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Aldhirushan Ap
Kerala, India
aldhirushan@gmail.com 9745749850
linkedin.com/in/aldhirushan
Summary
Digital Marketer | Optimization | Analytics | Technology | User-Focused | B2C & B2B| ATL-TTL-BTL Marketing
Data-driven Digital Marketing Manager offering 9+ years of experience leading key growth initiatives of 7+ figure
monthly Marketing budgets that driven toward ROI. Paid media manager who is an expert in developing creative
solutions that increase engagement & sales while focusing on strategic goals across paid social, paid search,
SEO etc
Experience
Marketing Manager
AM MOTORS
Nov 2020 - Present (2 years 3 months)
Establishes marketing goals to ensure market share and profitability of products and/or services.
Plans and oversees the dealership's advertising and promotional activities including print, electronic and
direct mail media.
Develops and executes monthly and annual marketing budgets.
Develops and executes marketing plans and programs, both short and long-range, to ensure the profit
growth and expansion of dealership products and/or services.
Communicates with outside advertising agencies regarding ongoing campaigns.
Works with writers and artists; oversees copywriting, design, layout, paste-up, and production of
promotional materials.
Creates and prepares all print advertising, radio and TV commercials, billboards, direct mail pieces, in-
store point-of-purchase merchandising aids, interior and exterior signs, off-site displays, news releases
and stories.
Works with the sales managers to develop upcoming ad campaigns.
Communicates marketing efforts to all dealership employees.
Acts as liaison with news media.
Communicates with customers to determine their needs and interests.
Evaluates market reactions to advertising programs, media placement, and merchandising policy.
Digital Marketing Campaigns
SEO | SEM | Social Media Campaign
Strategy Planning | Hyper Local Campaign | Maruti Suzuki Brand Advocate
ATL Marketing,BTL Marketing
Brand Advocate
Maruti Suzuki India Limited
Nov 2021 - Present (1 year 3 months)
Trainer
Aldhirushan Ap - page 1
Additional Skill Acquisition Programme Malappuram
Sep 2019 - Nov 2020 (1 year 3 months)
Automobile Skill Trainer
Marketing Manager
Gozlon
Mar 2019 - Oct 2020 (1 year 8 months)
Design and implement overall recruiting keting campaigns
conducting research and analysing data to identify and define audiences
devising and presenting ideas and strategies
promotional activities
compiling and distributing financial and statistical information
writing and proofreading creative copy
maintaining websites and looking at data analytics
organising events and product exhibitions
updating databases and using a customer relationship management (CRM) system
coordinating internal marketing and an organisation’s culture
monitoring performance
managing campaigns on social media.
SEM , Off Page SEO
ATL,BTL Marketing
Digital Marketing Manager
Gozlon
Jan 2018 - Feb 2019 (1 year 2 months)
Build, plan and implement the overall digital marketing strategy
Manage the strategy
Manage and train the rest of the team
Stay up to date with the latest technology and best practices
Manage and oversee various digital marketing channels
Measure ROI and KPIs
Prepare and manage the digital marketing budget
Oversee all the company's social media accounts
Suggest activities for improving the quality of online content
Track and measure SEO and Google Analytics metrics and provide reports
Build an inbound marketing plan
Research and forecast future sales and performance trends
Lead, supervise and motivate members of the digital marketing team
Research competitors and provide suggestions for improvement
Keep abreast with industry and market trends and best practices
Technical Sales Engineer
ForkliftWorld
Jan 2017 - Dec 2017 (1 year)
Managed all marketing and sales activities for OEM segment, managed new product
launches, and also assisted in a strategic overhaul of the Sales and Service of Spare
Aldhirushan Ap - page 2
Parts of Heavy Machinery ,Fork Lift ,Reach Truck Working With Multi Brand Fork Lifts like
TOYOTA,KOMATSU,Mitsubishi ,Godrej ,Yale,Hyster...
MEP Coordinator
ABAB Engineering
Jun 2015 - Dec 2016 (1 year 7 months)
Ensure timely project delivery and quality. Accountable for project scheduling.
Maintaining coordination between Principals / Clients and inter trade to ensure scope of the project is
covered. (single point of contact).
Coordination with Principal / Client for completion of project within the time/cost/budget/safety, conduct
periodic project co-ordination meeting with the Principal / Clients for missing data review client
documentation in detail, present periodical progress report.
