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buzz report #48
January 2015 fieldwork
contact
Steve Evans
technology & entertainment
sevans@harrisinteractive.co.uk
+44 (0)7849 172 341
our contact details
Steve Evans – entertainment
sevans@harrisinteractive.co.uk 07849 172 341
Lee Langford – technology & telecoms
llangford@harrisinteractive.co.uk 07966 339 606
Martin Bradley – media & entertainment
mbradley@harrisinteractive.co.uk 020 8263 5220
Stephen Timms – technology
stimms@harrisinteractive.co.uk 07989 387 139
Denholm Scotford – business development
dscotford@harrisinteractive.co.uk 07989 388 164
http://www.harrisinteractive.co.uk
about uswe are a full service research agency
specialising in technology, telecoms, media,
entertainment and the modern consumer
we offer a full range of services for both
quant and qual research, including:
 concept testing
 product/service launching, including pack testing
 new product development
 pathways to purchase
 product/service configuration
 communications testing and tracking
 brand equity / extension / tracking
 satisfaction, loyalty & stakeholder relationships
 segmentation
 market sizing / share / opportunities
 youth and kids research
 employee research
 global omnibus research
 state-of-the-art qualitative techniques
 state-of-the-art online reporting and portals
 state-of-the-art online community capabilities
if you like Buzz, you may like...
SocialLife is Harris Interactive’s quarterly survey of UK
social media use. We track interaction with 20+ social
media sites ranging from the more established Facebook
and Twitter to relative newcomers like Vine and Snapchat
among a large, representative sample of online UK
consumers.
Additionally, we investigate topical social media issues
and measure how effectively some of the nation’s best
loved brands are leveraging social media to engage with
consumers.
Click here for more details and contact us to find out how your business can
benefit from SocialLife:
llangford@harrisinteractive.co.uk
+44 (0)7966 339 606
4
and now also...
We spend a huge amount of our
working and leisure time looking
at screens
Harris PixelLife is an ambitious
research study that attempts to
look at every major type of
screen and every major type of
usage in the UK today, everything
from shopping to online dating
to streaming films
The findings are based on a
nationally representative survey
of 3,000 respondents aged 16-64
Click here to find out more.
Click here for more details and contact us to find out more about Harris PixelLife
sevans@harrisinteractive.co.uk steve evans
+44 (0)7849 172 341
mbradley@harrisinteractive.co.uk martin bradley
+44 (0)208 263 5250
5
what is “Buzz”? in this report, we look at:
each month, we find out the
“buzz” of a dozen or so recent or
upcoming releases/products for
technology, telecoms, media and
entertainment
we find out 3 key buzz metrics
per news item/release/product:
1. level of awareness &
familiarity
2. degree to which it generates
discussion among peers
3. degree of excitement it
generates
The Harris Buzz study results disclosed in this report may
not be used for advertising, marketing, or promotional
purposes without the prior written consent of Harris
Interactive. Products and brand names are trademarks or
registered trademarks of their respective owners.
PlayStation and Xbox online services disrupted at Christmas
''The Interview'' movie released by Sony after cyber-attack
Paramount Pictures resort to open in London featuring rides
based on popular BBC shows like Top Gear and Dr Who
BBC claims top 5 spots in Christmas Day TV ratings
The Hobbit: The Battle of the Five Armies movie
The Theory of Everything movie
Exodus: Gods and Kings movie
Taken 3 movie
LG preview its G Flex 2 curved smartphone
at the Consumer Electronics Show
Sony launches £949 mp3 Walkman device
Sony ''PlayStation Now'' game streaming service launches in the USA
PES (Pro-Evolution Soccer) 2015 video game
1
2
3
methodology
demographic unweighted base
total 2,050
all males 927
all females 1,123
16-24s 404
25-34s 558
35-44s 462
45-54s 330
55-64s 296
 robust quantitative method
 conducted via the Harris PollTM
Online Omnibus (see more)
 2,050 respondents
 fieldwork 12 – 20 January 2015
 data weighted to be representative
of GB national demographics aged
16-64
metric 1 of 3
awareness buzz
please take a look at this list of technology,
mobile and entertainment topics, new
products and services. Tell us how familiar
you are with each.
 extremely familiar
 very familiar
 somewhat familiar
 just know the name and nothing more
 never heard of this
1. we gave no further information or
images to respondents, we just
showed them the text list as shown at
the beginning of this report
2. when considering all Buzz metrics, one
needs to bear in mind that some
products/services have been launched,
some earlier than others, and some
are yet to be launched
2 important things to note
how we asked the question
9
10
©HarrisInteractive
10
12%
11%
14%
11%
9%
5%
3%
4%
4%
3%
3%
2%
14%
15%
13%
14%
13%
10%
6%
7%
6%
5%
6%
4%
26%
25%
24%
24%
27%
19%
19%
13%
11%
12%
11%
10%
19%
23%
26%
18%
21%
21%
14%
18%
14%
14%
14%
13%
29%
27%
24%
32%
31%
46%
58%
59%
65%
66%
67%
71%
The Interview movie released
Taken 3 movie
The Hobbit: TBOTFA movie
PS/Xbox Live Xmas online disruption
The Theory of Everything movie
Exodus: Gods and Kings movie
BBC top 5 spots in Xmas Day ratings
PES (Pro-Evolution Soccer) 2015 game
USA ''PlayStation Now'' game streaming
LG preview G Flex 2 curved smartphone
Paramount Pictures resort in London
Sony launches £949 mp3 Walkman
extremely familiar
very familiar
somewhat familiar
know name only
never heard of
base: all GB 16-64 (2,050)
The ongoing news and
eventual release of Sony
Pictures’ The Interview
tops our awareness poll
this month, marginally
ahead of the latest
Hobbit and Taken films
The DDoS attack that took
Xbox Live and PlayStation
Network services offline over
the Christmas period, no doubt
spoiling many a Christmas Day
for eager next gen gamers,
also features strongly for
awareness this month.
awareness buzz
©HarrisInteractive
PPresort
Extremely familiar 3% 4% 2% 9% 4% 3% <1% <1%
Very familiar 6% 8% 4% 10% 9% 5% 3% 2%
Somewhat familiar 11% 13% 9% 16% 15% 11% 8% 7%
Just know name 14% 16% 12% 13% 14% 14% 14% 13%
Never heard of 67% 60% 74% 53% 58% 67% 75% 78%
Total Male Fem 16-24 25-34 35-44 45-54 55-64 Total Male Fem 16-24 25-34 35-44 45-54 55-64
awareness buzz
demographic breakdown
(alphabetical order)
Exodus:G&K
Extremely familiar 5% 7% 4% 10% 6% 5% 4% 2%
Very familiar 10% 12% 7% 15% 12% 10% 8% 4%
Somewhat familiar 19% 21% 16% 22% 22% 18% 18% 12%
Just know name 21% 22% 19% 16% 18% 20% 23% 25%
Never heard of 46% 39% 53% 37% 42% 46% 48% 57%
TheoryofEvrthng
Extremely familiar 9% 10% 8% 17% 10% 8% 7% 5%
Very familiar 13% 14% 12% 21% 16% 11% 10% 9%
Somewhat familiar 27% 27% 27% 27% 26% 29% 29% 23%
Just know name 21% 21% 21% 12% 18% 22% 23% 26%
Never heard of 31% 28% 33% 24% 30% 30% 31% 38%
TheInterview
Extremely familiar 12% 17% 7% 29% 15% 8% 5% 7%
Very familiar 14% 15% 13% 18% 19% 13% 13% 6%
Somewhat familiar 26% 27% 25% 19% 26% 30% 31% 21%
Just know name 19% 17% 21% 9% 13% 21% 24% 27%
Never heard of 29% 25% 34% 26% 28% 28% 27% 39%
Taken3
Extremely familiar 11% 12% 9% 21% 13% 12% 6% 3%
Very familiar 15% 18% 12% 22% 21% 15% 12% 6%
Somewhat familiar 25% 24% 25% 30% 30% 23% 24% 19%
Just know name 23% 23% 23% 18% 18% 26% 29% 21%
Never heard of 27% 23% 30% 10% 19% 23% 30% 51%
PS/Xboxdisrupt
Extremely familiar 11% 15% 8% 26% 15% 11% 3% 5%
Very familiar 14% 16% 12% 17% 19% 13% 12% 10%
Somewhat familiar 24% 26% 23% 24% 24% 25% 29% 18%
Just know name 18% 17% 20% 13% 14% 20% 20% 23%
Never heard of 32% 27% 38% 21% 29% 30% 36% 44%
PES2015
Extremely familiar 4% 6% 1% 9% 5% 3% 2% <1%
Very familiar 7% 11% 2% 12% 10% 9% 2% 0%
Somewhat familiar 13% 16% 10% 17% 21% 15% 7% 5%
Just know name 18% 20% 16% 19% 21% 19% 19% 10%
Never heard of 59% 47% 71% 43% 42% 53% 70% 85%
base size 2,050 927 1,123 404 558 462 330 296BBCtop5Xmas
Extremely familiar 3% 4% 2% 5% 4% 3% 3% 3%
Very familiar 6% 8% 5% 8% 8% 5% 5% 6%
Somewhat familiar 19% 21% 17% 23% 20% 20% 14% 17%
Just know name 14% 14% 14% 12% 13% 14% 16% 16%
Never heard of 58% 53% 62% 52% 55% 58% 62% 58%
LGcurvedphone
Extremely familiar 3% 5% 1% 6% 3% 3% 1% 2%
Very familiar 5% 9% 2% 10% 10% 5% 2% 2%
Somewhat familiar 12% 15% 8% 17% 16% 11% 10% 6%
Just know name 14% 16% 13% 17% 13% 15% 15% 12%
Never heard of 66% 55% 76% 50% 59% 67% 72% 78%
11
TheHobbit:TBFA
Extremely familiar 14% 16% 12% 25% 15% 13% 12% 7%
Very familiar 13% 14% 11% 16% 18% 13% 10% 7%
Somewhat familiar 24% 23% 24% 26% 23% 23% 25% 21%
Just know name 26% 26% 26% 19% 25% 28% 28% 30%
Never heard of 24% 20% 27% 14% 21% 23% 25% 34%
£949Walkman
Extremely familiar 2% 4% 1% 5% 4% 2% 1% 1%
Very familiar 4% 6% 2% 5% 8% 5% 1% 2%
Somewhat familiar 10% 12% 8% 15% 13% 10% 9% 4%
Just know name 13% 13% 13% 15% 9% 16% 12% 11%
Never heard of 71% 65% 77% 61% 65% 68% 77% 83%
base size 2,050 927 1,123 404 558 462 330 296
USA''PSNow''
Extremely familiar 4% 6% 1% 11% 6% 2% 1% 0%
Very familiar 6% 8% 3% 9% 9% 5% 4% 1%
Somewhat familiar 11% 14% 9% 15% 15% 13% 6% 7%
Just know name 14% 15% 13% 18% 12% 14% 14% 14%
Never heard of 65% 56% 74% 47% 58% 65% 74% 78%
London 2012 opening 89 JK Rowling reveal 56 The World’s End movie 43 Anchorman 2 movie 34 Galaxy Note Edge 27 Peter Kay sitcom iPlyr 22 Gears of War:Judg’t 18 The Wolf Among Us 11
Phone hacking 89 Lincoln movie 56 Sony PS4 announced 43 BBC One +1 channel 34 Xbox-No Kinect 27 Far Cry 3 game 22 Crysis 3 game 18 Lilyhammer S2 Netflix 11
Jimmy Savile scandal 88 4G UK 56 BBC TV Centre closes 43 Bowie The Next Day 34 HTC One M8 27 Google search ranking 22 Sony unveils Xperia Z 18 Asda remove Wii U 11
Michael Jackson’s doc 88 Amazing Spider-Man 56 Kindle Fire UK 43 BlackBerry 10 revealed 34 Facebook Home 27 BT buys ESPN channels 22 Ultra HD/4K TV sets 18 Huawei Ascend P6 11
HMV administration 86 Sites go offline SOPA 56 Digital display screens 43 HTC One X launched 34 Resident Evil 6 game 27 “ACTA” rejection 22 Optimus 4X HD 18 Company of Heroes 2 11
Olympic torch relay 86 Facebook new design 56 Need for Speed movie 42 Warn Bros. StudioTour 34 Apple Siri software 27 Flame virus 22 Diablo 3 game 18 O2 Tu Go app 11
Murray loss Wimbledon 83 iPad 2 released 56 McAlpine sues 42 Battlefield 3 game 34 Gears of War 3 game 27 Official Charts streams 22 Homefront game 18 Sightseers Movie 11
Oscars 2012 83 iPlayer 30 days 55 iPlayer downloads 42 Samsung Galaxy Tab 34 Sony Xperia Play 27 Max Payne 3 game 22 Steam Broadcasting 17 Dell Streak 11
Steve Jobs dies 82 Chris Moyles leaves 55 Amazon Kindle Fire 42 3D Blu-ray players 34 Battlefield 4 game 27 HP to focus on software 22 NBA 2K15 17 nVidia device unveil 11
Final Harry Potter 82 Goal-line technology 55 BBC News site redesign 42 iPhone 4 34 Samsung Gear S 26 Portal 2 game 22 Driveclub 17 nVidia launch ‘Shield’ 10
eBay hack 81 The New iPad 55 Sony Pictures hacked 41 Exodus: Gods and Kings 33 Samsung Curve 26 PS Vita unveiled 22 Samsung Here maps 17 Snapchat mobile app 10
Alex Ferguson retires 81 iPhone 4S 55 Game of Thrones S4 41 Apple iCloud Drive 33 HTC Windows 26 Fable III game 22 Amazon smartphone 17 Net neutrality 10
EURO 2012 81 Grand Theft Auto V 54 Captain America 2 41 Amazon Prime rebrand 33 Muse Olympic song 26 “.xxx” sex domain 22 Windows phone 8.1 17 Oddworld: N'n'T game 9
Stars at jubilee concert 81 Man of Steel movie 54 FIFA 15 41 Star Wars: Ep VII date 33 Nintendo ‘3DS XL’ 26 UK Radioplayer 22 Infamous: Second Son 17 Intel Haswell 9
London 2012 tickets 81 Star Wars/Disney deal 54 Robocop (2014 remake) 41 Samsung smartwatch 33 Resident Evil 6 trailer 26 Google TV 22 Metal Gear Solid V 17 Remember Me game 9
2014 Glasgow Games 80 Facebook “Timeline” 54 Samsung Gal S4 unveil 41 Nokia Lumia launched 33 Google Music in USA 26 Nokia Lumia 1520/1320 22 Google sells Motorola 17 Mflow 7
Blockbuster admin’n 80 Microsoft buy Skype 54 One Direction #1 41 PEGI Ratings 33 BT block pirate sites 26 Steam (gaming service) 22 Snapchat hack 17 Painkiller: H&D game 7
