Alejandro Jimenez has over 15 years of experience in the hair industry, including as President and Creative Director of PROHAIRKIT.com where he oversees branding, marketing, education programs, and business development. Prior to that, he spent 10 years with Bumble and bumble as an international educator where he designed educational classes, coached other educators, and helped salons increase revenue. He has also worked as a stylist and on fashion shoots and commercials.
Obtain a full-time job in the marketing and business industry to use my acquired knowledge and skills in a focused manner which shall show in the results produced and to be provided with career growth and experience. The key characteristics of my personality are hard working, self-motivated, fast learner, and goal oriented.
Media4U FZE Introduction, to know more about our services, please click on the hyperlinks for each serivces you would like to know about in the presentation
Obtain a full-time job in the marketing and business industry to use my acquired knowledge and skills in a focused manner which shall show in the results produced and to be provided with career growth and experience. The key characteristics of my personality are hard working, self-motivated, fast learner, and goal oriented.
Media4U FZE Introduction, to know more about our services, please click on the hyperlinks for each serivces you would like to know about in the presentation
Building Outstanding Customer RelationshipsAmy Cross
Next best action marketing is a tactic that has been around for a while, but few marketers have been able to fully take part in this powerful marketing strategy – especially in financial services, where customer data is abundant but hard to act on for marketing use. It’s a concept that the whole organization needs to align on because it impacts the entire customer experience. With next best action marketing, each customer becomes a “segment of one” versus a “segment of many,” improving marketing action precision and relevancy.
To implement next best action marketing, you need to have the right technology in place. It should be able to give you a complete understanding of each and every customer, and also be able to decide on – and recommend – the right actions to take, at the right time, based on the complete and actionable view of each individual customer.
James Taylor, CEO of Decision Management Solutions, and Steven Noels, CTO and Co-Founder of NGDATA, delve into next best action marketing, how you can use it to empower the customer experience, and the right technologies to get you there.
Key takeaways include:
Key concepts of next best action marketing
The importance of understanding your customers in an omni-channel environment
How to get your organization aligned around the strategy
How to get on the road to success with the right technology in place
Go From Traditional Campaigns to More Relevant Customer InteractionsAmy Cross
Most organizations that run predictive analytical models are struggling to convert their insights into actions, deterring them from creating significant impact on the business. Their marketing departments implement traditional campaign-based programs relying on only a limited understanding of their customers. They don’t know every data point that makes up their customers on an individual level – from behavioral to contextual information – causing a lack of relevancy and personalization.
It’s time to disrupt the ineffective tactics of business actions and customer engagements existing far away from data and the insights they generate. Register for our webinar to learn how to get more out of your marketing to deliver highly relevant customer experiences and interactions by using your customer data in the most impactful ways. Make sure your messages hit the right person, at the right time, and through the right channel – a completely customer-centric approach.
Your company has plenty of data, and you probably have no shortage of pretty graphs depicting insights. And your marketing department probably has the execution tools that you need to connect with your customers. However, there is a missing piece – the true, updated, consistent, ongoing understanding of each and every customer. You need to bridge the gap between your data insights and your marketing execution. And it all comes down to understanding your Customers’ DNA.
Customer DNA, on the surface, appears to be a simple, common-sense idea. But, there’s a lot that goes on behind the scenes that customer-facing organizations need to think about if they are to truly become customer-focused.
Marketing executive with proven business acumen and creative expertise. Passionate about developing innovative marketing strategies, leading internal teams, and communicating results-oriented vision to achieve highly valued results. A diverse background in B2B & B2C organizations with demonstrated ability to work across various categories and with a multitude of stakeholders.
1. Alejandro Jimenez
5 Northlake Drive ∙ Weaverville, NC 28787 Email: alejandro@prohairkit.com
Cellular: 917-924-0972
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HAIRDRESSING VISIONARY ARTIST
2013-Present PROHAIRKIT.com Asheville, NC
President
o Creative Director - oversees all vision for branding through
marketing, social media, events, education and web
o Education - develops education teams and programs to
promote tools and PROHAIRKIT brand
o HR - hires and contracts freelancers/employees
o New Business - generates new business leads for e-
commerce, opportunities for growth and potential
distribution opportunities
o Sales- develops Sales Strategy and plan, setting sales
objectives. Selling education and tools
o PR - develops press contacts, regular press release,
communications, manages blog and relevant social media
2007- 2014 Bumble and bumble New York, NY
International Bumble.LIVE Educator
o Designed classes to be taught to Network Salons
o Delivered educational and inspirational classes to salons
and large event groups
o Developed stylists in cutting and styling techniques
o Coached Network Educators on their public speaking skills
o Guided salons in ways to build stronger internal education
o Helped salons and retail partners increase revenue through
extensive knowledge of the brand
o Launched the brand on an international level to
International Cosmetic Retailer, Sephora
o Backstage Stylist during NY Fashion Week.
2. 2003-2007 Bumble and bumble. NewYork, NY
Editorial and salon assistant/stylist
o Completed an extensive apprenticeship
o Worked on commercial and editorial fashion shoots ranging
from Abercrombie & Fitch, Elle, Vogue, V Mag and W
o Worked on television commercials including Feria, Victoria
Secret and Garnier
o Assisted back stage during New York, Milan and Paris
Fashion Week for many top shows
Education
Bumble and bumble University New York, NY
Editorial and cutting apprenticeship (4 years)
Fierce Conversations Course
Network Educator I & II
Business Immersion Course I & II
Ongoing public speaking courses
Carrier Training Institute Altamonte Springs,
FL
Cosmetology
Standard State Board Required Education
Lyman High School Longwood, FL
High School
Fashion Marketing Focus/ DECA Vice President
Special Skills
o Engaging and speaking to large audiences
o Expert in retail education and sales
o Building strong and lasting relationships with individuals
and business partners
o Excellent time management skills
o Microsoft systems literate
o Social Media and Brand Art development
o E-commerce and in Salon Sales
o Expert hairdressing skills
o Bilingual (Spanish)