2. World Wide Fund for Nature
World Wide Fund for Nature (usually known by the public as WWF)
have created campaigns/posters that match up with their
purpose. To the right is two examples of posters from this
organisation, I noticed straight away that both of these separate
pieces from the organisation match. We can see a black and white
colour scheme that has been used consistently, I think that the
reason for this is to resemble the colours of the panda which is
used for their logo.
I think that their panda logo works well with purpose of the
organisation which is ‘working in the field of the wilderness
preservation, and the reduction of human impact on the
environment.’ I think that the way black and white has been used
really makes their messages bold and stand out to the audience. I
also think that the use of black and white across their campaigns
makes then recognisable to the audience and also helps to make a
statement overall.
3. Greenpeace
Greenpeace is an environmental organisation in over 39 countries
with the goal to ‘ensure the ability of the earth to nurture life in
all its diversity’. They specialise global issues such as
deforestation, overfishing, climate change and many more. On the
right of this slide we can see one of the campaign posters (on the
top) along with the logo the organisation uses (the image below).
Firstly, I think that the logo is great because the creator has
chosen to go with clear white background which is nicely
contrasted with bright green letters. This immediately catches the
eyes which is exactly what this organisation would want, the more
people they can get to interact with/notice their campaigns; the
more change they could make overall. I have noticed between
these two images (and after doing further research in to
Greenpeace’s campaign posters) I can see that they use fairly bold
colours which I think is to focus the audiences attention and
ensure that they are getting their message across.
4. Eco Waste Solutions
Eco Waste Solutions specialises thermal treatment of waste and
changing the perspective that some people already have on
incinerating waste but their overall aim is to find a way of
disposing of certain types of waste efficiently and in a way that is
health for the environment.
After doing some research in to this organisation I have learnt that
they are trying to modernise the way certain things are disposed
off and I think that to an extent this shows within the logo (shown
in the bottom right image) the logo appears modern and ‘high
tech’ visually. As for the top image, this was taken from the
organisations website and I think that they have made it a priority
to ensure that they display that their work has been ‘Proven’ to
be economically efficient. I also think that although the two
images are of different things, that they are nicely matched to
one another.
