The document discusses the importance of public outreach in science, emphasizing that effective communication extends beyond academic circles. It suggests utilizing web-based technologies and social media to share scientific knowledge with non-academic audiences using accessible language and practical examples. Various platforms and tools for outreach are recommended, alongside a focus on the collaborative and interdisciplinary nature of research communication.

1. PUBLIC
OUTREACH
Beyond the
Ivory Towers
of Academia
Let them know
what you think
Jose Luis Vivero
What is my
science for?
Why do I need to
communicate ?

2. Why and what to communicate?
• Why do we do science?
• The more they know, the better?
• Transdisciplinary is about leaving the tower
• Publishing in high-ranked journals is not the
end of the story
• The best story-teller is yourself
• Web-based technologies are useful
• It requires time and vocabulary

3. Non-academic audience
• Short pieces
• Straightforward language
• No mild scientifically-cautious statements
• Links to further reading
• Examples of everyday life, practicalities
• Catchy titles: we compete with billions of
news

4. BIOGOV Twitter
Account
• Why do we post?
• What do we
expect to gain?
• How, when &
what to post?
• Targetted tweets
• TOOLS: Hotsuit,
Tweetdeck

5. Standard affiliation for all Biomot members
• Example SSRN:
http://papers.ssrn.com/sol3/papers.cfm?abstr
act_id=2277123
• Universite catholique de Louvain, Center for
Philosophy of Law
• http://papers.ssrn.com/sol3/papers.cfm?abstr
act_id=2255447
• Universite catholique de Louvain, Centre de
Philosphie du Droit

6. Options to improve your outreach
• SSRN: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2255447
• Academia:
https://uclouvain.academia.edu/JoseLuisVivero?notification_code=dneAV
MRs
• Slideshare (12 uploads): http://fr.slideshare.net/joseluisviveropol/food-as-
a-commons-reframing-the-narrative-of-the-food-system
• Mendeley: http://www.mendeley.com/
• Twitter (source of information & academic distribution). You need to
follow key people/institutions and to elaborate a list of relevant accounts
• Facebook: restricted to friends
• Issuu or Scribd: http://issuu.com/joseluisvivero/docs
• Youtube: http://www.youtube.com/watch?v=VQCwgvtrM68
• Soundcloud: https://soundcloud.com/jose-luis-vivero
• Blogs: Wordpress or Blogger
TOTAL: 66,500 views

7. Food as a
commons

8. A BIOGOV Working paper Series?

9. Self-governed peer-reviewed Protocol?
• Inter-disciplinarity & research convergence
• Voluntary but with deadlines