Guys, hope for you a successful year.
We are so excited to gain new friends in 2017 through our different educational programs.
Pleased to share with our Digital Marketing Diploma which will Start in February.
Marketing Plan For The Sparks Foundation By Aisha ChauhanAishaChauhan9
This marketing plan for the social media e.g Linkedin. I secured a place as a Digital Marketing Intern in its Graduate Rotational Internship Program at The Sparks Foundation. #GRIPDEC20#tsf #grip #internship#digitalmarketing
Hosted By Brandon Buras, Executive Director of Branded Content with Hearst Newspapers
In our connective world, consumers expect a deeper connection with the brands they choose to do business with. This only increases during a time of crisis as 1 in 3 millennials expect their top brands to be communicating more. With the current changes in our daily routines, you have the opportunity to give your customers what they are craving more are than ever at this time.
The little black book of social media for businessKing Content
We’ve complied a nifty Slideshare that is like your little black book on everything you need to know about social media for businesses. We’ve covered best practices, tricks, tips and the most up to date changes on each channel. So, whether it’s on Twitter, LinkedIn, Facebook, Instagram or Snapchat, we’ll show you the most effective and efficient way of using the channel.
Guys, hope for you a successful year.
We are so excited to gain new friends in 2017 through our different educational programs.
Pleased to share with our Digital Marketing Diploma which will Start in February.
Marketing Plan For The Sparks Foundation By Aisha ChauhanAishaChauhan9
This marketing plan for the social media e.g Linkedin. I secured a place as a Digital Marketing Intern in its Graduate Rotational Internship Program at The Sparks Foundation. #GRIPDEC20#tsf #grip #internship#digitalmarketing
Hosted By Brandon Buras, Executive Director of Branded Content with Hearst Newspapers
In our connective world, consumers expect a deeper connection with the brands they choose to do business with. This only increases during a time of crisis as 1 in 3 millennials expect their top brands to be communicating more. With the current changes in our daily routines, you have the opportunity to give your customers what they are craving more are than ever at this time.
The little black book of social media for businessKing Content
We’ve complied a nifty Slideshare that is like your little black book on everything you need to know about social media for businesses. We’ve covered best practices, tricks, tips and the most up to date changes on each channel. So, whether it’s on Twitter, LinkedIn, Facebook, Instagram or Snapchat, we’ll show you the most effective and efficient way of using the channel.
Shine.com / Employer Branding via social media & hiringAshish Tiwari
With a constant need to tap passive mass of job seekers (Those not available on job portals) The need has always been to find means to identify more culturally fit & right candidates, With newer generation evolving more on technology awareness, Social networking solves this challenge to seek passive job seekers. Shine Social Dashboard helps to target people across your Facebook Page, LinkedIn Jobs Section, Website, Shine database, It help you entice deserving candidates to reach you. A common interface help you to publish all jobs to Jobs Boards (Shine), Social Media Channels (Facebook, LinkedIn, Twitter), Career Site, Facebook Corporate Page etc, followed with options to filters responses.
For more information, Please feel free to get in touch!
Thanks & Regards
Ashish Tiwari
Manager – Sales
Corporates - Mumbai
Social Media Hiring is inn and happening, the Next Big Thing..! GO SOCIAL!
E-mail ID: ashish.tiwari@hindustantimes.com
Website: shine.com
Social Media for Travel & Tourism: Maximise ROITA Fastrack
How Social Media revolutionized the way we travel? What are Social Media Best Practices? 4 top tips for maximizing your presence on the top Social Networks. What is Social Media ROI and how to calculate your return?
Social media is now playing much larger roles in our lives than it did decades ago, and one of those essential roles is social media promotion. In truth, any marketer or business owner that has not already jumped on the social media bandwagon is way behind the times. Social media promotion has revolutionized the traditional approaches to marketing businesses so that almost everything is now digitized and operations can even be conducted from devices like phones and laptops.
Obtained effective transferable hard and soft skills and communication skills due to my customer service experience. In my marketing internships I have obtained the capability of wearing multiple hats and being successful at correctly completing assignments given to me. Worked closely with social media, writing newsletters/ blog post, market research, and understanding analytical information.
My presentation for the Telecommunications Regulatory Authority's eBiz Connect Workshop held on June 4th 2014 at the TRA premises in Al Waheeda Street in Dubai.
Here are some digital marketing project ideas The blog explains, what is digital marketing, its types and various topics in digital marketing Share your thoughts
Dropbox es un servicio de alojamiento de archivos multiplataforma en la nube, operado por la compañía Dropbox. El servicio permite a los usuarios almacenar y sincronizar archivos en línea y entre ordenadores y compartir archivos y carpetas con otros usuarios y con tabletas y móviles.
