Research summary
•
0 likes•93 views
SM Entertainment is a major K-pop label founded in 1995 in Seoul, South Korea. It is known for producing successful artists like Super Junior, Girls' Generation, EXO, and Red Velvet. The company aims to market to girls aged 12-20 in Korea and Japan, but has expanded to China, the US, and Europe. It uses social media to connect with its target audience and secondary audiences. The company sells merchandise and publishes albums and songs, though its name is rarely seen on products. Currently, the brand is well-known worldwide and powerful in Asia and Western music markets. Market research found the target audience is mostly female, while the niche audience is male. The largest age group is 16-20 years
Report
Share
Report
Share
Download to read offline
Recommended
Richard dyers theory applied to a pop star
This document discusses Richard Dyer's theory of how pop stars become popular and are constructed, using Justin Timberlake as a case study. It explains that Timberlake first gained fame on the Mickey Mouse Club as a teenager, then released successful albums and appeared in magazines and movies. His dancing ability and "normal" style made him appealing and relatable to audiences. The record company saw a market for an artist like Timberlake among teenagers and constructed his image to appeal to and make money from that demographic. Fans see him as a role model and follow his opinions on social media to get to know his personality and character.
Lady gaga born this way
1. The genres are alternative rock (Nirvana), pop/dance (Lady Gaga), and alternative rock (Radiohead).
2. The audiences are male teens/young adults (Nirvana), mainstream pop fans (Lady Gaga), and alternative/indie fans (Radiohead).
3. The conventions are loud guitars and angst (Nirvana), danceable pop with flamboyant visuals (Lady Gaga), experimental rock/electronica (Radiohead).
4. The production models have changed
Merch Madness!
We discuss the history of the "band t-shirt," its resurgence today, companies that are finding new ways to innovate band t-shirts, and why musical artists rely so heavily on them.
Lady Gaga - Born this way
Lady Gaga has cultivated a large, loyal fan base through her innovative use of social media and online platforms. She forms parasocial relationships with fans by sharing personal details with them and interacting with them online. This strategy helps promote her music and ideology of acceptance. Examples show her rewarding engaged fans, and experts believe this parasocial relationship has significantly contributed to her commercial success, with her album "Born This Way" topping charts in many countries and her social media following of over 50 million on Facebook alone.
Audience Profiling
1) The document discusses using a questionnaire to determine the target audience for a media product.
2) The questionnaire asked respondents about their gender, age, music interests, shopping preferences, and music video viewing habits.
3) The results of the questionnaire showed that the target audience is females aged 15-18 who enjoy pop music, shopping at stores like H&M and River Island, watching popular music videos online, and downloading music.
Design annotations
The document contains annotations from Methembe Darikwa evaluating several logo designs for a company. Several fonts, colors, and design elements are discussed. Most designs are deemed unsuitable for various reasons such as using colors or fonts inappropriate for the target audience or industry, or not being memorable enough. The best design incorporated a soundwave and Korean typography in bright colors to give a Japanese pop aesthetic suitable for a music label.
Whatis research
The document discusses different types of research used in marketing. Quantitative research uses numerical data to determine demographics and consumer behaviors. It can be easier to collect but requires large samples. Qualitative research uses in-depth opinions to understand why consumers like or dislike products. It provides useful feedback but is time-consuming. Primary research is conducted directly by researchers through methods like surveys. It is timely and costly but provides recent, owned data. Secondary research uses existing studies but risks bias or dated information. Market and audience research help understand target markets and consumers to improve marketing strategies. Research informs rebranding of companies by identifying what audiences think of current brands and how they could be improved.
Whatis research
1. Research is conducted to collect information on a particular subject in order to understand an industry and how audiences consume products.
2. Quantitative research uses numbers and statistics to show demographic information and help decide what products to sell to which markets. Qualitative research provides in-depth opinions that allow researchers to improve products based on what audiences like and dislike.
3. Primary research is conducted directly by researchers through methods like surveys and focus groups. Secondary research uses existing studies, documents, and data from other sources.
Recommended
Richard dyers theory applied to a pop star
This document discusses Richard Dyer's theory of how pop stars become popular and are constructed, using Justin Timberlake as a case study. It explains that Timberlake first gained fame on the Mickey Mouse Club as a teenager, then released successful albums and appeared in magazines and movies. His dancing ability and "normal" style made him appealing and relatable to audiences. The record company saw a market for an artist like Timberlake among teenagers and constructed his image to appeal to and make money from that demographic. Fans see him as a role model and follow his opinions on social media to get to know his personality and character.
Lady gaga born this way
1. The genres are alternative rock (Nirvana), pop/dance (Lady Gaga), and alternative rock (Radiohead).
2. The audiences are male teens/young adults (Nirvana), mainstream pop fans (Lady Gaga), and alternative/indie fans (Radiohead).
3. The conventions are loud guitars and angst (Nirvana), danceable pop with flamboyant visuals (Lady Gaga), experimental rock/electronica (Radiohead).
4. The production models have changed
Merch Madness!
We discuss the history of the "band t-shirt," its resurgence today, companies that are finding new ways to innovate band t-shirts, and why musical artists rely so heavily on them.
Lady Gaga - Born this way
Lady Gaga has cultivated a large, loyal fan base through her innovative use of social media and online platforms. She forms parasocial relationships with fans by sharing personal details with them and interacting with them online. This strategy helps promote her music and ideology of acceptance. Examples show her rewarding engaged fans, and experts believe this parasocial relationship has significantly contributed to her commercial success, with her album "Born This Way" topping charts in many countries and her social media following of over 50 million on Facebook alone.
