Paige Howerton has over 5 years of experience in content creation, social media management, and influencer relations. She currently works as the Content and Social Media Manager for Beautiful Easy, where she has helped grow their social media followers by 5,000%. Previously, she held several roles at iAcquire focused on search engine optimization and content marketing, placing over 230 articles and sending thousands of outreach emails. Paige graduated from Azusa Pacific University with a Bachelor's degree in Journalism and a 3.8 GPA. She is proficient in many computer programs, social media platforms, and journalism tools.

1. Paige Howerton
5350 E. Deer Valley Dr. paigemcody@gmail.com
Phoenix, AZ 85054 cell: (602) 622-2639
Education:
Bachelor of Arts, Journalism May 2013
Azusa Pacific University, Azusa, CA
GPA: 3.8
Honor Societies: Alpha Chi, Lambda Pi Eta
Professional Experience:
Content and Social Media Manager Beautiful Easy- August 2014- Present
• Handle creation of content for major social media platforms, as well as maintain relationships and
interact with consumers via social media. (Growth: 5,000% increase of followers)
• Work with publicists, talent management firms, and bloggers internationally (specifically in Canada, the
UK, and Australia) to create contracts for products to be reviewed on YouTube.
• Find potential resellers and stockists worldwide through social media, and handle all email
correspondence to bring the salon and spa owners on as business partners.
• Write the copy for all marketing materials, specifically for documents sent to resellers and distributors.
Influencer Relations Manager iAcquire- June 2014- August 2014
• Worked to improve Google rankings for a multitude of clients including: Coach, Vision Direct, Target,
Macy’s, American Express, Wayfair, The Shade Store, and Party Pail, as well as international clients in
Australia, Canada and the United Kingdom.
• Successfully placed 230 articles for the company’s clients, and sent 5,500 outreach emails, averaging 30
emails daily.
• Worked with different departments company-wide to develop a content strategy and marketing plan to
launch brand awareness campaigns for clients including Coach and Penn Foster.
• Onboarded and trained two new Outreach Specialists.
Senior Outreach Specialist iAcquire- January 2014- June 2014
• Oversaw the analytics of the Outreach team by tracking the number of written-to-placed articles, as well
as percentages of emails opened by recipients.
• Worked with iRank™ to manage and track emails and relationship development with site publishers,
and helped train employees company-wide on how to use the internal program.
Outreach Specialist iAcquire- July 2013- January 2014
• Developed a well-rounded understanding of SEO practices and content marketing strategies, and ran
training sessions with departments company-wide.
• Tested various outreach email strategies, depending on the different vertical and audience of a given
client, specifically focusing on the Home and Garden, and Shopping verticals.
Publications:
Clear Voice blog
Azusa Pacific University The Clause
American Art Collector, Western Art Collector, American Fine Art Magazine
Digital Proficiencies:
Computer Programs: Final Cut Pro, InDesign, iRank™
Social Media: Hootsuite, Tagboard, G+, Twitter, Facebook, Instagram, Pinterest
Microsoft Office programs: Word, Excel, Powerpoint
Journalism Programs: Audioboo, Storify, Word Press