Leading engineering team, Maintaining organized setups and workflows within the team.
Ensure generation of engineering documents prepared with due diligence after appropriate
consideration of client s requirements while considering first time right approach of documents
deliverables as per approved budget/schedule.
Take ownership of the work Attend Project review meetings, Lead own the process of preparation of
cost estimate or design deliverables with consideration of applicable code/standards.
Capture all changes/modification in the deliverables that has been intimated by project, prior to release
of deliverables.
Manpower estimation, work planning, effective utilization of manpower, process monitoring, control of
Quality of Engineering documents about quality assurance basis.
Developing second line of leaders from within the team, training and development of engineers.
Review and appraisal of Team.
Mechanical, Electrical, and Plumbing Engineer
ABAB Engineering
Jan 2013 - May 2015 (2 years 5 months)
Responsible for project management and site execution related to MEP (HVAC and Electrical)
installation, testing and commissioning activities, Cables, Transformers, DG Sets etc.
Responsible for the Electrical, Mechanical, Plumbing, Security and Safety Systems & HVAC functions
for the Multi storied Residential projects.
Responsible for plumbing utilities function.
Will be responsible for complete execution of Electrical and HVAC systems Ducting / Insulation at
project site.
Coordinating and scheduling of daily progress.
Graduate Engineering Trainee
ABAB Engineering
Aug 2012 - Dec 2012 (5 months)
HVAC,MEP ,Fire Fighting ; Drawings, Estimation, Supervision, Planning, Projects
Education
Periyar University
Master of Business Administration (M.B.A.)
2013 - 2015
Aldhirushan Ap - page 3
University Grants Commission (ugc)
National Eligibility Test for Assistant Professorship, Business Administration and
Management, General
2015 - 2015
University of Calicut
B.TECH, Mechanical Engineering
2008 - 2012
Licenses & Certifications
Technical Writing for Engineers - University of Sheffield Innovation
Digital Marketing - Accenture
Digital Skills:Retail - Accenture
Digital Skills: Mobile - Accenture
Digital Skills: Social media - Accenture
Digital Skills:Grow your career - Accenture
Digital Skills:User Experience - Accenture
Project management - The Open University
Introduction to Building information Modelling - Coventry University
Digital Marketing - Accenture
Project management in global construction industry - Coventry University
Enterprises Ltd
Business Model Thinking - Coventry University
Innovation and Enterprise - University of Bristol
Aldhirushan Ap - page 4
English for Academic Study - Coventry University Enterprises Ltd
Digital Wellbeing - University of York
Google Analytics for beginners - Google
Management AND Leadership: Leading A Team
Unleash Your Potential: Innovation and Enterprise - University of Bristol
The importance of Project Management in the Global Construction industry -
Coventry University
Study UK:A Guide for Agents and Councilors - British Council
Pathways to o Property - University of Reading
Japan Specialist - Japan National Tourism Organization
JNTOIN-1521
Artificial intelligence - Accenture
SQL - Sololearn
Google Ads Certification
Issued Mar 2020 - Expires Mar 2021
46541097
Digital Marketing - Edapt
400016593FNDM
Google Analytics - Google
Issued May 2020 - Expires May 2021
49612360
Cryptocurrency - Edapt
400016593BCCC
Machine Learning - Edapt
Aldhirushan Ap - page 5
400016593AIML
Big data - Edapt
400016593AIBD
Algorithms - Edapt
400016593AIAG
Fundamentals of Digital Marketing
WCV F2M BP2
Bigdata Analytics - Griffith University
Leading Strategic Innovation - Deakin University
Leading Strategic Innovation - Deakin University
Introduction to Business Management - King's College London
Business Problems and Software Solutions - Deakin University
Big Data Foundation - Digital Vidya
DVC#150420-28918
The internet of Things with SAP - SAP
Open SAP
SEO Fundementals - Semrush
Issued May 2020 - Expires May 2021
#370847ce0cfc0c7
Social Media Strategy - HubSpot
Issued May 2020 - Expires Jun 2021
f9243743fb474da9867d4e8c66374bcf
Human Resources:Recruitment and Selection
vOrrGodiye
Data Science Foundation - Cognitive Class
Aldhirushan Ap - page 6
301f8881c22648fab4fbe464dd97440f
Hadoop 101 - Cognitive Class