Shine.com / Employer Branding via social media & hiringAshish Tiwari
With a constant need to tap passive mass of job seekers (Those not available on job portals) The need has always been to find means to identify more culturally fit & right candidates, With newer generation evolving more on technology awareness, Social networking solves this challenge to seek passive job seekers. Shine Social Dashboard helps to target people across your Facebook Page, LinkedIn Jobs Section, Website, Shine database, It help you entice deserving candidates to reach you. A common interface help you to publish all jobs to Jobs Boards (Shine), Social Media Channels (Facebook, LinkedIn, Twitter), Career Site, Facebook Corporate Page etc, followed with options to filters responses.
For more information, Please feel free to get in touch!
Thanks & Regards
Ashish Tiwari
Manager – Sales
Corporates - Mumbai
Social Media Hiring is inn and happening, the Next Big Thing..! GO SOCIAL!
E-mail ID: ashish.tiwari@hindustantimes.com
Website: shine.com
Social Media for Travel & Tourism: Maximise ROITA Fastrack
How Social Media revolutionized the way we travel? What are Social Media Best Practices? 4 top tips for maximizing your presence on the top Social Networks. What is Social Media ROI and how to calculate your return?
Social media is now playing much larger roles in our lives than it did decades ago, and one of those essential roles is social media promotion. In truth, any marketer or business owner that has not already jumped on the social media bandwagon is way behind the times. Social media promotion has revolutionized the traditional approaches to marketing businesses so that almost everything is now digitized and operations can even be conducted from devices like phones and laptops.
Obtained effective transferable hard and soft skills and communication skills due to my customer service experience. In my marketing internships I have obtained the capability of wearing multiple hats and being successful at correctly completing assignments given to me. Worked closely with social media, writing newsletters/ blog post, market research, and understanding analytical information.
My presentation for the Telecommunications Regulatory Authority's eBiz Connect Workshop held on June 4th 2014 at the TRA premises in Al Waheeda Street in Dubai.
Here are some digital marketing project ideas The blog explains, what is digital marketing, its types and various topics in digital marketing Share your thoughts
Dropbox es un servicio de alojamiento de archivos multiplataforma en la nube, operado por la compañía Dropbox. El servicio permite a los usuarios almacenar y sincronizar archivos en línea y entre ordenadores y compartir archivos y carpetas con otros usuarios y con tabletas y móviles.
Interdependencia : espacios y relaciones . Idoia Camiruaga Osésconcejoeducativo_cyl
En la presentación se recogen imágenes que Idoia Camiruaga Osés utilizó en la ponencia dada en el Encuentro Abierto de Concejo Eductaivo de CyL impartida el 25 de octubre de 2014. En la misma se situaba el tema de la interdependencia a desarrollar en Concejo en el curso 14-15. Puede encontrarse un desarrollo de la misma en : http://www.concejoeducativo.org/article.php?id_article=634
Live Webinar: Taming the Financial Content BeastLinkedIn
In response, financial brands have ramped up their investment in content marketing. However, many are still struggling to define how much content they should produce, in what formats and through which channels to activate it.
In attempting to ‘tame the content beast’, the solution is perhaps to anchor content back in the context of the customer journey. This process starts by mapping these journeys from awareness, through consideration and nurture to purchase – and beyond. These journey maps should then inform the choice of content format and activation channel, depending on the customer’s needs at each stage. This holistic view should also provide a more meaningful benchmark to assess Return on Investment.
In response, financial brands have ramped up their investment in content marketing. However, many are still struggling to define how much content they should produce, in what formats and through which channels to activate it.
In attempting to ‘tame the content beast’, the solution is perhaps to anchor content back in the context of the customer journey. This process starts by mapping these journeys from awareness, through consideration and nurture to purchase – and beyond. These journey maps should then inform the choice of content format and activation channel, depending on the customer’s needs at each stage. This holistic view should also provide a more meaningful benchmark to assess Return on Investment.
StickyGarlic Communications is a new age brand consultancy firm specializing in digital media marketing. We help analyse our clients’ existing digital marketing campaigns and offer strategic consulting services to help them frame their digital marketing strategy.
Our endeavour is to bring forth clutter breaking communication strategies, designs and lateral thinking to ensure a deeper and sustainable impact of your marketing campaigns and efforts.
Boutique advertising agency delivers results (600+%) with fresh creative branding, marketing, advertising & website design. Well kept secret in San Francisco Bay Area.
Dan Galante Functional Marketing Resume Dan Galante
I use Marketing to increase Sales and Growth. As a Marketer, I've worked with
Start-Ups, a Political Campaign & a Digital Marketing Conference.
I'm Certified in Inbound Marketing with classes in Marketing, Product Management, Product Marketing, SEO, SEM.
Prior to teaching & training students as a teacher, I served customers as an Outside Sales & Marketing Rep. In this role, I trained Dentists on the company's products using consultative selling, trade show marketing, field marketing & market research.
