Domino's is attempting to brand itself as a higher quality pizza brand through its digital marketing efforts. It uses social media like Twitter and Facebook to engage customers and combat negative feedback. It also sponsors popular bloggers committed to its message of greatness. Domino's annual digital marketing budget of $100,000 to $150,000 will be used for social media monitoring, AdWords campaigns, Facebook ads, and blog sponsorships in order to increase brand awareness, online visits, positive brand perceptions, and pizza sales.

1. {
Domino’s
The Digital Difference

2. Michelle Sampson:
 21
 Junior
 MSU student
 Bold, independent
 Looking to better
herself
Target Market

3.  Currently Domino’s is attempting to brand
themselves as a high quality pizza brand with
character
Domino’s Branding

4. Committed to Greatness

5. Social Media
Twitter
• Relative and Recent
Events
• Twitter contest
#CommittedToGreatness
Facebook
• Pictures, quotes, ideas
• Combatting bad
feedback
• Facebook
advertisements

6.  The sponsorship of popular bloggers who are committed to their
idea of greatness
Bloggers

7.  KEY WORDS:
• Dominos
• Pizza
• Handmade
• Gourmet
• Delivery
• Lunch
• Dinner
• Pan pizza
AdWords
DOMINO’S PIZZA
Gourmet Thin Crust
Pick up & delivery
www.dominos.com

8.  Buzzfeed is a new and upcoming site with
a blog like feel that offers cool new ways
to advertise
Buzzfeed

9. Budget total: 100,000 to 150,000
Budget
• Social Media monitor:
$60,000 annually
• AdWord Campaign:
$70,000
• Facebook Ads:
$10,000
• Blog sponsorship:
$8,000

10. Brand Awareness
Online site visits
Perceptions of the Brand
SELL MORE PIZZAS
Measuring Success