Communication and interpersonal skills at work - University of Leeds
Welding technician - Automotive Skills Development Council - India
ASC/Q3102 (NSQF Level 3)
Trainer - Automotive Skills Development Council - India
Sprinklr Product Analyst Pro - Sprinklr
9b52587b-8aa0-4875-aa63-50046a12d2b2
business etiquette - TCS iON
Communication Skills - TCS iON
Sprinklr Marketing Manager Pro - Sprinklr
cf876713-d5e2-4fae-a968-43735acebd14
Social Media Marketing Certification Course - HubSpot Academy
Issued May 2020 - Expires Jun 2022
f9243743fb474da9867d4e8c66374bcf
SEO - HubSpot Academy
Issued Oct 2021 - Expires Nov 2022
e05dd64aad284b308e2092d70f185cb5
APPLIED DATA SCIENCE - Birkbeck, University of London
jp7rrhi
Excel Dashboard for Beginners - Simplilearn
Advanced Search Engine Optimization Certification Program - Simplilearn
3410088
Google My Business - Google
120021379
Aldhirushan Ap - page 7
Google My Business - Google
120021379
Google Ads Display Certification - Google
Issued Mar 2020 - Expires Mar 2021
46541097
Google Analytics Individual Qualification - Google
Issued May 2020 - Expires May 2021
LinkedIn Marketing Strategy Certification - LinkedIn
Skills
Sprinklr • Social Media • Social Media Communications • Social Media Blogging • HTML • Affiliate
Marketing • Sales • Business-to-Business (B2B) • New Business Development • Linkedin Marketing
Honors & Awards
Prime Minister’s Scholarship Scheme - Ministry of Defense,Government of India
Sep 2012
The ‘Prime Minister’s Scholarship Scheme (PMSS)’ ’ is being implemented to encourage technical and
post-graduate education for the widows and wards of the deceased/ex-service personnel of Armed
Forces. The scheme is funded out of National Defence Fund administered by Prime Minister’s Office.
Scholarships are available for education at various technical institutions (medical, dental, veterinary,
engineering, MBA, MCA and other equivalent technical institutions having AICTE/UGC approval
Aldhirushan Ap - page 8

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Resume-Aldhirushan-Ap.pdf

  • 1. Aldhirushan Ap Kerala, India aldhirushan@gmail.com 9745749850 linkedin.com/in/aldhirushan Summary Digital Marketer | Optimization | Analytics | Technology | User-Focused | B2C & B2B| ATL-TTL-BTL Marketing Data-driven Digital Marketing Manager offering 9+ years of experience leading key growth initiatives of 7+ figure monthly Marketing budgets that driven toward ROI. Paid media manager who is an expert in developing creative solutions that increase engagement & sales while focusing on strategic goals across paid social, paid search, SEO etc Experience Marketing Manager AM MOTORS Nov 2020 - Present (2 years 3 months) Establishes marketing goals to ensure market share and profitability of products and/or services. Plans and oversees the dealership's advertising and promotional activities including print, electronic and direct mail media. Develops and executes monthly and annual marketing budgets. Develops and executes marketing plans and programs, both short and long-range, to ensure the profit growth and expansion of dealership products and/or services. Communicates with outside advertising agencies regarding ongoing campaigns. Works with writers and artists; oversees copywriting, design, layout, paste-up, and production of promotional materials. Creates and prepares all print advertising, radio and TV commercials, billboards, direct mail pieces, in- store point-of-purchase merchandising aids, interior and exterior signs, off-site displays, news releases and stories. Works with the sales managers to develop upcoming ad campaigns. Communicates marketing efforts to all dealership employees. Acts as liaison with news media. Communicates with customers to determine their needs and interests. Evaluates market reactions to advertising programs, media placement, and merchandising policy. Digital Marketing Campaigns SEO | SEM | Social Media Campaign Strategy Planning | Hyper Local Campaign | Maruti Suzuki Brand Advocate ATL Marketing,BTL Marketing Brand Advocate Maruti Suzuki India Limited Nov 2021 - Present (1 year 3 months) Trainer Aldhirushan Ap - page 1
