1. RICHARD (TIM) MERCER 615.618.3419 rtmercer@comcast.net
ADVERTISING, PROMOTIONS, MARKETING, PR, COMMUNICATIONS
WRITER, PRODUCER, DIRECTOR
INTRODUCTION
I began my career writing and producing very successful theater-of-the-mind
radio commercials at age 23.
Here are a few highlights along the way;
 Created sales promotion for the Mall at Green Hills. Sales increased up to 169%
 Over 750,000 entries were received for CBS Cable/TNN Motorsports NASCAR tune-in
promotion (largest tune in promotion for any CBS Cable contest)
 Created TV campaign for The Nashville Network introducing NYC ad agencies to
NASCAR (demonstrating demographic shift toward younger consumers)
 Rebranded and Redesigned Contemporary Christian Music Cable Network Full time
household numbers increased 23% in 13 months
 Produced award-winning TV commercials for the Tennessee Lottery
 Over $1.3 Billion in TN Lottery scholarships awarded in less than 16 months
 Worked with Isaac Hayes, Barry Manilow, The Mandrell Sisters, Reba, Charlie Daniels,
Willie Nelson, Buck Owens, Rusty Wallace, and Kyle Petty to name a few
MY EXPERIENCE
ASSOCIATE PRODUCER-RFDTV
 Researched and wrote news stories for agriculture cable TV network
 Created rundowns and graphics using ENPS and ORAD state-of-the-art software
 Arranged live on-set, fiber-optic feeds or live phone interviews with industry leaders,
CEO’s, Washington DC officials, scientists, researchers, and educators
 Worked with editors and graphics designers to create visuals that “told” the story
SALES ASSOCIATE-Kroger Marketplace-Gallatin
 Provided sales assistance in the Home Department
(Housewares, Toys, Office Supplies, Furniture, Domestics)
 Recipient of several customer service awards for excellent performance
 Used current technology for inventory maintenance
 Created over 25 merchandising displays with creative and eye-popping appeal
 Created entertaining signage for all visuals
 Demonstrated new products in various departments within store
 Voiced entertaining and informative loud speaker announcements
 Took ownership and picked up, dusted and/or straightened other areas if needed

2. BROADCAST PRODUCER - Gish, Sherwood & Friends
 Produced high impact commercials for TN Lottery
 Over $1 Billion in scholarships generated in first 16 months
 Negotiated multi-bid production savings of $600,000 annually
 Slashed critical launch timelines by minimum of 30%
 Successfully managed multiple production projects with crucial deadlines
 Increased ad revenue by at least 15%
 Oversaw every aspect of commercial and multimedia production including music, voice
over, talent, casting, film production and pre/post production
 Oversaw production of sophisticated, software driven, 3-D animations
 Negotiated 25% reduction in production budgets through strong vender network
 Negotiated music publishing rights and fees for radio, TV and web broadcasts
 Assisted creative team in strategy and concept development
CREATIVE SERVICES DIRECTOR – Z MUSIC TELEVISION
 Re-branded and re-designed Contemporary Christian Music video network
 Created new on air look to coincide with marketing initiatives
 Developed branding strategies to work in tangent with all marketing programs
 Developed and supervised production of all marketing/sales materials including trade
show booths, ad kits, brochures, magazine ads
 Increased cable households 23% in 13 months
 Created church marketing “grass roots” initiative as ancillary marketing tool
 Network consultant between ad agency, national sales office, and corporate
MANAGER OF PROGRAM PRODUCTION-OUTDOOR ENTERTAINMENT
 Improved production values of three outdoor TV programs
 Reduced production budgets by a minimum of $5,000 per episode
 Increased advertising revenue average 10-15% in first year
 Re-tooled on air look, show content and format increasing viewership 21%
 Created innovative programming lowering demographic
SENIOR WRITER/PRODUCER-THE NASHVILLE NETWORK
 Creative Writer and Producer of sports, music, and lifestyle promotions for
national country music cable network
 Created high impact motorsports campaigns increasing younger advertisers
 Created and produced new musical theme for all TNN Live NASCAR programs
Recipient of multiple Addy and Telly Awards for creative excellence
VIDEO DEMOS: https://www.youtube.com/channel/UC-TOYRpfl6ppw6SAvdtjJlQ