Baftas 2012 80 Facebook WhatsApp 53 Expendables ll movie 41 Sony recall 1.6m TVs 33 Batman: Ark Origins 26 USA ''PlayStation Now'' 21 Killzone: Shadow Fall 17
Brits 2012 80 The Wolverine movie 53 Samsung Galaxy Note 41 LEGO Batman 3: BG 32 Football Manager ‘14 26 WWE 2K15 21 Wuaki.tv launches in UK 17
2014 FIFA Brazil 79 Steve Jobs resigns 53 Samsung Galaxy S3 41 Football Manager 2015 32 Nexus 5 smartphone 26 Legal rip CDs/DVDs 21 YouTube Awards 17
Murdoch questions 77 Nintendo 3DS 53 Hunger Games movie 41 BBC Olympic comment’y 32 HTC/Apple dispute 26 Alien: Isolation 21 Reddit Boston apology 17
Skyfall movie 76 Life of Pi movie 53 Google+ 41 Yahoo! buy Tumblr 32 Myspace sold for £35M 26 Secret Cinema 'BttF' 21 Project Glass unveil 17
Jimmy Carr tax 76 Godzilla movie 53 Smart TV 41 Google Drive 32 LA Noire game 26 TLoU: Remastered 21 Nokia 808 revealed 17
Facebook shares 76 Muppets Most Wanted 52 Star Wars: TFA trailer 40 Apple iCloud 32 Django Unchained 26 Amazon Fire TV 21 World of Warcraft free 17
Britain’s Got Talent 74 England lose Ashes 0-5 52 Bad Neighbours movie 40 BlackBerry PlayBook 32 Mario Kart 8 26 Facebook buys Oculus 21 Sony £949 mp3 Walkman 16
BlackBerry outage 74 Mrs Brown’s Boys 52 Facebook email 40 Google Cloud music 32 Before I Go To Sleep 25 Titanfall video game 21 Fes: Sony e-paper watch 16
PS3 accounts hacked 74 Fast & Furious 6 movie 52 CoD: Black Ops 2 game 40 Google Chromebooks 32 LG G3 smartphone 25 Xbox One price cut 21 Inside Lleywn Davis 16
Golden Globes 2012 74 Prometheus movie 52 Stone Roses tour 40 Nokia/MS partnership 32 Microsoft cuts jobs 25 Forza 5 game 21 Runner Runner movie 16
Justin Bieber arrested 73 James Arthur X Factor 52 Kindle eBook 40 Windows 8 pre-launch 32 BBC Music Awards 25 KitKat Android 21 Total War: Rome II 16
Prince Harry naked 72 Despicable Me 2 52 Driverless cars 39 American Hustle movie 31 LEGO: Hobbit game 25 Nokia Lumia 1020 21 Twitter #Music launch 16
Wiggins wins BBC Sport 70 X-Men:DoFP movie 52 Hunger Games: CF 39 Microsoft U-turn 31 Apple iOS7 25 Now TV streaming box 21 DmC video game 16
The Voice UK launched 70 The Interview 51 Homeland series 3 39 Evil Dead 2013 movie 31 Rise of the Guardians 25 Girls Aloud Ten album 21 NI wins football rights 16
12 Yrs a Slave best film 69 Taken 3 51 Wreck-It Ralph movie 39 Tomb Raider game 31 Stones GRRR! album 25 Microsoft SmartGlass 21 Madden NFL 13 game 16
David Moyes sacked 68 HG: Mockingjay 1 51 Robbie Williams #1 39 Resident Evil:Retribution 31 Football Manager ’13 25 Dig Economy Act delay 21 Darksiders ll game 16
Felix Baumgartner dive 68 Amazing Spiderman 2 51 PS Vita 39 MacBooks revamped 31 Google TV UK 25 60/70s Absolute Radio 21 Deus Ex: HR game 16
Men In Black 3 movie 68 iPhone 5S/5C 51 Android-based tablets 39 MS Surface preview 31 HTC beat Apple 25 ‘The Daily’ on iPad 21 BlackBerry music 16
Charlie Sheen in news 68 Call of Duty: MW3 51 The Times paywall 39 Asteroid mining 31 MDNA album 25 Apple TV 21 Google One Pass 16
Murray Sports Person’y 67 Ice Age 4 movie 51 Google Chrome OS 39 Kinect for PCs launch 31 SKY News Twitter use 25 Samsung Galaxy 21 Google Buzz 16
Titanic 3D movie 67 The Hobbit: TBFA 50 Microsoft buy Minecraft 38 HP TouchPad 31 Blinkbox launched 25 LG curved smartphone 20 Ubisoft patch 16
The Hobbit movie 66 PS & Xbox Live disrupt 50 Samsung Galaxy S5 38 Nintendo unveil ‘Wii U’ 31 Lego Marvel game 25 PP resort in London 20 Sniper Elite 3 game 15
Oscars 2013 65 iPhone secretly tracking 50 Microsoft buy Nokia 38 Google Nexus 6 30 Vevo launched 25 Microsoft Band 20 Dark Souls 2 15
Dawn Planet Apes 64 Theory of Everything 49 Windows 8 update 38 MS Office for iPad 30 Halo: Reach game 25 Forza Horizon 2 20 Sky offers free tablet 15
Comic Relief 2013 64 Apple Watch 49 Psy ‘Gentleman’ single 38 Assassin’s Creed IV 30 Digital sales over £1b 25 The Evil Within 20 The Last of Us game 15
Peter Capaldi Dr. Who 64 Facebook plan to float 49 Oblivion film 38 Rush movie 30 Samsung smartwatch 24 EE TV STB 20 Dell takeover bids 15
Murdoch not fit person 64 TV Licence non pay 49 Nintendo Wii U launch 38 Olympus Has Fallen 30 Dallas Buyers Club 24 Amazon buy Twitch 20 Facebook Graph Search 15
DAB Radio 64 Abbey Clancy Strictly 49 Avengers Assemble 38 Yahoo! buys Summly 30 Samsung Smart Home 24 PS4 games on Sony Z3 20 Dishonored game 15
Freeview HD 64 iPad Mini 49 Sky 3D Channel 38 JJ Abrams Star Wars 30 PES 2014 game 24 Sony Xperia Z2 20 Led Zeppelin DVD 15
Dr Who 50th Anniv’y 63 Netflix in UK 49 PlayStation 20 years 37 Nexus 10 tablet 30 Next generation iPlayer 24 Saints Row IV game 20 Sleeping Dogs game 15
New series of Dr Who 63 U2 release free album 49 Tesco Hudl 2 tablet 37 Nexus 7 tablet 30 LOVEFiLM Copper 24 Marvel Heroes game 20 Guild Wars 2 game 15
3D TV sets 63 BBC Two 50 yrs 48 Sams. Gal. Tab S tablets 37 Windows 8 preview 30 Daft Punk album 24 Daft Punk #1 20 Sony touchless display 15
Doctor Who series 8 62 BBC mumble complaints 48 Frozen movie 37 Megaupload down 30 LOVEFiLM pilots 24 BioShock Infinite 20 Yahoo! up for sale 15
Brits 2013 62 The Wolf of Wall Street 48 FIFA 14 game 37 PM backs UK film wins 30 Hitman: Absolution 24 HTC One unveiled 20 UK HuffPo launched 15
Gov’t email spying 62 X-Factor Sam Bailey #1 48 Tesco launch Hudl 37 Batman: Arkham City 30 Nexus 4 24 Nokia Lumia 2520 20 Qriocity 15
Paddington movie 61 Louis Smith wins SCD 48 Apple iPad Air 37 Apple-Samsung battle 30 Lumia 920 24 Sky buys O2 business 20 EE Kestrel 4G 15
Entwistle resigns 61 Hillsborough song 48 Call of Duty: Ghosts 37 “Quick Tap” 30 London 2012 game 24 Apple Mountain Lion 20 HTC RE camera 14
Les Misérables movie 60 Viva Forever' musical 48 PlayStation 4 £349 37 Nokia E7 smartphone 30 YouView launch 24 Virgin Media Tube wi-fi 20 Blu-ray disc successor 14
BBC Three dropped 60 The Expendables 3 47 Xbox One £429 37 BBM messenger app 30 Mass Effect 3 game 24 BBC TV d/l service 20 Nintendo Land game 14
iPhone 5 released 60 PlayStation 4 launched 47 The Croods movie 37 Super Smash Bros Wii U 29 Google Play 24 Rage game 20 PS A-S B Royale game 14
Dark Knight Rises 60 Twilight: Part 2 movie 47 The Hobbit preview 37 Apple buys Beats 29 Roaming costs capped 24 Motorola Xoom 20 NBA 2K13 game 14
Fifty Shades of Grey 60 BT Vision 47 Madonna booed 37 2014 FIFA game 29 YouTube movie rentals 24 Crysis 2 game 20 Ouya console unveil 14
Game chain bust 60 Noah movie 46 Xbox Kinect 37 Beyoncé album 29 Google buy Motorola 24 Fallout: New Vegas 20 Murdered: Soul Susp. 13
Children in Need gig 60 Xbox One launched 46 O2 Be More Dog 36 Gran Turismo 6 game 29 Amazon Cloud Player 24 "Newport" Jay-Z spoof 20 HP reveal VoiceTab 13
Sherlock S03 on BBC1 59 The Hobbit 2 movie 46 Samsung Galaxy Note 3 36 Sam Gal Note 8 unveil 29 PES 2015 game 23 Wolfenstein game 20 The Sun/O2 4G deals 13
Pornography filters 59 Rock of Ages movie 46 SimCity game 36 Halo 4 game 29 EA Sports UFC game 23 Surface Pro 3 launch 20 Halo: Spartan Assault 13
The Great Gatsby movie 59 Star Wars films on BD 46 Assassin’s Creed III 36 Live Messenger closes 29 Watch Dogs game 23 HP 11/14 laptops 19 Facebook ‘Paper’ app 13
Windows 8 launched 59 Firefox 4 launched 46 FIFA 13 game 36 MS Outlook relaunch 29 PS Vita Slim released 23 Civilization: BE 19 NBA 2K14 game 13
Bourne Legacy movie 59 iPad 46 Facebook/Instagram 36 Wii U console revealed 29 Dead Rising 3 game 23 Sunset Overdrive 19 Disney Infinity game 13
iPhone 6 and 6 Plus 58 Spectre is Bond title 45 Samsung #1 phone 36 O2 mobile wallet 29 Nintendo 2DS 23 HP company split 19 Nokia Music+ 13
The Inbetweeners 2 58 Hercules movie 45 FIFA 12 game 36 Facebook app store 29 E3 gaming conference 23 Channel 4 'All 4' 19 YouView 13
#nomakeupselfie 58 The Sweeney movie 45 Skype on Facebook 36 BBC top 5 in Xmas ratings 28 Nokia Lumia 925 slim 23 EA Access 19 HP Music 13
Matt Smith last Dr Who 58 Carphone/Dixon merge 44 Spotify 36 Little Big Planet 3 28 Star Trek game 23 Gravity movie 19 Virgin Gaming 13
Samsung fined 58 12 Years a Slave movie 44 Jack Reacher movie 36 Win 10 preview 28 Cloud Atlas movie 23 Defiance series/game 19 ITV launch ITV Encore 12
Internet ‘trolls’ id’d 58 World War Z movie 44 Windows 8.1 released 36 Destiny video game 28 New Super Mario 23 Trance movie 19 Jolla smartphone 12
Twitter super-injunct 58 Xbox One announced 44 New Star Wars title 35 Nokia Android phones 28 Piracy Hotspots 23 Chromebk Pixel unveil 19 Google Chromecast 12
IE9 launched 58 Google new privacy 44 Prime photo unlimited 35 Elise Christie bullied 28 Microsoft Xbox Music 23 Xbox Music 19 Grid 2 video game 12
Star Trek Into Darkness 57 Windows 7 Mobile 44 Harry Potter screenplay 35 YouTube paid sub 28 HTC service questions 23 Microsoft buy Yammer 19 HP Slate 7 12
Iron Man 3 movie 57 iPhone4 reception issue 44 Zero Dark Thirty movie 35 Need for Speed 28 Borderlands: TPS 22 HTC Flyer tablet 19 Twitter launches Vine 12
Leveson Report 57 Bing 44 BBC iPlayer Radio 35 Surface launch 28 Amazon 3D Fire Phone 22 Warner films on Fbook 19 FA Cup on Facebook 12
Amazon Kindle Touch 57 COD: Advanced Warfare 43 UK’s first 4G network 35 PS3 Slimmed 28 Sky on PS4 22 Sony Move 19 Tweet Store 12
The Sun on Sunday 57 Guardians of the Galaxy 43 EMI sold to Universal 35 Kinect: Star Wars game 28 Xperia Z1 goes on sale 22 Disney Fantasia: ME 18 Civilization Rev 2 11
The Inbetweeners 57 Maleficent movie 43 3D Wimbledon on BBC 35 Windows 8 unveiled 28 Steve Ballmer to retire 22 Sams. Z/Tizen phone 18 Canon irista cloud 11
Big Brother re-launch 57 Streaming/Off. Charts 43 CoD: Black Ops game 35 Sonic H-hog 20 years 28 BBC launch 5 HD ch’s 22 Kinect Sports Rivals 18 #WatchOnSky 11
Murdoch’s BSkyB bid 57 Secret Life of W. Mitty 43 Interstellar movie 34 Halo: TMCC 27 Google paid music 22 Rayman Legends game 18 Lords of Shadow 2 11
awareness
buzz
all time list
metric 2 of 3
discussion buzz
14
bases shown in parentheses
©HarrisInteractive
14
23%
17%
17%
15%
14%
12%
16%
12%
10%
12%
13%
7%
45%
48%
46%
46%
47%
45%
37%
39%
37%
34%
31%
30%
21%
26%
28%
27%
29%
32%
29%
37%
38%
37%
37%
43%
12%
9%
9%
12%
10%
11%
18%
12%
16%
18%
19%
21%
The Hobbit: TBOTFA movie (1,120)
Taken 3 movie (1,107)
The Theory of Everything movie (1,080)
The Interview movie released (1,170)
Paramount Pictures resort in London (451)
Exodus: Gods and Kings movie (770)
PS/Xbox Live Xmas online disruption (1,065)
LG preview G Flex 2 curved smartphone (438)
Sony launches £949 mp3 Walkman (367)
USA ''PlayStation Now'' game streaming (452)
PES (Pro-Evolution Soccer) 2015 game (512)
BBC top 5 spots in Xmas Day ratings (618)
have/will discuss a great deal
have/will discuss a little
have not discussed this at all and probably won't
it would never occur to me to discuss this
discussion buzzamong those at least somewhat familiar with each
Among those
familiar with each
story, we see the
movies are the most
discussed topics this
month, with the
final instalment in
The Hobbit trilogy
top ranking
Please see overleaf for the
same results rebased to
the population as a whole
1515
©HarrisInteractive
base: all GB 16-64 (2,050)
11%
9%
8%
8%
8%
4%
3%
2%
3%
2%
2%
2%
22%
24%
24%
23%
18%
15%
9%
9%
7%
8%
7%
6%
11%
13%
14%
14%
14%
11%
6%
12%
9%
7%
8%
6%
6%
4%
6%
5%
9%
4%
2%
6%
4%
2%
4%
3%
50%
50%
49%
51%
50%
67%
81%
72%
77%
80%
80%
84%
The Hobbit: TBOTFA movie
Taken 3 movie
The Interview movie released
The Theory of Everything movie
PS/Xbox Live Xmas online disruption
Exodus: Gods and Kings movie
Paramount Pictures resort in London
BBC top 5 spots in Xmas Day ratings
PES (Pro-Evolution Soccer) 2015 game
LG preview G Flex 2 curved smartphone
USA ''PlayStation Now'' game streaming
Sony launches £949 mp3 Walkman
have/will discuss a great deal
have/will discuss a little
have not discussed this at all and probably won't
it would never occur to me to discuss this
unfamiliar (not asked about discussion level)
When looking at
national level the latest
movies top the ranking
in discussion buzz this
month
The third instalments of The
Hobbit and Taken top the list
together with controversial
comedy The Interview and
Oscar-nominated Stephen
Hawking biopic, The Theory of
Everything.
