The student conducted research on action film trailers to inform their own action film trailer project. They analyzed conventions of action trailers such as common locations, narratives, and pacing of trailers. Research methods included analyzing existing trailers online as well as primary research through questionnaires to the target 12-17 age group. The research was documented online and will be referred back to throughout the project to help design an effective action film trailer.

1. Presenting research findings
Before I started to make my film trailer I have done some research on the
genre I have chosen which is ‘Action’. The research I have done is very helpful
towards the film trailer I will be making, this also helped me understand the
codes and conventions of an action film trailer, which will later on be useful to
my own movie trailer. To find what was relevant or not I used conventions of
an action trailer and then compared it with another genre which was comedy.
All the research I have done will help me in some way to create my own film
trailer.
My main research method for my finding is secondary data as I have used the
internet for my research. The internet is a very reliable source the gather the
information from and it can also be done very quickly. That is one of the main
reasons I have used the internet over going to the library and gathering
information. Furthermore I will be doing some primary research as I have
made a questionnaire to ask people my age group what they like/think about
movie trailers.
My research has all been posted on an online blog, which will allow me to look
it up whenever I need to look up a bit of research. Throughout my research I
have learnt I have learnt that further down the line you will need some
research information to help me.
Firstly, the genre I have chosen is Action, the locations shown in action trailers
for my specific sub-genre are kind of everywhere depends what kind of action
movie it will be if it is a car type of action movie the location will tend to be
more towards racing tracks or motorways they can sometimes tend to be
shooting scenes. Action trailers have different types of locations mostly it will
include driving, shooting and fighting. This is because this stuff of activities in
the movies brings the tension and that’s what makes it an action movie. The
locations I have said have been a main factor of action movies in the past
years.
Secondly, after spending a considerably amount of time watching action movie
trailers I have found out that the majority of the action trailers tend to have
something down the line of Going after someone that hurt their family or
friend or could be looking for a family member, in this case the movie ‘Fast and

2. the Furious 6’ the narrative is that they are living happy after a bank heist they
have done after a unexpected person comes to the door and feeds him
information about one of his loved ones. In action movie trailers the rhythm
will mostly be a group of people having fun then the whole topic will change to
a fast paced music and shooting or very fast cars will be shown or even
someone running. In trailers they do not do it in chronological order because
that will ruin the movie for the audience, trailers always do it in different clips
from the movie not to ruin the movie for the audience. They will normally end
the trailer in a dramatic way to grab the audience’s attention to go and watch
the movie.
Thirdly, the age rating on action movies tend to be from 12+ or in some cases
15+. Therefor the target audience is aimed at anyone from the ages above 12+
as action movies are enjoyable for everyone above the age of 12 years, action
movies are aimed at both types of gender but in some cases the movie could
be aimed at the male gender as it could be more of a men’s type of movie
which includes violence, guns, shooting. Because social media is a very big part
of this society nowadays and action movies are mostly aimed at young adults
they are most likely to hear about them on the internet e.g. YouTube, twitter
or even Facebook. With the social media sites people can discuss the trailer the
most common one people use to interact with people is Facebook fan pages
were people express their feelings about the movie. Another way people can
express their view on the movie trailer could be on the YouTube comments;
the comments people say are mostly their opinions on what they could fix or
add to the movie.
Music and sound is a very important aspect in movie trailers, music and sound
is a key factor in horror trailers but they are still useful in action trailers. The
music sets the mood of films and can make the audience’s tension build whilst
it is a nail biting moment. The music tends to go along what is going on in the
trailer e.g. if it is a car chase the music will be fast paced or if it is a scene
where people are just sitting around drinking talking the music will be slow and
you will not tend to hear the music as much in the trailers.

3. I have done some primary research; I put together a useful questionnaire and I
have handed it out to people that are from the age range from 12- 17 I have
asked that age group because it fits the age rating for my film trailer.
Finally I would say that all my research will help me create my film trailer. I
have discussed what was helpful; whenever I am stuck I could look back at my
research to help me which is a very good feature to have whilst doing this
course.