1. WILLIAM HOERCHER
7 Alden Avenue, Auburn, New York 13021
(315) 601-4802
Hoerch.bh@gmail.com
Career Objective: To continue to develop my skills as an engineer to better serve my customer needs.
Professional Experience: Twenty Five years of engineering support of various Machine and Tooling
Distributors with Ten years of Tool and Die experience prior.
Morris Great Lakes, Pittsburgh, Pennsylvania 5/12-Present
Application Engineer
Changed my role from sales to engineering to better support our growing customer demands. My
new role is to help our customer after the sale. The duties of an AE carry a broad scope from the
basic CNC training of our machine tool to developing a fully qualified process in a Turnkey.
Morris Great Lakes, Pittsburgh, Pennsylvania 5/10-5/12
Account Manager
Covered the Central New York area calling on various Manufacturing Facilities, Reviewing the
needs of the customer and matching our Machines to best serve the requirements.
Iscar Metals Inc, Dallas, Texas
Sales / Engineer Representative 6/07- Present
Concentrate on maintaining a mature territory and develop new business by working with
distributors and customers in the Eastern New York Area.
Work with Engineers to locate problem tooling areas and develop a process change to
stabilize the process while creating a cost savings. This would be done by either a process
enhancement and/or obtaining better tool life.
Search out and locate new customers for further growth in my territory.
Bo-Mer Plastics, Auburn, New York
Manufacturing Engineer 6/04 – 6/07
Work to develop a good report with customers to ensure a quality product and continued
growth for future business
Job overview would involve quoting, working with vendors, develop processes, design
Fixtures, buy tooling and program 5Axis CNC Routers.
Develop parts from Prototype to production
Shouse Tool Co., Fenton, MI
Sales Engineer 6/03 5/04 -
Concentrate on searching out CBN/PCD applications for new business in the Northeast
Region.
Develop a Carbide insert line for the Sales force and train the salesmen on its uses.
Work with manufacturing to develop JIT practices and shorten lead times.

2. Finger Lakes Tool, Skaneateles, New York
Sales Representative 3/00 – 5/03
Sales promotion of perishable tooling, maintaining a strong desire to increase customer
Base, resulting a significant contribution to company profit.
Perform tool testing in customer facility.
Develop evaluations and costs through spreadsheets.
Maintain good relations with Machine Tool Distributors.
Boldt Machinery, Inc., Syracuse, New York office
Application Engineer 12/91 - 2/00
Promoted from CNC Training Engineer to Turnkey Engineer, developing ready-for-run
processes with drawings for production control.
As Application Engineer in charge on Turnkey projects, mostly at New Venture Gear, I was
in charge of developing the most economical process for each part process. This would
require extensive testing with a variety of tooling combinations.
The last position I held at Boldt Machinery was the Manager of Engineers.
WILLIAM HOERCHER Page 2
Professional Experience, Con’t
Oberdorfer Tech., Syracuse, New York
Production Supervisor 4/92 - 12/92
Responsible for assembling after market aircraft parts; employee training and process
control and FAA regulation maintenance.
Camtech Co., Auburn, New York
Process Engineer. Customer Liaison 9/90 - 4/92
Supervisory position responsible for programming and set-up in the CNC lathe department.
Measured objectives in “quality’ and “profitability” on the overall projects.
Maintained quality with ongoing projects by use of S.P.C. programs.
Incorporated customer concerns into internal processes.
Hoercher Ind. Inc., East Rochester, New York
Tool Maker I Sales 5/83 - 8/90
Family business specializing in Electrical Discharge Machining (EDM) that performed work
from prototype to semi-production in multiple manufacturing areas, as well as, managing
the daily business needs.
Maintained a large customer base.
Pursued and acquired new customers leading to consecutive years of consistent growth.
Rogers Associates, Rochester, New York
Apprentice Die Maker 12/80 - 5/83
Began the process and training in the New York State Tool & Die Journeyman program.
Learned operation of mills, lathes, grinders and drill presses.
Studied at the Rochester Institute of Technology in related studies.

3. Professional Qualifications and Education
Adjunct Professor, Community College at Finger Lakes / Machine Shop Theory
Rochester Tooling and Machining Institute, Rochester, New York
National Tooling and Machining Association
Certificate of Achievement 1980
State University of New York at Morrisville, Morrisville, New York Associates Degree in
Parks and Recreational Management 1977
Training Certificates andSeminars:
Carl Henry - Sales Motivation, Los Angeles, California
Mori Seiki - CNC programming software, Dallas, Texas, Chicago, Illinois, and Boston,
Massachusetts
SME Lehigh University - Cutting Tool Selection
Mori Seiki’s Manufacture Seminar, Japan
Carrier Corporation, FEMA Certification
New Venture Gear, QS 9000 Classes
American Axle Manufacture, QS 9000 Four Square Seminar
GE Hard Turn Seminar, Charlotte, North Carolina, Okuma Facility
TRW’s, S.P.C. Training Seminar.
OKUMA, Programming Seminar.
SolidWorks Design Training/Certificate Program
Software Knowledge: Microsoft Word, Excel, PowerPoint, Access, Publisher, AutoCAD,
SolidWorks
REFERENCES AVAILABLE UPON REQUEST