Ebook creative ideas in 10 minutes final


Published on

1 Comment
  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Ebook creative ideas in 10 minutes final

  1. 1. Creative Ideas in Ten Minutes Creative Ideas in Ten Minutes
  2. 2. Creative Ideas in Ten Minutes Author John joined Visa International in John Brooker 1985, becoming a S e n i o r V i c e President in 1996. His speciality was service innovation and transformation. I n 2 0 0 1 h e e s t a b l i s h e d Ye s ! And… to help teams create original ideas t h a t ge t a “ Ye s ! And…” response and i m p l e m e n t successfully. Vastly experienced as a facilitator, he works regularly with multi cultural groups in Western   ohn   b out J and Eastern Europe, A   the Middle East and   Africa. Page 2
  3. 3. Creative Ideas in Ten MinutesTable of Contents A Story to Help Generate Ideas.… 4 Six Idea Generation Tools.… 7 Page 3
  4. 4. Creative Ideas in Ten Minutes I went to pick Chapter 1 blackberries with the children. As we picked, I mused on what a A Tale of g reat analo g y Blackberry blackberry picking is for idea generation. You Picking and arrive at your site and some big juicy berries Fruitful Idea hover there, groaning, Generation “Eat me, eat me”(my son politely obliges). Three pickers ensure rapid removal of these “low hanging fruits.” As you pick one you notice it is part of a ripe bunch and delightedly you strip the bramble. Yo u b o u n d a r o u n d several brambles, picking away. Then it gets tougher. Page 4
  5. 5. Creative Ideas in Ten MinutesYou gently lift pricklyleaves to discover onenestling there. You duckdown and look up,finding more secretedaway.You peer over the top off o l i a ge a n d f i n d atantalising blackberryjust out of reach, soyou trample downnearer brambles andreach it triumphantly;only to find a maggoton steroids, daring you You reach itto eat it.Next, you circle the triumphantly;tangled mass of only to find avegetation to look fromdifferent angles and maggot onspy more which have steroids, daringa p p e a re d a s i f by you to eat it!magic. Page 5
  6. 6. Creative Ideas in Ten Minutes How might blackberry picking be an analogy for idea generation?  Gradually, you find the numbers of easy togather berries dwindling but there is always onemore you can see, so you "reeeeaaaach"  for it.You tease it off its stalk but a large bramblesnags you from behind, two snag your sleevesand you are stuck fast; you wriggle out of yourjacket and wish you had worn leather.So how might blackberry picking be an analogyfor idea generation? Page 6
  7. 7. Creative Ideas in Ten Minutes  Here are a few thoughts I had whilst picking andreflecting afterwards:•  You have to make a point of seeking ideas•  There are always obvious ideas, probably unoriginal or evident to your competitors too. You have to get beyond these•  More people bring a greater wealth of knowledge, more potential ideas and more fun, but they aren’t always essential•  Explore ideas, don’t just generate more and more – breadth is important but depth is too•  When ideas are drying up, don’t settle for those you have until you have tried some techniques to generate more•  U s e t e c h n i q u e s t o a d o p t d i f f e r e n t perspectives and to spark ideas where none seem apparent•  Record all ideas before they slip away•  Give everyone time to think•  Know when to stop, but not too soon (it’s an art not a science) Page 7
  8. 8. Creative Ideas in Ten Minutes Chapter 2 Six Quick Tools to Generate Ideas Ye s ! Get Fired And… 5 WsD. R . E . A . M . E . R . S . and H Where in the Random World? Connection Page 8
  9. 9. Creative Ideas in Ten Minutes On a course recently we had… to develop a twenty second “pitch” to explainour business, for use when you have a short timeto tell someone what you do.This exercise prompted me to develop aselection of tools that will help you createsolutions with clients and colleagues in five toten minutes.On the following pages are six tools for your ideageneration toolkit. Page 9
  10. 10. Creative Ideas in Ten Minutes         Tool 1 5 Ws and HThis tool is attributed to Rudyard Kipling. Heused it as a journalist to elicit all the facts abouta situation using questions starting with Who?What? Why? Where? When? and How?For creative ideas, ask questions about a productor service, e.g. “Who uses it?”; “When do theyuse it?”; “Where might they use it?”To generate ideas, compile a list of answers andask, “How might that be different?” Page 10