PlayStation Network and Xbox
Live online services disruption
during Christmas also
generated considerable
discussion levels in January.
discussion buzzamong all respondents, including unfamiliar
PPresort
Discuss great deal 3% 4% 2% 6% 6% 2% 0% 1%
Discuss a little 9% 12% 6% 17% 12% 9% 6% 4%
Have not / won’t 6% 7% 5% 9% 7% 7% 4% 4%
Would never occur 2% 2% 2% 3% 4% 1% 2% <1%
Unfamiliar 81% 75% 86% 66% 72% 81% 89% 91%
Total Male Fem 16-24 25-34 35-44 45-54 55-64 Total Male Fem 16-24 25-34 35-44 45-54 55-64
discussion buzz
demographic breakdown
(alphabetical order)
Exodus:G&K
Discuss great deal 4% 5% 3% 8% 5% 4% 3% 2%
Discuss a little 15% 16% 14% 20% 19% 15% 14% 8%
Have not / won’t 11% 13% 8% 14% 11% 12% 10% 6%
Would never occur 4% 5% 3% 5% 5% 3% 3% 3%
Unfamiliar 67% 61% 73% 53% 60% 67% 70% 82%
TheoryofEvrthng
Discuss great deal 8% 8% 8% 15% 9% 5% 8% 5%
Discuss a little 23% 22% 23% 30% 24% 24% 20% 17%
Have not / won’t 14% 16% 12% 14% 15% 16% 14% 9%
Would never occur 5% 6% 4% 5% 4% 3% 5% 5%
Unfamiliar 51% 49% 53% 36% 48% 52% 54% 63%
TheInterview
Discuss great deal 8% 10% 6% 20% 10% 6% 4% 3%
Discuss a little 24% 27% 20% 30% 31% 23% 23% 12%
Have not / won’t 14% 14% 14% 11% 13% 17% 14% 13%
Would never occur 6% 7% 5% 5% 6% 5% 8% 6%
Unfamiliar 49% 42% 55% 35% 41% 49% 51% 66%
Taken3
Discuss great deal 9% 10% 8% 18% 12% 10% 4% 2%
Discuss a little 24% 25% 24% 36% 31% 24% 20% 13%
Have not / won’t 13% 14% 12% 12% 15% 13% 14% 11%
Would never occur 4% 5% 4% 7% 5% 4% 3% 3%
Unfamiliar 50% 46% 53% 27% 37% 50% 59% 72%
PS/Xboxdisrupt
Discuss great deal 8% 11% 6% 17% 13% 6% 3% 3%
Discuss a little 18% 20% 17% 26% 25% 19% 14% 9%
Have not / won’t 14% 17% 12% 13% 14% 15% 18% 10%
Would never occur 9% 10% 8% 10% 6% 9% 9% 12%
Unfamiliar 50% 43% 57% 34% 42% 50% 56% 67%
PES2015
Discuss great deal 3% 6% 1% 6% 4% 4% 1% <1%
Discuss a little 7% 10% 4% 10% 13% 8% 4% 1%
Have not / won’t 9% 12% 6% 13% 11% 13% 4% 3%
Would never occur 4% 6% 3% 8% 9% 3% 3% 1%
Unfamiliar 77% 67% 86% 62% 63% 73% 88% 95%
base size 2,050 927 1,123 404 558 462 330 296BBCtop5Xmas
Discuss great deal 2% 3% 1% 3% 2% 2% 1% 1%
Discuss a little 9% 11% 6% 13% 12% 9% 4% 6%
Have not / won’t 12% 13% 11% 12% 12% 14% 12% 10%
Would never occur 6% 5% 6% 8% 6% 3% 5% 9%
Unfamiliar 72% 67% 76% 64% 68% 72% 78% 74%
LGcurvedphone
Discuss great deal 2% 4% 1% 5% 3% 2% 2% 1%
Discuss a little 8% 12% 4% 11% 12% 9% 4% 3%
Have not / won’t 7% 10% 5% 14% 10% 7% 5% 3%
Would never occur 2% 3% 2% 2% 3% 1% 3% 3%
Unfamiliar 80% 71% 89% 67% 72% 81% 87% 90%
16
TheHobbit:TBFA
Discuss great deal 11% 11% 12% 22% 14% 8% 10% 5%
Discuss a little 22% 24% 21% 29% 23% 23% 21% 18%
Have not / won’t 11% 12% 9% 11% 13% 12% 10% 8%
Would never occur 6% 6% 6% 6% 6% 6% 7% 6%
Unfamiliar 50% 47% 53% 33% 45% 51% 53% 64%
£949Walkman
Discuss great deal 2% 3% <1% 3% 4% 1% <1% 0%
Discuss a little 6% 9% 3% 10% 9% 7% 4% 1%
Have not / won’t 6% 7% 5% 7% 9% 7% 5% 3%
Would never occur 3% 4% 2% 4% 3% 1% 3% 3%
Unfamiliar 84% 78% 90% 76% 74% 84% 89% 94%
base size 2,050 927 1,123 404 558 462 330 296
USA''PSNow''
Discuss great deal 2% 4% 1% 7% 3% 2% 2% 0%
Discuss a little 7% 10% 4% 12% 13% 6% 3% 1%
Have not / won’t 8% 10% 5% 11% 11% 10% 3% 3%
Would never occur 4% 4% 3% 6% 3% 2% 4% 4%
Unfamiliar 80% 72% 87% 64% 71% 79% 89% 92%
©HarrisInteractive
London 2012 opening 75 Charlie Sheen in news 32 Frozen movie 23 Google privacy policy 17 Nexus 10 13 HTC Flyer tablet 11 Sams. Z/Tizen phone 8 FB Graph Search 5
Jimmy Savile scandal 72 X Factor win 32 Wreck-It Ralph movie 23 Battlefield 3 game 17 Batman: Ark Origins 13 Apple TV 11 Sniper Elite 3 game 8 Sightseers 5
Phone hacking 66 Theory of Everything 31 Kindle Fire UK 23 Apple iCloud 17 MS Outlook relaunch 13 Fallout: New Vegas 11 Kinect Sports Rivals 8 Google Buzz 5
2014 FIFA Brazil 62 The Hobbit 2 movie 31 The Sweeney movie 23 LA Noire game 17 PEGI Ratings 13 Digital display screens 11 Dark Souls 2 8 Nvidia device unveil 5
EURO 2012 61 Brits 2013 31 Apple iPad Air 23 Portal 2 game 17 YouView launch 13 BBC top 5 in Xmas ratings 10 Infamous: Second Son 8 Civilization Rev 2 4
Skyfall movie 60 4G Live 31 Rock of Ages movie 23 Google Cloud music 17 Nokia Lumia launched 13 PES 2015 10 Inside Lleywn Davis 8 Oddworld: N'n'T game 4
HMV administration 58 Bourne Legacy movie 31 Firefox 4 launched 23 Nokia E7 smartphone 17 Kinect: Star Wars 13 LG curved smartphone 10 Snapchat hack 8 HP reveal VoiceTab 4
Murray loss Wimbledon 57 Game chain bust 31 Smart TV 23 Google Chrome OS 17 Mass Effect 3 game 13 HP 11/14 laptops 10 Killzone: Shadow Fall 8 The Sun/O2 4G deals 4
Final Harry Potter 55 Amazon Kindle Touch 31 Sony Pictures hacked 22 Win 10 preview 16 Kinect for PCs launch 13 WWE 2K15 10 Runner Runner movie 8 Asda remove Wii U 4
2014 Glasgow Games 54 iPhone 4S 31 New Star Wars film title 22 MS buy Minecraft 16 PM backs UK film wins 13 Microsoft Band 10 Steve Ballmer to retire 8 O2 Tu Go app 4
Stars at Jubilee concert 54 Nintendo 3DS 31 FIFA 15 22 Sams. Gal. Tab S tablets 16 Resident Evil 6 trailer 13 The Evil Within 10 Rayman Legends game 8 Twitter launches Vine 4
Olympic torch relay 54 Golden Globes 2012 31 Hercules movie 22 Streaming/Off. Charts 16 Apple-Samsung battle 13 Forza Horizon 2 10 Now TV streaming box 8 Snapchat mobile app 4
Steve Jobs dies 52 Godzilla movie 31 Bad Neighbours movie 22 American Hustle movie 16 Windows 8 unveiled 13 BBC Music Awards 10 Nokia Lumia 1020 8 Yahoo! put up for sale 4
eBay hack 52 Amazing Spiderman 2 30 Facebook WhatsApp 22 Samsung Galaxy Note 3 16 HP TouchPad 13 EA Sports UFC game 10 BBC launch 5 HD ch’s 8 UK HuffPo launched 4
The Voice 51 The Great Gatsby 30 Samsung Gal S4 unveil 22 Microsoft buy Nokia 16 Skype on Facebook 13 Wolfenstein game 10 Google paid music serv. 8 Virgin Gaming 4
Britain’s Got Talent 50 Windows 8 launched 30 The Croods movie 22 BBM iOS/Android 16 Motorola Xoom 13 Sky on PS4 10 Reddit Boston apology 8 Mflow 4
Alex Ferguson retires 48 Comic Relief 2013 30 CoD: Black Ops 2 22 BlackBerry 10 revealed 16 Homefront game 13 Titanfall video game 10 Twitter #Music launch 8 Painkiller: H&D game 4
Michael Jackson’s doc 48 Star Wars/Disney deal 30 iPlayer downloads 22 HTC One X launched 16 UK Radioplayer 13 Samsung smartwatch 10 Gears of War Judge’t 8
London 2012 tickets 47 DAB Radio 30 Expendables ll movie 22 Windows 8 preview 16 Warner films on FB 13 Elise Christie bullied 10 Sky buys O2 business 8
Blockbuster admin’n 47 The Wolf of Wall Street 29 Samsung Galaxy Note 22 Megaupload down 16 Sony Move 13 LOVEFiLM Copper 10 Sony unveils Xperia Z 8
BlackBerry outage 46 England lose Ashes 0-5 29 Steve Jobs resigns 22 Samsung #1 phone 16 Bing 13 KitKat Android 10 Xbox Music 8
The Hobbit movie 46 Mrs Brown’s Boys 29 Sky 3D Channel 22 Apple Siri software 16 Viva Forever musical 13 Saint Row IV game 10 Madden NFL 13 game 8
David Moyes sacked 45 PlayStation 4 launched 29 Call of Duty: Black Ops 22 Crysis 2 game 16 O2 Be More Dog 13 Yahoo! buy Tumblr 10 Official Charts streams 8
Felix Baumgartner dive 45 Pornography filters 29 Muppets Most Wanted 21 The Times paywall 16 Xbox-No Kinect 13 LOVEFiLM pilots 10 Nokia 808 revealed 8
Brits 2012 44 The Wolverine movie 29 Homeland series 3 21 Carphone/Dixon merge 16 PP resort in London 12 Crysis 3 game 10 Virgin Media Tube wi-fi 8
Jimmy Carr tax 43 World War Z movie 29 FIFA 14 game 21 LEGO Batman 3: BG 15 Little Big Planet 3 12 New Super Mario 10 Rage game 8
PS3 accounts hacked 43 Samsung fined 29 Star Wars: Ep VII date 21 Samsung Gear S 15 Alien: Isolation 12 Ultra HD/4K TV sets 10 HTC service questioned 8
3D TV sets 42 Call of Duty: MW3 29 Call of Duty: Ghosts 21 Halo: TMCC 15 Galaxy Note Edge 12 Optimus 4X HD 10 Deus Ex: HR game 8
Fifty Shades of Grey 41 Spectre is Bond title 28 Tesco launch Hudl 21 Tesco Hudl 2 tablet 15 TLoU: Remastered 12 Darksiders ll game 10 YouView 8
Govt email spying 41 Apple Watch 28 Psy ‘Gentleman’ single 21 2014 FIFA WC game 15 Apple buys Beats 12 Sleeping Dogs game 10 Samsung Galaxy 8
Dawn Planet Apes 40 Xbox One launched 28 Need for Speed movie 20 Assassin’s Creed IV 15 Mario Kart 8 12 Guild Wars 2 game 10 Digital sales over £1b 8
Iron Man 3 movie 40 Entwistle resigns 28 JK Rowling author 20 Samsung Curve 15 LEGO: Hobbit game 12 Apple Mountain Lion 10 NBA 2K15 7
Dr Who 50th Anniv’y 39 iPad Mini 28 Evil Dead 2013 movie 20 Apple iOS7 15 HTC One M8 12 Madonna booed 10 EE TV STB 7
Peter Capaldi Dr. Who 39 iPhone secretly tracking 28 Zero Dark Thirty movie 20 E3 gaming conference 15 MS Office on iPad 12 Microsoft buy Yammer 10 HP company split 7
Prince Harry naked 39 PS & Xbox Live disrupt 27 FIFA 13 game 20 Tomb Raider game 15 BBC Olympic comm’y 12 Microsoft Xbox Music 10 Metal Gear Solid V 7
Dark Knight Rises movie 39 The Expendables 3 27 Facebook plan to float 20 One Direction #1 15 PES 2014 game 12 Diablo 3 game 10 Sony Xperia Z2 7
Oscars 2012 39 Xbox One announced 27 Windows 8.1 launched 20 Sam Gal Note 8 unveil 15 Xperia Z1 goes on sale 12 MDNA album 10 Google sells Motorola 7
iPad 2 39 Murdoch not fit person 27 PS Vita 20 JJ Abrams Star Wars 15 Daft Punk album 12 SKY News Twitter use 10 Wuaki.tv launch 7
The Inbetweeners 2 38 Sites go offline SOPA 27 Amazon Kindle Fire 20 Muse Olympic song 15 YouTube paid sub. 12 YouTube movie rentals 10 NBA 2K14 game 7
iPhone 5 38 IE9 launched 27 Star Wars films on BD 20 Nintendo ‘3DS XL’ 15 BioShock Infinite game 12 HP focus on software 10 Total War: Rome II 7
Freeview HD 38 Murdoch’s BSkyB bid 27 Hillsborough song 20 MacBooks revamped 15 Far Cry 3 game 12 HTC/Apple dispute 10 HP Slate 7 7
iPhone 6 and 6 Plus 37 Star Wars: TFA trailer 26 Jack Reacher movie 20 Google Drive 15 Live Messenger closure 12 Google One Pass 10 DmC video game 7
Man of Steel movie 37 COD: Advanced Warfare 26 Exodus: Gods and Kings 19 Asteroid mining 15 BBC iPlayer Radio 12 Qriocity 10 NI wins football rights 7
Star Trek Into Darkness 37 Noah movie 26 Secret Life of W. Mitty 19 PS Vita unveiled 15 PS3 Slimmed 12 Google TV 10 PS A-S B Royale game 7
Goal-line technology 37 TV Licence non payment 26 Anchorman 2 movie 19 Amazon Cloud Player 15 HTC Windows 12 Nokia Lumia 1520/1320 10 Dishonored game 7
Murdoch questions 37 Sony PS4 announced 26 BBC One +1 channel 19 BBC News site redesign 15 Google search ranking 12 USA ''PlayStation Now'' 9 Ubisoft patch 7
Wiggins wins BBC Sport 37 Twilight: Part 2 movie 26 Microsoft U-turn 19 3D Blu-ray players 15 HTC beat Apple 12 Steam Broadcasting 9 Ouya console unveiled 7
#nomakeupselfie 36 Ice Age 4 movie 26 Olympus Has Fallen 19 Django Unchained 15 Lego Marvel game 12 Disney Fantasia: ME 9 Sony touchless display 7
New series of Dr Who 36 Internet ‘trolls’ id’d 26 Bowie The Next Day 19 Dallas Buyers Club 14 Football Manager ’14 12 Driveclub 9 Myspace sold £35M 7
Baftas 2012 36 Hunger Games movie 26 McAlpine sues 19 Gran Turismo 6 14 O2 mobile wallet 12 Amazon buy Twitch 9 Net neutrality 7
The Inbetweeners 36 The Sun on Sunday 26 Assassin’s Creed III 19 Next gen iPlayer 14 Google Play 12 Ps4 games on Z3 9 HTC RE camera 6
Paddington movie 35 Big Brother re-launched 26 UK’s first 4G network 19 Halo 4 game 14 Google Music in USA 12 Microsoft cuts jobs 9 Murdered: Soul Susp. 6
Doctor Who series 8 35 Microsoft buy Skype 26 Samsung Galaxy S3 19 Robbie Williams #1 14 Sony recall 1.6m TVs 12 Surface Pro 3 launch 9 Canon irista cloud 6
Sherlock S03 on BBC1 35 Louis Smith wins SCD 26 Warn Bros. Studio Tour 19 Surface launch 14 Gears of War 3 game 12 Secret Cinema 'BttF' 9 EE Kestrel 4G 6
Amazing Spider-Man 35 Interstellar movie 25 FIFA 12 video game 19 Resident Evil 6 game 14 “.xxx” sex domain 12 Windows phone 8.1 9 #WatchOnSky 6
Men In Black 3 movie 35 Driverless cars 25 Nintendo unveil ‘Wii U’ 19 “ACTA” rejection 14 ‘The Daily’ on iPad 12 Amazon Fire TV 9 Facebook ‘Paper’ app 6