Audience Profiling
1) The document discusses using a questionnaire to determine the target audience for a media product.
2) The questionnaire asked respondents about their gender, age, music interests, shopping preferences, and music video viewing habits.
3) The results of the questionnaire showed that the target audience is females aged 15-18 who enjoy pop music, shopping at stores like H&M and River Island, watching popular music videos online, and downloading music.
Design annotations
The document contains annotations from Methembe Darikwa evaluating several logo designs for a company. Several fonts, colors, and design elements are discussed. Most designs are deemed unsuitable for various reasons such as using colors or fonts inappropriate for the target audience or industry, or not being memorable enough. The best design incorporated a soundwave and Korean typography in bright colors to give a Japanese pop aesthetic suitable for a music label.
Whatis research
The document discusses different types of research used in marketing. Quantitative research uses numerical data to determine demographics and consumer behaviors. It can be easier to collect but requires large samples. Qualitative research uses in-depth opinions to understand why consumers like or dislike products. It provides useful feedback but is time-consuming. Primary research is conducted directly by researchers through methods like surveys. It is timely and costly but provides recent, owned data. Secondary research uses existing studies but risks bias or dated information. Market and audience research help understand target markets and consumers to improve marketing strategies. Research informs rebranding of companies by identifying what audiences think of current brands and how they could be improved.
Whatis research
1. Research is conducted to collect information on a particular subject in order to understand an industry and how audiences consume products.
2. Quantitative research uses numbers and statistics to show demographic information and help decide what products to sell to which markets. Qualitative research provides in-depth opinions that allow researchers to improve products based on what audiences like and dislike.
3. Primary research is conducted directly by researchers through methods like surveys and focus groups. Secondary research uses existing studies, documents, and data from other sources.
Whatis research biblography
This document provides a bibliography of sources on research methods. It lists several URLs that discuss the strengths and weaknesses of qualitative and quantitative research, advantages and disadvantages of each, and differences between the two approaches. Other sources listed cover primary and secondary research, objectives of marketing research, audience research, and case studies on new product research.
Unit 54 evalutation
- The document summarizes research and design work done by Tom Waumsley for a rebranding project of a football club located in York, England.
- The initial research provided background on the club's history and fan base. Further research including surveys and focus groups helped inform the rebranding design.
- Through an iterative design process incorporating feedback, Waumsley ultimately designed a modern badge incorporating elements representing the club's Yorkshire roots and connection to York Minster cathedral through color, symbols and typography.
Focus group 2
Royal Canin was re-branded by Samuel Preston because the old logo was bland and did not convey that it was a pet brand. Initial research involved paper questionnaires to understand how people viewed the brand and focus groups to get opinions on the logo. The old logo is shown along with the final logo, business card, and letterhead designs from the re-branding project. Samuel invites any questions about the new designs.
Evaluation
The researcher conducted initial research on the Royal Canin brand by gathering its history and information on existing products. They created questionnaires and held a focus group to get feedback on the current logo. Participants said the old logo was bland and did not convey what the brand sold. The researcher then gathered data from the questionnaires and focus group to help plan rebrand designs, focusing on keeping the color red while making the brand look crisp, clean, and stand out more. Through practicing Photoshop skills like the pen tool, the researcher developed effective pre-production and refined designs based on peer and tutor feedback. The final logo design incorporated elements suggested in focus groups like paw prints and images of cats and dogs to better communicate and appeal to
File formats (re sub)
This document discusses different file formats used for storing digital images and other media. It provides information on common file formats like JPEG, PNG, GIF, PSD, TIFF, RAW, EPS, and their uses and characteristics. Key differences between raster and vector images are explained. Common software applications used for creating raster images like Photoshop and vector images like Illustrator are also mentioned. The document seeks to inform readers about the various digital file formats and their applications.
Unit 52 written copy
Nando's is an international Portuguese-themed restaurant known for flame-grilled peri peri chicken. Delrio's is an Italian restaurant serving fresh seafood, meat, pizza, pasta and homemade desserts with wines. YO! Sushi specializes in delivering raw fish to customers on a conveyor belt, with dishes prepared in a theatre-style kitchen.
Unit 52 lo1
This document provides 3 examples of factual print products:
1) A student guide to Newcastle that provides unbiased information on activities and places in a clear format.
2) A museum pamphlet about a surgery hall that communicates facts about exhibits and history in a factual manner using relevant images.
3) A health promotion leaflet that motivates people to participate in healthy eating using positive messaging and simple language.
Proposal
The document is a proposal for a booklet providing information on dog breeds to help people choose the best breed for them. It will use the writer's knowledge as a dog owner to write the information in an appealing way for readers. Inspiration will come from existing dog magazines and booklets on layout and style. The target audience is UK residents aged 20 and over who are considering or currently own a dog in socio-economic groups C1-D. The booklet will use an informal yet informative style with bright colors, different fonts for titles and text, and hand-drawn images of each breed to match the casual theme.
Written Draft Copy
Dogs have a long history of domestication by humans. They come in over 400 pure breeds that vary greatly in size, from Chihuahuas to Great Danes. Dogs are highly social and form strong bonds with humans. They can understand human gestures, read human facial expressions, and consider human perspectives. Various stories show how individual dogs demonstrate intelligence, problem-solving skills, and devotion to their human companions.
