Jackie Song is a Taiwanese marketing specialist with over 9 years of experience in the automotive industry. She has worked for both Mazda Motor Taiwan and Ford, specializing in new product launches, sales promotions, and events. Song holds a Master's degree from the University of Kansas and a Bachelor's from Shih-Shin University in Taiwan. She is fluent in English and has strong computer and communication skills.

1. Personal Profile
Name (Chinese): 宋玠昀Name (English): Jackie Song
Birthday: 1980 / 9 / 11 Gender: Female
Current Address: 5F-6, No. 306, Sec. 2, Wenhua 3rd Rd., Linkou Dist., New Taipei City, Taiwan
Expected Department/Position/Yearly Salary: Waiting for review
Educational History
Highest Degree Earned: High School / Bachelor / Master / PhD
Name Country Degree Department Period
University of Kansas US Master Strategic
Communication
08 / 07 / 01 ~ 10 / 07 / 01
Shih-Shin University TW Bachelor Broadcasting 99 / 07 / 01 ~ 02 / 06 / 30
Min-De High School TW High
School
97 / 07 / 01 ~ 99 / 06 / 30
Professional Experience
Summary of Experience
& Achievement
《Journalist & News Anchor》
 2005-2007：ETTV Life-Style team supervisor and News Anchor
Responsible for Cars/Traffic/Communication stories
 2004-2005：Responsible for Entertainment stories and News
Anchor
 2003-2004：Responsible for Industry/Business stories and News
Anchor
 2002-2003：Responsible for Society stories
《MAZDA Motor Taiwan Marketing Supervisor》
 May-Aug 2014：Company system building.
-Help MAZDA Motor Taiwan to build MarComm system and vendor
pitch.
-Help to develop and build vendors’ working system and strategy
setting.
 Aug-Dec 2014：Branding Campaign – 《Primary Brand Campaign.》
-Responsible for MAZDA Motor Taiwan new branding campaign and co

2. work with all vendors and cross-function team to 100% achieve the
sales goal & communication KPI.
 Aug-Dec 2014：Responsible for MAZDA Motor Taiwan Facebook Fan
Page and successfully help to create 30,000 fans.
 Oct 2014：MAZDA NBA Alumina Legend Game coordinator
-MAZDA Motor Taiwan sponsor 2014 NBA Alumina Legend Games
In Taipei. Co-work with event house and vendors to successfully host
the event. The MAZDA NBA Alumina Legend Game attract more than
4,500 sports fans to watch the game.
 Nov-Dec 2014：2015 Taipei Auto Show coordinator
《MAZDA Taiwan Marketing Specialist》
 Jun-Dec 13：2014 Taipei Auto Show coordinator
-Full responsible for entire event and coordinate with all vendors to
develop outstanding outcome.
-Target to help sales team to generate 900 prospects and 200 orders.
-Help PR team to create more than 10 clips & stories on ETTV, SETN,
TVBS-N, CTN…etc. based on personal journalist background. The total
media exposure is approximately more than 1M.
 Mar-Dec 13：2013 Service Marketing and help to 100% achieve the
goal.
(including 3Y1R CRM, Rain Season Campaign, Summer Campaign,
Classical Vehicle Campaign and Winter Campaign)
 Sep-Nov 13：New Mazda5 successfully launch
-Help to develop special showroom event to generate prospects for
Mazda5 TA and achieve rate on November is 137%.
 June-Oct 13：Mazda3 successfully launch
 Feb-Jun 13：MAZDA CX-9 successfully launch
-Help to develop special showroom event to generate prospects for
niche CX-9 TA and achieve rate on July is 109.4%.
 Jul 12-Feb 13：Responsible for 7 times sales promotion and help to
100% achieve the goal in this period, especially in Mazda3 and Mazda5
 May 12-Oct 12：CX-5 successfully launch
-Help to grand launch the first SUV of MAZDA in Taiwanese industry
and successfully achieve sales goal--150 are sold out in three months.
 Mar 12-Sep 12：New Mazda3 successfully launch
 Apr 12- Jun 12：2012 MAZDA Brand Campaign “Pioneer of
Hiroshima ”
 Mar 12-Apr 12：2011 GBP report sharing (Global branding analysis
report)