I write & publish a blog called Sales, Marketing & Social Media Today where I cover industry events & trends.
Webinar | Dazed and Digital? Explore 10 New Ideas to Amplify Your Ad Campaigns.Converge Consulting
Insta-stories are taking over. Snap's rolled out self-serve ads. Facebook's keeping up with Messenger Ads. It's been a whirlwind of a summer for digital marketing. Feeling dazed and digital? Don't miss this free webinar. Get 10 new ideas in 30 minutes.
Similar to Mark Bridger - Marketing Portfolio 2014 (20)
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
2. Contents
CV
Round Table - ‘Manuary’
UK Open College
Big Cat Group
Snapworx
K-Zone Magazine
Personal website / blog
2
3
4
7
8
11
12
15
3. CV
WORK
!
!
Big Cat Group
Marketing Intern
Oct 2013 - Jan 2014
!
!
Snapworx Digital
Marketing Intern
Aug 2012
!
!
K-Zone Magazine
Writing Intern
July 2012
!
!
Blooms Garden Centre
Cash Officer
Aug 2009 - Sept 2010
!
DOB: 03.03.1992
Location: Balsall Common, Coventry, UK
+44 (0) 788 2824 748
twitter.com/markbridger92
linkedin.com/in/markbridger92
markbridger1@gmail.com
EDUCATION
!
!
University of Nottingham
2010-2013
BSc Hons Psychology
2.1
!
!
Heart of England School
2003-2010
!
A-Level
Politics - A*
Psychology - A
English Literature - B
!
AS-Level
History - B
!
!
!
SKILLS
!
!
SEO
PPC
Creativity
Data Analysis
Copy writing
Social Media
Communication
Team Work
!
SOFTWARE
!
Content Management Systems
Google Analytics
Google Adwords
Wordpress
Hubspot
Hootsuite
Campaign Monitor
Basic HTML
Microsoft Office
Windows and Mac literate
!
!
3
4. Round Table - Manuary
Client: Round Table
Campaign: ‘Manuary' - Man of the Year 2014
Location: Birmingham, UK
Date: Dec 2013 - Jan 2014
!
Men’s organisation Round Table ran a ‘Man of the Year’
campaign entitled ‘Manuary’ to increase new
membership sign up and social media following.
!
Participants were encouraged to submit their brave and
dedicated New Year’s resolutions to the Round Table
Facebook page. The boldest and most selfless pledges
were shared and the man with the most popular
resolution was crowned Round Table’s ‘Man of the Year
2014’.
4
5. Round Table - Manuary
My involvement began in the strategy behind the campaign -
sourcing and planning appropriate social media content to build
anticipation before the competition opening. My duties also
extended to daily social media management through Facebook and
Twitter.
!
The light and humorous tone of the campaign was achieved
through my unique content such as Vine videos and blogs. These
methods were chosen to encourage users to share their resolutions
online to extend the campaign’s reach.
5
In addition I was responsible for sourcing relevant
external content such as YouTube videos and shareable
images, scheduling these posts and responding to engaged
users.
!
Through consistently monitoring performance data I
tailored content throughout various stages of the
campaign to sustain interest.
6. Round Table - Manuary
I was tasked with writing copy for the multiple blogs published
to the Round Table website. However I was also responsible for
monitoring the success of the campaign in terms of data.
!
The social media analytics were acquired through Facebook’s
analytical tools and through Hootsuite Twitter analytics.
Website performance was measured through Google Analytics.
I compiled graphs and annotations together into a client
report.
6
The campaign led to a membership enquiry increase of over
500% and an increase in Facebook interactions of over 1500%.
It reached over 25,000 internet users per day through social
activity, providing a basis for continued engagement beyond
the January time frame.
7. UK Open College
Client: UK Open College Table
Campaign: PPC Advertising
Location: Birmingham, UK
Date: Jan 2014
!
!
The UK Open College is a distance learning institution,
allowing students to gain a range of qualifications from
wherever they are in the UK. To coincide with a newly
rebranded website, the college recruited Big Cat to launch a
PPC advertising campaign.
!
I was delegated the task of finding appropriate websites for
advertising space as part of a digital media plan. Available
courses range from equestrian studies to philosophy and from
warehouse management to maths, so a lot of research was
required to find appropriate sites.
!
I took part in the set up of a PPC campaign through Google
Adwords, learning how a campaign is set up, monitored and
managed. Through analytical data the ad groups and ad
placings were consistently adapted to create the most
effective strategy and satisfy client expectations. In addition I
took part in several webinars enriching my knowledge of PPC
advertising.
7
8. Big Cat Group
Company: Big Cat Group
Position: Digital Marketing Intern
Location: Birmingham, UK
Date: Oct 2013 - Jan 2014
!
!