Facebook new design 35 Guardians of the Galaxy 25 BlackBerry PlayBook 19 Google TV UK 14 Civilization: BE 11 Amazon smartphone 9 Halo: Spartan Assault 6
The Hobbit: TBFA 34 Maleficent movie 25 BT Vision 19 London 2012 game 14 Sunset Overdrive 11 Facebook buys Oculus 9 Sky offers free tablet 6
12 Yrs a Slave best film 34 Game of Thrones S4 25 BBC Two 50 yrs 18 Battlefield 4 game 14 Legal rip CDs/DVDs 11 Nokia Android phones 9 Jolla smartphone 6
Despicable Me 2 34 Abbey Clancy Strictly 25 Samsung Galaxy S5 18 Wii U console revealed 14 LG G3 smartphone 11 PS Vita Slim released 9 Disney Infinity game 6
Prometheus movie 34 X-Factor Sam Bailey #1 25 Harry Potter screenplay 18 Facebook/Instagram 14 Amazon 3D Fire Phone 11 YouTube Awards 9 nVidia launch ‘Shield’ 6
The New iPad 34 The World’s End movie 25 Windows 8 update 18 Batman: Arkham City 14 Xbox One price cut 11 The Last of Us game 9 Grid 2 video game 6
Facebook “Timeline” 34 Xbox One £429 25 Nintendo Wii U launch 18 Fable III game 14 Beyoncé album 11 Marvel Heroes game 9 Nokia Music+ 6
iPad 34 PlayStation 4 £349 25 Windows 8 pre-launch 18 Blinkbox launched 14 Dead Rising 3 game 11 Peter Kay sitcom iPlyr 9 Nintendo Land game 6
Les Misérables movie 34 Kindle eBook 25 Chris Moyles leaves 18 Facebook Home 14 Forza 5 game 11 Chromebk Pixel unveil 9 HP Music 6
Taken 3 33 iPlayer 30 days 24 Google+ 18 Vevo launched 14 Nintendo 2DS 11 Girls Aloud Ten album 9 Led Zeppelin DVD 6
Murray Sports Person’y 33 Robocop (2014) 24 “Quick Tap” 18 Halo: Reach game 14 Nokia Lumia 925 slim 11 Flame virus 9 NBA 2K13 game 6
Matt Smith last Dr Who 33 12 Years a Slave movie 24 Samsung Galaxy Tab 18 Super Smash Bros Wii U 13 Star Trek game 11 Project Glass 9 Tweet Store 6
Grand Theft Auto V 33 The Hobbit preview 24 Google Chromebooks 18 Borderlands: TPS 13 Defiance series/game 11 Nokia Lumia 2520 9 BlackBerry music 6
iPhone 5S/5C 33 Oblivion film 24 Sony Xperia Play 18 Before I go To Sleep 13 Daft Punk #1 11 Max Payne 3 game 9 FA Cup on Facebook 6
Fast & Furious 6 movie 33 Avengers Assemble 24 Nokia/MS partnership 18 Apple iCloud Drive 13 Trance movie 11 Roaming costs capped 9 World of Warcraft free 6
Oscars 2013 33 Netflix in UK 24 PlayStation 20 years 17 Watch Dogs game 13 HTC One unveiled 11 BBC TV d/l service 9 Dell Streak 6
Life of Pi movie 33 Hunger Games: CF 24 Football Manager 2015 17 Amazon Prime rebrand 13 BT buys ESPN channels 11 EMI sold to Universal 9 Lords of Shadow 2 5
The Interview 32 Children in Need gig 24 Google Nexus 6 17 Samsung Smart Home 13 Stones GRRR! album 11 60s/70s Absolute Radio 9 ITV launch ITV encore 5
HG: Mockingjay 1 32 Spotify 24 Prime photo unlimited 17 Gravity movie 13 Football Manager 13 11 Google buy Motorola 9 The Wolf Among Us 5
X-Men:DoFP movie 32 Windows 7 Mobile 24 Destiny video game 17 SimCity game 13 Nexus 4 11 Sonic H-hog 20 yrs 9 Lilyhammer S2 Netflix 5
BBC Three dropped 32 Android-based tablets 24 Rush movie 17 Yahoo! buys Summly 13 Lumia 920 11 "Newport" Jay-Z spoof 9 Blu-ray disc successor 5
Justin Bieber arrested 32 Xbox Kinect 24 Samsung smartwatch 17 Cloud Atlas movie 13 Piracy Hotspots 11 Steam (gaming service) 9 Google Chromecast 5
Lincoln movie 32 iPhone4 reception issue 24 BBC TV Centre closes 17 Facebook email 13 Microsoft SmartGlass 11 Sony £949 mp3 Walkman 8 Company of Heroes 2 5
Leveson Report 32 iPhone 4 24 Resident Evil: Retrib’n 17 Rise of the Guardians 13 Facebook app store 11 Fes: Sony e-paper watch 8 Intel Haswell 5
Facebook shares 32 U2 release free album 23 Nexus 7 tablet 17 Hitman: Absolution 13 Dig Economy Act delay 11 Channel 4 'All 4' 8 Huawei Ascend P6 5
Titanic 3D movie 32 BBC mumble complain 23 Stone Roses tour 17 Need for Speed game 13 BT block pirate sites 11 Samsung Here maps 8 Remember Me game 5
Twitter super-injunct 32 Captain America 2 23 MS Surface preview 17 Nexus 5 smartphone 13 3D Wimbledon on BBC 11 EA Access 8 Dell takeover bids 5
discussion
buzz
all time list
metric 3 of 3
excitement buzz
18
©HarrisInteractive
19
26%
21%
19%
19%
14%
16%
13%
10%
10%
10%
7%
37%
41%
41%
41%
40%
37%
32%
33%
30%
29%
26%
26%
28%
26%
33%
34%
32%
37%
33%
37%
39%
42%
12%
10%
14%
8%
12%
16%
19%
24%
23%
22%
25%
The Hobbit: TBOTFA movie (1,120)
Taken 3 movie (1,107)
Paramount Pictures resort in London (451)
The Theory of Everything movie (1,080)
Exodus: Gods and Kings movie (770)
LG preview G Flex 2 curved smartphone (438)
USA ''PlayStation Now'' game streaming (452)
PES (Pro-Evolution Soccer) 2015 game (512)
Sony launches £949 mp3 Walkman (367)
The Interview movie released (1,170)
BBC top 5 spots in Xmas Day ratings (618)
very excited
somewhat excited
not at all excited
couldn't care less
Among those familiar
with the news, it’s the
new Hobbit film that
tops the ranking in
excitement buzz in
January, closely
followed by Taken 3
The Paramount Pictures
resort, which was publicised
and set to launch in 2020,
ranks third generating
considerable excitement levels
amongst those aware.
See overleaf for the same
results re-based to the GB
population as a whole.
base shown in parentheses
excitement buzzamong those at least somewhat familiar with each
13%
11%
9%
5%
5%
4%
3%
2%
3%
2%
2%
19%
21%
20%
15%
13%
8%
7%
8%
7%
7%
5%
13%
14%
16%
20%
11%
5%
6%
8%
8%
12%
6%
6%
5%
4%
12%
4%
3%
3%
6%
4%
7%
4%
50%
50%
51%
49%
67%
81%
80%
77%
80%
72%
84%
The Hobbit: TBOTFA movie
Taken 3 movie
The Theory of Everything movie
The Interview movie released
Exodus: Gods and Kings movie
Paramount Pictures resort in London
LG preview G Flex 2 curved smartphone
PES (Pro-Evolution Soccer) 2015 game
USA ''PlayStation Now'' game streaming
BBC top 5 spots in Xmas Day ratings
Sony launches £949 mp3 Walkman
very excited
somewhat excited
not at all excited
couldn't care less
unfamiliar (not asked about excitement level)
©HarrisInteractive
base: all GB 16-64 (2,050)
20
When rebased to the
GB population as a
whole, movie news take
up the top five places in
this month’s excitement
buzz
The Hobbit: The Battle of the
Five Armies ranks first. In the
all-time list later in this report
you can see it generates less
excitement than the first
instalment, but more than the
second instalment in the trilogy.
Outside of movies, we see the
proposed Paramount Pictures
resort edges ahead of the
gaming and technology news.
excitement buzzamong all respondents, including unfamiliar
PPresort
Very excited 4% 5% 3% 9% 4% 3% 2% 1%
Somewhat excited 8% 11% 5% 13% 13% 8% 3% 4%
Not at all excited 5% 6% 5% 7% 6% 6% 4% 3%
Couldn’t care less 3% 4% 2% 5% 5% 2% 2% 1%
Unfamiliar 81% 75% 86% 66% 72% 81% 89% 91%
Total Male Fem 16-24 25-34 35-44 45-54 55-64 Total Male Fem 16-24 25-34 35-44 45-54 55-64
excitement buzz
demographic breakdown
(alphabetical order)
Exodus:G&K
Very excited 5% 6% 3% 10% 7% 4% 5% 1%
Somewhat excited 13% 16% 11% 18% 16% 15% 10% 9%
Not at all excited 11% 13% 9% 13% 12% 10% 14% 7%
Couldn’t care less 4% 4% 4% 7% 6% 4% 2% 2%
Unfamiliar 67% 61% 73% 53% 60% 67% 70% 82%
TheoryofEvrthng
Very excited 9% 8% 10% 21% 8% 7% 8% 5%
Somewhat excited 20% 20% 20% 22% 23% 20% 18% 15%
Not at all excited 16% 18% 14% 15% 15% 19% 17% 14%
Couldn’t care less 4% 5% 3% 7% 5% 3% 3% 2%
Unfamiliar 51% 49% 53% 36% 48% 52% 54% 63%
TheInterview
Very excited 5% 8% 3% 18% 8% 2% 1% 1%
Somewhat excited 15% 19% 11% 25% 21% 15% 8% 6%
Not at all excited 20% 20% 20% 15% 20% 25% 23% 15%
Couldn’t care less 12% 12% 11% 7% 11% 9% 17% 12%
Unfamiliar 49% 42% 55% 35% 41% 49% 51% 66%
Taken3
Very excited 11% 12% 9% 17% 13% 13% 7% 3%
Somewhat excited 21% 22% 20% 30% 27% 21% 18% 11%
Not at all excited 14% 14% 14% 16% 15% 13% 14% 12%
Couldn’t care less 5% 6% 5% 10% 8% 3% 3% 3%
Unfamiliar 50% 46% 53% 27% 37% 50% 59% 72%
PES2015
Very excited 2% 4% <1% 5% 4% 2% 1% 0%
Somewhat excited 8% 11% 4% 10% 12% 10% 5% 1%
Not at all excited 8% 11% 5% 12% 10% 10% 4% 2%
Couldn’t care less 6% 7% 4% 11% 10% 6% 2% 1%
Unfamiliar 77% 67% 86% 62% 63% 73% 88% 95%
base size 2,050 927 1,123 404 558 462 330 296BBCtop5Xmas
Very excited 2% 3% 1% 4% 3% 2% 1% <1%
Somewhat excited 7% 9% 6% 11% 10% 7% 4% 4%
Not at all excited 12% 13% 12% 11% 10% 14% 11% 14%
Couldn’t care less 7% 8% 7% 9% 9% 5% 6% 7%
Unfamiliar 72% 67% 76% 64% 68% 72% 78% 74%
LGcurvedphone
Very excited 3% 5% 1% 7% 5% 2% 2% 1%
Somewhat excited 7% 11% 4% 11% 10% 9% 4% 3%
Not at all excited 6% 8% 5% 8% 10% 6% 5% 4%
Couldn’t care less 3% 4% 2% 6% 3% 2% 3% 2%
Unfamiliar 80% 71% 89% 67% 72% 81% 87% 90%
21
TheHobbit:TBFA
Very excited 13% 14% 12% 24% 15% 12% 10% 7%
Somewhat excited 19% 21% 16% 23% 20% 19% 17% 15%
Not at all excited 13% 13% 13% 11% 11% 13% 16% 12%
Couldn’t care less 6% 5% 6% 9% 8% 5% 5% 2%
Unfamiliar 50% 47% 53% 33% 45% 51% 53% 64%
£949Walkman
Very excited 2% 3% <1% 3% 4% 1% 1% 0%
Somewhat excited 5% 7% 3% 9% 10% 4% 2% <1%
Not at all excited 6% 8% 4% 7% 9% 7% 4% 3%
Couldn’t care less 4% 5% 3% 6% 4% 3% 4% 3%
Unfamiliar 84% 78% 90% 76% 74% 84% 89% 94%
base size 2,050 927 1,123 404 558 462 330 296
USA''PSNow''
Very excited 3% 5% 1% 6% 5% 2% 1% 0%
Somewhat excited 7% 10% 4% 12% 12% 6% 3% 1%
Not at all excited 8% 10% 6% 11% 8% 8% 6% 5%
Couldn’t care less 4% 5% 3% 7% 5% 4% 2% 2%
Unfamiliar 80% 72% 87% 64% 71% 79% 89% 92%
©HarrisInteractive
London 2012 opening 65 COD: Advanced Warfare 22 Harry Potter screenplay 17 Tesco Hudl 2 tablet 13 Daft Punk album 11 LOVEFiLM pilots 9 Dishonored game 7 Sony recall 1.6m TVs
Skyfall movie 48 Game of Thrones S4 22 Pornography filters 17 Before I Go To Sleep 13 BioShock Infinite game 11 Gears of War:Judge’t 9 Led Zeppelin DVD 7 Steve Jobs dies
EURO 2012 47 Robocop (2014) 22 Evil Dead 2013 movie 17 Apple iCloud Drive 13 SimCity game 11 Peter Kay sitcom iPlyr 9 Piracy Hotspots 7 Apple-Samsung battle
2014 FIFA Brazil 43 Grand Theft Auto 22 Warn Bros. Studio Tour 17 Mario Kart 8 13 Far Cry 3 game 11 One Direction #1 9 BT block pirate sites 7 Steve Jobs resigns
Final Harry Potter 41 Oscars 2013 22 Windows 8 preview 17 2014 FIFA WC game 13 Nexus 4 11 Crysis 3 game 9 Deus Ex: HR game 7 Yahoo! put up for sale
The Hobbit movie 41 Sony PS4 announced 22 Star Wars films on BD 17 England lose Ashes 0-5 13 HTC One unveiled 11 Nokia Lumia 1520/1320 9 HP focus on software 7 HTC/Apple dispute
2014 Glasgow Games 40 Star Wars/Disney deal 22 Google Cloud music 17 Gran Turismo 6 game 13 Cloud Atlas movie 11 Entwistle resigns 9 Bing 7 Phone hacking
Iron Man 3 movie 39 Netflix in UK 22 Nokia E7 smartphone 17 Samsung smartwatch 13 Nexus 10 11 Football Manager ‘13 9 EE TV STB 6 Twitter super-injunc
Olympic torch relay 39 Sites offline for SOPA 22 Call of Duty: Ghosts 17 Gravity movie 13 Sleeping Dogs game 11 Ultra HD/4K TV sets 9 HP company split 6 iPhone secretly track
Stars at Jubilee concert 37 Children in Need gig 22 Sony Xperia Play 17 Apple iOS7 13 Apple Mountain Lion 11 Madden NFL 13 game 9 EA Access 6 PS3 accounts hacked
Dawn Planet Apes 36 London 2012 tickets 22 3D Blu-ray players 17 BBC TV Centre closes 13 Chris Moyles leaves 11 Diablo 3 game 9 Murdered: Soul Susp. 6 Murdoch’s BSkyB bid
New series of Dr Who 36 Nintendo 3DS 22 Hillsborough song 17 Sam Gal Note 8 unveil 13 Max Payne 3 game 11 Flame virus 9 #WatchOnSky 6 Net neutrality
Dark Knight Rises movie 36 IE9 launched 22 Jack Reacher movie 17 Tomb Raider game 13 HTC Flyer tablet 11 Official Charts streams 9 Facebook buys Oculus 6 iPhone4 reception
The Voice UK launched 36 Smart TV 22 Google Nexus 6 16 Rise of the Guardians 13 Warner films on FB 11 MDNA album 9 Google sells Motorola 6 The Times paywall
The Inbetweeners 2 35 Golden Globes 2012 22 Football Manager 2015 16 Need for Speed game 13 ‘The Daily’ on iPad 11 Facebook/Instagram 9 Facebook ‘Paper’ app 6 eBay privacy hack
Dr Who 50th Anniv’y 35 Xbox Kinect 22 Driverless cars 16 Surface launch 13 Apple TV 11 Virgin Media Tube wi-fi 9 Halo: Spartan Assault 6 Microsoft cuts jobs
