1. DARREN K . B OND
www.3920consultinggroup.com
P R O F ES S I O NA L S UMMA R Y
Dynamic Creative Executive with over 20 years of experience in developing organic relationships, promoting brands, and
endorsement deals. Recognized for expertise in managing celebrity bookings and implementing innovative business strategies.
W O R K EX P ER I ENC E
MANAGING DIRECTOR 2012 - Present
3920 Consulting Group Sherman Oaks, CA
 Proactively support and grow partnerships to create diversified, multi-cultural marketing campaigns with media
companies, both new and existing including advertisers, sponsors, CSR, media and public relations.
o Poochie Co.: Negotiated brand representation for inaugural celebrity endorsement deal to expand product
distribution and retail availability; resulted in $7.5M in sales.
o Celebrity bookings: Manage domestic and international celebrity bookings for NBC, ABC, CBS and more.
o Dave Tutera Celebration: Produced 4 successfulcelebration shows for the V-Network.
o Cadillac: Organically approached client and executed a five-year radio voice-over contract.
o Dell: Seasonal promotional campaign for minority initiative.
o General Mills: Identify and develop business in a variety of experiential and segmentation marketing channels
including GM brands such as Honey Nut Cheerios, Hamburger Helper, and Betty Crocker Corn Muffin Mix.
o Public Speaking: Strong public speaking in a variety of settings and for diverse clientele.
 Create and implement a holistic approach to advertising campaigns geared towards specialty channels.
 Lead brand management by collaborating with executives from goal planning to execution around the development and
repositioning of a celebrity brand within the media, entertainment or sports industry.
 Identify opportunities, prioritize initiatives and strategize best use of resources in an efficient manner.
 Maintain and service existing and new accounts through analytical and personalized tracking.
 Act as liaison and subject matter expert between consumer and industry partners by demonstrating thorough
understanding of consumer insights and behavior.
CREATIVE EXECUTIVE 1999 – Present
Foxy Brown Productions Granada Hills, CA
 Lead strategic planning and campaign management for celebrity, including publicity through carefully cultivated press,
editorial, social media, speaking engagements, and various multimedia.
 Strategize and present employment opportunities for client to increase monetization through outreach, event planning
and launch of celebrity clothing line.
 Collaborate with third party PR agencies to help support communication strategy internally and externally, including
speaking engagements, panels, conferences, and employee communications.
 Publicize client’s strengths and experience through innovative branding.
 Produce content for social media channels, build social influencer network, and execute user acquisition campaigns.
 Manage, assess and balance all financial accounts, bookings, invoices and transactions effectively.
C O MMUNI TY L EA D ER S H I P R O L ES
Aspen Ideas Festival Scholar
 Invited to attend four-day symposium to discuss Youth At-Risk initiatives.
 Consulted with industry leaders on Young Men of Color and African American initiatives.
My Brother’s Keeper (Initiative by President Obama)
 Educational Consultant to promote and resolve minority initiatives.
Member of the Center for the Study of the Presidency
Chaired the Black Education Awareness Committee
Co-chair the African American Education Committee
United States Marine Corp. (Honorable Discharge)
ED UC A TI O N
California State University at Northridge, Bachelors in Communication
Van Nuys, CA
(818) 997-7853
tiberius125@aol.com