  • 2. Additional Skill Acquisition Programme Malappuram Sep 2019 - Nov 2020 (1 year 3 months) Automobile Skill Trainer Marketing Manager Gozlon Mar 2019 - Oct 2020 (1 year 8 months) Design and implement overall recruiting keting campaigns conducting research and analysing data to identify and define audiences devising and presenting ideas and strategies promotional activities compiling and distributing financial and statistical information writing and proofreading creative copy maintaining websites and looking at data analytics organising events and product exhibitions updating databases and using a customer relationship management (CRM) system coordinating internal marketing and an organisation’s culture monitoring performance managing campaigns on social media. SEM , Off Page SEO ATL,BTL Marketing Digital Marketing Manager Gozlon Jan 2018 - Feb 2019 (1 year 2 months) Build, plan and implement the overall digital marketing strategy Manage the strategy Manage and train the rest of the team Stay up to date with the latest technology and best practices Manage and oversee various digital marketing channels Measure ROI and KPIs Prepare and manage the digital marketing budget Oversee all the company's social media accounts Suggest activities for improving the quality of online content Track and measure SEO and Google Analytics metrics and provide reports Build an inbound marketing plan Research and forecast future sales and performance trends Lead, supervise and motivate members of the digital marketing team Research competitors and provide suggestions for improvement Keep abreast with industry and market trends and best practices Technical Sales Engineer ForkliftWorld Jan 2017 - Dec 2017 (1 year) Managed all marketing and sales activities for OEM segment, managed new product launches, and also assisted in a strategic overhaul of the Sales and Service of Spare Aldhirushan Ap - page 2
  • 3. Parts of Heavy Machinery ,Fork Lift ,Reach Truck Working With Multi Brand Fork Lifts like TOYOTA,KOMATSU,Mitsubishi ,Godrej ,Yale,Hyster... MEP Coordinator ABAB Engineering Jun 2015 - Dec 2016 (1 year 7 months) Ensure timely project delivery and quality. Accountable for project scheduling. Maintaining coordination between Principals / Clients and inter trade to ensure scope of the project is covered. (single point of contact). Coordination with Principal / Client for completion of project within the time/cost/budget/safety, conduct periodic project co-ordination meeting with the Principal / Clients for missing data review client documentation in detail, present periodical progress report. Leading engineering team, Maintaining organized setups and workflows within the team. Ensure generation of engineering documents prepared with due diligence after appropriate consideration of client s requirements while considering first time right approach of documents deliverables as per approved budget/schedule. Take ownership of the work Attend Project review meetings, Lead own the process of preparation of cost estimate or design deliverables with consideration of applicable code/standards. Capture all changes/modification in the deliverables that has been intimated by project, prior to release of deliverables. Manpower estimation, work planning, effective utilization of manpower, process monitoring, control of Quality of Engineering documents about quality assurance basis. Developing second line of leaders from within the team, training and development of engineers. Review and appraisal of Team. Mechanical, Electrical, and Plumbing Engineer ABAB Engineering Jan 2013 - May 2015 (2 years 5 months) Responsible for project management and site execution related to MEP (HVAC and Electrical) installation, testing and commissioning activities, Cables, Transformers, DG Sets etc. Responsible for the Electrical, Mechanical, Plumbing, Security and Safety Systems & HVAC functions for the Multi storied Residential projects. Responsible for plumbing utilities function. Will be responsible for complete execution of Electrical and HVAC systems Ducting / Insulation at project site. Coordinating and scheduling of daily progress. Graduate Engineering Trainee ABAB Engineering Aug 2012 - Dec 2012 (5 months) HVAC,MEP ,Fire Fighting ; Drawings, Estimation, Supervision, Planning, Projects Education Periyar University Master of Business Administration (M.B.A.) 2013 - 2015 Aldhirushan Ap - page 3