Ideas
This document outlines four potential ideas for informative booklets:
1) A guide to dog breeds that describes the traits of different breeds to help people choose the best match for their lifestyle. Research would include websites like the Kennel Club and interviews with breeders.
2) A guide to endangered species that provides information on which animals are most at risk of extinction, reasons why, and actions people can take to help. Research would focus on the WWF website.
3) A guide with photography tips and advice drawing on the author's experience and interviews with a local camera store. Photographs would include camera examples and the author's own work.
4) A textiles guide with sewing machine instructions, project ideas and
Fileformats
There are different types of file formats used for different purposes in graphic design work. A common file format is PSD, which is the default format for Photoshop files that allows images to be saved with layers for future editing. Another popular format is JPEG, which compresses file sizes but can reduce image quality when resized. Other formats discussed include GIF, PNG, TIFF, RAW and EPS, each with their own advantages and disadvantages for uses like vector images, photos, animations and printing.
Resubmission
This advert aims to discourage smoking and promote healthier choices. It uses desaturated colors and lack of music to set a somber tone that matches the serious health risks of smoking. Images of a family are included to show how one's smoking can negatively impact loved ones. A cigarette is depicted with slime and gunk to graphically illustrate the damage caused by smoking. The target audience is young to middle aged men with children who may be persuaded by concerns for their family's health and future.
Pitch power
The advertisement will target 16 to 36 year olds from middle to upper class backgrounds. It will use dramatic realist style scenarios to show how the product improves lives. High key lighting and showing the Apple logo are meant to portray the product as smart and status enhancing. The product is a Macbook Pro with Retina Display for entertainment, productivity. Guidelines around copyright, misleading claims will be followed. The ad will take ideas from others but develop them in its own effective way, highlighting portability and efficiency for students.
What is factual print and Anlysis
This leaflet promotes a Horrible Histories live stage show in Edinburgh, Scotland. It uses colorful cartoon characters from the popular books and TV show to attract its target audience of 8-12 year old children. The purple background and images of Greek soldiers, Romans, and Vikings are intended to evoke the rich British history explored in the show. Key information like dates, times and venue are provided accurately to ensure audience members can attend. Humorous language and exclamations like "hold on tight!" aim to create excitement and engage readers with the fun experience promised by the show.
Las torres de hanoi
El documento describe las Torres de Hanói, un rompecabezas matemático inventado en 1883 que involucra mover discos de diferentes tamaños entre tres postes siguiendo reglas simples. Explica que el problema puede resolverse recursivamente dividiéndolo en subproblemas más pequeños hasta que sean triviales, y que la solución algorítmica aplica esta técnica de "divide y vencerás". También provee un enlace a un juego online de las Torres de Hanói.
Asignación n°4
Este documento presenta dos ejercicios de termodinámica. El primero involucra el cálculo de propiedades de salida como entalpía, temperatura y área para vapor que sale de una tobera. El segundo calcula flujo másico, flujo de calor y área de salida para un refrigerante que pasa por una turbina, dadas las condiciones de entrada y salida y la potencia desarrollada. Ambos ejercicios aplican las leyes de la termodinámica y tablas de propiedades para resolver cada parte.
Om0015 maintenance management
The document is an assignment for a maintenance management course. It provides 6 questions related to maintenance objectives, the functions of a maintenance manager, complex maintenance activities performed by expert systems, the process of maintenance benchmarking, preventative maintenance tasks, and the objectives and functions of maintenance audits. Students are instructed to answer each question in 300 to 400 words. Contact information is provided to get assignments completed at a nominal price.
математика иац
Концептуальные подходы состояния и перспектив развития математического образования в Казахстане
Taylor Swift Marketing Plan
In Principles of Digital Marketing I worked towards completing a marketing plan for a brand or artist. I chose to create a digital marketing plan for Taylor Swift's "Reputation" album. Using Word to create the plan, I conducted a SWOT analysis as well as a Porter's 5 analysis. Other touchpoints in the plan included target markets, strategy, and tactics.
Who is the next jobs and apple?
This document discusses the marketing strategies of YG Entertainment (YGE), a major South Korean entertainment company known for launching the careers of popular K-pop groups like Big Bang and Psy. It summarizes how YGE focuses on developing talented trainees into skilled musicians, builds strong brand value for its artists, partners with global companies for international expansion, and activates social media marketing to interact directly with fans. Overall, the document analyzes YGE's approach as setting the standard for the next "Jobs and Apple" of the entertainment industry.
More Related Content
Viewers also liked
Whatis research biblography
This document provides a bibliography of sources on research methods. It lists several URLs that discuss the strengths and weaknesses of qualitative and quantitative research, advantages and disadvantages of each, and differences between the two approaches. Other sources listed cover primary and secondary research, objectives of marketing research, audience research, and case studies on new product research.
Unit 54 evalutation
- The document summarizes research and design work done by Tom Waumsley for a rebranding project of a football club located in York, England.
- The initial research provided background on the club's history and fan base. Further research including surveys and focus groups helped inform the rebranding design.
- Through an iterative design process incorporating feedback, Waumsley ultimately designed a modern badge incorporating elements representing the club's Yorkshire roots and connection to York Minster cathedral through color, symbols and typography.
Focus group 2
Royal Canin was re-branded by Samuel Preston because the old logo was bland and did not convey that it was a pet brand. Initial research involved paper questionnaires to understand how people viewed the brand and focus groups to get opinions on the logo. The old logo is shown along with the final logo, business card, and letterhead designs from the re-branding project. Samuel invites any questions about the new designs.
