Sunil S has over 17 years of experience in merchandising and sales/marketing. He has successfully worked with clients from multiple countries and cultures. Sunil is skilled in strategic business planning, global sourcing, negotiations, and account management. Throughout his career, he has contributed to increased sales, profit margins, and company growth through new product lines and strategic initiatives.

1. SUNIL S
CAREER OBJECTIVE
To obtain a challenging and rewarding career that will leverage on my significant Merchandising
experiences to propel a company to significant growth, profitability, and success. I thrive in and seek a work
environment where the excitement and commitment to excellence equals or exceeds mine and affords
opportunities to utilize my creative and technical competencies and expertise.
EXECUTIVE SUMMARY
A professional with over 17 years of extensive expertise in the Merchandise and Sales and Marketing
industry who has successfully dealt with people from multiple cultures and countries as well as worked in
different geographical locations including China, Korea, and Bangladesh, among others. Possessing excellent
interpersonal and communication skills coupled with fluency in several languages which facilitates
successful negotiations and coordination.
Highly adept in the strategic business development as facilitated by the application of the wealth of
knowledge gained in trends, fashions, colors, and styles. This was further complemented by the rich mix of
skills in the implementation of innovative sales and marketing strategies that have resulted in profitable
ventures and projects with clients and customers. Thus, he has a proven track record of success in the
establishment of new contacts, closing orders, and generating business through effective account
management and excellent customer service
An excellent leader, he has demonstrated his exceptional ability to manage, motivate and build cohesive
teams that have achieved significant results. Expertise includes vendor and contract negotiations and budget
management. Able to work well under pressure, he has accomplished excellent results in every project
completed. He upholds high levels of performance standards of performance and professionalism that are
clearly reflected in his extensive career.
CORE COMPETENCIES
Strategic Business Planning Negotiations
Global Sourcing Capacity Planning
Costing Account Management
Budget Planning and Management Customer Service
People Development Interpersonal Skills
Decision-Making Communication Skills
CAREER HIGHLIGHTS
 Played a significant role in the improvement on volume sales against
competitors through the careful examination and corresponding enhancement of
costing and calculations as well as the effective sourcing of more affordable
alternative fabrics and trims which resulted to the maintenance of the company’s
USD 10M annual sales target and the significant increase of profit margins
 Studied and investigated all aspects of business and provided corresponding
solutions for identified areas of weakness in business operations and
improvements on use of the Internet or marketing and strategic positioning
 Largely contributed to the 20% increase in company’s turnover through the
contribution of new ideas and developments and the introduction of new lines
for a license sporting label which expanded the range of clothing and shoes

2. EMPLOYMENT HISTORY
• January 2008 to December 2009
Assistant Merchandising Manager
 Primarily responsible for all fabric development for 6 brands that distribute in
both US and European markets
 Effectively functioned as a leader to a team of five personnel and provided
direction and management
 Highly adept in woven and knit fabric sourcing within Asia
 Successfully sourced a competitive novelty trim as per trend and customer
request
 Experienced in seasonal trend sourcing and its subsequent presentation to
visiting customers
 Compiled inspirational packages which were seasonally sent to customers
 Adept in the efficient counter sourcing all nominated mill options from
customers for the best competitive price and quality
 Skillfully conducted direct and final price negotiations with mills
 Effectively minimized fabric cost through application of knowledge of fabric
construction and content
 Consistently evaluated mill matrix and checked for holes and inefficiency
 Closely worked with designers in finding ways to lower garment price but
maintaining look
 Coordinated and facilitated weekly Line-In-Process meetings with all
department members
 Provided assistance to Manufacturing Team relative to factory and mill
allocations
 Notably worked with the Design and Merchandising Teams in Hong Kong to
develop seasonal concepts, colors, and fabric stories while keeping sub brand
and price in mind
 Provided guidance to the Merchandising team and was likewise responsible for
the management of fit, garment construction, and pattern making/grading for
products to be developed in off shore factories
 Facilitated communication between the factories and vendor partners with
regard to season direction, development, and technical production issues
 Largely contributed to the successful delivery and development of apparel
products for all regions sourced within China, Taiwan, Bangladesh, and Sri
Lanka facilitated by the effective application of skills in problem solving,
planning, organization, and relationship building
Achievements:
 Effectively addressed concerns with late deliveries and unsatisfied clients
through the regular visits to factories to investigate delays as caused by hold ups
on fits and PP approvals and subsequently applied measures that increased
quality control staff and resulted to significant improvements in operations
 Played a significant role in the improvement on volume sales against
competitors through the careful examination and corresponding enhancement of
costing and calculations as well as the effective sourcing of more affordable
alternative fabrics and trims which resulted to the maintenance of the company’s
USD 10M annual sales target and the significant increase of profit margins
• January 2006 to January 2008
Self-Employed

3.  Functioned as liaison and mediated for communications between the buyers and
factories
 Conducted research on fashion, colors, trends, and styles which was facilitated
by travelling across Europe and trained as assistant buyer for the development of
collections for upcoming seasons
 Introduced fresh and novel ideas and increased visibility and sales through the
application of out of the box and creative thinking and research and
redevelopment of clothing resulting from work with factories directly from
China
 Studied and investigated all aspects of business and provided corresponding
solutions for identified areas of weakness in business operations and
improvements on use of the Internet or marketing and strategic positioning
 Applied extensive knowledge on knitted and woven garments
• April 2001 to December 2005
Senior Merchandiser
 Successfully collected and sourced pieces and goods both in overseas and
domestic markets for woven and denims
 Conducted research on shop trends and closely worked with the factories for the
reproduction of these ideas in a manner that was affordable for the clients
 Largely contributed to the 20% increase in company’s turnover through the
contribution of new ideas and developments and the introduction of new lines
for a license sporting label which expanded the range of clothing and shoes
• March 1996 to March 2001
Senior Merchandiser
 Notably fulfilled an independent and challenging role within the company which
required the study of requirements and to further develop and build on the
company’s existing clients
Achievements:
 Promoted from Merchandiser to Senior Merchandiser within 15 months of
joining
 Successfully expanded the company product line beyond core baby wear
business to include Men’s and Ladies’ fashion and effectively competed with
competitors
 Largely contributed to gaining 6-8 new clients and increasing sales turnover to
USD 2-3M in 18 months through the implementation of new strategies such as
direct mail, improved advertising, and trade fairs which resulted to the
generation of new business
 Served as a trusted assistant to the managing director and collaborated on ideas
 Effectively provided guidance to the team on sourcing, negotiating, marketing,
communicating, and merchandise which resulted to measurable results for the
company
 Facilitated expansion which did not significantly affect overhead and saved on
unnecessary expenses, and did without the need for additional staff
EDUCATION
Delia Memorial School • Hong Kong • 1993
Hong Kong Certificate of Education Examination (HKCEE)
Dale Carnegie • Hong Kong • 2006 & 2007

4. Leadership and Sales Training
Twice awarded with Breakthrough Award
Dale Carnegie • Hong Kong • 2006 & 2007
Interpersonal and Communication Skills
Brad Sugar’s Billionaire in Training • Australia • 2003
Entrepreneurs Training
TECHNICAL SKILLS
 Microsoft Office Suite
 Computer software applications for data analysis and decision making