This document summarizes research on the market potential for a product that tracks food expiration dates. Key findings from interviews and an online survey of 82 people include: 1) Fruits and vegetables are most often wasted foods; 2) 58% of respondents were willing to buy the product, below the 70% benchmark; 3) Higher food waste and income levels did not correlate with greater purchase interest. The conclusion is that there is not sufficient market interest in such a product based on the research findings. Limitations and areas for improvement in future studies are also discussed.