1. .
READER
PROFILE
INTERNET
96% uses the
internet-66% have
broadband.
MUSIC
95% listen to
different types of
music.
100% download
music.
MALE 50%
GOING OUT AND SPENDING: FEMALE 50%
THEY GO TO GIGS AND LIVE EVENTS. AVERAGE AGE 18
WORKING PART TIME 20%
THEY ATTEND CONCERTS WORKING FULL TIME 10%
READERS SPEND £50 ON FOOTWEAR PER STILL STUDYING 70%
YEAR.. OWN A I POD AND MP3 70%
DOWNLOD 90%
THEY DOWNLOAD FREE MUSIC - ATTEND A CONCERT 60%
TOTAL READERSHIPS HAVE ACCESS TO FACEBOOK 95%
INTERNET. MY SPACE 80%
£80 ON CLOTHES PER YEAR -
INTERNET 100%
TOTAL READERSHIP SPENDS £250 PER OWNS A BLACKBERRY 85%
YEAR. CIRCULATION 60,000
READERSHIP 60,000
BUY AN AVERAGE OF 6 DVDs PER YEAR