Men In Black 3 movie 35 Bad Neighbours movie 21 Samsung Galaxy S5 16 BBC iPlayer Radio 13 Fallout: New Vegas 11 Google Play 9 Jolla smartphone 6
X-Men:DoFP movie 34 Noah Movie 21 Abbey Clancy Strictly 16 HTC beat Apple 13 Digital display screens 11 Rage game 9 Steve Ballmer to retire 6
Sherlock S03 on BBC1 34 Frozen Movie 21 X-Factor Sam Bailey #1 16 London 2012 game 13 LG curved smartphone 10 3D Wimbledon on BBC 9 Grid 2 video game 6
Star Trek Into Darkness 33 Xbox One launched 21 Secret Life of W.Mitty 16 YouView launch 13 PES 2015 10 Skype on Facebook 9 YouTube paid sub. 6
Goal-line technology 33 iPhone 5S/5C 21 Assassin’s Creed IV 16 Google Drive 13 WWE 2K15 10 Sonic H-hog 20 yrs 9 HP Slate 7 6
Murray loses Wimble’n 33 Alex Ferguson retires 21 FIFA 14 game 16 Battlefield 4 game 13 Microsoft Band 10 “.xxx” sex domain 9 Twitter #Music launch 6
The Hobbit: TBFA 32 Xbox One announced 21 Rush movie 16 Game chain bust 13 Civilization: BE 10 Qriocity 9 Sky buys O2 business 6
HG: Mockingjay 1 32 Oblivion film 21 JJ Abrams Star Wars 16 The Sun on Sunday 13 Sunset Overdrive 10 Google One Pass 9 HP Music 6
Felix Baumgartner dive 32 Windows 8 launched 21 Leveson Report 16 Facebook plan to float 13 The Evil Within 10 Steam (gaming service) 9 Xbox Music 6
Britain’s Got Talent 32 4G UK 21 FIFA 13 game 16 Megaupload down 13 Legal rip CDs/DVDs 10 Samsung Galaxy 9 BlackBerry music 6
Taken 3 31 Expendables II movie 21 Windows 8 pre-launch 16 Batman: Arkham City 13 Forza Horizon 2 10 Driveclub 8 FA Cup on Facebook 6
The Hobbit 2 movie 31 Call of Duty: MW3 21 Stone Roses tour 16 Apple Siri software 13 MS buy Minecraft 10 Amazon buy Twitch 8 Google buy Motorola 6
Despicable Me 2 31 iPhone 4S 21 MS Surface preview 16 Windows 8 unveiled 13 LG G3 smartphone 10 Sniper Elite 3 game 8 Dell Streak 6
Comic Relief 2013 31 Star Wars: Ep VII date 21 Asteroid mining 16 Google+ 13 PS4 games on Z3 10 Apple buys Beats 8 Nvidia device unveil 6
Doctor Who series 8 30 Android-based tablets 21 Facebook “Timeline” 16 Crysis 2 game 13 Wolfenstein game 10 Carphone/Dixon merge 8 Oddworld: N'n'T game 5
Man of Steel 30 The Interview 20 Nintendo unveil ‘Wii U’ 16 Halo: Reach game 13 O2 Be More Dog 10 Sky on PS4 8 Canon irista cloud 5
Amazing Spider-Man 30 David Moyes sacked 20 BlackBerry PlayBook 16 BT Vision 13 Titanfall 10 Windows phone 8.1 8 The Wolf Among Us 5
Brits 2012 30 #nomakeupselfie 20 Samsung Galaxy Tab 16 Lego Marvel game 13 FB buy WhatsApp 10 Amazon Fire TV 8 Snapchat hack 5
Freeview HD 30 Homeland series 3 20 LA Noire game 16 PP resort in London 12 PES 2014 game 10 Amazon smartphone 8 Disney Infinity game 5
Theory of everything 29 BBC One +1 channel 20 Portal 2 game 16 Borderlands: TPS 12 Microsoft buy Nokia 10 Infamous: Second Son 8 Google Chromecast 5
Paddington movie 29 Sam Gal S4 unveil 20 LEGO Batman 3: BG 15 Galaxy Note Edge 12 BBC launch 5 HD ch’s 10 Dark Souls 2 8 Intel Haswell 5
Spectre is Bond title 29 Brits 2013 20 Halo: TMCC 15 U2 release free album 12 Facebook Home 10 Xbox One price cut 8 Remember Me game 5
iPlayer 30 days 29 Wreck-It Ralph movie 20 Win 10 preview 15 TLoU: Remastered 12 Star Trek game 10 Nokia Android phones 8 Huawei Ascend P6 5
Bourne Legacy movie 29 Fifty Shades of Grey 20 Destiny video game 15 Streaming/Off. Charts 12 Trance movie 10 Sony Xperia Z2 8 nVidia launch ‘Shield’ 5
Prometheus movie 29 Hunger Games movie 20 American Hustle movie 15 MS Office for iPad 12 New Super Mario 10 LOVEFiLM Copper 8 Dell takeover bids 5
Oscars 2012 29 Spotify 20 Samsung Galaxy Note 3 15 BBC Three dropped 12 Stones GRRR! Album 10 Runner Runner movie 8 O2 Tu Go app 5
The Inbetweeners 29 Windows 7 Mobile 20 Bowie The Next Day 15 Dallas Buyers Club 12 Lumia 920 10 Saints Row IV game 8 Facebook Graph search 5
3D TV sets 29 Sky 3D Channel 20 Zero Dark Thirty movie 15 Samsung Curve 12 HTC Windows 10 Rayman Legends 8 Sightseers movie 5
iPad 2 29 CoD: Black Ops game 20 Nintendo Wii U launch 15 Tesco Hudl tablet 12 PS3 Slimmed 10 Nokia Lumia 2520 8 NBA 2K13 game 5
Wiggins wins BBC Sport 29 iPhone 4 20 Assassin’s Creed III 15 JK Rowling author 12 Google piracy search 10 Nokia Lumia 925 slim 8 Tweet Store 5
Star Wars: TFA trailer 28 FIFA 15 19 Res Evil:Retribution 15 Xbox One price £429 12 Darksiders ll game 10 Chromebk Pixel unveil 8 UK HuffPo launched 5
The Wolverine movie 28 Apple Watch 19 Samsung fined 15 Psy ‘Gentleman’ single 12 Guild Wars 2 game 10 BT buys ESPN channels 8 Google Buzz 5
Baftas 2012 28 Hercules movie 19 “ACTA” rejection 15 BlackBerry 10 reveal 12 Microsoft buy Yammer 10 Sony unveils Xperia Z 8 Virgin Gaming 5
Les Misérables movie 28 Anchorman 2 movie 19 Google TV UK 15 Halo 4 game 12 Microsoft Xbox Music 10 Daft Punk #1 8 Digital sales over £1b 5
Godzilla movie 27 Olympus Has Fallen 19 Muse Olympic song 15 Hitman: Absolution 12 Dig Economy Act delay 10 Facebook email 8 Civilization Rev 2 4
Matt Smith last Dr Who 27 The Croods movie 19 Wii U console revealed 15 Resident Evil 6 game 12 Facebook app store 10 Live Messenger closure 8 The Sun/O2 4G deals 4
Mrs Brown’s Boys 27 Twilight: Part 2 movie 19 HTC One launched 15 Optimus 4X HD 12 Project Glass unveiled 10 Madonna booed 8 HP reveal VoiceTab 4
Fast & Furious 6 movie 27 iPad Mini 19 Battlefield 3 15 Prince Harry naked 12 Roaming costs capped 10 Ouya console unveiled 8 Lords of Shadow 2 4
iPhone 6 and 6 Plus 26 iPlayer downloads 19 Apple iCloud 15 MS Outlook relaunch 12 Nokia 808 revealed 10 Sony touchless display 8 ITV launch ITV Encore 4
Amazing Spiderman 2 26 The Sweeney movie 19 Blinkbox launched 15 Microsoft SmartGlass 12 BBC TV d/l service 10 YouView 8 Lilyhammer Netflix 4
Murray Sports Person’y 26 Kindle Fire UK 19 Nokia/MS partnership 15 Nokia Lumia launched 12 60s/70s Absolute Radio 10 "Newport" Jay-Z spoof 8 Company of Heroes 2 4
Peter Capaldi Dr. Who 26 Samsung Galaxy Note 19 Super Smash Bros Wii U 14 Batman: Ark Origins 12 Google Music in USA 10 ‘Viva Forever' musical 8 Nokia Music + 4
Life of Pi movie 26 UK’s first 4G network 19 Samsung Gear S 14 Facebook shares 12 YouTube movie rentals 10 Sony £949 mp3 Walkman 7 World of Warcraft free 4
12 Yrs a Slave best film 25 Rock of Ages movie 19 Prime photo unlimited 14 O2 mobile wallet 12 Gears of War 3 game 10 NBA 2K15 7 Myspace sold for £35M 4
The Wolf of Wall Street 25 Titanic 3D movie 19 Watch Dogs game 14 Mass Effect 3 game 12 Sony Move 10 HTC RE camera 7 Painkiller: H&D game 4
iPhone 5 25 PS Vita 19 TV Licence non pay 14 PM backs UK film wins 12 Google TV 10 Channel 4 'All 4' 7 Twitter launches Vine 3
Ice Age 4 movie 25 Apple iPad Air 19 Samsung Smart Home 14 FIFA 12 game 12 BBC News site redesign 10 Samsung Here maps 7 Snapchat mobile app 3
The New iPad 25 Murdoch questions 19 Next generation iPlayer 14 HP TouchPad 12 USA ''PlayStation Now'' 9 EE Kestrel 4G 7 Mflow 3
Interstellar movie 24 Amazon Kindle Fire 19 E3 gaming conference 14 Motorola Xoom 12 BBC top 5 in Xmas ratings 9 Kinect SportsRivals 7 Asda remove Wii U 2
World War Z movie 24 Microsoft buy Skype 19 Windows 8 update 14 UK Radioplayer 12 Steam Broadcasting 9 Metal Gear Solid V 7 BBC mumble complain
The Great Gatsby movie 24 Kindle eBook 19 Robbie Williams #1 14 Charlie Sheen in news 12 Fes: Sony e-paper watch 9 Inside Lleywn Davis 7 Elise Christie bullied
Lincoln movie 24 Louis Smith wins SCD 19 Nintendo ‘3DS XL’ 14 Homefront game 12 Disney Fantasia: ME 9 Sky offers free tablet 7 BBC Olympic comm’y
Avengers Assemble 24 Exodus: Gods and Kings 18 MacBooks revamped 14 BBM on iOS/Android 12 Secret Cinema 'BttF' 9 NBA 2K14 game 7 Reddit Boston apology
DAB Radio 24 Muppets Most Wanted 18 Windows 8.1 launched 14 Nexus 5 smartphone 12 Sams. Z/Tizen phone 9 Wuaki.tv launch UK 7 HMV administration
iPad 24 PlayStation 4 £349 18 Kinect: Star Wars 14 Google Chrome OS 12 EA Sports UFC game 9 Total War: Rome II 7 Blockbuster admin’n
New Star Wars film title 23 Internet ‘trolls’ id’d 18 Resident Evil 6 trailer 14 HP 11/14 laptops 11 Surface Pro 3 launch 9 Nokia Lumia 1020 7 McAlpine sues
Guardians of the Galaxy 23 CoD: Black Ops 2 18 Kinect for PCs launch 14 Alien: Isolation 11 Amazon Prime rebrand 9 Now TV streaming box 7 Jimmy Savile scandal
The Expendables 3 23 Jimmy Carr tax 18 Facebook new design 14 BBC Music Awards 11 Samsung smartwatches 9 Blu-ray disc successor 7 Ubisoft security patch
Maleficent movie 23 Nexus 7 tablet 18 Big Brother re-launch 14 Amazon 3D Fire Phone 11 Justin Bieber arrested 9 Marvel Heroes game 7 PEGI Ratings
Captain America 2 23 Samsung Galaxy S3 18 Fable III game 14 Xbox-No Kinect 11 PS Vita Slim released 9 Yahoo! buys Tumblr 7 Gov’t email spying
12 Years a Slave movie 23 Murdoch not fit person 18 PS Vita unveiled 14 LEGO: Hobbit games 11 Beyoncé album 9 Google paid music serv. 7 Google new privacy
PlayStation 4 launched 23 Google Chromebooks 18 “Quick Tap” 14 HTC One M8 11 Killzone: Shadow Fall 9 Yahoo! buys Summly 7 SKY News Twitter use
The World’s End movie 23 James Arthur X Factor 18 Vevo launched 14 Dead Rising 3 game 11 YouTube Awards 9 DmC game 7 EMI sold to Universal
The Hobbit preview 23 PlayStation 20 years 17 Amazon Cloud Player 14 Forza 5 game 11 KitKat Android 9 NI wins football rights 7 Michael Jackson’s doc
Amazon Kindle Touch 23 Sams. Gal. Tab S tablets 17 Django Unchained 14 Football Manager ‘14 11 Nintendo 2DS 9 Girls Aloud Ten album 7 Samsung #1 phone
Firefox 4 launched 23 BBC Two 50 yrs 17 Little Big Planet 3 13 Xperia Z1 goes on sale 11 The Last of Us game 9 Nintendo Land game 7 BlackBerry outage
Hunger Games: CF 23 Need for Speed movie 17 Sony Pictures hacked 13 Microsoft U-turn 11 Defiance series/game 9 PS A-S B Royale game 7 HTC service questioned
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all time list
our contact details
Steve Evans – entertainment
sevans@harrisinteractive.co.uk 07849 172 341
Lee Langford – technology & telecoms
llangford@harrisinteractive.co.uk 07966 339 606
Martin Bradley – media & entertainment
mbradley@harrisinteractive.co.uk 020 8263 5220
Stephen Timms – technology
stimms@harrisinteractive.co.uk 07989 387 139
Denholm Scotford – business development
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Harris Buzz Report January 2015: The Interview Generates Most Discussion

  • 1. buzz report #48 January 2015 fieldwork contact Steve Evans technology & entertainment sevans@harrisinteractive.co.uk +44 (0)7849 172 341
  • 2. our contact details Steve Evans – entertainment sevans@harrisinteractive.co.uk 07849 172 341 Lee Langford – technology & telecoms llangford@harrisinteractive.co.uk 07966 339 606 Martin Bradley – media & entertainment mbradley@harrisinteractive.co.uk 020 8263 5220 Stephen Timms – technology stimms@harrisinteractive.co.uk 07989 387 139 Denholm Scotford – business development dscotford@harrisinteractive.co.uk 07989 388 164 http://www.harrisinteractive.co.uk
  • 3. about uswe are a full service research agency specialising in technology, telecoms, media, entertainment and the modern consumer we offer a full range of services for both quant and qual research, including:  concept testing  product/service launching, including pack testing  new product development  pathways to purchase  product/service configuration  communications testing and tracking  brand equity / extension / tracking  satisfaction, loyalty & stakeholder relationships  segmentation  market sizing / share / opportunities  youth and kids research  employee research  global omnibus research  state-of-the-art qualitative techniques  state-of-the-art online reporting and portals  state-of-the-art online community capabilities
