The document provides a professional profile for Kerri Doggett, including her work history and accomplishments. She is currently the Director of Business Development at Heart to Heart Hospice, where she trains and coaches hospice consultants to accomplish sales objectives. Previously, she held various marketing, sales, and business development roles at several hospice and home health organizations, where her responsibilities included developing marketing initiatives, managing budgets, and maintaining relationships with referral sources. She has received several awards for her work, including the Shining Star Award in 2013, 2014, and 2015 from Heart to Heart Hospice.

1. Kerri Doggett
8515 Brodie Lane
Austin, TX 78745
512-779-2843
PROFESSIONAL PROFILE
Director of Business Development
Heart to Heart Hospice - 12/2012-to present
Accomplish sales objectives by training, assigning, coaching and counseling hospice
consultants in assigned coverage areas
Achieve operational objective by contributing sales data and recommendations for
strategic planning and review
Monitor productivity and implement quality and customer service standards
Problem solve, identity trends and implement change in order to enhance presence within
the health care industry
Meet financial objectives by forecasting requirements, scheduling expenditures and
monitoring marketing budgets for effective, compliant spending
Maintain and expand customer base, build and sustain rapport with key accounts and
physicians along with identifying new customer opportunities
Monitor services changes, survey clients for needs and/or trends, track competitors
Maintain 95% conversion rate
Hospice Consultant
Heart to Heart Hospice - 12/2007-12/2012
Establish and implement marketing initiatives
Effective negotiation of service contracts with skilled nursing facilities, hospitals and
managed care organizations
Establish and maintain positive working relationships with current and potential referral
sources

2. Develop and monitor community, customer, payor and patient perceptions as a high
quality provider of hospice services
Provide stratigic planning inculding opportunities for additional or improved services to
address customer needs
Maintain comprehensive working knowledge of government agencies, major payor
groups, key referral sources and competitors market
Responsible for monthly marketing budget and expense reports
Director of Professional Relations / Account Executive
Guardian Home Care and Hospice - 4/2007 to 10/2007
Vistacare Hospice - 10/2005 to 4/2007
Work jointly with Executive Director in implementation and maintenance of annual
marketing plan
Track referrals as to maximize conversion rate
Enhance and support image, reach and visibility in areas served
Responsible for the education and promotion of the hospice benefit in the medical
community
Responsible for monthly marketing budget, expense and weekly account contact reports
Marketing Director
Outreach Health Services - 7/2003 to 10/2005
Responsible for the education and promotion of the home health benefit while
establishing and maintaining relationships within the medical community
Responsible for all marketing, advertising and community awareness with-in area served
Track referrrals as to maximize conversion rate
Provide comprehensive knowledge of services rendered to clients and patients as well as
provide appropriate community resources as needed
Fund-Raiser/Public Education Coordinator
National Kidney Foundation of West Texas - 6/1999 to 7/2003

3. Aid in implementation of programs in the areas of public and professional education,
research, patient service and community awareness
Promote, plan and implement four fund-raising endeavors yearly for the purpose of
assisiting patients in need of transplants, medications, and services
Promote, plan and implement yearly medical and patient symposiums
2000 and 2002 West Texas Transplant Team Manager of the Bi-Annual Transplant Games
Kidney Car Donation Program Manager
Heart to Heart Hospice Awards and Honors
2013 and 2014 Shining Star Award Recipient
2015 Shining Star Award Recipient and President's Club Honored Member