This poster campaign aims to raise awareness about the dangers of drink and drug driving. It uses bright neon colors like yellow and green to catch viewers' attention. The image shows a driver being apprehended by police, communicating the consequences of getting behind the wheel impaired. Statistics are provided showing a decrease in fatalities after evidential roadside breath testing was introduced in 2005, demonstrating the impact of stricter laws. The campaign provides a clear anti-drink driving message through its use of visuals and colors.

1. Social Action and Community
Media
Existing Product Research

2. Case Study: (campaign/organisation name)
Purpose:
To bring about local, national or global change.
To change attitudes.
To raise awareness.
To create access to media production for non-traditional
groups.
To provide information.
To campaign.
To build relationships with subjects.
To challenge dominant representations and agendas.
Aims:
To help to bring awareness to the situation about drink and
driving , around the costs of it and drug related terms of the
safety of driving.
2Creative Media Production 2012

3. Techniques:
For this poster they have got nice and clear text this is to make sure that the people can
read it clearly. The overview of this poster campaign is simple and which it gets the message
across. The colours which have been chosen for this campaign are the bright neon yellow /
green colour. As this has been shown most of the text. Which has been made to seem much
bolder and more obvious to catch on to. This applies you into the poster. By using colours of
two colours on the text which fit well together with in the police enforcement. As by using the
neon yellow or green, white and black, all of these colours which have all been used on to
the poster reflect on to the police as they are wanting tackle this big situation of drink or drug
drive. Also this type of neon colour with the yellow / green colour reflects on the word to be
safe,(RoadSafety). The colours used with the background of the poster they have used just
basic dark black colour, which associate with the problems when this sort of drinking, drug
related situations accorded with driving happens at night. As these types of people who
would think it is best to drive at this time, (late night) as they may think that it is best to do
so, as no one will see them or also they may think there won’t be any police about at this
time of night. By looking at this image, you can see the man who is driving the car and within
his eyes he seems shocked and knows what he has gone done wrong. As you get half and
half of the image here of how the person reflected feels but also the way the police officers
feel glad they have took someone off the streets, once more. As you can get the feeling from
the police officers of what the consequences are to bring the driver behind the wheel to
justice. Of what consequences he or she has took. The text fonts which they have chosen to
make some bigger in size for the main title of what this campaign relates to. As this is the
main concern which they are trying to address to people. As you can see that the main
problem of drink and driving is mainly to do with drinking and drugs which relate to the
driving. Below the main title, bellow the image, they have got writing in white they have got a
capital letters for the word, (THINK). This makes the audience think about should they take
these actions on. Also makes the audience think about costs of how it will effect their life
personally. Up at the very top of the poster campaign they have got quite hidden written as it
seems faded in to the background. As this makes this one sentence to make to the audience
read more into it. At the very bottom of this poster campaign has got a website redirect to
further information, also the road safety, police badge.
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Creative Media Production 2012
Case Study: (campaign/organisation name)

4. Impact: Evidence of any change being brought about
through projects using words and or graphics.
By looking at this graph shows here how many fatalities from
the years of 2004 to 2014. From the year of 2004 there were
580 fatalities, as in 2005 they had suddenly brought in the law
of evidential roadside breath testing law. As before this law
came in. The law was that the people who may have taken
drug substances or alcohol and also while driving could get the
choice to have a breath testing or not. As the breath testing was
up to them. As this also shows that they could consent to a
sample to be tested if they were over limit or not. As it was their
choice to do so. So that’s why there was more fatalities before
2005 and this law was brought in. As the laws got much greater
to catch the drinking, drugs driving related people, before it got
anymore serious and the number of the deaths went gradually
down after a year or so. So, as you can see the massive impact
this had from the years of 2005 and onwards. Also with this
impact of this law brought in to had a good effect breath testing
people at the side of the road and prosecute them for their
actions. The law which was brought in 2005 with breath testing
at the side of the road is good because they can’t back out of to
be breathalysed. From the graph it shows how many fatalities
were in 2004 year were 580 deaths and then suddenly
decreased in 2013 year to 240 deaths.
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Case Study: (campaign/organisation name)

5. Drink & Drug Drive: The
Morning After
In Gloucestershire 1 in 5
breath tests are conducted
during the morning after.
Although you may feel fine,
you could still be over the
legal alcohol limit or unfit to
drive. A cold shower, a cup
of coffee or sleep won’t
make you safe to drive any
quicker. It just takes time,
and more time than you
think.

6. Start of list of laws and
regulations to cut down
the amount of fatalities
and accidents
happening throughout
the UK.

9. Purpose:
To change attitudes
To campaign
To change voting behaviour
To bring about local, national or global
change.
Aims:
To make hopefully future changes to the voting
system. To make the younger generation aware
who they are voting for at this young age.
Case Study: (campaign/organisation name)

