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© 2014, Brand Cool Marketing
Embrace your inner change maker
______________________
Sue Kochan, CEO
Renee Lertzman, PhD, Director of Insight
© 2014, Brand Cool Marketing
How do people feel
about what’s happening?
Conversations, workshops,
art-based engagement
How do we design a
better world/solution?
Collaboration, co-creation,
infrastructure, human
factors, technology
How do we get x to do y?
Behavior change,
incentives/rebates/coupons,
fees, taxes
What do people
value/believe, and how
can we influence?
Values, world views,
morals, ideologies, politics
CHANGE MAKER MAP: outer landscape
4 Adapted from Renee Lertzman, PhD (2014) |
© 2014, Brand Cool Marketing
As human beings, our greatness
lies not so much in being able to
remake the world
that is the myth of the atomic age
as in being able to
remake ourselves
-MAHATMA GANDHI-
5
© 2014, Brand Cool Marketing
6
Everything changes,
nothing remains
without change.
- Buddha -
© 2014, Brand Cool Marketing
CHANGE MAKER MAP: inner landscape
7
© 2014, Sue Kochan
activism,
fundamentalism,
conquering/dominating,
controlling,
fixing, splitting
denial, blaming,
numbing out/addiction,
spiritualizing, unplugging,
wandering, fragmenting,
compartmentalizing
wisdom, intelligence,
kindness, compassion,
contentment, humility,
joy, spontaneity,
spaciousness,
lightness
connected, complete, loving,
at ease, in accord with,
even-minded, relaxed,
alive, confident, capable,
able to discern, clear
knowingness
power, anger,
in competition,
in control, right/certain,
fear/anxiety,
able and ready to save
confusion,
lack of clarity/dullness,
spacey, “it’s all good,”
overwhelmed,
depressed, apathetic,
trapped, unstable
© 2014, Brand Cool Marketing
“The only way to make
sense
out of change
is to plunge into it,
move with it,
and join the dance.”
-Allen Watts-
8
Embrace Your Inner Change Maker: The Inside-out Job of Transforming Ourselves, Our Brands and Our World

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Embrace Your Inner Change Maker: The Inside-out Job of Transforming Ourselves, Our Brands and Our World

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  • 3. © 2014, Brand Cool Marketing Embrace your inner change maker ______________________ Sue Kochan, CEO Renee Lertzman, PhD, Director of Insight
  • 4. © 2014, Brand Cool Marketing How do people feel about what’s happening? Conversations, workshops, art-based engagement How do we design a better world/solution? Collaboration, co-creation, infrastructure, human factors, technology How do we get x to do y? Behavior change, incentives/rebates/coupons, fees, taxes What do people value/believe, and how can we influence? Values, world views, morals, ideologies, politics CHANGE MAKER MAP: outer landscape 4 Adapted from Renee Lertzman, PhD (2014) |
  • 5. © 2014, Brand Cool Marketing As human beings, our greatness lies not so much in being able to remake the world that is the myth of the atomic age as in being able to remake ourselves -MAHATMA GANDHI- 5
  • 6. © 2014, Brand Cool Marketing 6 Everything changes, nothing remains without change. - Buddha -
  • 7. © 2014, Brand Cool Marketing CHANGE MAKER MAP: inner landscape 7 © 2014, Sue Kochan activism, fundamentalism, conquering/dominating, controlling, fixing, splitting denial, blaming, numbing out/addiction, spiritualizing, unplugging, wandering, fragmenting, compartmentalizing wisdom, intelligence, kindness, compassion, contentment, humility, joy, spontaneity, spaciousness, lightness connected, complete, loving, at ease, in accord with, even-minded, relaxed, alive, confident, capable, able to discern, clear knowingness power, anger, in competition, in control, right/certain, fear/anxiety, able and ready to save confusion, lack of clarity/dullness, spacey, “it’s all good,” overwhelmed, depressed, apathetic, trapped, unstable
  • 8. © 2014, Brand Cool Marketing “The only way to make sense out of change is to plunge into it, move with it, and join the dance.” -Allen Watts- 8