1. Career SKILLS and Accomplishments SNAPSHOT:
***Rebuilding broken relationships with local hospital and
partnering community referral sources to gain market share.
• Collaborating with hospital leadership to determine quality initiatives and
opportunities
• Repositioning facility in area market by promoting positive image and awareness
of high acuity care
• Staff education on customer service, community/client perceptions, and team
interaction
• Training and education of Admissions Director
• Recruiting specialty Physicians to drive referrals and grow census
• Incorporation of various disciplines into marketing efforts to gain peer to peer
connections, B2B confidence and heightened awareness of services with the end
goal of growing referral sources
• Assessment of patients for admission regarding both clinical and financial
approval
• Architect of special events including execution and follow up for results oriented
interaction
As a Hospital Nurse Liaison I Developed referral relationships in hospital settings.
Increased referrals at UH Case Medical Center 112%.
• Credentialed key Physicians for reciprocation of referrals
• Sought out Specialty Physicians as Advisors and Consultants creating confidence in
services/ outcomes
• Introduced peer to peer interaction ensuring seamless transitions in Nursing care
and Therapies
• Focused on building relationships and referral sources at CCF/ Main Campus
hospitals for referral/admission consistency
• Fostered relationships and instated protocols in vertical market to capture
admissions to SNF, maximize benefits of continuum to residents and families, and
proactively offer solutions to both families and referral sources
• Assessment of patients for admission to Skilled Nursing Facility
In my position as Admission Director/Community Marketing I preformed
Transitional Admissions and Marketing position filling the crossover period from
Inpatient Hospital to Home Health/Hospice Care Settings
• 85% Business Development and community marketing
• Held accountability for Admission Dept. protocols, screening processes, patient &
family contracting, internal and external event planning and execution, and public
relations for a outpatient ancillary services
Physician Liaison / Provider Relations
Generated referrals by building relationships with physicians and their practices
• CEU Presenter
• Grant Writer - Submission and completion of grant requests from the Charitable
Foundation, 91% success rate
• Press releases for the Cleveland office service area
• Created new process for implementation of QA Physician survey

2. • Expanded service area into Summit and Portage County
In the position as the Director of Marketing Grew , I singe handedly census 21%
within first quarter, achieving bonus benchmarks
• Re-directed facility's market focus to "Person Centered Care"
• Targeted and grew hospital relationships as alternates to traditional main feed
• Cultivated Physician relationships; internal, community, and hospital attending
• Performed patient assessments, building Case Mgt relationships, Physician
recruitment from St. Vincent Charity Orthopedic Surgery collaboration and family
confidence
• Strategized and implemented plan for opening of CHF/COPD unit, maximizing RUG
scores and hospital utilization
• Created/planned/executed special events internally and in the community.
• Provided educational in-service and CEU opportunities for community and health
care professionals, working in conjunction with Nursing and Human Resources for
and staff education scheduling
• Projected greater community awareness through participation in organizations
and activities
• Completed marketing requirements for HUD approval - Equal Opportunity
Housing Targets
Extensive marketing for a CCRC
• Heightened concentration in local/trade print media
• Consolidated campus objective for continuity of care in the cycle of recovery
(senior apartments, Assisted Living, Skilled Nursing Care) following analyses and
creation of strategic plan
• Positioned Physicians from multiple hospital referral sources to increase and
diversify referral base
• Provided CEU opportunities and events for health care professionals and staff
• Recruited, trained admission personnel, educated back-up teams
• Cleared patients for admission through assessment and financial verifications
Grew ADC by 24 (Sept '06) 13.6 % of total census, Building payer mix by 2.47%
• Enjoyed two full quarters over budgeted census, Full House twice.
• Increased number of referrals from local hospitals previously referring to
competitors.
• Broadened the number of Cleveland based hospitals referring to PQC facilities
• Assisting in Training / Introduction of Progressive Quality CARE DOMs
• Repaired and rebuilt relationships between PQC, credentialed physicians, and area
professionals.
• Heightened awareness of Suburban Pavilion care and services to families,
churches and community centers for "patient choice" based referrals.
• Targeted untapped areas for market penetration.
• Participated in professional and community organizations providing presence for
PARMA CARE CENTER/THE AVENUE CARE CENTER
• Created/planned/executed special events in the building and in the community.
• Involved Staff and Residents in marketing events, seeking employee and family
referrals.

3. • Invited Area Doctors to follow patients at PCC/THE AVENUE, increasing referral
reciprocation.
• Maintained census at or above budget.
• Assessed patients for acceptance of admission
• Successfully increased Medicare / Managed Care mix in a largely LTC setting.
• Expanded referral sources throughnetworking, cold calls, family relations,
community involvement and professional interaction.
• Built awareness of market presence for the facility and its services through
referral contacts and special interest groups. Maintained high visibility in the
community. Coordinated and participated in community events, bridging two
different metropolitan areas.
• Managed departmental budget challenges.
• Assisted families in admission policies and procedures, clarified financial
obligations, initiated Medicaid application processes. Completed all appropriate
Admission and Social Service documentation.