10. Techniques:
The main eye focus of this Ad campaign is the big digits. The digits of the number ‘16’ is firstly
directing that this type of font is big in size as suddenly grabs your attention firstly. As this is
because this AD campaign is resulting around the age limit to run it down to the age of 16 years old.
Also that this type of big size of these two digits fits the half of the middle page. Also it makes your
eyes go straight to this part of the text first because it is bold and pulling out at you, as if it saying
you should vote at this age. As if it’s there way to shout at us, as they are trying to bring this new
voting law into UK. This part of of the larger text grabs our attention first because easy to read it,
has a deeper behind the number 16. Also, the fact the the digits ‘16’ has been put into a white
colour. So this makes all of the text stand out against the red colour background that also makes it
alerting to look to look at. The reason which they have used the red background colour is because it
is the main party colour for labour to use and we as the audience easy to catch on to. As this type
of area will be known to everyone who likes this particularly party. The font, which has got smaller
writing into different sizes but also different styles. From the fonts near the digits ‘16’ they have got
a bold style towards them and both the same size. However, with the small party which it is called,
‘Labour’ which is done in smaller writing and thinner style than the rest of the writing. As you can
see one of the writing sentence is within one of the digits in the colour red which is also used in the
background. This represents a simple and clear campaign for they are wanting to change the voting
law to 16 years old. It brings a clear message by just using words with this AD campaign, by just
looking “16” and “vote at”.

11. Impact: Evidence of any change being brought about through projects using words and or
graphics.
The impact of this type of AD campaign if by firstly making the younger generation a chance to take
part in this voting law which like things like who should be in the right place of PrimeMinister and
more. Of reasonable issues which are going on in the world. The impact had both a negative effect
as well as a positive effect. Firstly, by looking at the negatives for this is that it didn’t work out
because there wasn’t enough supporters for this law to come in for the 16 year olds to vote. The
less the supporters have come out to not support this is because these young generation don’t
know who to vote for and also what’s happening with in the world to know if they do understand or
not at all. Also the following reason which this voting law didn’t happen at this age is because the
parliamentary blocked the the vote to go any further forward. However, the positive impacts of this
voting law at 16 years old will maybe come into the voting law in the further of the future to make
the younger generation more interested and engaged with the process of politics and more with in
this topic. To make more of the younger generation involved with in it. As they are still trying to fight
for the right for 16 year olds to vote.

12. Impact

13. Impact

14. Impact

15. Purpose
To challenge attitudes.
To create/strength community ties.
To provide information.
To build relationships with the
subjects.
To infiltrate mainstream media.
To challenge dominant
representatives and agendas.
To raise awareness.
To create access to media
production for non traditional
groups.
Aims
By having this kind of type of deaf
festival helps and creates
awareness for the deaf society. As
this aims for the deaf to be heard
how talented by providing deaf
filmmakers this makes them
recognised from their work they
have achieved.

16. Techniques:Techniques:
By looking at this poster type of flyer sort of thing, they have got a range of vibrant colours which all go together.
They have used this vibrant colour of using a shocking colour red is for one reason to grab the deaf audience’s
attention.
For this type of poster / flyer is they have used one vibrant colour and
made all other colours a bit calmer by using the colour’s of lighter blue,
dark blue, baby blue and black. By using these calmer colour makes the
more vibrant colour of the red more eye catching and more appealable.
Looking into the background colour they have used the same colour but
just different types of shades. As they done this by getting a lighter colour
and darker colour. They have done this because this is the kind of
appearance that you would see inside of a tent. As this what are trying to
get across to their audience. As most of things see at this type of festival
will be inside of a tent. Going on to the images they have used a kind a
magical wizard which who can do tricks but also represents just a normal
person showing each of their talents which they have got. By using the
stars floating around the place shows that it will be magically and you are
going to be the star of the show. The number of stars which they got
scattered around the person shows that will be more than just one star
with in this type of show with different number of talents to be shown. The
way they have spaced out the text out was well placed. Looking at the
main heading, of the what it is about is matches the main picture right
below the this. As this links with in the whole poster. By using this type of
style of font looks good because for the deaf as it looks like you can put
your fingers over it and feel the letters of what the poster of flyer is about.
As it has been made big, bold and slick style of font choice. To make to
seem like the event is wizardy feeling from it. The other half of the writing
on this poster they have got this in a thinner font style and also different
colour so doesn’t stand out to much against the main title. This colour
has been made into a simpler to go with the background. Also with the
background of where the image has been placed behind this image there
is a light reflecting this shows this will take part in the day time.

17. Going back to the writing, at the very top of this poster of flyer they have
got very smaller writing, saying this is one of the best fests for deaf
people for particularly film and arts festival. At the very bottom this poster
they have got the dates of when it is on that particular year and also they
have got further information about this type of deaf festival online to give
the people further detail about what happens here. Going back to the
imagery by looking at the hands at this main part of this festival they have
made different colour to the rest of the blue colour’s. As you look closer
they have got a more of a lighter like a kind of a white-ish colour. To
make it make obvious this is the main feature of how deaf people
respond to each other way. As you can see on the person body the legs
are made more of a darker colour compared too the hands. This makes it
more easier to recognise that the all off this show revolves around hands.
Also about this poster campaign, is that the hat, wand and stars are
crowed around this type of area of the person.
Techniques

18. Impact: Evidence of any change being brought about through projects using
words and or graphics.
The change from this great big deaf fest where people didn’t really know
about this particular fest for a particular cause for deaf association. By
bringing it in the year of 2006 this made the older generation to pace down to
generations and also to be passed and talked about as it wasn’t well know.
However, that has changed over the years as most people have talked about
it know to newer generation who are deaf. So this is a good way to make
there shows and film makings to be shown and to be discovered to others
who are the same as each other as they same particular form of deafness.
They have been brought to the whole world such as good responses like for
instance these ;

19. Impact