail Customers
This document discusses consumer behavior and factors that influence customers' purchasing decisions. It outlines the consumer's purchase process from initial need recognition through post-purchase behavior. It also identifies internal psychological and external sociological factors that shape consumer behavior, and presents models for understanding buyer behavior and types of buying decisions. The document also covers topics like market segmentation, generational cohorts, and the importance of customer service.
Situation Analysis Of Retail Industry In India
The document provides an overview of the retail industry in India. It discusses the evolution of retailing from traditional formats to modern retail chains. It then analyzes the Indian retail market, including key segments, growth trends, and demographics of target consumers. A SWOT analysis identifies strengths, weaknesses, opportunities, and threats. Challenges in the industry such as competition and supply chain issues are also examined. Finally, factors for success in Indian retail are outlined.
Retail Customers
The document provides an overview of retail customer categories and characteristics in India. It identifies five specific retail consumer categories (time killers, pleasure seekers, focused fulfillers, general browsers, product groupies) and describes their typical behaviors. It also outlines characteristics of retail customers like conversion rates and discusses subcategories of buyer personality types. Key players in the Indian retail industry are also briefly profiled.
Chapter 3 multichannel retailing
This document discusses retail channels and the rise of multichannel retailing. It outlines various retail channels including store, catalog, internet, mobile, television home shopping, and direct selling. It then discusses the benefits and challenges of multichannel retailing, including providing a seamless customer experience across channels and integrating supply chains and information systems. It also covers issues like maintaining a consistent brand image, pricing consistently, and reducing "showrooming" where customers use stores to explore options but purchase elsewhere.
7 Common Types of Retail Customers (and How to Sell to Them)
One of the things that makes running a retail store so interesting and fun (most days) is the fact that you can encounter an array of characters at your shop. From easy going shoppers who make small talk, to customers on a mission who just want to get in and out of the store, retailers deal with various types of people on a daily basis.
And as any good merchant knows, there isn’t one single solution or best practice for converting all kinds of customers. Each type comes with its own set of qualities, and retailers have to acknowledge these distinctions and tailor their approaches accordingly.
To help you do this, we’ve compiled a list of the most common types of customers that you may encounter, along with tips on how to approach and sell to each one
Indian retail scenario
The India Retail Industry is the largest among all industries, accounting for over 10% of the country's GDP. Modern retailing has entered India in the form of shopping centers, malls, and complexes offering shopping, entertainment, and food. A large young working population, nuclear families, and increasing numbers of working women are driving growth in the organized retail sector. The future of the Indian Retail Industry looks promising with the growing market, more favorable government policies, and emerging technologies facilitating operations.
Multi channel marketing strategy - i
The purpose of this two-day workshop was to help marketers build successful multichannel strategies that connect with customers in increasingly meaningful ways across discreet yet interconnected channels. Specifically it focuses on how to: 1) develop a 360 view of customers to inform a channel architecture strategy, 2) deliver personally relevant information through a compelling content and contact strategy, 3) align channels through brand strategy to create a cohesive user experience, 4) integrate measurement across channels for business performance enhancement, and 5) create internal infrastructure and readiness systems that equip organizations to coordinate effective responses to customer needs.
What Is Multi Channel Retail?: Benefits, Challenges and Impacts
Multi-channel retailing is a deceptively easy concept. Simple in terminology, but complex to
explain and even more so to deliver. This paper provides an overview of what it is about, covering the
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Swot analysis of retail industry
This document provides a SWOT analysis of the retail industry in India. It identifies several strengths, including a large purchasing power from the emerging middle class, favorable population demographics, and low retail penetration compared to other countries. Weaknesses include political and regulatory uncertainty, poor infrastructure, and low conversion rates. Opportunities exist in developing digital strategies, rural retailing, and taking a customer-centric approach. Threats include the availability and cost of real estate, high employee attrition rates, and an underdeveloped shopping culture.
Retail sector in India
The document defines retailing as the sale of goods or services directly to final consumers. It notes that retailing is a large global industry dominated by developed countries. In India, retailing is dominated by unorganized mom and pop shops, while organized retail makes up a small portion. The retail landscape in India is discussed, along with major players and consumption categories. Challenges and opportunities for retail in India are outlined. Online retailing and its payment methods and challenges are also summarized. The contribution of retailing to the Indian economy and employment are highlighted.