Big Cat is a Birmingham based agency providing marketing,
PR, design and events services. Notable clients include
Volvo Penta, NHS, Birmingham Children’s Hospital and
YMCA.
!
This 3 month placement provided me with an insight into
fast paced agency life and handed me a variety of
responsibilities.
!
Throughout the internship I learnt about SEO, PPC, various
software tools and social media, enhancing my creative,
analytical, team work and communication skills.
!
My key roles included internal and client based social media
strategy/ management, blogging, creating email newsletter
briefs, inbound marketing and researching new business
leads. I also produced analytical reports on website and
social media performance, competitors and the
effectiveness of email newsletters.
!
8
9. Big Cat Group
My daily responsibilities included managing the social media
channels for Big Cat and its affiliated accounts such as The Fair,
Hello Business and Hello Culture. The Big Cat online tone of voice is
informal yet engaging, with tweets focusing on marketing and
personality led humour. Tweets also included regular online
participation in relevant industry events.
!
I also produced daily sector insight reports detailing competitors
and industry developments, client related news and potential new
business leads.
I also regularly wrote news articles and blogs for Big Cat and The
Fair. I enjoyed the challenge of copywriting to include specific
keywords and topics to engage new business leads.
!
Upon my arrival, Big Cat’s Google+ account was posting one
update each day. I recognised the growing importance of Google+
and created and implemented a strategy that included
interacting with similar users, following clients and engaging
with other Google+ members.
9
10. Big Cat Group
My duties also extended beyond creative tasks into software and
analytical based roles. Using CMS software such as Hubspot and
Wordpress I regularly updated the company website and learned
about the importance and practice of SEO.
!
I produced various monthly reports, such as competitor reports
listing developments in competitor account wins and social media
strategy. I created website reports using Google Analytics to find
the most popular pages and behaviour of site users. I generated
social media reports using Hootsuite to identify the most popular
tweets and LinkedIn messages to adapt strategy and increase
online presence. In each of these reports, I made and
implemented clear and detailed recommendations for improving
usefulness and efficiency.
!
The agency sent out monthly email newsletters consisting of
news articles and blogs mostly written by myself. I created the
brief for the design team and managed production. Days later I
used Campaign Monitor to produce a report detailing the
popularity of the newsletter and the number of opens/ clicks
for each of the links.
!
In these newsletters and on the company website there was
downloadable Hubspot content used for inbound marketing. I
learnt about CTAs and landing pages and was able to see how
capturing data can lead to tailored business proposals and
specialised marketing. I was also involved in crafting new
downloadable content using material adapted from the
Hubspot library. 10
11. Snapworx
Company: Snapworx Digital
Role: Marketing Intern
Location: Manila, Philippines
Date: August 2012
!
!
Snapworx is a digital and mobile marketing agency based in the
Philippines. I undertook work experience to understand more
about advertising, marketing and the way in which a digital
agency works.
!
I was part of a client pitch based on an app for a Christmas
campaign. The client was a Motorcycle garage looking for
something different over a traditional media campaign. As part
of a team I took part in the initial brainstorming of ideas,
planning the pitch and delivering it to the client.
!
I generated social media content and managed content
calendars for other clients including shops and restaurants. This
role also involved social media strategy as I had to plan the
most appropriate content for several different clients.
!
At Snapworx I had the chance to learn some basic marketing
principles, gain international experience of overseas developing
markets and work in a team.
!
!
!
11
12. K-Zone Magazine
Publication: K-Zone
Position: Writing Intern
Company: Summit Media
Location: Manila, Philippines
Date: July 2012
!
!
K-Zone is a children's magazine published by Summit Media in
the Philippines, also published in Australia. Summit Media
publish Philippine editions of popular international magazines
such as Cosmopolitan, Men’s Health, Good Housekeeping and
Esquire.
!
4 of my articles and 1 comic strip were published. The
magazine has a 300,000 monthly readership.
!
I enjoyed adapting my writing style, working to specific briefs
and researching wide varying topics. It was an opportunity to
work in a team, improve my writing and communication skills
and work in an unfamiliar overseas environment. Other duties
included proof reading, publicity and playing with lego.
!
The editorial team were impressed with my quality of writing
and grasp of the appropriate tone as I was asked to continue
contributing to the magazine at the end of my placement.
!
!
12
15. Personal website / blog
15
URL: www.mbridgermarketing.com
Created: March 2014
!
!
I have recently created by own website to blog about
marketing and to showcase my previous work.
!
The site is managed through Wordpress, a CMS I became
familiar with working at Big Cat.
!
Social Media links are available through pressing the cog button
shown in the top right corner. These can connect visitors to my
LinkedIn, Twitter, Facebook and Instagram profiles.
!
However the site is still in its development stages and I am
looking forward to adding an interactive e-book version of my
portfolio, an integrated live Twitter feed and further
embedded YouTube content as soon as possible.