  11. 11. Creative Ideas in Ten Minutes         Tool 2 D.R.E.A. M.E.R.S.You can combine 5 Ws and H with another tool;DREAMERS: Divide; Reduce; Enlarge; Adapt (itsuse and form); Mix; Exclude; Replace; Switch.It helps to generate ideas by challenging variousaspects of a situation in a more structured way.To use it, take a category or two, e.g. Switch,Reduce, Enlarge. Use 5Ws and H to promptquestions as in these examples: Page 11
  12. 12. Creative Ideas in Ten Minutes Ask questions in terms of size and scale; function and scope; roles and responsibilities; sequence, flow, etc.To SWITCH… Who might use this product otherthan office workers? What materials might weuse instead of plastic? Why might people usethis elsewhere?To REDUCE… Where might we make this for halfthe cost? When might we reduce the price? Howcould we do this in five minutes not thirty?To ENLARGE… What if this were used by ahundred times more people? How might we keepclients engaged for three times longer? Page 12
  13. 13. Creative Ideas in Ten Minutes         Tool 3 Get Fired!In small teams, generate a number of ideas forhow you might tackle your opportunity /problem so that you would be fired or earn thewrath of many people.Choose a radical or fun idea and pass it toanother team to devise a practical idea that isnot a straight reversal. Have a small prize for thebest idea. Be sure to record only the practical ideas not the radical ideas that could be misconstrued by those not in the group. Page 13
  14. 14. Creative Ideas in Ten Minutes       Tool   4 Where in the Wo r l d ?Have people consider other situations in whichthis challenge may have been faced or in whichthere is a similar concept. For example, themodel for movement of parcels by couriersstemmed from how banks move card paymentinformation between different banks.When the group has identified a few comparablesituations, explore in small teams what happensin these situations and “creatively swipe” anyuseful ideas. Page 14
  15. 15. Creative Ideas in Ten Minutes         Tool 5 Yes!   And…Work with one or two other people to createideas for variants on an existing service orproduct, e.g. a USB stick. Have one person comeup with an idea, e.g. “Make the case out ofrobust metal.” The next person affirms this with,“Yes! And… build idea we could make the loop onthe end a bottle opener.” “Yes! And… build ideawe could make tough USB sticks for differenttrades with two tools on each!” You might record this conversation as it can be quite quick! Page 15
  16. 16. Creative Ideas in Ten Minutes         Tool 6RandomConnection  Have individuals choose a random item in theroom. Have them swap their item with anotherperson or if it is not movable, e.g. a light fitting,tell them what it is.Create ideas by “force fitting” the item with yourchallenge, e.g. force fit a clock with a challengeand it can lead you to consider aspects of time.If people generate a “bizarre” (springboard)idea, give it to other people to devise a practicalidea from it. Give a prize for the best one. Page 16
  17. 17. Creative Ideas in Ten Minutes     Bonu   s   Tool Five Ye a r OldHave people generate ideas from the perspectiveof a five year old. For best results, have them bea five year old, not think like a five year old. Howwould they use this product / service? Whatsuggestions to improve it might they make?Alternatively, have people adopt the identity of ahero, e.g. a top sports person or film star. Formore radical ideas, use a superhero. Using othercharacters moves people out of the tramline oftheir thinking and can release inhibitions. Page 17
  18. 18. Creative Ideas in Ten Minutes Tools become rusty if not used.”I trust this short eBook proves stimulating foryour next idea generation session. Take people“blackberry picking’ with the small toolkit I haveprovided and you should generate many ideas.However, tools that are not used become rusty,so do use them as soon as possible.For guidance to facilitate, innovate andtransform, please visit my website following thelinks on the next page and search over 160articles and tools. Page 18
  19. 19. Creative Ideas in Ten Minutes “Make ideageneration part ofa structured model for innovation.If you want your organisation to be moreinnovative you might like to make your ideageneration part of a structured model forinnovation.Yes! And… have developed and used the Inn8Model with a number of organisations to greateffect. It forms part of our three layered Inn8Approach to innovation.Please see the next page for a link to moredetails. Page 19
  20. 20. Creative Ideas in Ten Minutes           Cont   Sign   Ye act Up fo s! An   Artic r   d...   les Contact Yes! And… here. Sign up for our regular articles here. Link In to John Brooker here. About Our Inn8 Approach here.       Abou     Link I   t the   n to   Inn8   John   A pproa ch Page 20