Orietta Sutherberry has over 20 years of experience in strategic communications and public relations, specializing in brand reputation and thought leadership campaigns. She has led global communications teams and initiatives at Intel across Europe, the Middle East, and Africa. Her expertise includes media relations, crisis management, employee communications, and analytics. Sutherberry is fluent in English, Italian, and French and holds degrees in languages and communications.

1. Orietta Sutherberry
16 Prospect Place, Cirencester, Gloucestershire, GL7 1EZ.
Tel: +447803137126; Email: Orisutherb@gmail.com
PROFESSIONAL STATEMENT
A skilledcommunicationsstrategistwithextensive experience acrossthe communicationsspectrum –from
corporate to internal communications,public,mediaandanalysts’relations,crisismanagementandthought
leadership.
Builderof brandand reputationcampaignsforincreasedawareness.
Provenabilitytoleadresults-orientedteamsandrallystakeholdersaroundacommonvision.
Trustedadvisorto seniorexecutives.
 Expertindrivingstrategicandcreative campaignsfromconceptionthroughtoexecutionacrossinternational
audiences.
 Able toleadand motivate culturallydiverse teamstodelivermeaningful,measurable results withstrong
ROI.
 Experiencedindesigningstrategiccommunicationplanssupportingbusinessobjectivesandincrafting
thoughtleadershipcontentforincreasedbrandequity.
 Efficientmanagementandcoordinationof multi-stakeholderprojectsandeventswithattentiontodetail and
focuson innovative content.
 Global mindsetwithdiplomacyskills,organisedandreliable withaprovenrecordof consistentachievement.
 Highlymotivatedandfocussedwithexcellenttimemanagement,organizational andplanningskills.
 Experiencedwriterandeditorof thoughtleadershipcontent.
 Experience in:mediarelations, analysts’relations, employee communications, integratedcustomer
communications programmes,planningandprojectmanagement, productlaunches,media/communications
strategy,issue management,metrics, translationand teaching.
 Languages:Italian(native),English(fluent) and French(degreelevel).
EDUCATION AND PROFESSIONAL QUALIFICATIONS
CA’ FOSCARI,UNIVERSITY OF VENICE, Venice,Italy
 Degree inWesternEuropeanLanguagesandLiteratures(French,English,Glottology,EconomicGeography)
UNIVERSITYOF THE WEST OF ENGLAND, Bristol,UK
 Institute of Linguists(MIL) –French/EnglishTranslator&InterpreterDiploma, Full Membership
CAREER EXPERIENCE
1994 – 2016: Intel Corporation (INTC),Global CommunicationsGroup
November 2012 – October 2016: Brand andExperience Communications,EuropeMiddleEastand Africa(EMEA)
CommunicationsGroup.
EMEA leadforbrand & experience communication forbothinternal andexternalaudiences.
 Craftingof impactful,brand-focussed,integratedcommunicationscampaigns.Driving campaigns
implementationtocompletionacrossadiverse,internationalmedialandscape.
 Global coordinationrole foremergingmarkets mediahub.Drivingaglobal PRteamdistributedacross
Europe,Africa,LatinAmerica,ChinaandAsia-Pacificterritoriestoalignonmessaginganddevelopacommon
toolkitof resources.
 Creatingandtailoringcontentforinternationallyscalableprogrammesandwide-distributionmedia.
 Integratedcommunicationprogrammesaligningbothinternal andexternal comms andcreationof content
for employee communications.
 Successful collaborationwithprominentconsumerbrandsincluding TagHeuer, RedBull andRoyal
Shakespeare Company inlaunchinginitiativesandproductswithresonance inmajornational and
international mediachannels –fromdailynationalstobloggersandinfluencers.

