1. Liliana Ramírez Henao
Calle 131A No 9A - 16 Bogotá, Cundinamarca
Mobile: 321.216.2366  E-mail: lilianaramire@gmail.com
Linkedin: https://co.linkedin.com/in/lilianaramirezh
Objective
Bilingual public relations, sales and marketing professional . interested in opport unities for development of
fashion identities, brand promotion and distribution of clot hing lines and accessories. Out standing in
introducing new cust omers and future sales, concepts of marketing campaigns and visual st yle production.
The most recent experience is directed t o a specialist in t he operational expansion of regional brands
across Latin America franchising, product marketing, international management leads and opening new
out lets focus.
Areas of Competence
Experience
 Selectionand negotiationof the best real estate opportunities inretail.
 Specializedinsuccessful sales negotiations withoutstanding results in marketing management.
 Solidbackground in sales, product placement,fashion trends and life style.
 Great leadership with product and sales teams. Additional supervisoryand training experience.
Skills
 Team structuring * Concept development
 Negotiating * Creativity
 Planning * Conflict resolutionand decisionmaking
 Prioritysetting * Decisionmaking
 American and Colombian Citizen
Work Experience
Fastco Colombia SAS. Bogotá, Colombia. September 2012 - November 2014
General Manager and EXPRESS Country Manager.
Responsibilities
Responsible for leading t he logistics operation and approach to t he retail business of t he brand in
Colombia selecting t he best real estat e opport unities for t he business development . Responsible for
increasing management ’s effectiveness by selecting, recruiting, orienting, training, coaching,
counseling and disciplining managers and associates t eams ; communicating brand values strategies
and objectives; assigning accountabilities. Inventory planning and monitoring is one of the most important
responsibilities for ensuring appropriate sales growth also creating strategies in order to clear old inventory and
make a profitable operation. Appraising job results, developing initiatives and a climate for offering information
and opinions; providing educational opportunities is also a goal.

2. 2
Corissia Telas. Bogotá, Colombia. February 2011 – August 2012
National Sales Director andBranding Advisory.
Responsibilities
Account able for completing all local sales budgets in Bogota as well as implementing t he top
national sales markets in Medellin, Cali, Barranquilla and Bucaramanga. The increase of sales are
made possible through product port folio expansion strat egies, suc h as Textile Advice and Branding
Projections. All t hese led t o specialized t arget groups as major designers and intermediate brands.
EA Lingerie. Medellín,Colombia January 2010 – September 2010
Marketing and Sales Consultant
Responsibilities
Advisedon setting new product projects and marketing and sales to increase inventoryrotation,annual sales and
product profit.Management consultant in potential international customers for distributionandfranchises. Advisor in
creative andconceptual product design. Image consultant and sales group trainer.
EA Lingerie. Bogotá, Colombia. January 2009- December 2009
International Franchise Director
Responsibilities
Management consultant for potential international clients in distribution and franchises. Responsible
for performance diagnosis for international boutiques and the development programs in product
t raining, high image performance and sales t eam customer service.
EA Lingerie. Miami, FL. March 2008- September 2009
Sales director for USA
Responsibilities
Assembly and inst allation director of the first ea Lingerie Boutique in USA. Sales group trainer director
on product and cust omer service. Responsible for t he branding, product commercialization,
American market analysis for t he positioning of the product , events and public relations on Florida
t erritory.
Primavista Collections. Exclusive Distributor for La Perla – Miami, Fl. 2004- 2007
Sales Director for LatinAmerica.
Responsibilities
Assisted in presenting lines to buyers at depart ment stores; prepared line sheets and ot her sales
tools. Conducted and tracked order entries and follow -up on deliveries. S ales analysis, follow-up
with clients for re-orders and pitched new clients t hroughout Latin America. Launched boutique in
Monterrey, Mexico. Arranged merchandising and marketing of product . Trained and instructed sales
personnel for all season collections in Mexico, Colombia, Peru, and Chile.
Education
 08/2007- FIT Fashion Institute of New York. New York, NY. Image Consultant Certificate.
 02/2006 - Berlitz- Miami, Fl. Business I and II. English Business Certificate.
 07/1994 - Universidad de la S abana, Bogotá, Colombia. Bachelor of Science. Major in social
communications and journalism with emphasis in marketing and public relations.

3. 3