Evaluation
The researcher conducted initial research on the Royal Canin brand by gathering its history and information on existing products. They created questionnaires and held a focus group to get feedback on the current logo. Participants said the old logo was bland and did not convey what the brand sold. The researcher then gathered data from the questionnaires and focus group to help plan rebrand designs, focusing on keeping the color red while making the brand look crisp, clean, and stand out more. Through practicing Photoshop skills like the pen tool, the researcher developed effective pre-production and refined designs based on peer and tutor feedback. The final logo design incorporated elements suggested in focus groups like paw prints and images of cats and dogs to better communicate and appeal to
File formats (re sub)
This document discusses different file formats used for storing digital images and other media. It provides information on common file formats like JPEG, PNG, GIF, PSD, TIFF, RAW, EPS, and their uses and characteristics. Key differences between raster and vector images are explained. Common software applications used for creating raster images like Photoshop and vector images like Illustrator are also mentioned. The document seeks to inform readers about the various digital file formats and their applications.
Unit 52 written copy
Nando's is an international Portuguese-themed restaurant known for flame-grilled peri peri chicken. Delrio's is an Italian restaurant serving fresh seafood, meat, pizza, pasta and homemade desserts with wines. YO! Sushi specializes in delivering raw fish to customers on a conveyor belt, with dishes prepared in a theatre-style kitchen.
Unit 52 lo1
This document provides 3 examples of factual print products:
1) A student guide to Newcastle that provides unbiased information on activities and places in a clear format.
2) A museum pamphlet about a surgery hall that communicates facts about exhibits and history in a factual manner using relevant images.
3) A health promotion leaflet that motivates people to participate in healthy eating using positive messaging and simple language.
Proposal
The document is a proposal for a booklet providing information on dog breeds to help people choose the best breed for them. It will use the writer's knowledge as a dog owner to write the information in an appealing way for readers. Inspiration will come from existing dog magazines and booklets on layout and style. The target audience is UK residents aged 20 and over who are considering or currently own a dog in socio-economic groups C1-D. The booklet will use an informal yet informative style with bright colors, different fonts for titles and text, and hand-drawn images of each breed to match the casual theme.
Written Draft Copy
Dogs have a long history of domestication by humans. They come in over 400 pure breeds that vary greatly in size, from Chihuahuas to Great Danes. Dogs are highly social and form strong bonds with humans. They can understand human gestures, read human facial expressions, and consider human perspectives. Various stories show how individual dogs demonstrate intelligence, problem-solving skills, and devotion to their human companions.
Ideas
This document outlines four potential ideas for informative booklets:
1) A guide to dog breeds that describes the traits of different breeds to help people choose the best match for their lifestyle. Research would include websites like the Kennel Club and interviews with breeders.
2) A guide to endangered species that provides information on which animals are most at risk of extinction, reasons why, and actions people can take to help. Research would focus on the WWF website.
3) A guide with photography tips and advice drawing on the author's experience and interviews with a local camera store. Photographs would include camera examples and the author's own work.
4) A textiles guide with sewing machine instructions, project ideas and
Fileformats
There are different types of file formats used for different purposes in graphic design work. A common file format is PSD, which is the default format for Photoshop files that allows images to be saved with layers for future editing. Another popular format is JPEG, which compresses file sizes but can reduce image quality when resized. Other formats discussed include GIF, PNG, TIFF, RAW and EPS, each with their own advantages and disadvantages for uses like vector images, photos, animations and printing.
Resubmission
This advert aims to discourage smoking and promote healthier choices. It uses desaturated colors and lack of music to set a somber tone that matches the serious health risks of smoking. Images of a family are included to show how one's smoking can negatively impact loved ones. A cigarette is depicted with slime and gunk to graphically illustrate the damage caused by smoking. The target audience is young to middle aged men with children who may be persuaded by concerns for their family's health and future.
Pitch power
The advertisement will target 16 to 36 year olds from middle to upper class backgrounds. It will use dramatic realist style scenarios to show how the product improves lives. High key lighting and showing the Apple logo are meant to portray the product as smart and status enhancing. The product is a Macbook Pro with Retina Display for entertainment, productivity. Guidelines around copyright, misleading claims will be followed. The ad will take ideas from others but develop them in its own effective way, highlighting portability and efficiency for students.
What is factual print and Anlysis
This leaflet promotes a Horrible Histories live stage show in Edinburgh, Scotland. It uses colorful cartoon characters from the popular books and TV show to attract its target audience of 8-12 year old children. The purple background and images of Greek soldiers, Romans, and Vikings are intended to evoke the rich British history explored in the show. Key information like dates, times and venue are provided accurately to ensure audience members can attend. Humorous language and exclamations like "hold on tight!" aim to create excitement and engage readers with the fun experience promised by the show.
Las torres de hanoi
El documento describe las Torres de Hanói, un rompecabezas matemático inventado en 1883 que involucra mover discos de diferentes tamaños entre tres postes siguiendo reglas simples. Explica que el problema puede resolverse recursivamente dividiéndolo en subproblemas más pequeños hasta que sean triviales, y que la solución algorítmica aplica esta técnica de "divide y vencerás". También provee un enlace a un juego online de las Torres de Hanói.