  • 4. if you like Buzz, you may like... SocialLife is Harris Interactive’s quarterly survey of UK social media use. We track interaction with 20+ social media sites ranging from the more established Facebook and Twitter to relative newcomers like Vine and Snapchat among a large, representative sample of online UK consumers. Additionally, we investigate topical social media issues and measure how effectively some of the nation’s best loved brands are leveraging social media to engage with consumers. Click here for more details and contact us to find out how your business can benefit from SocialLife: llangford@harrisinteractive.co.uk +44 (0)7966 339 606 4
  • 5. and now also... We spend a huge amount of our working and leisure time looking at screens Harris PixelLife is an ambitious research study that attempts to look at every major type of screen and every major type of usage in the UK today, everything from shopping to online dating to streaming films The findings are based on a nationally representative survey of 3,000 respondents aged 16-64 Click here to find out more. Click here for more details and contact us to find out more about Harris PixelLife sevans@harrisinteractive.co.uk steve evans +44 (0)7849 172 341 mbradley@harrisinteractive.co.uk martin bradley +44 (0)208 263 5250 5
  • 6. what is “Buzz”? in this report, we look at: each month, we find out the “buzz” of a dozen or so recent or upcoming releases/products for technology, telecoms, media and entertainment we find out 3 key buzz metrics per news item/release/product: 1. level of awareness & familiarity 2. degree to which it generates discussion among peers 3. degree of excitement it generates The Harris Buzz study results disclosed in this report may not be used for advertising, marketing, or promotional purposes without the prior written consent of Harris Interactive. Products and brand names are trademarks or registered trademarks of their respective owners. PlayStation and Xbox online services disrupted at Christmas ''The Interview'' movie released by Sony after cyber-attack Paramount Pictures resort to open in London featuring rides based on popular BBC shows like Top Gear and Dr Who BBC claims top 5 spots in Christmas Day TV ratings The Hobbit: The Battle of the Five Armies movie The Theory of Everything movie Exodus: Gods and Kings movie Taken 3 movie LG preview its G Flex 2 curved smartphone at the Consumer Electronics Show Sony launches £949 mp3 Walkman device Sony ''PlayStation Now'' game streaming service launches in the USA PES (Pro-Evolution Soccer) 2015 video game 1 2 3
  • 7. methodology demographic unweighted base total 2,050 all males 927 all females 1,123 16-24s 404 25-34s 558 35-44s 462 45-54s 330 55-64s 296  robust quantitative method  conducted via the Harris PollTM Online Omnibus (see more)  2,050 respondents  fieldwork 12 – 20 January 2015  data weighted to be representative of GB national demographics aged 16-64
  • 8. metric 1 of 3 awareness buzz
  • 9. please take a look at this list of technology, mobile and entertainment topics, new products and services. Tell us how familiar you are with each.  extremely familiar  very familiar  somewhat familiar  just know the name and nothing more  never heard of this 1. we gave no further information or images to respondents, we just showed them the text list as shown at the beginning of this report 2. when considering all Buzz metrics, one needs to bear in mind that some products/services have been launched, some earlier than others, and some are yet to be launched 2 important things to note how we asked the question 9
  • 10. 10 ©HarrisInteractive 10 12% 11% 14% 11% 9% 5% 3% 4% 4% 3% 3% 2% 14% 15% 13% 14% 13% 10% 6% 7% 6% 5% 6% 4% 26% 25% 24% 24% 27% 19% 19% 13% 11% 12% 11% 10% 19% 23% 26% 18% 21% 21% 14% 18% 14% 14% 14% 13% 29% 27% 24% 32% 31% 46% 58% 59% 65% 66% 67% 71% The Interview movie released Taken 3 movie The Hobbit: TBOTFA movie PS/Xbox Live Xmas online disruption The Theory of Everything movie Exodus: Gods and Kings movie BBC top 5 spots in Xmas Day ratings PES (Pro-Evolution Soccer) 2015 game USA ''PlayStation Now'' game streaming LG preview G Flex 2 curved smartphone Paramount Pictures resort in London Sony launches £949 mp3 Walkman extremely familiar very familiar somewhat familiar know name only never heard of base: all GB 16-64 (2,050) The ongoing news and eventual release of Sony Pictures’ The Interview tops our awareness poll this month, marginally ahead of the latest Hobbit and Taken films The DDoS attack that took Xbox Live and PlayStation Network services offline over the Christmas period, no doubt spoiling many a Christmas Day for eager next gen gamers, also features strongly for awareness this month. awareness buzz
  • 11. ©HarrisInteractive PPresort Extremely familiar 3% 4% 2% 9% 4% 3% <1% <1% Very familiar 6% 8% 4% 10% 9% 5% 3% 2% Somewhat familiar 11% 13% 9% 16% 15% 11% 8% 7% Just know name 14% 16% 12% 13% 14% 14% 14% 13% Never heard of 67% 60% 74% 53% 58% 67% 75% 78% Total Male Fem 16-24 25-34 35-44 45-54 55-64 Total Male Fem 16-24 25-34 35-44 45-54 55-64 awareness buzz demographic breakdown (alphabetical order) Exodus:G&K Extremely familiar 5% 7% 4% 10% 6% 5% 4% 2% Very familiar 10% 12% 7% 15% 12% 10% 8% 4% Somewhat familiar 19% 21% 16% 22% 22% 18% 18% 12% Just know name 21% 22% 19% 16% 18% 20% 23% 25% Never heard of 46% 39% 53% 37% 42% 46% 48% 57% TheoryofEvrthng Extremely familiar 9% 10% 8% 17% 10% 8% 7% 5% Very familiar 13% 14% 12% 21% 16% 11% 10% 9% Somewhat familiar 27% 27% 27% 27% 26% 29% 29% 23% Just know name 21% 21% 21% 12% 18% 22% 23% 26% Never heard of 31% 28% 33% 24% 30% 30% 31% 38% TheInterview Extremely familiar 12% 17% 7% 29% 15% 8% 5% 7% Very familiar 14% 15% 13% 18% 19% 13% 13% 6% Somewhat familiar 26% 27% 25% 19% 26% 30% 31% 21% Just know name 19% 17% 21% 9% 13% 21% 24% 27% Never heard of 29% 25% 34% 26% 28% 28% 27% 39% Taken3 Extremely familiar 11% 12% 9% 21% 13% 12% 6% 3% Very familiar 15% 18% 12% 22% 21% 15% 12% 6% Somewhat familiar 25% 24% 25% 30% 30% 23% 24% 19% Just know name 23% 23% 23% 18% 18% 26% 29% 21% Never heard of 27% 23% 30% 10% 19% 23% 30% 51% PS/Xboxdisrupt Extremely familiar 11% 15% 8% 26% 15% 11% 3% 5% Very familiar 14% 16% 12% 17% 19% 13% 12% 10% Somewhat familiar 24% 26% 23% 24% 24% 25% 29% 18% Just know name 18% 17% 20% 13% 14% 20% 20% 23% Never heard of 32% 27% 38% 21% 29% 30% 36% 44% PES2015 Extremely familiar 4% 6% 1% 9% 5% 3% 2% <1% Very familiar 7% 11% 2% 12% 10% 9% 2% 0% Somewhat familiar 13% 16% 10% 17% 21% 15% 7% 5% Just know name 18% 20% 16% 19% 21% 19% 19% 10% Never heard of 59% 47% 71% 43% 42% 53% 70% 85% base size 2,050 927 1,123 404 558 462 330 296BBCtop5Xmas Extremely familiar 3% 4% 2% 5% 4% 3% 3% 3% Very familiar 6% 8% 5% 8% 8% 5% 5% 6% Somewhat familiar 19% 21% 17% 23% 20% 20% 14% 17% Just know name 14% 14% 14% 12% 13% 14% 16% 16% Never heard of 58% 53% 62% 52% 55% 58% 62% 58% LGcurvedphone Extremely familiar 3% 5% 1% 6% 3% 3% 1% 2% Very familiar 5% 9% 2% 10% 10% 5% 2% 2% Somewhat familiar 12% 15% 8% 17% 16% 11% 10% 6% Just know name 14% 16% 13% 17% 13% 15% 15% 12% Never heard of 66% 55% 76% 50% 59% 67% 72% 78% 11 TheHobbit:TBFA Extremely familiar 14% 16% 12% 25% 15% 13% 12% 7% Very familiar 13% 14% 11% 16% 18% 13% 10% 7% Somewhat familiar 24% 23% 24% 26% 23% 23% 25% 21% Just know name 26% 26% 26% 19% 25% 28% 28% 30% Never heard of 24% 20% 27% 14% 21% 23% 25% 34% £949Walkman Extremely familiar 2% 4% 1% 5% 4% 2% 1% 1% Very familiar 4% 6% 2% 5% 8% 5% 1% 2% Somewhat familiar 10% 12% 8% 15% 13% 10% 9% 4% Just know name 13% 13% 13% 15% 9% 16% 12% 11% Never heard of 71% 65% 77% 61% 65% 68% 77% 83% base size 2,050 927 1,123 404 558 462 330 296 USA''PSNow'' Extremely familiar 4% 6% 1% 11% 6% 2% 1% 0% Very familiar 6% 8% 3% 9% 9% 5% 4% 1% Somewhat familiar 11% 14% 9% 15% 15% 13% 6% 7% Just know name 14% 15% 13% 18% 12% 14% 14% 14% Never heard of 65% 56% 74% 47% 58% 65% 74% 78%
  • 12. London 2012 opening 89 JK Rowling reveal 56 The World’s End movie 43 Anchorman 2 movie 34 Galaxy Note Edge 27 Peter Kay sitcom iPlyr 22 Gears of War:Judg’t 18 The Wolf Among Us 11 Phone hacking 89 Lincoln movie 56 Sony PS4 announced 43 BBC One +1 channel 34 Xbox-No Kinect 27 Far Cry 3 game 22 Crysis 3 game 18 Lilyhammer S2 Netflix 11 Jimmy Savile scandal 88 4G UK 56 BBC TV Centre closes 43 Bowie The Next Day 34 HTC One M8 27 Google search ranking 22 Sony unveils Xperia Z 18 Asda remove Wii U 11 Michael Jackson’s doc 88 Amazing Spider-Man 56 Kindle Fire UK 43 BlackBerry 10 revealed 34 Facebook Home 27 BT buys ESPN channels 22 Ultra HD/4K TV sets 18 Huawei Ascend P6 11 HMV administration 86 Sites go offline SOPA 56 Digital display screens 43 HTC One X launched 34 Resident Evil 6 game 27 “ACTA” rejection 22 Optimus 4X HD 18 Company of Heroes 2 11 Olympic torch relay 86 Facebook new design 56 Need for Speed movie 42 Warn Bros. StudioTour 34 Apple Siri software 27 Flame virus 22 Diablo 3 game 18 O2 Tu Go app 11 Murray loss Wimbledon 83 iPad 2 released 56 McAlpine sues 42 Battlefield 3 game 34 Gears of War 3 game 27 Official Charts streams 22 Homefront game 18 Sightseers Movie 11 Oscars 2012 83 iPlayer 30 days 55 iPlayer downloads 42 Samsung Galaxy Tab 34 Sony Xperia Play 27 Max Payne 3 game 22 Steam Broadcasting 17 Dell Streak 11 Steve Jobs dies 82 Chris Moyles leaves 55 Amazon Kindle Fire 42 3D Blu-ray players 34 Battlefield 4 game 27 HP to focus on software 22 NBA 2K15 17 nVidia device unveil 11 Final Harry Potter 82 Goal-line technology 55 BBC News site redesign 42 iPhone 4 34 Samsung Gear S 26 Portal 2 game 22 Driveclub 17 nVidia launch ‘Shield’ 10 eBay hack 81 The New iPad 55 Sony Pictures hacked 41 Exodus: Gods and Kings 33 Samsung Curve 26 PS Vita unveiled 22 Samsung Here maps 17 Snapchat mobile app 10 Alex Ferguson retires 81 iPhone 4S 55 Game of Thrones S4 41 Apple iCloud Drive 33 HTC Windows 26 Fable III game 22 Amazon smartphone 17 Net neutrality 10 EURO 2012 81 Grand Theft Auto V 54 Captain America 2 41 Amazon Prime rebrand 33 Muse Olympic song 26 “.xxx” sex domain 22 Windows phone 8.1 17 Oddworld: N'n'T game 9 Stars at jubilee concert 81 Man of Steel movie 54 FIFA 15 41 Star Wars: Ep VII date 33 Nintendo ‘3DS XL’ 26 UK Radioplayer 22 Infamous: Second Son 17 Intel Haswell 9 London 2012 tickets 81 Star Wars/Disney deal 54 Robocop (2014 remake) 41 Samsung smartwatch 33 Resident Evil 6 trailer 26 Google TV 22 Metal Gear Solid V 17 Remember Me game 9 2014 Glasgow Games 80 Facebook “Timeline” 54 Samsung Gal S4 unveil 41 Nokia Lumia launched 33 Google Music in USA 26 Nokia Lumia 1520/1320 22 Google sells Motorola 17 Mflow 7 Blockbuster admin’n 80 Microsoft buy Skype 54 One Direction #1 41 PEGI Ratings 33 BT block pirate sites 26 Steam (gaming service) 22 Snapchat hack 17 Painkiller: H&D game 7 Baftas 2012 80 Facebook WhatsApp 53 Expendables ll movie 41 Sony recall 1.6m TVs 33 Batman: Ark Origins 26 USA ''PlayStation Now'' 21 Killzone: Shadow Fall 17 Brits 2012 80 The Wolverine movie 53 Samsung Galaxy Note 41 LEGO Batman 3: BG 32 Football Manager ‘14 26 WWE 2K15 21 Wuaki.tv launches in UK 17 2014 FIFA Brazil 79 Steve Jobs resigns 53 Samsung Galaxy S3 41 Football Manager 2015 32 Nexus 5 smartphone 26 Legal rip CDs/DVDs 21 YouTube Awards 17 Murdoch questions 77 Nintendo 3DS 53 Hunger Games movie 41 BBC Olympic comment’y 32 HTC/Apple dispute 26 Alien: Isolation 21 Reddit Boston apology 17 Skyfall movie 76 Life of Pi movie 53 Google+ 41 Yahoo! buy Tumblr 32 Myspace sold for £35M 26 Secret Cinema 'BttF' 21 Project Glass unveil 17 Jimmy Carr tax 76 Godzilla movie 53 Smart TV 41 Google Drive 32 LA Noire game 26 TLoU: Remastered 21 Nokia 808 revealed 17 Facebook shares 76 Muppets Most Wanted 52 Star Wars: TFA trailer 40 Apple iCloud 32 Django Unchained 26 Amazon Fire TV 21 World of Warcraft free 17 Britain’s Got Talent 74 England lose Ashes 0-5 52 Bad Neighbours movie 40 BlackBerry PlayBook 32 Mario Kart 8 26 Facebook buys Oculus 21 Sony £949 mp3 Walkman 16 BlackBerry outage 74 Mrs Brown’s Boys 52 Facebook email 40 Google Cloud music 32 Before I Go To Sleep 25 