The document discusses the design choices for the magazine cover, contents page, and double page spread. For the cover, black, red, and white colors were chosen along with slanted cover lines and a slogan above the masthead. For the contents page, the title and main article strapline are at the top with page numbers and contents on the right. The double page spread uses a white background, black text, and bold pull quotes to highlight information and reinforce a structured style.

1. MAGAZINE SLOGAN Research and Design – Front Cover
I have chosen to go with the colour scheme of
MAST black, red and white. These three colours
HEAD compliment each other well and allow me to
make certain cover lines and quotes stand out
COVERLINE
Main to capture the audiences attention. These
colours are also quite professional and would
Picture appeal to the target audience (hip-hop fans) in
COVERLINE comparison to using colours such as green,
pink or yellow.
PULL QUOTE Another convention in which I would like to
incorporate from my research of the hip-hop
magazine XXL is the cover line being at a
LINE slanted angle with the strap line anchoring it
C OVER
below. I used this effect to make the magazine
LINE
BARCODE
STRAP more interesting instead of the magazine
BANNER
front cover looking plain and boring with
just a block text and a picture.
A convention in which I would like to
incorporate from XXL magazine is having
the magazine slogan above the masthead,
I feel that if the slogan was placed
anywhere else it would take away from
the impact that the brand will have on the
audience.

2. Research and Design – Front Cover
LOGO 2
SLOGAN I have chosen to alter my initial plans of the front cover
to this style.
I have chosen this house style over the initial one as
this is more structured and gives a professional look.
MAIN PICTURE I like the way that all of the text and cover lines are
placed at the bottom of the front cover, this gives the
audience a clear view of the featured artist and makes
COVER the magazine cover look less cluttered and edgy.
ARTIST NAME LINES If the magazine did look cluttered and edgy the
audience would have a different view on the genre of
STRAPLINE the magazine, they would think it was based on Rock
BARCODE
BANNER or Metal.

3. Research and Design – Contents Page
CONTENTS TITLE
STRAPLINE OF MAIN ARTICLE
I have chosen to place the title of contents
at the top of page reaching both ends
of the page with the strapline of the
main article beneath it, I think this
MAIN PICTURE structured look ties in with the rest of
OF FEATURED the house style.
ARTIST
PAGE NUMBERS
AND CONTENTS I have chosen to place the page numbers
and contents on the right hand side
reaching the bottom of the page, this
again ties in with the structured house
style in which I wish to achieve.
BANNER OF PHOTOS
I have decided to put the main picture of
the artist below the strapline as it will
anchor the picture correctly. The
banner of photos below will also relate
to the contents of the magazine and
again stay within the structured house
style.

4. Research and Design – Double Page Spread
All of the chosen conventions on this page is
PULL QUOTE again reinforcing the structured house style in
FROM THE ARTICLE
which I am following.
WHOLE PAGE PHOTO The colour scheme is going to be white
OF INTERVIEWED
ARTIST
MAIN TEXT BODY
background with black text, this makes it easy
OF ARTICLE to read and it will look clean and professional.
The pull quote from the article is going to be in
a strong bold font and again it will be black.
This will make the quote stand out from the
page and entice the reader to read the full
article.
The main picture of the featured artist of the
article is going to have a whole page spread of
the picture.