Asignación n°4
Este documento presenta dos ejercicios de termodinámica. El primero involucra el cálculo de propiedades de salida como entalpía, temperatura y área para vapor que sale de una tobera. El segundo calcula flujo másico, flujo de calor y área de salida para un refrigerante que pasa por una turbina, dadas las condiciones de entrada y salida y la potencia desarrollada. Ambos ejercicios aplican las leyes de la termodinámica y tablas de propiedades para resolver cada parte.
Om0015 maintenance management
The document is an assignment for a maintenance management course. It provides 6 questions related to maintenance objectives, the functions of a maintenance manager, complex maintenance activities performed by expert systems, the process of maintenance benchmarking, preventative maintenance tasks, and the objectives and functions of maintenance audits. Students are instructed to answer each question in 300 to 400 words. Contact information is provided to get assignments completed at a nominal price.
математика иац
Концептуальные подходы состояния и перспектив развития математического образования в Казахстане
Viewers also liked (20)
Similar to Research summary
Taylor Swift Marketing Plan
In Principles of Digital Marketing I worked towards completing a marketing plan for a brand or artist. I chose to create a digital marketing plan for Taylor Swift's "Reputation" album. Using Word to create the plan, I conducted a SWOT analysis as well as a Porter's 5 analysis. Other touchpoints in the plan included target markets, strategy, and tactics.
Who is the next jobs and apple?
This document discusses the marketing strategies of YG Entertainment (YGE), a major South Korean entertainment company known for launching the careers of popular K-pop groups like Big Bang and Psy. It summarizes how YGE focuses on developing talented trainees into skilled musicians, builds strong brand value for its artists, partners with global companies for international expansion, and activates social media marketing to interact directly with fans. Overall, the document analyzes YGE's approach as setting the standard for the next "Jobs and Apple" of the entertainment industry.
One Direction Scholarship Essay
The short story "New Directions" by Maya Angelou follows Annie Johnson, a black woman in early 20th century America who is left with little money after her husband abandons her and their two sons. She struggles to support herself and her family but finds the courage to do so by pursuing a career on her own. The story illustrates her hardship given the racism and gender norms of the time period but ultimately leaves the reader feeling hopeful as Annie is able to make a successful life through her courage and perseverance.
Target audience media
This document analyzes the target audience for a music video being produced by Dominic Ball and Harry Longman. It identifies the target audience as being predominantly male aged 18-35, from diverse ethnic backgrounds belonging to socioeconomic classes E-B. Psychographic profiles show the target audience can be described as "Aspirers, Mainstream, and Strugglers." A survey of 20 people and mood board were used to understand preferences around music video genres, consumption habits, and memorable elements to include in the video. The document proposes addressing this audience with a conceptual narrative storyline, inclusion of male-oriented subjects, modern visuals, and city filming locations.
New target audience
This document analyzes the target audience for a music video by examining the profile of Kanye West and research into his existing fan base. It identifies that the target audience is likely to be 57% male and 43% female, aged 18-35, with diverse ethnicities. Psychographic profiles show Kanye West's audience is likely to be aspirers, mainstream consumers, and strugglers. A survey of 20 people provides additional insights into preferred music video genres and memorable videos. The document concludes with recommendations on how to attract and address this identified target audience in the new music video.
Audience profiling
Audience profiling allows researchers to understand the demographic characteristics of a target audience so they can effectively tailor messages. This includes factors like age, gender, education level, income, interests, and habits. Companies use audience profiling to define who will be interested in their products based on these characteristics. This helps them create products that will appeal to and be bought by their target demographic groups.
Grid
This document provides information about audience research and logo development for a project called "Grid".
It includes survey results from 16-24 year olds that found Snapchat and Instagram to be the most popular social media platforms. Popular interests included football, films, games and music.
Logo experiments tested different fonts for the word "GRID" with one using a black line through the text. The third logo was viewed as the best as it looked futuristic and bold while still being readable.
Potential themes for the project were identified such as futuristic fashion, social media trends, gaming, sports or focusing on a particular era for its music and fashion.
Grid project so far ( january)
This document discusses research for a Grid Project targeting 16-24 year olds. It explores logo ideas, existing ident styles, audience profiles and logo experiments. The logo idea is a letter 'G' with a grid pattern. Research finds teens prefer convenience and simplicity. Snapchat and Instagram are most popular social media. Common interests include food, football and films. Four logo experiments try different fonts for the word 'grid', with the third seen as most futuristic and bold. Further themes for the project are discussed.
Grid (2) (1)
This document provides research on audiences aged 16-24 for a grid project. It includes logo ideas featuring the letter 'G' in a grid pattern. Research found that this age group contributes £20 billion to the UK economy and prefers advertising that is short, simple, and features real people. Social media research showed 41% feel judged online and 45% feel their profile is inaccurate. Popular music genres are rock, pop, EDM, rap, and hip hop. Additional research through surveys provided information on social media usage, interests, and living in York that can help shape the grid project.
Planning production
This document contains ideas for the front cover, coverlines, and contents of a pop music magazine. The front cover ideas include photos of a boy band, individual pop stars, and styled shots. Suggested coverlines promote features on popular bands and stars, concerts, style tips, and a competition. The contents section lists planned articles on the past of pop stars, fashion, band gossip, charts, quizzes, reader photos, and more. Sample double-page spread questions interview an aspiring young singer about their music career aspirations and experiences.
Individual Advertising Project: K-Pop (Spring 2010)
The document provides an advertising plan for promoting Korean pop music to international audiences, including analyses of the product, target market, objectives, strategy, and draft advertisements. It begins with research on the Korean pop music industry and target demographics, then outlines the marketing mix, campaign goals, and approaches for positioning the music and reaching the audience through various media placements and creative concepts.
