Peter Engel is a marketing communications expert and content strategist based in Brooklyn, NY. He has over 20 years of experience in writing, strategy, and tactical execution for social media, PR, online news, corporate communications, and business development. He is currently the Director of Marketing for Simon Productions and provides consulting services for various clients. He has held leadership roles in communications staffing, marketing, and public relations.

1. Peter Engel
191 Willoughby Street, #9B
Brooklyn, NY 11201
Phone: 646-734-1933 / 718-237-4170
Email: GoToPEngel@gmail.com LinkedIn: linkedin.com/profile/gotopengel My Blog:
http://hellhappiness.wordpress.com/
Summary: Content marketing expert seeks short- and long-term assignments in writing, strategy and tactical execution for
social media, public relations, online news, corporate, NFP and sales/business development.
Sectors: Automotive, business-to-business, consumer, education, energy, family/parenting, financial services, industrial,
internet, media, office products, personal finance, politics/public affairs, real estate, technology and transportation.
Skills: MS Office Suite, Adobe Illustrator, WordPress, Spanish-fluent.
Professional Experience
GoToPEngel Marcom Services, Brooklyn NY Owner 1/1998 – Present
I'm the "go to" person for Content & Copy, Sales & Solutions. As a marketing communications expert with sales,
business development and strategy consulting experience, I work on short- and long-term assignments, consulting gigs
and great full-time jobs. Clients have included: Baruch College, CUNY Graduate Center, Edelman Worldwide,
JPMorganChase, Time Warner, Jesus Christ Church of LDS’ FamilySearch.org, Pfizer, U.S. Trust, and Lake Compounce
amusement park.
Engagements:
• Current Director of Marketing for Simon Productions, an MWBE creative services firm.
• Consulting Marshal Coordinator for Bike New York’s annual 32,000-participant Five Boro Bike Tour.
• Developed marketing strategy for Baruch College Zicklin School of Business’ Master of Science in Real Estate
program including a Crain’s New York profile credited for generating its high enrollment.
• Obtained coverage for JPMorganChase personal banking/ETF solutions with CNN, Fortune, Bloomberg Radio and
financial services print/online trade media.
• Strategic communications consulting services for the agency Publisez PR, which promotes ideas in the humanities,
economics, business/finance, politics, technology, healthcare aid, and development.
• Professional TLC chauffeur, working part-time for 5-star services such as DavEl, Carey Limosine and Farel.
Cantor Integrated Marketing Staffing, New York NY Director, Communications Staffing 6/2008 – 3/2011
Responsibilities at established recruiting firm specializing in marketing communications included:
• Directing 20-40 searches for agencies, corporations, NFPs and government entities.
• Locating talent with expertise in social media, media relations, corporate and internal communications, investor
relations, government/public affairs, digital/Internet, development/fundraising and e-commerce.
• Creating business development/outreach initiatives for recruiting and additional consulting services that include
resume/background screening, candidate evaluation, employee termination and exit interviews.
• Providing recruitment outlook and analysis of factors driving hiring decisions and job candidate attitudes.
Posner Advertising, New York NY Director of Marketing 10/2004 – 2/2008
Oversight of branding and business development initiatives for mid-sized, integrated full-service marketing
communications agency specializing in real estate, healthcare, human resources and financial services:
● Directed strategic development of agency business presentations, RFP responses and proposals, internal and
external communications, key hires, professional awards and citations.
● Responsible for optimization of new business “wins” and strategies leading to significant revenue increases.
● Oversaw upgrades to agency website and marketing materials, enhancing firm presence and client perception.
● Launched and managed new business unit of integrated public relations practice and directed all strategy.
● Clients: Carl Icahn’s Bayswater Development, Pitcairn Properties, REBNY, Time Equities.
● Client media coverage: The New York Times, Coastal Living, Crain’s New York Business, Star-Ledger, NY 1 News.
Example: Campaign resulted in an 85% sellout for Paramount Homes’ North Beach Asbury Park within 90 days.
RESUME: Peter Engel

2. • Upgraded agency’s client account management procedures, account executive training/development, databases
for prioritize targeting of core real estate, healthcare and HR/human resources industries.
Stanton Crenshaw, NYC & Huntington Beach, CA Senior Account Supervisor 1/1999 - 11/2001
Day-to-day account management, program strategy, media relations and writing at mid-size, full-service public relations
agency. Client sectors included automotive, business-to-business, personal finance, technology and consumer
marketing.
• New business wins included Mitsubishi Motor Sales of America (MMSA).
• Oversaw day-to-day management of MMSA consumer public relations programs.
• Responsible for opening firm’s southern California office, including facilities management, operations, personnel.
• Other clients included MetLife’s Consumer Education Center, Sharp Electronics Corporation, Atlantic Bank of New
York, and Manhattan Scientifics.
• For MetLife Consumer Education Center, led staff for award-winning public relations program detailing what to do
for college planning, loss of a loved one and other life events, humanized by using Peanuts’ Snoopy character.
Media included ABC-TV Good Morning America, service-oriented publications like Good Housekeeping, radio spots
and thousands of syndicated newspaper stories generated by press releases.
• Secured media coverage for clients with NBC-TV “The Today Show,” Time Magazine, New York Times, BrandWeek,
Crain’s New York Business, and Sales & Marketing Management.
Medialink Worldwide, New York NY Account Manager 11/1994 - 12/1997
Sales, new business development and revenue stream growth responsibilities at global public relations services firm
(now Synaptic Digital) with services in video/audio production, distribution and global videoconferencing.
• Grew sales database by 70% from less than $400,000 to over $1.2 million.
• Implemented aggressive marketing strategies for firms successful product launches in video production, radio
news production/distribution and online video/live streaming.
• Project management oversight for FDA approvals, product launches and crisis management issues, working with
such clients as Merck, Time Warner, Pfizer, Reckitt & Coleman, Chase Bank and Subaru.
• Led sales team in creating new proposal and presentation techniques for up-selling and improved client retention.
• Improved client feedback processes to improve quality control resulting from rapid growth.
Education
B.A., Communications State University College at Buffalo, NY
Interests/Volunteerism
• Trained facilitator, First Unitarian Congregation Society’s Our Whole Lives (OWL) early sexuality program for youth.
• Volunteer parent facilitator at University Settlement's Ingersoll Community Center.
• Grants Committee of Myrtle Avenue Revitalization Project (MARP) an NFP which provides economic vitality to four
Brooklyn neighborhood through commercial, recreational, arts and nutritional opportunities to its businesses and
residents.
• Friends Committee, Walt Whitman Branch, Brooklyn Public Library.
• Communications Coordinator for the 5BBC, Five Borough Bicycle Club.
• Class volunteer, Public School 20 The Piano School of NYC program for Pre-Kindergartners.
• Judge, International Association of Business Communicators (IABC) awards, NY Chapter.
• Blogger/commentator on social media, marketing, politics, transportation, parenting and mental health.
RESUME: Peter Engel