Titanfall video game 21 Fes: Sony e-paper watch 16 PS3 accounts hacked 74 Fast & Furious 6 movie 52 CoD: Black Ops 2 game 40 Google Chromebooks 32 LG G3 smartphone 25 Xbox One price cut 21 Inside Lleywn Davis 16 Golden Globes 2012 74 Prometheus movie 52 Stone Roses tour 40 Nokia/MS partnership 32 Microsoft cuts jobs 25 Forza 5 game 21 Runner Runner movie 16 Justin Bieber arrested 73 James Arthur X Factor 52 Kindle eBook 40 Windows 8 pre-launch 32 BBC Music Awards 25 KitKat Android 21 Total War: Rome II 16 Prince Harry naked 72 Despicable Me 2 52 Driverless cars 39 American Hustle movie 31 LEGO: Hobbit game 25 Nokia Lumia 1020 21 Twitter #Music launch 16 Wiggins wins BBC Sport 70 X-Men:DoFP movie 52 Hunger Games: CF 39 Microsoft U-turn 31 Apple iOS7 25 Now TV streaming box 21 DmC video game 16 The Voice UK launched 70 The Interview 51 Homeland series 3 39 Evil Dead 2013 movie 31 Rise of the Guardians 25 Girls Aloud Ten album 21 NI wins football rights 16 12 Yrs a Slave best film 69 Taken 3 51 Wreck-It Ralph movie 39 Tomb Raider game 31 Stones GRRR! album 25 Microsoft SmartGlass 21 Madden NFL 13 game 16 David Moyes sacked 68 HG: Mockingjay 1 51 Robbie Williams #1 39 Resident Evil:Retribution 31 Football Manager ’13 25 Dig Economy Act delay 21 Darksiders ll game 16 Felix Baumgartner dive 68 Amazing Spiderman 2 51 PS Vita 39 MacBooks revamped 31 Google TV UK 25 60/70s Absolute Radio 21 Deus Ex: HR game 16 Men In Black 3 movie 68 iPhone 5S/5C 51 Android-based tablets 39 MS Surface preview 31 HTC beat Apple 25 ‘The Daily’ on iPad 21 BlackBerry music 16 Charlie Sheen in news 68 Call of Duty: MW3 51 The Times paywall 39 Asteroid mining 31 MDNA album 25 Apple TV 21 Google One Pass 16 Murray Sports Person’y 67 Ice Age 4 movie 51 Google Chrome OS 39 Kinect for PCs launch 31 SKY News Twitter use 25 Samsung Galaxy 21 Google Buzz 16 Titanic 3D movie 67 The Hobbit: TBFA 50 Microsoft buy Minecraft 38 HP TouchPad 31 Blinkbox launched 25 LG curved smartphone 20 Ubisoft patch 16 The Hobbit movie 66 PS & Xbox Live disrupt 50 Samsung Galaxy S5 38 Nintendo unveil ‘Wii U’ 31 Lego Marvel game 25 PP resort in London 20 Sniper Elite 3 game 15 Oscars 2013 65 iPhone secretly tracking 50 Microsoft buy Nokia 38 Google Nexus 6 30 Vevo launched 25 Microsoft Band 20 Dark Souls 2 15 Dawn Planet Apes 64 Theory of Everything 49 Windows 8 update 38 MS Office for iPad 30 Halo: Reach game 25 Forza Horizon 2 20 Sky offers free tablet 15 Comic Relief 2013 64 Apple Watch 49 Psy ‘Gentleman’ single 38 Assassin’s Creed IV 30 Digital sales over £1b 25 The Evil Within 20 The Last of Us game 15 Peter Capaldi Dr. Who 64 Facebook plan to float 49 Oblivion film 38 Rush movie 30 Samsung smartwatch 24 EE TV STB 20 Dell takeover bids 15 Murdoch not fit person 64 TV Licence non pay 49 Nintendo Wii U launch 38 Olympus Has Fallen 30 Dallas Buyers Club 24 Amazon buy Twitch 20 Facebook Graph Search 15 DAB Radio 64 Abbey Clancy Strictly 49 Avengers Assemble 38 Yahoo! buys Summly 30 Samsung Smart Home 24 PS4 games on Sony Z3 20 Dishonored game 15 Freeview HD 64 iPad Mini 49 Sky 3D Channel 38 JJ Abrams Star Wars 30 PES 2014 game 24 Sony Xperia Z2 20 Led Zeppelin DVD 15 Dr Who 50th Anniv’y 63 Netflix in UK 49 PlayStation 20 years 37 Nexus 10 tablet 30 Next generation iPlayer 24 Saints Row IV game 20 Sleeping Dogs game 15 New series of Dr Who 63 U2 release free album 49 Tesco Hudl 2 tablet 37 Nexus 7 tablet 30 LOVEFiLM Copper 24 Marvel Heroes game 20 Guild Wars 2 game 15 3D TV sets 63 BBC Two 50 yrs 48 Sams. Gal. Tab S tablets 37 Windows 8 preview 30 Daft Punk album 24 Daft Punk #1 20 Sony touchless display 15 Doctor Who series 8 62 BBC mumble complaints 48 Frozen movie 37 Megaupload down 30 LOVEFiLM pilots 24 BioShock Infinite 20 Yahoo! up for sale 15 Brits 2013 62 The Wolf of Wall Street 48 FIFA 14 game 37 PM backs UK film wins 30 Hitman: Absolution 24 HTC One unveiled 20 UK HuffPo launched 15 Gov’t email spying 62 X-Factor Sam Bailey #1 48 Tesco launch Hudl 37 Batman: Arkham City 30 Nexus 4 24 Nokia Lumia 2520 20 Qriocity 15 Paddington movie 61 Louis Smith wins SCD 48 Apple iPad Air 37 Apple-Samsung battle 30 Lumia 920 24 Sky buys O2 business 20 EE Kestrel 4G 15 Entwistle resigns 61 Hillsborough song 48 Call of Duty: Ghosts 37 “Quick Tap” 30 London 2012 game 24 Apple Mountain Lion 20 HTC RE camera 14 Les Misérables movie 60 Viva Forever' musical 48 PlayStation 4 £349 37 Nokia E7 smartphone 30 YouView launch 24 Virgin Media Tube wi-fi 20 Blu-ray disc successor 14 BBC Three dropped 60 The Expendables 3 47 Xbox One £429 37 BBM messenger app 30 Mass Effect 3 game 24 BBC TV d/l service 20 Nintendo Land game 14 iPhone 5 released 60 PlayStation 4 launched 47 The Croods movie 37 Super Smash Bros Wii U 29 Google Play 24 Rage game 20 PS A-S B Royale game 14 Dark Knight Rises 60 Twilight: Part 2 movie 47 The Hobbit preview 37 Apple buys Beats 29 Roaming costs capped 24 Motorola Xoom 20 NBA 2K13 game 14 Fifty Shades of Grey 60 BT Vision 47 Madonna booed 37 2014 FIFA game 29 YouTube movie rentals 24 Crysis 2 game 20 Ouya console unveil 14 Game chain bust 60 Noah movie 46 Xbox Kinect 37 Beyoncé album 29 Google buy Motorola 24 Fallout: New Vegas 20 Murdered: Soul Susp. 13 Children in Need gig 60 Xbox One launched 46 O2 Be More Dog 36 Gran Turismo 6 game 29 Amazon Cloud Player 24 "Newport" Jay-Z spoof 20 HP reveal VoiceTab 13 Sherlock S03 on BBC1 59 The Hobbit 2 movie 46 Samsung Galaxy Note 3 36 Sam Gal Note 8 unveil 29 PES 2015 game 23 Wolfenstein game 20 The Sun/O2 4G deals 13 Pornography filters 59 Rock of Ages movie 46 SimCity game 36 Halo 4 game 29 EA Sports UFC game 23 Surface Pro 3 launch 20 Halo: Spartan Assault 13 The Great Gatsby movie 59 Star Wars films on BD 46 Assassin’s Creed III 36 Live Messenger closes 29 Watch Dogs game 23 HP 11/14 laptops 19 Facebook ‘Paper’ app 13 Windows 8 launched 59 Firefox 4 launched 46 FIFA 13 game 36 MS Outlook relaunch 29 PS Vita Slim released 23 Civilization: BE 19 NBA 2K14 game 13 Bourne Legacy movie 59 iPad 46 Facebook/Instagram 36 Wii U console revealed 29 Dead Rising 3 game 23 Sunset Overdrive 19 Disney Infinity game 13 iPhone 6 and 6 Plus 58 Spectre is Bond title 45 Samsung #1 phone 36 O2 mobile wallet 29 Nintendo 2DS 23 HP company split 19 Nokia Music+ 13 The Inbetweeners 2 58 Hercules movie 45 FIFA 12 game 36 Facebook app store 29 E3 gaming conference 23 Channel 4 'All 4' 19 YouView 13 #nomakeupselfie 58 The Sweeney movie 45 Skype on Facebook 36 BBC top 5 in Xmas ratings 28 Nokia Lumia 925 slim 23 EA Access 19 HP Music 13 Matt Smith last Dr Who 58 Carphone/Dixon merge 44 Spotify 36 Little Big Planet 3 28 Star Trek game 23 Gravity movie 19 Virgin Gaming 13 Samsung fined 58 12 Years a Slave movie 44 Jack Reacher movie 36 Win 10 preview 28 Cloud Atlas movie 23 Defiance series/game 19 ITV launch ITV Encore 12 Internet ‘trolls’ id’d 58 World War Z movie 44 Windows 8.1 released 36 Destiny video game 28 New Super Mario 23 Trance movie 19 Jolla smartphone 12 Twitter super-injunct 58 Xbox One announced 44 New Star Wars title 35 Nokia Android phones 28 Piracy Hotspots 23 Chromebk Pixel unveil 19 Google Chromecast 12 IE9 launched 58 Google new privacy 44 Prime photo unlimited 35 Elise Christie bullied 28 Microsoft Xbox Music 23 Xbox Music 19 Grid 2 video game 12 Star Trek Into Darkness 57 Windows 7 Mobile 44 Harry Potter screenplay 35 YouTube paid sub 28 HTC service questions 23 Microsoft buy Yammer 19 HP Slate 7 12 Iron Man 3 movie 57 iPhone4 reception issue 44 Zero Dark Thirty movie 35 Need for Speed 28 Borderlands: TPS 22 HTC Flyer tablet 19 Twitter launches Vine 12 Leveson Report 57 Bing 44 BBC iPlayer Radio 35 Surface launch 28 Amazon 3D Fire Phone 22 Warner films on Fbook 19 FA Cup on Facebook 12 Amazon Kindle Touch 57 COD: Advanced Warfare 43 UK’s first 4G network 35 PS3 Slimmed 28 Sky on PS4 22 Sony Move 19 Tweet Store 12 The Sun on Sunday 57 Guardians of the Galaxy 43 EMI sold to Universal 35 Kinect: Star Wars game 28 Xperia Z1 goes on sale 22 Disney Fantasia: ME 18 Civilization Rev 2 11 The Inbetweeners 57 Maleficent movie 43 3D Wimbledon on BBC 35 Windows 8 unveiled 28 Steve Ballmer to retire 22 Sams. Z/Tizen phone 18 Canon irista cloud 11 Big Brother re-launch 57 Streaming/Off. Charts 43 CoD: Black Ops game 35 Sonic H-hog 20 years 28 BBC launch 5 HD ch’s 22 Kinect Sports Rivals 18 #WatchOnSky 11 Murdoch’s BSkyB bid 57 Secret Life of W. Mitty 43 Interstellar movie 34 Halo: TMCC 27 Google paid music 22 Rayman Legends game 18 Lords of Shadow 2 11 awareness buzz all time list
  • 13. metric 2 of 3 discussion buzz
  • 14. 14 bases shown in parentheses ©HarrisInteractive 14 23% 17% 17% 15% 14% 12% 16% 12% 10% 12% 13% 7% 45% 48% 46% 46% 47% 45% 37% 39% 37% 34% 31% 30% 21% 26% 28% 27% 29% 32% 29% 37% 38% 37% 37% 43% 12% 9% 9% 12% 10% 11% 18% 12% 16% 18% 19% 21% The Hobbit: TBOTFA movie (1,120) Taken 3 movie (1,107) The Theory of Everything movie (1,080) The Interview movie released (1,170) Paramount Pictures resort in London (451) Exodus: Gods and Kings movie (770) PS/Xbox Live Xmas online disruption (1,065) LG preview G Flex 2 curved smartphone (438) Sony launches £949 mp3 Walkman (367) USA ''PlayStation Now'' game streaming (452) PES (Pro-Evolution Soccer) 2015 game (512) BBC top 5 spots in Xmas Day ratings (618) have/will discuss a great deal have/will discuss a little have not discussed this at all and probably won't it would never occur to me to discuss this discussion buzzamong those at least somewhat familiar with each Among those familiar with each story, we see the movies are the most discussed topics this month, with the final instalment in The Hobbit trilogy top ranking Please see overleaf for the same results rebased to the population as a whole
  • 15. 1515 ©HarrisInteractive base: all GB 16-64 (2,050) 11% 9% 8% 8% 8% 4% 3% 2% 3% 2% 2% 2% 22% 24% 24% 23% 18% 15% 9% 9% 7% 8% 7% 6% 11% 13% 14% 14% 14% 11% 6% 12% 9% 7% 8% 6% 6% 4% 6% 5% 9% 4% 2% 6% 4% 2% 4% 3% 50% 50% 49% 51% 50% 67% 81% 72% 77% 80% 80% 84% The Hobbit: TBOTFA movie Taken 3 movie The Interview movie released The Theory of Everything movie PS/Xbox Live Xmas online disruption Exodus: Gods and Kings movie Paramount Pictures resort in London BBC top 5 spots in Xmas Day ratings PES (Pro-Evolution Soccer) 2015 game LG preview G Flex 2 curved smartphone USA ''PlayStation Now'' game streaming Sony launches £949 mp3 Walkman have/will discuss a great deal have/will discuss a little have not discussed this at all and probably won't it would never occur to me to discuss this unfamiliar (not asked about discussion level) When looking at national level the latest movies top the ranking in discussion buzz this month The third instalments of The Hobbit and Taken top the list together with controversial comedy The Interview and Oscar-nominated Stephen Hawking biopic, The Theory of Everything. PlayStation Network and Xbox Live online services disruption during Christmas also generated considerable discussion levels in January. discussion buzzamong all respondents, including unfamiliar
