This document is a resume for Alaa S. Morsy, who has over 11 years of experience in business development for medical equipment in Saudi Arabia. He currently works as a Strategic Account Manager for Salehiya Medical Co, where he focuses on developing new accounts and guiding a sales team. Previously he was a Projects Manager at AHDAF Advanced Electronic Equipment, where he enhanced sales through client relationships and restructuring business strategies. He has expertise in areas like strategic planning, business development, and client relationship management.

1. Alaa S. Morsy
11421 Riyadh - KSA │ +966 500775560 / 502160433 │ alaazng@gmail.com / a.morsy@salehiya.com
Senior Management: Business Development (Medical Equipment)
Accomplished senior business management professional with over 11 years of experience in strategizing businesses,
developing new markets, activating targeted sales plans and delivering measurable results, leading to significant
increase in sales numbers / volumes, revenues and bottom-line profits. Proven ability to build strong client relationships
and drive new revenue streams. Motivational leader and mentor of multicultural and cross-functional teams with team
management skills, adapting with agility to new environments and delivering consistently high levels of client satisfaction
Exploring a worthwhile opportunity with a reputed company to deploy skills and insights available at hand, in facilitating
business growth on a larger scale
Expertise in
 Strategic Planning
 Business Development
 Channel Development
 Partnership Management
 Tender & Bid Management
 Contract Negotiation
 Project Coordination
 Product Development
 Resource Optimization
 Budgeting & Cost Control
 Client Relationship Management
 Team Mentoring & Leadership
Education
 Bachelor's degree, Biomedical
Engineering & Systems, Higher
Technology Institute, Egypt (2004)
Executive Summary
 Proven ability in defining strategies to match with organizational business
objectives; conduct root cause analysis on potential business impact related
to change
 Skilled in implementing various service improvement plans/ budgetary
controls for enhancing existing business processes as well as maintaining
consistent cash flow
 Proven ability in managing activities related to enhancing organizational
brand name, accomplishing objectives of marketing, creative, and advertising
departments
 Render support to category and cluster marketing plans to align with brand
strategy and accomplishing annual operating plans. Ensure effective brand
communication for specific areas based on company and brand positioning
 Highly organized and client-focused, having outstanding skills in interacting
with clients, understanding their requirements and accordingly devising
customized solutions, thereby maintaining complete client satisfaction and
creating repeat business opportunities
 Visionary & decisive leader, noted for sound, practical management style and
excellent organization, communication, presentation & interpersonal skills;
Proven ability to lead and motivate large cross-functional and multi-cultural
teams to maximize productivity
Professional Experience
Salehiya Medical Co, KSA  Aug 2013 Onwards
Strategic Account Manager
Accountabilities:
 Focus on developing new accounts across ministries and directorates for one of the major companies in the Healthcare
sector in KSA providing total medical solution
 Interact with VIP KOLs (including purchasers and budget holders) for effectively closing identified business deals
 Guide team members in following up & acquiring major projects & tenders aimed at accomplishing organizational
business targets
 Interact with the sales team to update on progress across project phases encompassing finalization of tenders to
completion of project
 Liaise with technical & PM teams in defining work flow and enhancing client satisfaction through qualitative service
delivery
 Evaluate team performance and render productivity enhancement feedback. Organize training sessions for team
members based on identified training needs
 Prepare & present various status reports for the senior management and other stakeholders to enable effective
decision making
AHDAF Advanced Electronic Equipment, KSA  Oct 2006 – May 2013
Projects Manager
Accountabilities:
 Focused on enhancing sales for the organization dealing in Medical Equipment Manufacturers specifically for Volker
medical furniture, Nurse call system, Zumtobel and Turnkey Hospitals

2.  Conducted sales visits, product demonstration and end user training for organizational products & services based on
operational & business requirements
 Developed rapport with existing clients & prospects for identifying & closing potential business deals. Rendered
customized solutions based on evaluated requirements of clients aimed at enhancing client satisfaction
 Restructured business strategies based on collated market intelligence on competition and other market trends for
enhancing market penetration
 Prepared & processed tenders and set up GWT accounts. Ensured registration of organizational ventures in
coordination with senior government officials, local regulatory officials, legislators, exhibitions/congress, members of
medical associations, etc
 Interacted with departmental heads, medical and sales representatives, supervisors for accomplishing organizational
business targets
 Represented the organization in various conferences/exhibitions to enhancing organizational brand awareness across
the target market segment
 Maintained updated knowledge on latest scientific advancements, submitted recommendation and potential markets
for acquiring major deals for the organization
Earlier Assignments
Megamed (STRYKER Orthopedic implants), Egypt  May 2004 – Oct 2006
Product Manager (Jan 2006 - Oct 2006)
Sales & Customer Support Engineer (May 2004 – Dec 2005)
Accreditation
 Projects Management Professional (PMP) Certified
 Marketing & technical support STRYKER knee joints certified
 Marketing & technical support STRYKER Hip joints certified
 Marketing & technical support STRYKER Spine certified
 Marketing & technical support STRYKER Navigation System certified
 Marketing & testing & commissioning of Tunstall Nurse Call System certified
 Marketing & testing & commissioning of Zumtobel Bed Head Unite certified.
 Marketing & technical support for Volker medical furniture certified
 Marketing & technical Support for TRUMPF surgical lights certified
 Marketing & technical Support for TRUMPF pendants certified
 Marketing & technical Support for TRUMPF operating Tables certified
Date of Birth: 07th
July 1978 ~ Languages Known: English and Arabic ~ Nationality: Egyptian
Passport Details: A15736755 valid till 2022 ~ Visa Status: Transferable Visa in KSA
~ References: Available on Request ~