Awesome marketing of YG Entertainment
YG Entertainment is a leading South Korean entertainment company known for managing successful K-pop groups like Big Bang, 2NE1, and Psy. Through innovative marketing strategies on social media and reality competition shows, YG has engaged fans worldwide and established strong brands for its artists. The document discusses YG's customer-centric approach, focusing on developing musicians' unique styles and empowering fan participation. It attributes YG's success to visionary leadership, effective management practices, and an emphasis on creativity, social responsibility, and continuous innovation.
Questionaire Results Analysis
The document summarizes the results of several questionnaires given to people about their preferences in pop music, artists, and music consumption. The questionnaires found that the majority of respondents were male, between the ages of 16-18, watch pop videos, attend music festivals, and prefer individual solo artists like Michael Jackson over bands. Respondents indicated mixed views on their favorite music videos and consumption of music websites. Both male and female artists were popular among respondents.
Target audience finished
The target audience for Linkin Park is primarily males aged 18-34 from lower socioeconomic backgrounds. While most of their fans are male, Linkin Park has a larger than typical female fanbase and unusually large Hispanic and Asian audiences as well. Their music appeals most to "Strugglers" and "Reformers" in terms of psychographics - those who feel alienated and value freedom and anti-materialism. To attract this audience in a music video, the video would use quick camera shots and fast-paced editing to match the energy of rock music, and feature shots of the band performing along with framing the lead singer prominently on stage in a scruffy look to fit the rebellious rock
Lo4 pro forma(3)
The objective of the marketing and PR project is to promote the band The Gilded Six Bits and their new album "neat, plausible and wrong". The target audience is 16-30 year olds who like alternative indie rock. Social media platforms like Instagram, Facebook, Twitter, and YouTube will be heavily utilized. Events like small venue gigs and signings will help build awareness. Hyperbolic language around the band being "outstanding" and "refreshing" will be used to appeal to fans and drive album sales. The motivation is to raise the band's profile and perception to achieve greater success.
Lo4 pro forma(3)
The objective of the marketing and PR project is to promote the band The Gilded Six Bits and their new album "neat, plausible and wrong". The target audience is 16-30 year olds who like alternative indie rock. Social media platforms like Instagram, Facebook, Twitter, and YouTube will be used along with radio stations, magazines, and small venue shows to raise the profile of the band and sell 16,000 albums worldwide. The message focuses on the band creating a feeling of empowerment through their music and unique style.
Lo4 pro forma(3)
The objective of the marketing and PR project is to promote the band The Gilded Six Bits and their new album "neat, plausible and wrong". The target audience is 16-30 year olds who like alternative indie rock. Social media platforms like Instagram, Facebook, and Twitter will be used along with radio play and magazine features to promote the band. Events like small venue gigs and signings will help build awareness and sell over 16,000 albums worldwide. The message is that the band creates refreshing music that makes their listeners feel powerful.
Lo4 pro forma
This marketing and PR presentation outlines a plan to promote Pierce the Veil's upcoming album release. The objectives are to increase awareness of the band among their target 16+ demographic and sell over 300,000 copies of the new album. Key elements of the promotion plan include press releases and interviews in music magazines and radio to build hype leading up to the release. Social media will also be leveraged to engage existing fans and reach new audiences. Merchandise, events like secret shows and in-store signings, and highlighting the band's unique sound are also discussed as ways to promote the band and help drive album sales.
Business show and tell
Sony Music uses 4 trends in the music industry: online marketing, visual themes, content innovation, and artist brand management. They successfully applied these strategies to Jolin Tsai's album "What A Life" through elements like music videos, album artwork, and social media. However, they failed to launch singer Nickthereal as an idol due to contradictions between her private life and public image that made her seem inauthentic compared to K-pop artists at the time. Overall, Sony Music's strategic use of new trends helped boost the careers of artists like Jolin Tsai.
Task 6
This marketing and PR presentation outlines a plan to promote a new pop/pop rock band called Bluebird. The objectives are to produce merchandise and advertisements to gain recognition and success for the band. The target audience is teenagers aged 15-20. The plan is to sell 20,000 records for the debut album. Key elements of the plan include producing a band profile, defining SMART goals and timelines, targeting media like magazines and radio stations, developing merchandise, communicating positioning and messages, planning promotional events, and maintaining motivation and interest from the band and media. The overall aim is to successfully launch the band and help them build a large fanbase.
Similar to Research summary (20)
Individual Advertising Project: K-Pop (Spring 2010)
Individual Advertising Project: K-Pop (Spring 2010)
Recently uploaded
Peatlands of Latin America and the Caribbean
Presented by The Global Peatlands Assessment: Mapping, Policy, and Action at GLF Peatlands 2024 - The Global Peatlands Assessment: Mapping, Policy, and Action
Global Peatlands Map and Hotspot Explanation Atlas
Presented by Alexandra Barthelmes at GLF Peatlands 2024 - The Global Peatlands Assessment: Mapping, Policy, and Action
原版制作(Newcastle毕业证书)纽卡斯尔大学毕业证在读证明一模一样
学校原件一模一样【微信：741003700 】《(Newcastle毕业证书)纽卡斯尔大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Evolving Lifecycles with High Resolution Site Characterization (HRSC) and 3-D...