2.  AnalystsRelations:responsiblefor developinganactive andmutuallybeneficial relationshipwithprominent
industryanalystfirmsinEMEA (Gartner,IDC,Ovum, Quocirca,Forrester,CCSInsight,etc...) withfocuson
businessaudiences.
 Took the initiativetopilot acentralizedand integratedPRmeasurementprogramme acrossEMEA to ensure
regular,standardizedcoverage reportingacross multiplecountries.
June 2006 – Oct 2012: Consumer& Business PR Manager, Central EMEA PR Team.
• EMEA PR leadforconsumerprogrammes, withastrategyandcoordination role.
• 6 months’coverage asEMEA PRDirector leadingageographicallydistributedteamacross20+ countries.
• Creationandtailoringof messagingconstructsforconsumerandbusinessaudiences.
• Ideationandimplementationof businessaudience launchevents incollaborationwithcustomers.
• Responsible forcreative consumercommunicationstrategiespromotingboth brandandproduct value.Role
involvinginternationalcollaboration acrossEMEA and US withinIntel andwith industrypartners.
July2001 – May 2006: EMEA PR – MobilityPR Manager,Central EMEA PR Team.
• EMEA PR coordination andcommunicationstrategy focussedonpersonal mobile technology.
• Creative consumercommunicationprogrammeswithemphasisonlifestyle experiences.
• Strategyand coordination of EMEA launcheventsforground-breakingmobiletechnology.
• Positioningof mobile technologyasastrategicassetfor business audiences.
July1999 – June 2001: EMEA PR – Enterprise PR Manager,Central EMEA PR Team.
 EMEA leadforenterprise PRwithinthe Central PRteam, targetingITandbusinessaudiences.
 PositioningandmediastrategyacrossEMEA for technologyaimedatbusinesscustomers.
 Mediastrategyand coordinationforbusiness technologylaunches
ACHIEVEMENTS
Brand collaborationwith RedBull:Drove a successful brandcollaborationand integratedmediacampaignat
international level withRedBull,highlightingthe role of technologyinextreme sportsandinthe entertainment
sector. Resultsincludedhitsin prominentmediaacrossFrance,Germany,SpainandItaly,withcoverage in major
national dailies(El Pais,El Mundo,La Repubblica) andintopblogs,totalling28M(online readership)and600K
(coverage views).
Jointlaunchwith TAG Heuer: drove EMEA mediaprogramme forthe global launchthe firstIntel-poweredTagHeuer
smartwatchthrougha mediaeventstagedinNew York. Prominent, wide-distributiontitles andbroadcastmedia,
national dailies andlifestyle magazinescoveredthe news - includingthe Telegraph,the Guardian,Handelsblatt,
Welt,Wired,Stuff andGisbertL.Brunner,the most respectedwatchjournalistinGermany.
Mediapartnershipwith Royal Shakespeare Company: crafteda global communicationplatform inpartnershipwith
the Royal Shakespeare Company,highlightingthe role of technologyinadaptingtheatre forthe 21st
century
audience. Alignedinternational stakeholdersforaglobal medialaunch, includingprestigious mediaoutletslikethe
NewYorkerand the NewYork Times,the BBCand TF1 (Frenchnational TV channel).The launchproducedglobal
coverage – from UK to China,acrossboth traditional anddigital media.
(https://www.theguardian.com/stage/2016/sep/12/royal-shakespeare-company--rsc-live-motion-capture-intel-
imaginarium-studios-tempest).
Neo-careeristthoughtleadershipcampaign:workedincollaborationwiththe Future Laboratoryonaninspirational,
forward-looking,brand-leadershipcampaign analyzingemergingtrendsinthe employmentlandscape andthe role of
technologyinthe evolutionof the careermarket.
Contentcreation for Intel IQ website: indulgedapersonal passionforwritingby creatingcontenttopopulate Intel’s
global IQwebsite,describingexperiential use of technologyacrossdifferentareasof interest –fromfashionto
sportsand seasonal themes: https://iq.intel.co.uk/from-erika-with-style-the-digital-tablet-diaries/ and
https://iq.intel.co.uk/author/orietta-sutherberry/

3. ButterflyDress Tour: ideatedanddrove the implementationof aEuropeantour across France,SpainandItaly to
showcase the latestwearable technologyincollaborationwith innovative fashiondesigners.The one weekactivity
was producedona modestbudgetanddeliveredsolid results:208M (online readership),941K(estimatedcoverage
views),117K(social shares).
Global MessagingHub: setup a virtual collaborationhubtocoordinate a global effortondevelopingandaligning
messagingforfirst-timetechnologyadopters.
INTERESTS
• Interestsincludethe arts,cinema,reading,travel andcooking.Motherof two withadynamiclifestyle.
Devotingtime tocooking,keepingfitandkeepingin touchwithfriends.