3.  Aug 11-Oct 11：MAZDA Cup Golfing
-To build relationship with our BU car owners and enhance their loyalty
and engagement with MAZDA. More than 100 people join MAZDA cup
golfing.
 Mar 11-Jun 11：3rd wave Zoom-Zoom HUG charity event
-MAZDA Taiwan team members, dealers and car owners donate food,
clothes and gifts through this event. More than 150 people join this
activity.
 Help MAZDA Taiwan PR supervisor to build good relationship with the
media
 Help to generate ideas and stories for the media to maximize the media
exposure

4. Professional Experience
Total Years of Working Experience： 9 years
☆1 Professional Experience in MAZDA Motor Taiwan & FORD
Department Marketing Communication Title Marketing supervisor
Monthly Salary Bonus 4 months
Contents of Work
in detail
As a marketing specialist, I need to coordinate all the details with internal cross
function team and vendors in every campaign that I’m assigned.
《New Product Launch》
 Coordinate with internal team to make sure the product information is
correct.
 Co-work with team members and vendors to develop strategy, launch plan,
brand new TVC shooting and press meeting.
 Co-work with vendors (Media Buy, Advertising, Internet and PR agency) to
set up appropriate strategy/launch plan and help to follow the timeline so
that the product can be successfully launched.
 Help to monitor the performance of all communication channels and
achieve the goal and KPI.
《Minor Product Change》
 Coordinate with internal team to make sure the product information is
correct.
 Co-work with team members and vendors to develop strategy, launch plan,
new TVC shooting and press meeting.
 Co-work with vendors to do the research to reach the right target
audience. Based on the research and strategy, to set up the niche and
suitable launch plan.
 Help to create interesting and creative ideas (such as showroom event) to
boost showroom traffic.
《Sales Promotion》
 Help sales team to achieve the goal by co-working with vendors and
providing attractive incentive of sales promotion.
《Service Marketing》
 Co-work with internal service team to make sure the product, promotion
items and the discount are correct.

5.  Manage and co-work with vendors to generate creative key message and
content, to attract customers to go to garage and boost the garage traffic.
《Event & Auto Show》
 Co-work with advertising agency and event house to strictly follow the gate
way.
 Help to generate the appropriate strategy for every event.
 Help to monitor all events follow the global guideline and CI.
 Create interesting content and details to attract target audience.
《PR》
 Help MAZDA Taiwan PR supervisor to build the good relationship with the
media, especially in news department.
 Maintain the positively interaction with the car-line media.
 Help to create interesting and creative stories to attract the media to
report and obtain the maximum exposure.

6. ☆2 Professional Experience in other company & industry
Company Name ETTV news department Title Journalist
Anchor
Company
Nationality
Taiwan
Industry/ Product Media/Television Station Size of
the Company
More Than
200 people
Service Period 02 / 07 / 01 ~ 07 / 07 / 01 Report to Name of
Supervisor
Monthly Salary Bonus
Contents of Work Enter ETTV to be a journalist and anchor right after graduating from college.
Responsible for different type of news, such as society, Entertainment, Life-Style
and Traffic during the position of ETTV. When responsible for traffic news, lots
of exclusive news about Taiwan High Speed Railway was generated because of
the hard efforts. Use to be the youngest reporter and anchor of ETTV and
promoted to be a supervisor in Life-Style team during 2006-2007 in ETTV.
Because of the 5 years’ experience in the media, I still maintain the very good
relationship with reporters till now, especially with TV news reporters in
different TV stations. Used to help to release the interesting topics to the TV
news reporters and incite their intention to report and maximize the media
exposure.
Reason of Leaving Went to the United States to proceed the Master degree in 2008-2010,
Language Proficiency & Qualifications
Language English： Fluent
Japanese: Fair
Others: Taiwanese
Language
Qualifications
TOFEL: 108
Other Qualifications
Computer related
Skills
(Ex.) Excel 、PowerPoint 、Word 、Outlook 、