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Multichannel retailing involves selling merchandise through more than one sales channel, such as stores, catalogs, and the internet. Retailers are moving toward this approach to leverage the unique benefits of each channel and attract more customers. Some key benefits include broader product selections online, convenience of shopping from catalogs, and the ability to see and touch products in stores. Successful multichannel retailers provide seamless shopping experiences across all channels and find ways to integrate their operations.
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This document discusses identifying and understanding consumers. It covers consumer demographics like age, income, and lifestyle factors like culture and attitudes. Consumer needs and desires as well as shopping behaviors are examined. The consumer decision process and environmental factors that can influence shopping are also summarized. Retailers are advised to understand these concepts to better target and serve their consumer markets.
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The document discusses major factors that influence buying behavior, including cultural, social, personal, psychological factors. It then describes the different buying roles individuals may take on in a purchase decision. The buying process is outlined as problem recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation. Personal influences like perception, learning, motivation, beliefs and attitudes are discussed. Social influences of culture and social groups are also mentioned.
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This document discusses consumer behavior in rural markets in India. It notes that rural markets represent a large opportunity, with a total market size of over Rs. 173,000 crore across various sectors. Rural marketing involves understanding rural consumers and designing products, pricing, promotion and distribution strategies tailored to their needs and preferences. Key factors that influence rural consumer behavior include personal characteristics, social and cultural influences, and the consumer decision-making process. Successful rural marketing strategies include communicating in local languages, product demonstrations, and value-based pricing approaches.
Consumer-Behavior-Demo.pptx
This document outlines the course objectives for a consumer behavior course. The objectives cover explaining key concepts of consumer behavior including what consumer behavior is, the types of consumers and factors influencing purchasing decisions. It also covers explaining models of consumer decision making processes and the importance of satisfaction, loyalty and relationship building on consumer behavior. The objectives aim to provide an overview of consumer behavior concepts.
Marketing
This document discusses consumer behavior and its importance for marketers. It defines consumer behavior as the process people go through to search for, select, purchase, use, and dispose of products and services. Consumer behavior is influenced by various systematic factors and differs between individuals and products. It is vital for marketers to understand consumer behavior in order to better target consumers and improve products and services. Studying consumer behavior allows marketers to gain insights into attitudes, culture, lifestyles, experiences, and decision making that influence product use.
3. customer and consumer
1) A retailer's key to success is enhancing business through customer satisfaction and profit. Providing value to customers and maintaining relationships are important.
2) Value is viewed differently by manufacturers, customers, and involves benefits received versus price paid. Providing value builds trust and brand differentiation.
3) Relationship retailing focuses on long-term customer bonds through strong customer base analysis, service, satisfaction and loyalty programs. Understanding customer demographics, lifestyles and decision-making is critical.
factors affecting retail consumer decisions
The various factors which influences the retail consumers are discussed in the presentation. various factors like culture, personal, psychological factors etc., are explained in this ppt.
Understanding retail consumer by maya and aishwarya
Consumer behavior refers to how people purchase, use, and dispose of products and services. Understanding consumer behavior is important for retailers. There are several factors that influence retail shoppers, including the range of merchandise, convenience, travel time, socioeconomic factors, and life stage. The consumer decision making process involves need recognition, information search, alternative evaluation, purchase, and post-purchase behavior. Market research helps retailers understand demographic data, consumer spending patterns, and evaluate customer satisfaction. Common market research methods used by retailers are focus groups, observation, and customer profiling.
Marketing short course - Harper Adams University
The document provides an overview of effective marketing skills for farmers, including:
1) It defines marketing as a management process that identifies and anticipates customer requirements to meet wants and needs profitably. Environmental scanning involves collecting external information that may affect the business's strategic marketing activities.
2) Consumer behavior examines how consumers make purchase decisions based on situational, individual, and group influences. The consumer decision process involves problem recognition, information search, evaluation, purchase, and post-purchase evaluation.
3) Segmenting the market allows targeting specific groups. Key bases for segmentation include geographic, demographic, psychographic, and behavioral factors. Firms must choose between undifferentiated, differentiated, or concentrated targeting strategies.
