Tupperware India Pvt. Ltd is a wholly owned subsidiary of Tupperware Corporation, the world's largest plastic food container company. It sells over 70 products across 35 Indian cities through direct selling. The company's products meet international quality standards and include containers for dry storage, tableware, food preparation, microwave use, refrigeration, lunches, and classics. Tupperware faces competition from stainless steel utensils and other direct selling companies. The document discusses measuring user and non-user perceptions of Tupperware to understand their overall impression of the company. It also provides recommendations for additional questions to better address the objectives of understanding user strengths and weaknesses.

1. CASE ON TUPPERWARE INDIA Pvt. Ltd.

2.  Tupperware is the world’s largest plastic food container
company.
 Tupperware India Pvt. Ltd. is a wholly owned subsidiary of
the US based Tupperware Corporation , the world’s leading
manufacturer of high quality plastic food storage and serving
containers.
 Tupperware India sells over 70 products which meet
international quality standards across 35 cities through a sales
network.
 The nerve centre of Tupperware’s Indian operations is located
in Hyderabad .

3.  The main product line of the company is as follows :
 Dry storage – Modular mates , Canisters etc.
 Tableware – Bread server, butter dish , curry server etc.
 Food preparation – Masala keeper , Magic flow , quick shakes
etc.
 Microwave – Soup mugs , Crystalwave medium .
 Refrigerator – Cool n Fresh series , wondlier bowls , ice trays.
 Lunch and Outdoors – Tumblers , lunch boxes.
 Canister – Store all Canisters , Oasis jug.
 Classics – Classic slim launch , Tropical cups.

4.  Some qualities of Tupperware’s products are versatility,
convenience , light , unbreakable, non toxic , odourless,
airtight and liquid tight seals etc.
 It faces competition from stainless steel utensils , Modicare,
Pearl Pet and Reallife.
 The company is in direct selling method.

5.  To understand the perception of Tupperware product users
about the company .
 To understand the perception of the non users of Tupperware
products about the company.
 Is the overall perception different for users and non users of
the Tupperware product?

6. 1. Indicate the type of measurment ( nominal, ordinal, interval
or ratio) which is being used in each of the questions?
 Firstly types of measurement scales are :
 Nominal Scale : In this numbers are assigned for the
purpose of identification of the objects. The assignment of
numbers is only for the purpose of identification.
 Ordinal Scale : An ordinal scale measurement tells whether
an object has more or less of characteristics than some other
objects. It tells the relative positions of the objects.
 Interval scale : It is assumed that the respondent is able to
answer the questions on a continuum scale. It shows the
meaningful interpretation.

7.  Ratio Scale : The mathematical form is Y = bX. It can be
converted into interval , ordinal and nominal scale.
 According to the question , questionnaire can be classified as
follows –
1) Nominal Scale – Q.1 – Q.7, Q.10 , Q.12 – Q.17 , Q.19 .
2) Ordinal Scale – Q.8 .
3) Interval Scale – Q.18 .
4) Ratio Scale – Q.9.
5) Likert Scale – Q.11 .

8. 2. Identify the questions which will be relevant for each of the
objectives of the study?
 As the questions in the questionnaire are relevant to the
objectives of the study. But there can be some more
questions which will more focused to identify the company’s
strengths and weaknesses as :
For users :
 How do you rate Tupperware products as ideal for gifts?
1.Very poor , 2. Poor, 3. Neither good nor poor, 4. Good, 5. Very
good.

9.  Rate the colour attractiveness of the Tupperware product?
1.Very low, 2. Low, 3. Neither low nor high , 4. High, 5. Very
high.
 Whether Tupperware product provide lifetime warranty?
Yes. No.
 Whether the products are easily breakable by childrens?
Yes. No.
 Whether Tupperware product fullfill kitchen requirements ?
1.Strongly disagree, 2. Disagree, 3.Neither agree nor disagree,
4. Agree, 5. Strongly agree .

10. For non users:
 Whether Tupperware product provide good value for money?
Yes. No.
 Whether Tupperware product is easily available ?
Yes. No.
 How often the product is used by peer group?
1.Not at all, 2.Sometime,3. Always , 4. Can’t say.
 Does product require any special cleaning agent?
Yes. No.
 Whether the product is inconvenient to use?
Yes. No.

11. PREPARED BY:
NIDA ZAIDI A-026
ARBAZ AKRAM A-008
SAILENDER PRATAP SINGH A-044