The incorporation of a 3DCSM and completion of HRSC provided a tool for enhanced, data-driven, decisions to support a change in remediation closure strategies. Currently, an approved pilot study has been obtained to shut-down the remediation systems (ISCO, P&T) and conduct a hydraulic study under non-pumping conditions. A separate micro-biological bench scale treatability study was competed that yielded positive results for an emerging innovative technology. As a result, a field pilot study has commenced with results expected in nine-twelve months. With the results of the hydraulic study, field pilot studies and an updated risk assessment leading site monitoring optimization cost lifecycle savings upwards of $15MM towards an alternatively evolved best available technology remediation closure strategy.
Peatland Management in Indonesia, Science to Policy and Knowledge Education
Peatland Management in Indonesia, Science to Policy and Knowledge EducationGlobal Landscapes Forum (GLF)
Presented by Feri Johana at GLF Peatlands 2024 - 360 Degree Approach to Improving Capacity of Multiple Stakeholders to Manage Peatland SustainablyEpcon is One of the World's leading Manufacturing Companies.
Epcon is One of the World's leading Manufacturing Companies. With over 4000 installations worldwide, EPCON has been pioneering new techniques since 1977 that have become industry standards now. Founded in 1977, Epcon has grown from a one-man operation to a global leader in developing and manufacturing innovative air pollution control technology and industrial heating equipment.
在线办理(lboro毕业证书)拉夫堡大学毕业证学历证书一模一样
学校原件一模一样【微信：741003700 】《(lboro毕业证书)拉夫堡大学毕业证学历证书》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Enhanced action and stakeholder engagement for sustainable peatland management
Enhanced action and stakeholder engagement for sustainable peatland managementGlobal Landscapes Forum (GLF)
Presented by Jan Peters at GLF Peatlands 2024 - The Global Peatlands Assessment: Mapping, Policy, and ActionOverview of the Global Peatlands Assessment
Presented by Patrick Scheel at GLF Peatlands 2024 - The Global Peatlands Assessment: Mapping, Policy, and Action
Improving the viability of probiotics by encapsulation methods for developmen...
Improving the viability of probiotics by encapsulation methods for developmen...Open Access Research Paper
The popularity of functional foods among scientists and common people has been increasing day by day. Awareness and modernization make the consumer think better regarding food and nutrition. Now a day’s individual knows very well about the relation between food consumption and disease prevalence. Humans have a diversity of microbes in the gut that together form the gut microflora. Probiotics are the health-promoting live microbial cells improve host health through gut and brain connection and fighting against harmful bacteria. Bifidobacterium and Lactobacillus are the two bacterial genera which are considered to be probiotic. These good bacteria are facing challenges of viability. There are so many factors such as sensitivity to heat, pH, acidity, osmotic effect, mechanical shear, chemical components, freezing and storage time as well which affects the viability of probiotics in the dairy food matrix as well as in the gut. Multiple efforts have been done in the past and ongoing in present for these beneficial microbial population stability until their destination in the gut. One of a useful technique known as microencapsulation makes the probiotic effective in the diversified conditions and maintain these microbe’s community to the optimum level for achieving targeted benefits. Dairy products are found to be an ideal vehicle for probiotic incorporation. It has been seen that the encapsulated microbial cells show higher viability than the free cells in different processing and storage conditions as well as against bile salts in the gut. They make the food functional when incorporated, without affecting the product sensory characteristics.
Wildlife-AnIntroduction.pdf so that you know more about our environment
All about wildlife, if you are fond of animals and wildlife then do follow us for more content like this
How about Huawei mobile phone-www.cfye-commerce.shop
How about Huawei mobile phone-www.cfye-commerce.shop
Promoting Multilateral Cooperation for Sustainable Peatland management
Presented by Agus Julianto on GLF Peatlands 2024 - 360 Degree Approach to Improving Capacity of Multiple Stakeholders to Manage Peatland Sustainably
Climate Change All over the World .pptx
Climate change refers to significant and lasting changes in the average weather patterns over periods ranging from decades to millions of years. It encompasses both global warming driven by human emissions of greenhouse gases and the resulting large-scale shifts in weather patterns. While climate change is a natural phenomenon, human activities, particularly since the Industrial Revolution, have accelerated its pace and intensity
一比一原版(UMTC毕业证书)明尼苏达大学双城分校毕业证如何办理
原件一模一样【微信：6496090】【(UMTC毕业证书)明尼苏达大学双城分校毕业证成绩单学位证】【微信：6496090】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
◆◆◆◆◆ — — — — — — — — 【留学教育】留学归国服务中心 — — — — — -◆◆◆◆◆
【主营项目】
一.毕业证【微信：6496090】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【微信：6496090】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分→ 【关于价格问题（保证一手价格）
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
学历顾问：微信：6496090
Microbial characterisation and identification, and potability of River Kuywa ...
Microbial characterisation and identification, and potability of River Kuywa ...Open Access Research Paper
Water contamination is one of the major causes of water borne diseases worldwide. In Kenya, approximately 43% of people lack access to potable water due to human contamination. River Kuywa water is currently experiencing contamination due to human activities. Its water is widely used for domestic, agricultural, industrial and recreational purposes. This study aimed at characterizing bacteria and fungi in river Kuywa water. Water samples were randomly collected from four sites of the river: site A (Matisi), site B (Ngwelo), site C (Nzoia water pump) and site D (Chalicha), during the dry season (January-March 2018) and wet season (April-July 2018) and were transported to Maseno University Microbiology and plant pathology laboratory for analysis. The characterization and identification of bacteria and fungi were carried out using standard microbiological techniques. Nine bacterial genera and three fungi were identified from Kuywa river water. Clostridium spp., Staphylococcus spp., Enterobacter spp., Streptococcus spp., E. coli, Klebsiella spp., Shigella spp., Proteus spp. and Salmonella spp. Fungi were Fusarium oxysporum, Aspergillus flavus complex and Penicillium species. Wet season recorded highest bacterial and fungal counts (6.61-7.66 and 3.83-6.75cfu/ml) respectively. The results indicated that the river Kuywa water is polluted and therefore unsafe for human consumption before treatment. It is therefore recommended that the communities to ensure that they boil water especially for drinking.
