Communicating green

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My presentation on Green Communications for Plain Green 2010: http://plaingreen.org. For more information on me, go to http://www.nathanschock.com. The views contained in this presentation are my own and not necessarily those of my employer.

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Communicating green

  1. 1. COMMUNICATING GREEN NATHAN SCHOCK Plain Green – April 29, 2010
  2. 2. Director of public relations
  3. 3. Blogger
  4. 4. Tweeter
  5. 5. Bad marketing = business failure Image: TheTruthAbout..., Creative Commons, Flickr
  6. 6. What is green marketing?
  7. 7. This is…
  8. 8. … not green marketing* * Fortunately, this was just a rumor and the GM logo didn’t change
  9. 9. John Grant, author <ul><li>Green marketing is making green seem normal, not normal seem green </li></ul>Green Marketing Manifesto
  10. 10. How do you make green normal?
  11. 11. Oh yeah, and we’re green too
  12. 12. Organizing…against dirty?
  13. 13. Protecting Planet Home
  14. 14. <ul><li>Otherwise known as: </li></ul><ul><li>“ Greenwashing” </li></ul>Making normal seem green
  15. 15. Beyond Preposterous? Image: Art Not Oil
  16. 16. Is there grey area?
  17. 17. With Green, it’s different
  18. 18. All Marketers Are Liars Seth Godin was making a different point, but I like the picture
  19. 19. Telling little white lies
  20. 20. TerraChoice Environmental Marketing, Inc.
  21. 22. Greener stuff is still stuff
  22. 23. Good Green Comms Must Be…
  23. 24. … Core to your brand <ul><li>Don't do something that is unrelated to what people know you for, or they won't reward your efforts and you could be seen as greenwashing </li></ul>MapChange 2010
  24. 25. … Consistent
  25. 26. … Transparent <ul><li>There Are No Secrets, Only Information You Don't Yet Have </li></ul>Adam Curry http://curry.com
  26. 27. … spreadable The Gort Cloud, Richard Seireeni
  27. 28. QUESTIONS? www.nathanschock.com

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