The document outlines primary and secondary research plans for a documentary on social networking. Primary research will include interviews with an app company, potential Apple employees, students and staff, and vox pops on cyberbullying and privacy issues. Mise-en-scene for interviews will feature relevant backgrounds. Secondary research compiled statistics on social media platforms like YouTube, Twitter, Facebook, and Tumblr on user rates and behaviors. Archive materials also contained statistics on these platforms.

1. RESEARCH
PRIMARY AND SECONDARY

2. Interviewees
Local app company - (www.appitized.co.uk) For our main interview, we have got in touch with an app
company whom are located near our college, asking if we could take out five minutes of their time to discuss
with them about how they use the social networking world to your advantage.
Apple- we are planning on going into the apple store located in Liverpool to ask if we can have an interview
with one of their staff whilst in the store.
Vox pops - For other interviews we will do a selection of vox pops on the street asking them their opinions on
social networking and which ones they use the most, going off the questions we asked for our target
audience questionnaire.
Members of staff and students - We do not plan to interview many people from college however, some staff
and students will be vital for our argument such as IT staff and Library members whom we hope to ask
questions about why certain sites are banned in college. We also want to interview students we found through
our questionnaire who do not use social networking and plan to ask them why.
Mise-en-Scene
Interviews - Whilst interviewing the app company we plan to make sure the mise-en-scene fits our topic.
Whether it involve the logo or sign of the company in the background, or maybe an office or workspace
involving a computer positioned behind them, whilst sticking to the rule of thirds. If we are able to attain an
interview with Apple this will be located in one of their stores. As we know it'll be a little harder to plan ahead
of time, and we will have to deal with whatever we are given. Vox pops will take place on the street located
near an app or computer store if possible, with possibly a ‘Free WiFi' sign in the background. And when
interviewing people in college, we plan to use the green screen with screen recordings of Facebook pages,
tumblr dashboards and Twitter timelines in the background. Location for Filming
For transitions and cut away - shots we plan to use locations such as computer rooms, computer shops, free
WiFi locations, app stores, etc.
Props - We will use props such as green screens, laptops, computers to show people on social networking
sites, and phones to show apps in use.
PRIMARY RESEARCH

3. Cyberbullying –
• Over half of adolescents and teens have been bullied online, and about the same number have
engaged in cyber bullying.
• More than 1 in 3 young people have experienced cyberthreats online.
• Over 25 percent of adolescents and teens have been bullied repeatedly through their cell
phones or the Internet.
• Only 1 in 10 teens tells a parent if they have been a cyber bully victim
• Fewer than 1 in 5 cyber bullying incidents are reported to law enforcement
• 1 in 10 adolescents or teens have had embarrassing or damaging pictures taken of themselves
without their permission, often using cell phone cameras
• About 1 in 5 teens have posted or sent sexually suggestive or nude pictures of themselves to
others Girls are somewhat more likely than boys to be involved in cyber bullying
• 31,599 children called ChildLine in 2011/12 about bullying
• Bullying victims are 2 to 9 times more likely to consider committing suicide.
Privacy –
• Two-thirds of parents claim to set rules on their child’s use of social networking sites, although only
53% of children said that their parents set such rules.
• While communication with known contacts was the most popular social networking activity, 17 %
of adults used their profile to communicate with people they do not know. This increases among
younger adults.
• Sixty-nine per cent of adults who have a social networking page or profile used social networking
sites to talk to friends or family who they saw regularly anyway, compared to 17% of adults who
used sites to talk to those they didn’t already know.
• Those who talked to people they didn’t know were significantly more likely to be aged 16-24 (22%
of those with a social networking page or profile) than 25-34 (7% of those with a profile).
SECONDARY RESEARCH
Statistics taken from www.bullyingstatistics.org, www.nspcc.org.uk, www.dosomething.org

4. YouTube FactsMore than 1 billion unique users visit YouTube each month
Over 6 billion hours of video are watched each month on YouTube
100 hours of video are uploaded to YouTube every minute
YouTube is localised in 56 countries and across 61 languages
According to Nielsen, YouTube reaches more US adults aged 18-34 than any cable network
Millions of subscriptions happen each day, and the number of people subscribing has more than doubled since last
year
The most subscribed to channel on YouTube has over 15,000,000 subscribers
TwitterThere is a total of 554,750,000 active register twitter users
There is 135,000 new Twitter users signing up everyday
Average number of tweets per day is 58 million
43 % of Twitter users use their phone to tweet
40% of Twitters don’t tweet but watch other people tweet
FacebookThere is 1,110,000,000 active Facebook users every month
680,000,000 people are mobile Facebook users
There is a total of 700 billion minutes spent on Facebook each month
50 % of all Facebook users log on in any given day
There is 48 % of 18-34 year olds that check Facebook when they wake up
28 % of 18-34 year olds check Facebook before they get out of bed
There is a average of 130 friends per Facebook user
An average of 250 photos uploaded to Facebook per day
There is 83,000,000 face Facebook profiles
TumblrThere are currently 102 million Tumblr blogs.
The total number of Tumblr posts to date is 44.6 billion
Users spent 154.1 minutes on average on Tumblr (per user) in March 2013
46.5 percent of Tumblr visitors are 18-34years-old
52 percent of Tumblr visitors are male
ARCHIVE MATERIAL
Statistics taken from www.youtube.com, www.statisticbrain.com and www.digiday.com

5. We are looking at App Companies because we have found during
our research that apps are a large part of social networks with more
people everyday downloading and using the apps. We want to
give the audience the perspective of the people who make the
app they use on a daily basis.
As we are giving different views of social networking it is important
for us to include cyber bullying in to our documentary because of
how may people who are either being cyber bullied or close to
someone who is being cyber bullied. So our target audience can
realise how of a problem it is and how it thrives thought social
networking.
APP COMPANY'S AND CYBER BULLYING