Balasubramanian Ranganathan has over 9 years of experience in sales and marketing. He is currently the Regional Manager at Asian Paints, where he oversees sales in multiple states. Previously, he worked as the Area Manager and Brand Manager at Asian Paints. He also has experience in brand management at Indian Oil Corporation. Ranganathan holds a Post Graduate Diploma in Management from IIM Indore and a Bachelor's degree in Electronics Engineering from VJTI Mumbai.

1. Balasubramanian Ranganathan DoB: 19/08/1983
Ph: +91-9819117907 Email: gautam.lr@gmail.com
CAREER OBJECTIVE
To pursue excellence inthe fieldof sales&marketing, byhoningmyskills and experience in the domain with a view
to assuming a generalist management role later
ACADEMIC BACKGROUND
 Indian Institute of Management, Indore ’07-‘09
Post Graduate Diploma in Management with specialization in Marketing
 VJTI, Mumbai Mumbai University ’01-‘05
Bachelor of Engineering (Electronics)
PROFESSIONAL EXPERIENCE - 9 years
Regional Manager Asian Paints Feb’16 till date
Responsible for handling sales in the region of West Bengal, Sikkim and North East including tactical planning,
demand forecasting, driving strategic initiatives, on-ground activation and manpower hiring
Sales Management
o Network Management: Responsible for managing a network of more than 2300 dealers with overall value
turnover of 850cr
o Team Management: Handle a team of 9 managers and 72 dotted line reportees
o Influencer Management: Responsible for activation and engagement for contractors through meets and
gratifications
o Handle scheme designing through tactical inputs based on seasonality and market requirements
o Responsible for demand planning and forecasting based on historical and seasonal trends
o Responsible dealer servicing in terms of material availability, collections, issue resolution etc
o Work closely with different arms of the organization like Supply Chain, distribution, legal, commercial etc
o Competition mapping and giving inputs to the marketing team for refinement of brand insight and also for
new product development as per market requirement
o Responsible for overseeing the annual retail audit exercise to gauge market share movements vis-a-vis
competition, sales trends, brand perception etc.
o Responsible for maintaining high customer satisfaction levels through timely and effective closure of
customer complaints
Area Manager Asian Paints Feb’14–Feb’16
Responsible for handling sales in critical geography of Mumbai
Roles & Responsibilities
Sales & Godown Management
o Responsible for handling a saturated and resistant market which has been a traditional whole selling hub
o Manage a networkof more than 550 dealers and 15 member sales force incl commercial and admin officers
o Responsible for managing godown operations of 2 warehouses of approx 70,000 sqft area
Achievements:
o Generated sales of 235cr in 15-16, clocking fastest growth rate in the last 10 years.
o Gained market share of 1.5% on a base of 68.5%.
o Strategically drove new products that contributed to more than 7.5% of the entire volume
Brand Manager Asian Paints Aug’11-Jan‘14
Was responsible for the launch of “SmartCare”- waterproofing range of Asian Paints
Roles & Responsibilities
Brand Management & Planning
o Responsible for brand planning & management, development & execution of go to market strategies
o Consumer Research – Working closely with the MR agency to identify key insights from Consumer Survey
o ProductDevelopment&Testing – Developingproductdesignbriefsandworkingcloselywiththe RnDteam to
develop products as per market requirements. Closely involved in the lab and site products testing and
validations

2. o PackagingandPricing- Writingproductand packagingbriefsandcoordinatingcloselywith internal team and
design houses for pack designing.
o Pricing – Formulating pricing strategy basis product, packaging, promotional costs and competition
benchmarks
o Work closely with different arms of the organization like Supply Chain, Packaging, Legal, Imports, Sales
o Work closely with creative agencies in generation and refinement of brand insight and communication
concept; and 360 degree execution of the concept across various communication media.
o Manage Brand Budgets – was managing spends of more than Rs 5 crores
Achievements:
o Was completelyresponsible forthe launchof SmartCare - a new category for the organization. This included
marketresearch,productdevelopment,branding,packaging, marketing, GTMstrategy and pan-India launch
o Launched 3 products that has resulted in sales of more than 5000KL since launch
o Planned initiatives in select markets including media campaigns and on-ground activations
Branding Officer Indian Oil Corp. Ltd. May ’09 till Aug ‘11
Roles & Responsibilities
Brand Management & Planning
o Responsible forbrandplanning&management,development & execution of brand promotion & Marcomm
strategies primarily for “SERVO”- lubricant range from IndianOil
o Monitoring& analysisof sales data, working closely with the lube sales team, mapping competitor activity,
market research, liaising & negotiating with different agencies and vendors, media planning
o Working closely with creative and media agencies in generation and refinement of brand insight and
communication concept; and 360 degree execution of the concept across various communication media.
Software Engineer Patni Computer Systems. June ’05 till May ‘07
 Executed Projects for St. Jude Medical (U.S.A), a $ 3.3b medical devices manufacturing company.
Responsible for developing the entire design of the Automated and Manual Test Cases to test the Real -Time
functionalities of a device called Merlin (Next Generation Programmer)
Achievements:
 Were awarded the prestigious “Patni Annual Dream-Team Award” in 2007-08
 Received a Letter of Recommendation and Appreciation for consistent outstanding performance
Summer Intern AstroMBNS, New Delhi April – May ‘08
In-depth study & analysis of the television industry and gave strategic recommendations for investments in the
sector. Was responsible for the financial valuation of an Indian TV production house
EXTRA-CURRICULAR / POSITIONS OF RESPONSIBILITY
 Winner of the TCS Smart Manager Case Contest # 34
 Winner of the INFOCOM Future Leadership Award ‘09
 2nd prize from amongst 65 teams in the campus evaluation round of Mahindra War Room.
 Recognized as one of the 5 most innovative teams in India for identifying a social problem and suggesting a
solution by ThinkYuva. Presented a comprehensive B-plan on innovative car pooling mechanism
 Elected Member of the Students Exchange Programme Committee at IIMIndore.
 Associate Editor, I-Mag, the Business Magazine published by IIMIndore.
 Member of the organizing team of the inaugural edition of the hugely successful Indore Marathon ’08.
 Head of the Publicity Wing for “Enthusia-2003”, an annual national level sports meet held at VJTI
PERSONAL ATTRIBUTES
 Excellent communication skills, especially proficient in written English; have a positive diction, and, more
importantly, pride myself on being a good listener. Superlative analytical & presentation skills
 Self- starter – Good at taking initiatives, owning up a job and making sure the job sees a logical conclusion
 Other Interests include playing violin, adventure sports like hiking, trekking, rafting etc.