Kinetic studies on malachite green dye adsorption from aqueous solutions by A...
Kinetic studies on malachite green dye adsorption from aqueous solutions by A...Open Access Research Paper
Water polluted by dyestuffs compounds is a global threat to health and the environment; accordingly, we prepared a green novel sorbent chemical and Physical system from an algae, chitosan and chitosan nanoparticle and impregnated with algae with chitosan nanocomposite for the sorption of Malachite green dye from water. The algae with chitosan nanocomposite by a simple method and used as a recyclable and effective adsorbent for the removal of malachite green dye from aqueous solutions. Algae, chitosan, chitosan nanoparticle and algae with chitosan nanocomposite were characterized using different physicochemical methods. The functional groups and chemical compounds found in algae, chitosan, chitosan algae, chitosan nanoparticle, and chitosan nanoparticle with algae were identified using FTIR, SEM, and TGADTA/DTG techniques. The optimal adsorption conditions, different dosages, pH and Temperature the amount of algae with chitosan nanocomposite were determined. At optimized conditions and the batch equilibrium studies more than 99% of the dye was removed. The adsorption process data matched well kinetics showed that the reaction order for dye varied with pseudo-first order and pseudo-second order. Furthermore, the maximum adsorption capacity of the algae with chitosan nanocomposite toward malachite green dye reached as high as 15.5mg/g, respectively. Finally, multiple times reusing of algae with chitosan nanocomposite and removing dye from a real wastewater has made it a promising and attractive option for further practical applications.
Recently uploaded (20)
Global Peatlands Map and Hotspot Explanation Atlas
Global Peatlands Map and Hotspot Explanation Atlas
Evolving Lifecycles with High Resolution Site Characterization (HRSC) and 3-D...
Evolving Lifecycles with High Resolution Site Characterization (HRSC) and 3-D...
Peatland Management in Indonesia, Science to Policy and Knowledge Education
Peatland Management in Indonesia, Science to Policy and Knowledge Education
Epcon is One of the World's leading Manufacturing Companies.
Epcon is One of the World's leading Manufacturing Companies.
Enhanced action and stakeholder engagement for sustainable peatland management
Enhanced action and stakeholder engagement for sustainable peatland management
Improving the viability of probiotics by encapsulation methods for developmen...
Improving the viability of probiotics by encapsulation methods for developmen...
Wildlife-AnIntroduction.pdf so that you know more about our environment
Wildlife-AnIntroduction.pdf so that you know more about our environment
How about Huawei mobile phone-www.cfye-commerce.shop
How about Huawei mobile phone-www.cfye-commerce.shop
Promoting Multilateral Cooperation for Sustainable Peatland management
Promoting Multilateral Cooperation for Sustainable Peatland management
world-environment-day-2024-240601103559-14f4c0b4.pptx
world-environment-day-2024-240601103559-14f4c0b4.pptx
Microbial characterisation and identification, and potability of River Kuywa ...
Microbial characterisation and identification, and potability of River Kuywa ...
Kinetic studies on malachite green dye adsorption from aqueous solutions by A...
Kinetic studies on malachite green dye adsorption from aqueous solutions by A...
Research summary
- 1. Methembe Darikwa Unit 54 Research Summary SM Entertainment is the company I have chosen to rebrand. They’re a K pop label based in Seoul, South Korea. It was founded in 1995 by Lee Soo-man. SM entertainment are well known to have produced some of the most successful acts such as Superjunior, Girls Generation, f(x), EXO, Shinee, Red Velvet and their current signee NCT. The company aims to market at girls aged 12-20. They mainly market in Korea and Japan but over the years as the label grew they have marketed in China and other surrounding countries as well as the western market such as the USA and the European countries. They have gained a secondary audience over the in the west of males and females around the same age as their target audience. They use social media such as Instagram, Facebook and Twitter to connect to their audience. They mainly sell their artist merchandise and publish their albums and songs. It is rare you’ll see the name on their products. The company current branding is good, the brand is known worldwide and has become a powerful entity not only in the Asian market but in the western market alongside their rival YG entertainment. The mode of this question were girls with 58.8% whilst boys have a 41.2 %. This intresting because the target audience is females and the niche auidence is males. I will make the branding that will refelct the target auidence.
- 2. Methembe Darikwa Unit 54 The biggiest percentage of the piechart is the over 16-20 age group.
- 3. Methembe Darikwa Unit 54 When asked about the look of the logo most of the particapants thought it was a good logo not many people thought it was great or a bad logo. Using this data I could safely say that the logo doesn’t need much modifactions but however I would need to take into acount the other information from the questions regarding the colour scheme, the typography and how the auidence reaction to the logo. Wihtout this information the logo would not be good and the research wouldn’t be thorugh.
- 4. Methembe Darikwa Unit 54