  • 4. University Grants Commission (ugc) National Eligibility Test for Assistant Professorship, Business Administration and Management, General 2015 - 2015 University of Calicut B.TECH, Mechanical Engineering 2008 - 2012 Licenses & Certifications Technical Writing for Engineers - University of Sheffield Innovation Digital Marketing - Accenture Digital Skills:Retail - Accenture Digital Skills: Mobile - Accenture Digital Skills: Social media - Accenture Digital Skills:Grow your career - Accenture Digital Skills:User Experience - Accenture Project management - The Open University Introduction to Building information Modelling - Coventry University Digital Marketing - Accenture Project management in global construction industry - Coventry University Enterprises Ltd Business Model Thinking - Coventry University Innovation and Enterprise - University of Bristol Aldhirushan Ap - page 4
  • 5. English for Academic Study - Coventry University Enterprises Ltd Digital Wellbeing - University of York Google Analytics for beginners - Google Management AND Leadership: Leading A Team Unleash Your Potential: Innovation and Enterprise - University of Bristol The importance of Project Management in the Global Construction industry - Coventry University Study UK:A Guide for Agents and Councilors - British Council Pathways to o Property - University of Reading Japan Specialist - Japan National Tourism Organization JNTOIN-1521 Artificial intelligence - Accenture SQL - Sololearn Google Ads Certification Issued Mar 2020 - Expires Mar 2021 46541097 Digital Marketing - Edapt 400016593FNDM Google Analytics - Google Issued May 2020 - Expires May 2021 49612360 Cryptocurrency - Edapt 400016593BCCC Machine Learning - Edapt Aldhirushan Ap - page 5
  • 6. 400016593AIML Big data - Edapt 400016593AIBD Algorithms - Edapt 400016593AIAG Fundamentals of Digital Marketing WCV F2M BP2 Bigdata Analytics - Griffith University Leading Strategic Innovation - Deakin University Leading Strategic Innovation - Deakin University Introduction to Business Management - King's College London Business Problems and Software Solutions - Deakin University Big Data Foundation - Digital Vidya DVC#150420-28918 The internet of Things with SAP - SAP Open SAP SEO Fundementals - Semrush Issued May 2020 - Expires May 2021 #370847ce0cfc0c7 Social Media Strategy - HubSpot Issued May 2020 - Expires Jun 2021 f9243743fb474da9867d4e8c66374bcf Human Resources:Recruitment and Selection vOrrGodiye Data Science Foundation - Cognitive Class Aldhirushan Ap - page 6
  • 7. 301f8881c22648fab4fbe464dd97440f Hadoop 101 - Cognitive Class Communication and interpersonal skills at work - University of Leeds Welding technician - Automotive Skills Development Council - India ASC/Q3102 (NSQF Level 3) Trainer - Automotive Skills Development Council - India Sprinklr Product Analyst Pro - Sprinklr 9b52587b-8aa0-4875-aa63-50046a12d2b2 business etiquette - TCS iON Communication Skills - TCS iON Sprinklr Marketing Manager Pro - Sprinklr cf876713-d5e2-4fae-a968-43735acebd14 Social Media Marketing Certification Course - HubSpot Academy Issued May 2020 - Expires Jun 2022 f9243743fb474da9867d4e8c66374bcf SEO - HubSpot Academy Issued Oct 2021 - Expires Nov 2022 e05dd64aad284b308e2092d70f185cb5 APPLIED DATA SCIENCE - Birkbeck, University of London jp7rrhi Excel Dashboard for Beginners - Simplilearn Advanced Search Engine Optimization Certification Program - Simplilearn 3410088 Google My Business - Google 120021379 Aldhirushan Ap - page 7
  • 8. Google My Business - Google 120021379 Google Ads Display Certification - Google Issued Mar 2020 - Expires Mar 2021 46541097 Google Analytics Individual Qualification - Google Issued May 2020 - Expires May 2021 LinkedIn Marketing Strategy Certification - LinkedIn Skills Sprinklr • Social Media • Social Media Communications • Social Media Blogging • HTML • Affiliate Marketing • Sales • Business-to-Business (B2B) • New Business Development • Linkedin Marketing Honors & Awards Prime Minister’s Scholarship Scheme - Ministry of Defense,Government of India Sep 2012 The ‘Prime Minister’s Scholarship Scheme (PMSS)’ ’ is being implemented to encourage technical and post-graduate education for the widows and wards of the deceased/ex-service personnel of Armed Forces. The scheme is funded out of National Defence Fund administered by Prime Minister’s Office. Scholarships are available for education at various technical institutions (medical, dental, veterinary, engineering, MBA, MCA and other equivalent technical institutions having AICTE/UGC approval Aldhirushan Ap - page 8