About UsG3k Consulting is a company with expertise across theleisure, property and marketing sectors.We provide consulting and management servicesfor golf courses, driving ranges, resorts and propertydevelopments.Our knowledge of the development process forresidential & leisure property sectors ranges acrossa mix of European, North American and Middle Eastoperations.With over a century of experience at the most seniorlevels in the golf and marketing industry we are uniquelyplaced to delivery creative solutions which generate valueand differentiate client products from the competition.
GolfWe provide consultancy for all aspects of the golfindustry from golf course development to marketing andoperational advice on how to optimise golf resorts.Our team has over a century of experience across arange of golf related developments.We offer feasibility studies, business plan creation,marketing and operational consultancy, golf courseenvironmental studies and advice, golf course design andproject management.Our team of senior advisers ensures our clients receivethe most up to date advice on capital expenditure,budgeting, cash-flow, planning, policy, archaeology andecological surveys.Property MarketingWe operate a full service creative marketing businessworking across a wide range of sectors. We provide amix of highly targeted and effective marketing tools tosupport the leasing, sales and general marketing processfor residential, leisure and commercial developments.Our main products include naming and branding,brochures, particulars, websites, signs, adverts, propertyPR and computer generated imagery (CGI).Clients range from residential and commercialdevelopers, hotel, golf and spa resorts including fractionalownership, housebuilders, architects, property agentsand renewable power companies.Working in partnership with clients, we aim to deliverto brief, on time and budget marketing materials thatdifferentiate our clients properties through exceptionalcreativity and bright ideas.
Our TeamStewart Smith MPGA – Professional Golfer Audrey Ramsay – CommunicationsStewart began his career in the golf industry as a player on the European Tour and then spent Audrey is a senior communications and brand strategist with extensive experience in thetime coaching in Scandinavia, United Kingdom and the USA. After a number of Senior/Director corporate sector engaging with global markets and stakeholders. She was Corporate Relationsof Golf roles in exclusive private member resorts and developing a golf retail offering, which he Director of Diageo Plc where she led an International trouble-shooting team across Europe,sold to American Golf, he was the Lead for Scottish Golf Tourism. North America, Africa, Latin America, the Caribbean and Asia. She brings a unique and practical insight to the strategic value of brand experience and approaches every project with customary creativity and flair.John Stirling – FinanceJohn is a chartered accountant and brings specialist financial experience to the team. He David Stirling – Salesco-established KPMG’s practice in Turks and Caicos (Caribbean) where he advised clientsand organisations on a range of areas including Financial Derivatives and Specialised David worked at KPMG before becoming a founding partner of Stirling Enterprises. BasedOffshore Financial Investment vehicles. He brings critical thinking to project development and in the USA, David brings energy and passion to his work, he is a specialist in creating andmanagement. He is also Director of Storyteller Films; a film and finance company based in Los directing events and has worked with award-winning artists. More recently he is a foundingAngeles. owner of Highlands and Mary Queen of Scots; two acclaimed restaurants in New York City.Joe Mitchell – Finance Martin Lambley – CreativeJoe is a chartered accountant with a wide experience of business and finance. Having trained Martin is an award winning Creative Director with over 25 years of experience in the advertisingand worked for KPMG in Scotland and the Caribbean, in 1997 he left to re-purchase his family and design business, both in London and in Edinburgh. He has won more than 70 majorfood business, where by acquisition and on-going expansion made the prestigious, Sunday Natioal and International creative awards tackling every brief with enthusiasm and commitment.Times Profit Track 100. The group was later sold to one of Europe’s largest food businesses, He has worked on national and international campaigns including Barclays Bank, Mitsubishithe 2 Sisters Food Group Ltd after Joe had driven the rise in annual turnover to more than £40 Motors, RBS, Olivetti, Minolta and Honda.million. David Jenkins – ProjectsIain Stirling – Marketing David brings a wealth of commercial consulting and business administration experience fromIain runs Native – well respected for its marketing consultancy, creativity and digital solutions. over 15 years in eCommerce, sport and the media including developing the world’s first loyaltyWith twenty years of experience working in senior global project management and marketing scheme in sport, delivering the leading online golf improvement platform on the web withroles with Global PLC’s including Diageo, Volkswagon Group, Marks and Spencer and Jim Severiano Ballesteros (www.SeveAcademy.com) and holding the Chief Executive post of theBeam Brands. He brings a multi-sector, global skill-set to our client’s projects. football industries preferred charity – Football Aid.Iain serves on the Boards of Scottish North American Business Council, the Enlight Foundationand is the Founding Chairman of the US State Department’s Scottish International Visitor’sProgram Alumni.
Case StudiesElea EstateProject:A golf/hotel and spa/residential development in Paphos,Cyprus.Elea Golf Resort and Spa including: Elea Golf Elea Residential Elea Village Elea HotelProduct:G3k Consulting provided a range of marketing andconsultancy servicing for the development pre and postopening, building the brand ‘Elea’ and directing how itshould be marketed.We facilitated an all stakeholder workshop to establishthe brand and provide all marketing materials fromwebsite, signage, direct mail, brochures, promotionalDVD’s, CGI Imagery to managing events and the PRcampaign.Results: Sold out the membership target number within three months of opening. A waiting list for membership is now established. Established very healthy revenue numbers across all target markets – between 52% and 73% of annual revenue projections for this financial year with only two months having elapsed. Retail figures are similarly ahead of budget, as are incremental food and beverage sales. Evaluation of events marketing and implementation of new strategy to ensure continued success. First five properties planned as a result of leads generated and converted due to the success of the property marketing. Created opportunity for Elea to be marketed to the global golf industry at the Open at St Andrews.
Case StudiesCarrick on Loch LomondSense check of feasibility study on £65 Milliondevelopment. Included business plan creation, projectmanagement through to opening and overview ofmarketing of golf, spa, hotel rooms and fractionalownership property.The Renaissance ClubPre-opening creation of marketing plan, projectmanagement of completion phase and then operationof private club where income from membership joiningfee escalated with succesfull recruitment of members.Included operation of golf, coaching, F&B and residentialbusiness.The RoxburgheAdviser to the Duke of Roxburghe on entire Golf propertyand hotel facility to take it from early phase 1 to itsmaturity as a resort going forward.
Case StudiesAvivaAn award winning office design by Foster + Partners partof Edinburgh’s Quartermile development.G3k Consulting Q1 branding took a fresh approach andfocused on location, quality and property specifications.Robertson HomesEvolving and applying full corporate identities, sales andmarketing collateral for boutique residential propertydeveloper in conjunction with renowned designerAmanda RosaMourjan MarinasCreate brand and full corporate identity for marinadeveloper in the Middle East.A whole new brand identity was created to symbolise thecompanies core values of strength and reliability whileconveying the idea of working in harmony above andbelow the sea.
ActivitiesConsultingConsulting services across golf courses, driving ranges,resorts, property developments including: Advisory services Feasibility studies Design audits Golf course design Property development Event & marketing StrategyManagementManagement of facilities including turnaround strategies: Facility development Technical services Full management Golf course consulting Operational audits Agronomic assessments