The document details various marketing campaigns aimed at promoting new home communities, each with specific objectives and target demographics. Campaigns include direct mail promotions and events designed to create awareness and drive traffic to sales consultants and websites. Key metrics, such as income levels and residence lengths of target markets, are outlined for each community to tailor marketing efforts effectively.

1. Overall Marketing

2. New Home 101 Ad Campaign

3. New Home 101 Cont...

4. NewHome101.com

5. Ad Campaign

6. Ad Campaign

7. Ad Campaign

8. Ad Campaign

9. Ad Campaign

10. Ad Campaign

11. Ad Campaign

12. Ad Campaign

13. Special Promotions

14. Comm. Spec. Direct Mails

15. Objective: To create awareness of this community and drive qualified traffic to the onsite sales consultant and NewHome101.com. Homebuyer incentive was included on the last two pieces that dropped. Drops: 4/5, 5/11, 5/25 Target Market: • Income level of $100K+ • Length of residence 5+ years • Age range of 25 - 54 Carrington Estates

16. Objective: To create a direct mail series generating traffic to the onsite agent through promotion of time sensitive landscape incentive ultimately creating urgency for the buyer to purchase. Drops: 3/17, 3/24, 4/26 Target Market: • Married w/out children • Age ranges of 25-44 • HHI of $65K-$100K • Length of residence 3+ years Stoneybrook

17. Objective: To create awareness of this community and ultimately generate qualified traffic Drops: 4/5, 4/16, 4/26 Target Market: • Families - First and second move-up buyers • Relocation • Empty nester (early boomer) • Age range of 30 - 54 • Income level of $100K-$250K Kensington Manor

18. Objective: To build awareness about this community’s great location and value and drive traffic to the onsite sales consultant and NewHome101.com Drops: 4/5, 4/19, 4/26 Target Market: • GenY and GenX (young professionals) • Income level $40-$75K • Age range of 25-44 • First time homebuyers Taylor Estates

19. Objective: To create awareness of this new community and drive traffic to the onsite sales consultant and NewHome101.com Drops: 4/7, 4/16, 4/26 Target Market: • HHI - $50-$100K • Age range of 30-54 • Length of residence 3+ years • Special pull for Single w/ children ANDERSON POINTE

20. Realtor Gas Card Promotion

21. Community Realtor Flyer

22. Realtor Community Eblasts

23. More Realtor E-blasts

24. Random KHOV Jobs

25. Random KHOV Jobs Cont...

26. Random KHOV Jobs Cont...

27. Banner Programs

28. EVENTS

29. New Home 101 Kick-Off

30. New Home 101 Kick-Off Cont.

31. New Home 101 Kick-Off Cont.

32. Oscars Event

33. OSCARS

34. Objective: To build awareness for Kensington Manor among area Realtors Outcome: 125 RSVPs w/ 50 Realtors attending the event (ROI = $22,000 / 125 = $176 per lead) What worked? What didn’t? Kensington Manor Event

35. New Home Expo ‘05

36. New Home Expo ‘06

37. NH101-KHOV Temp.Transition Ads

38. NEW KHOV CAMPAIGN

39. NEW KHOV CAMP. CONT...

40. NEW KHOV CAMP. CONT...

41. NEW KHOV CAMP. CONT...

42. New KHOV Camp. Cont...

43. New KHOV Camp. Cont...

44. New KHOV Cont...