15. Objective: To create awareness of this community and drive qualified traffic to the onsite sales consultant and NewHome101.com. Homebuyer incentive was included on the last two pieces that dropped. Drops: 4/5, 5/11, 5/25 Target Market: • Income level of $100K+ • Length of residence 5+ years • Age range of 25 - 54 Carrington Estates
16. Objective: To create a direct mail series generating traffic to the onsite agent through promotion of time sensitive landscape incentive ultimately creating urgency for the buyer to purchase. Drops: 3/17, 3/24, 4/26 Target Market: • Married w/out children • Age ranges of 25-44 • HHI of $65K-$100K • Length of residence 3+ years Stoneybrook
17. Objective: To create awareness of this community and ultimately generate qualified traffic Drops: 4/5, 4/16, 4/26 Target Market: • Families - First and second move-up buyers • Relocation • Empty nester (early boomer) • Age range of 30 - 54 • Income level of $100K-$250K Kensington Manor
18. Objective: To build awareness about this community’s great location and value and drive traffic to the onsite sales consultant and NewHome101.com Drops: 4/5, 4/19, 4/26 Target Market: • GenY and GenX (young professionals) • Income level $40-$75K • Age range of 25-44 • First time homebuyers Taylor Estates
19. Objective: To create awareness of this new community and drive traffic to the onsite sales consultant and NewHome101.com Drops: 4/7, 4/16, 4/26 Target Market: • HHI - $50-$100K • Age range of 30-54 • Length of residence 3+ years • Special pull for Single w/ children ANDERSON POINTE
34. Objective: To build awareness for Kensington Manor among area Realtors Outcome: 125 RSVPs w/ 50 Realtors attending the event (ROI = $22,000 / 125 = $176 per lead) What worked? What didn’t? Kensington Manor Event