Consumer Behavior
Consumer behavior related to the fashion industry is influenced by numerous personal, psychological, economic, cultural, and social factors. Personal factors like age, occupation, and lifestyle affect consumers' fashion preferences and demands. Psychological factors such as motivation, perception, beliefs, and learning shape how consumers view and purchase fashion products. Economic considerations like income and family finances also impact consumer spending on clothing. Cultural norms and social class influence what fashion choices are deemed appropriate or desirable. Additionally, new social media platforms have transformed how consumers engage with and are exposed to fashion trends.
Marketing Management Series 01
This document discusses customer segmentation and target marketing. It covers the consumer buying process, segmenting markets, and targeting markets. Specifically, it describes segmenting approaches for consumer markets, including demographic, behavioral, psychographic, and geographic segmentation. It also discusses segmenting business markets and the business buying process. The goal of segmentation is to divide the total market into homogeneous segments to better meet customer needs.
Marketing_Chapter5_Consumer_Markets_and_Buyer_Behavior_.pdf
This document discusses consumer buyer behavior and the factors that influence purchase decisions. It outlines the model of consumer behavior, which shows how marketing stimuli interact with a buyer's characteristics and decision process. It then describes the cultural, social, personal, and psychological characteristics that affect consumer behavior, such as culture, social class, family, personality, motivation, and attitudes. The document also examines the different types of buying decisions and outlines the five stages of the buyer decision process: need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. Finally, it briefly discusses the adoption process for new products.
Consumer markets and consumer buying behavior mmda
This document provides an overview of consumer buying behavior and the consumer decision-making process. It discusses factors that influence consumer behavior such as cultural, social, personal and psychological characteristics. A model of consumer behavior is presented showing how marketing stimuli interact with a consumer's characteristics to drive responses. The consumer decision process is also summarized, outlining the typical steps of need recognition, information search, evaluation of alternatives, purchase decision and post-purchase behavior. Key concepts in consumer behavior and motivation theories are defined.
Marketing management basics
The document discusses the marketing audit process. It begins by defining a marketing audit as a systematic, critical, and impartial review of a company's marketing goals, policies, methods, and personnel. It then outlines the key steps in conducting a marketing audit, including: 1) determining who conducts the audit, 2) when and how often it is done, 3) the areas to be audited, 4) developing audit forms, 5) implementing the audit, and 6) presenting results to management. The marketing audit considers both internal and external factors and reviews marketing plan performance.
Target market
The document discusses how to identify and define a target market. It explains that market segmentation involves dividing the overall market into meaningful subgroups based on characteristics like demographics, psychographics, and behaviors. Understanding the target market means knowing who the users, buyers, influencers and decision makers are, as well as their demographics, geographics, psychographics, needs, and buying behaviors. Market research is needed to develop a customer profile and understand competitors to effectively segment and target the right group.
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Understanding retail consumer by maya and aishwarya
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3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
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Retail customer
- 1. The success of any retail strategy depends on how well the firm identify and understands its customers. It needs to Identify the consumer characteristics , needs and attitudes, which influence their purchasing decisions. There are various factors to be considered to study retail customer.
- 3. Demographics of Customer includes: Gender Age Life expectancy Literacy and education Language spoken Household size Income Place of residence Income
- 4. Lifestyle of the consumer depends on the social and psychological factors and are influenced by demographics. The social factors include: •Culture •Social class •Reference groups •Family life cycle •Time utilization
- 5. Psychological factors include: •Personality •Class consciousness •Attitudes
- 6. Implications of customer Demographics and lifestyle. Gender roles Consumer Sophistication and confidence Poverty of time Component lifestyle
- 7. Consumer Needs and Desires How far will the customers travel to get to the retailer? How important is convenience? What is the preferred time for shopping? What is the level of customer services is preferred? How important is assortment of goods / services? How important is price? Do different market segments have different needs?
- 8. • In- Home Shopping • Online Shopping • Outshopping Consumer Needs and Desires
- 9. Shopping Attitudes and behavior Stimulus Problem awareness Info Search Evaluating Alternatives Purchase Post Purchase Demographics Lifestyles
- 10. Retailer Actions