James Kirby has over 5 years of experience in digital marketing. He has worked as an SEM Specialist, PPC Analyst, and interned as a PPC/SEO Marketing Intern. He graduated from Fairleigh Dickinson University with a Bachelor's degree in Communication Studies and a minor in Advertisement. His skills include expertise in Google AdWords, Google Analytics, Bing Ads, Excel, HTML, CSS, and content management systems like WordPress. He has experience optimizing paid search campaigns, reporting on performance, and implementing SEO strategies such as backlink building and keyword research.