  • 16. PPresort Discuss great deal 3% 4% 2% 6% 6% 2% 0% 1% Discuss a little 9% 12% 6% 17% 12% 9% 6% 4% Have not / won’t 6% 7% 5% 9% 7% 7% 4% 4% Would never occur 2% 2% 2% 3% 4% 1% 2% <1% Unfamiliar 81% 75% 86% 66% 72% 81% 89% 91% Total Male Fem 16-24 25-34 35-44 45-54 55-64 Total Male Fem 16-24 25-34 35-44 45-54 55-64 discussion buzz demographic breakdown (alphabetical order) Exodus:G&K Discuss great deal 4% 5% 3% 8% 5% 4% 3% 2% Discuss a little 15% 16% 14% 20% 19% 15% 14% 8% Have not / won’t 11% 13% 8% 14% 11% 12% 10% 6% Would never occur 4% 5% 3% 5% 5% 3% 3% 3% Unfamiliar 67% 61% 73% 53% 60% 67% 70% 82% TheoryofEvrthng Discuss great deal 8% 8% 8% 15% 9% 5% 8% 5% Discuss a little 23% 22% 23% 30% 24% 24% 20% 17% Have not / won’t 14% 16% 12% 14% 15% 16% 14% 9% Would never occur 5% 6% 4% 5% 4% 3% 5% 5% Unfamiliar 51% 49% 53% 36% 48% 52% 54% 63% TheInterview Discuss great deal 8% 10% 6% 20% 10% 6% 4% 3% Discuss a little 24% 27% 20% 30% 31% 23% 23% 12% Have not / won’t 14% 14% 14% 11% 13% 17% 14% 13% Would never occur 6% 7% 5% 5% 6% 5% 8% 6% Unfamiliar 49% 42% 55% 35% 41% 49% 51% 66% Taken3 Discuss great deal 9% 10% 8% 18% 12% 10% 4% 2% Discuss a little 24% 25% 24% 36% 31% 24% 20% 13% Have not / won’t 13% 14% 12% 12% 15% 13% 14% 11% Would never occur 4% 5% 4% 7% 5% 4% 3% 3% Unfamiliar 50% 46% 53% 27% 37% 50% 59% 72% PS/Xboxdisrupt Discuss great deal 8% 11% 6% 17% 13% 6% 3% 3% Discuss a little 18% 20% 17% 26% 25% 19% 14% 9% Have not / won’t 14% 17% 12% 13% 14% 15% 18% 10% Would never occur 9% 10% 8% 10% 6% 9% 9% 12% Unfamiliar 50% 43% 57% 34% 42% 50% 56% 67% PES2015 Discuss great deal 3% 6% 1% 6% 4% 4% 1% <1% Discuss a little 7% 10% 4% 10% 13% 8% 4% 1% Have not / won’t 9% 12% 6% 13% 11% 13% 4% 3% Would never occur 4% 6% 3% 8% 9% 3% 3% 1% Unfamiliar 77% 67% 86% 62% 63% 73% 88% 95% base size 2,050 927 1,123 404 558 462 330 296BBCtop5Xmas Discuss great deal 2% 3% 1% 3% 2% 2% 1% 1% Discuss a little 9% 11% 6% 13% 12% 9% 4% 6% Have not / won’t 12% 13% 11% 12% 12% 14% 12% 10% Would never occur 6% 5% 6% 8% 6% 3% 5% 9% Unfamiliar 72% 67% 76% 64% 68% 72% 78% 74% LGcurvedphone Discuss great deal 2% 4% 1% 5% 3% 2% 2% 1% Discuss a little 8% 12% 4% 11% 12% 9% 4% 3% Have not / won’t 7% 10% 5% 14% 10% 7% 5% 3% Would never occur 2% 3% 2% 2% 3% 1% 3% 3% Unfamiliar 80% 71% 89% 67% 72% 81% 87% 90% 16 TheHobbit:TBFA Discuss great deal 11% 11% 12% 22% 14% 8% 10% 5% Discuss a little 22% 24% 21% 29% 23% 23% 21% 18% Have not / won’t 11% 12% 9% 11% 13% 12% 10% 8% Would never occur 6% 6% 6% 6% 6% 6% 7% 6% Unfamiliar 50% 47% 53% 33% 45% 51% 53% 64% £949Walkman Discuss great deal 2% 3% <1% 3% 4% 1% <1% 0% Discuss a little 6% 9% 3% 10% 9% 7% 4% 1% Have not / won’t 6% 7% 5% 7% 9% 7% 5% 3% Would never occur 3% 4% 2% 4% 3% 1% 3% 3% Unfamiliar 84% 78% 90% 76% 74% 84% 89% 94% base size 2,050 927 1,123 404 558 462 330 296 USA''PSNow'' Discuss great deal 2% 4% 1% 7% 3% 2% 2% 0% Discuss a little 7% 10% 4% 12% 13% 6% 3% 1% Have not / won’t 8% 10% 5% 11% 11% 10% 3% 3% Would never occur 4% 4% 3% 6% 3% 2% 4% 4% Unfamiliar 80% 72% 87% 64% 71% 79% 89% 92% ©HarrisInteractive
  • 17. London 2012 opening 75 Charlie Sheen in news 32 Frozen movie 23 Google privacy policy 17 Nexus 10 13 HTC Flyer tablet 11 Sams. Z/Tizen phone 8 FB Graph Search 5 Jimmy Savile scandal 72 X Factor win 32 Wreck-It Ralph movie 23 Battlefield 3 game 17 Batman: Ark Origins 13 Apple TV 11 Sniper Elite 3 game 8 Sightseers 5 Phone hacking 66 Theory of Everything 31 Kindle Fire UK 23 Apple iCloud 17 MS Outlook relaunch 13 Fallout: New Vegas 11 Kinect Sports Rivals 8 Google Buzz 5 2014 FIFA Brazil 62 The Hobbit 2 movie 31 The Sweeney movie 23 LA Noire game 17 PEGI Ratings 13 Digital display screens 11 Dark Souls 2 8 Nvidia device unveil 5 EURO 2012 61 Brits 2013 31 Apple iPad Air 23 Portal 2 game 17 YouView launch 13 BBC top 5 in Xmas ratings 10 Infamous: Second Son 8 Civilization Rev 2 4 Skyfall movie 60 4G Live 31 Rock of Ages movie 23 Google Cloud music 17 Nokia Lumia launched 13 PES 2015 10 Inside Lleywn Davis 8 Oddworld: N'n'T game 4 HMV administration 58 Bourne Legacy movie 31 Firefox 4 launched 23 Nokia E7 smartphone 17 Kinect: Star Wars 13 LG curved smartphone 10 Snapchat hack 8 HP reveal VoiceTab 4 Murray loss Wimbledon 57 Game chain bust 31 Smart TV 23 Google Chrome OS 17 Mass Effect 3 game 13 HP 11/14 laptops 10 Killzone: Shadow Fall 8 The Sun/O2 4G deals 4 Final Harry Potter 55 Amazon Kindle Touch 31 Sony Pictures hacked 22 Win 10 preview 16 Kinect for PCs launch 13 WWE 2K15 10 Runner Runner movie 8 Asda remove Wii U 4 2014 Glasgow Games 54 iPhone 4S 31 New Star Wars film title 22 MS buy Minecraft 16 PM backs UK film wins 13 Microsoft Band 10 Steve Ballmer to retire 8 O2 Tu Go app 4 Stars at Jubilee concert 54 Nintendo 3DS 31 FIFA 15 22 Sams. Gal. Tab S tablets 16 Resident Evil 6 trailer 13 The Evil Within 10 Rayman Legends game 8 Twitter launches Vine 4 Olympic torch relay 54 Golden Globes 2012 31 Hercules movie 22 Streaming/Off. Charts 16 Apple-Samsung battle 13 Forza Horizon 2 10 Now TV streaming box 8 Snapchat mobile app 4 Steve Jobs dies 52 Godzilla movie 31 Bad Neighbours movie 22 American Hustle movie 16 Windows 8 unveiled 13 BBC Music Awards 10 Nokia Lumia 1020 8 Yahoo! put up for sale 4 eBay hack 52 Amazing Spiderman 2 30 Facebook WhatsApp 22 Samsung Galaxy Note 3 16 HP TouchPad 13 EA Sports UFC game 10 BBC launch 5 HD ch’s 8 UK HuffPo launched 4 The Voice 51 The Great Gatsby 30 Samsung Gal S4 unveil 22 Microsoft buy Nokia 16 Skype on Facebook 13 Wolfenstein game 10 Google paid music serv. 8 Virgin Gaming 4 Britain’s Got Talent 50 Windows 8 launched 30 The Croods movie 22 BBM iOS/Android 16 Motorola Xoom 13 Sky on PS4 10 Reddit Boston apology 8 Mflow 4 Alex Ferguson retires 48 Comic Relief 2013 30 CoD: Black Ops 2 22 BlackBerry 10 revealed 16 Homefront game 13 Titanfall video game 10 Twitter #Music launch 8 Painkiller: H&D game 4 Michael Jackson’s doc 48 Star Wars/Disney deal 30 iPlayer downloads 22 HTC One X launched 16 UK Radioplayer 13 Samsung smartwatch 10 Gears of War Judge’t 8 London 2012 tickets 47 DAB Radio 30 Expendables ll movie 22 Windows 8 preview 16 Warner films on FB 13 Elise Christie bullied 10 Sky buys O2 business 8 Blockbuster admin’n 47 The Wolf of Wall Street 29 Samsung Galaxy Note 22 Megaupload down 16 Sony Move 13 LOVEFiLM Copper 10 Sony unveils Xperia Z 8 BlackBerry outage 46 England lose Ashes 0-5 29 Steve Jobs resigns 22 Samsung #1 phone 16 Bing 13 KitKat Android 10 Xbox Music 8 The Hobbit movie 46 Mrs Brown’s Boys 29 Sky 3D Channel 22 Apple Siri software 16 Viva Forever musical 13 Saint Row IV game 10 Madden NFL 13 game 8 David Moyes sacked 45 PlayStation 4 launched 29 Call of Duty: Black Ops 22 Crysis 2 game 16 O2 Be More Dog 13 Yahoo! buy Tumblr 10 Official Charts streams 8 Felix Baumgartner dive 45 Pornography filters 29 Muppets Most Wanted 21 The Times paywall 16 Xbox-No Kinect 13 LOVEFiLM pilots 10 Nokia 808 revealed 8 Brits 2012 44 The Wolverine movie 29 Homeland series 3 21 Carphone/Dixon merge 16 PP resort in London 12 Crysis 3 game 10 Virgin Media Tube wi-fi 8 Jimmy Carr tax 43 World War Z movie 29 FIFA 14 game 21 LEGO Batman 3: BG 15 Little Big Planet 3 12 New Super Mario 10 Rage game 8 PS3 accounts hacked 43 Samsung fined 29 Star Wars: Ep VII date 21 Samsung Gear S 15 Alien: Isolation 12 Ultra HD/4K TV sets 10 HTC service questioned 8 3D TV sets 42 Call of Duty: MW3 29 Call of Duty: Ghosts 21 Halo: TMCC 15 Galaxy Note Edge 12 Optimus 4X HD 10 Deus Ex: HR game 8 Fifty Shades of Grey 41 Spectre is Bond title 28 Tesco launch Hudl 21 Tesco Hudl 2 tablet 15 TLoU: Remastered 12 Darksiders ll game 10 YouView 8 Govt email spying 41 Apple Watch 28 Psy ‘Gentleman’ single 21 2014 FIFA WC game 15 Apple buys Beats 12 Sleeping Dogs game 10 Samsung Galaxy 8 Dawn Planet Apes 40 Xbox One launched 28 Need for Speed movie 20 Assassin’s Creed IV 15 Mario Kart 8 12 Guild Wars 2 game 10 Digital sales over £1b 8 Iron Man 3 movie 40 Entwistle resigns 28 JK Rowling author 20 Samsung Curve 15 LEGO: Hobbit game 12 Apple Mountain Lion 10 NBA 2K15 7 Dr Who 50th Anniv’y 39 iPad Mini 28 Evil Dead 2013 movie 20 Apple iOS7 15 HTC One M8 12 Madonna booed 10 EE TV STB 7 Peter Capaldi Dr. Who 39 iPhone secretly tracking 28 Zero Dark Thirty movie 20 E3 gaming conference 15 MS Office on iPad 12 Microsoft buy Yammer 10 HP company split 7 Prince Harry naked 39 PS & Xbox Live disrupt 27 FIFA 13 game 20 Tomb Raider game 15 BBC Olympic comm’y 12 Microsoft Xbox Music 10 Metal Gear Solid V 7 Dark Knight Rises movie 39 The Expendables 3 27 Facebook plan to float 20 One Direction #1 15 PES 2014 game 12 Diablo 3 game 10 Sony Xperia Z2 7 Oscars 2012 39 Xbox One announced 27 Windows 8.1 launched 20 Sam Gal Note 8 unveil 15 Xperia Z1 goes on sale 12 MDNA album 10 Google sells Motorola 7 iPad 2 39 Murdoch not fit person 27 PS Vita 20 JJ Abrams Star Wars 15 Daft Punk album 12 SKY News Twitter use 10 Wuaki.tv launch 7 The Inbetweeners 2 38 Sites go offline SOPA 27 Amazon Kindle Fire 20 Muse Olympic song 15 YouTube paid sub. 12 YouTube movie rentals 10 NBA 2K14 game 7 iPhone 5 38 IE9 launched 27 Star Wars films on BD 20 Nintendo ‘3DS XL’ 15 BioShock Infinite game 12 HP focus on software 10 Total War: Rome II 7 Freeview HD 38 Murdoch’s BSkyB bid 27 Hillsborough song 20 MacBooks revamped 15 Far Cry 3 game 12 HTC/Apple dispute 10 HP Slate 7 7 iPhone 6 and 6 Plus 37 Star Wars: TFA trailer 26 Jack Reacher movie 20 Google Drive 15 Live Messenger closure 12 Google One Pass 10 DmC video game 7 Man of Steel movie 37 COD: Advanced Warfare 26 Exodus: Gods and Kings 19 Asteroid mining 15 BBC iPlayer Radio 12 Qriocity 10 NI wins football rights 7 Star Trek Into Darkness 37 Noah movie 26 Secret Life of W. Mitty 19 PS Vita unveiled 15 PS3 Slimmed 12 Google TV 10 PS A-S B Royale game 7 Goal-line technology 37 TV Licence non payment 26 Anchorman 2 movie 19 Amazon Cloud Player 15 HTC Windows 12 Nokia Lumia 1520/1320 10 Dishonored game 7 Murdoch questions 37 Sony PS4 announced 26 BBC One +1 channel 19 BBC News site redesign 15 Google search ranking 12 USA ''PlayStation Now'' 9 Ubisoft patch 7 Wiggins wins BBC Sport 37 Twilight: Part 2 movie 26 Microsoft U-turn 19 3D Blu-ray players 15 HTC beat Apple 12 Steam Broadcasting 9 Ouya console unveiled 7 #nomakeupselfie 36 Ice Age 4 movie 26 Olympus Has Fallen 19 Django Unchained 15 Lego Marvel game 12 Disney Fantasia: ME 9 Sony touchless display 7 New series of Dr Who 36 Internet ‘trolls’ id’d 26 Bowie The Next Day 19 Dallas Buyers Club 14 Football Manager ’14 12 Driveclub 9 Myspace sold £35M 7 Baftas 2012 36 Hunger Games movie 26 McAlpine sues 19 Gran Turismo 6 14 O2 mobile wallet 12 Amazon buy Twitch 9 Net neutrality 7 The Inbetweeners 36 The Sun on Sunday 26 Assassin’s Creed III 19 Next gen iPlayer 14 Google Play 12 Ps4 games on Z3 9 HTC RE camera 6 Paddington movie 35 Big Brother re-launched 26 UK’s first 4G network 19 Halo 4 game 14 Google Music in USA 12 Microsoft cuts jobs 9 Murdered: Soul Susp. 6 Doctor Who series 8 35 Microsoft buy Skype 26 Samsung Galaxy S3 19 Robbie Williams #1 14 Sony recall 1.6m TVs 12 Surface Pro 3 launch 9 Canon irista cloud 6 Sherlock S03 on BBC1 35 Louis Smith wins SCD 26 Warn Bros. Studio Tour 19 Surface launch 14 Gears of War 3 game 12 Secret Cinema 'BttF' 9 EE Kestrel 4G 6 Amazing Spider-Man 35 Interstellar movie 25 FIFA 12 video game 19 Resident Evil 6 game 14 “.xxx” sex domain 12 Windows phone 8.1 9 #WatchOnSky 6 Men In Black 3 movie 35 Driverless cars 25 Nintendo unveil ‘Wii U’ 19 “ACTA” rejection 14 ‘The Daily’ on iPad 12 Amazon Fire TV 9 Facebook ‘Paper’ app 6 Facebook new design 35 Guardians of the Galaxy 25 BlackBerry PlayBook 19 Google TV UK 14 Civilization: BE 11 Amazon smartphone 9 Halo: Spartan Assault 6 The Hobbit: TBFA 34 Maleficent movie 25 BT Vision 19 London 2012 game 14 Sunset Overdrive 11 Facebook buys Oculus 9 Sky offers free tablet 6 12 Yrs a Slave best film 34 Game of Thrones S4 25 BBC Two 50 yrs 18 Battlefield 4 game 14 Legal rip CDs/DVDs 11 Nokia Android phones 9 Jolla smartphone 6 Despicable Me 2 34 Abbey Clancy Strictly 25 Samsung Galaxy S5 18 Wii U console revealed 14 LG G3 smartphone 11 PS Vita Slim released 9 Disney Infinity game 6 Prometheus movie 34 X-Factor Sam Bailey #1 25 Harry Potter screenplay 18 Facebook/Instagram 14 Amazon 3D Fire Phone 11 YouTube Awards 9 nVidia launch ‘Shield’ 6 The New iPad 34 The World’s End movie 25 Windows 8 update 18 Batman: Arkham City 14 Xbox One price cut 11 The Last of Us game 9 Grid 2 video game 6 Facebook “Timeline” 34 Xbox One £429 25 Nintendo Wii U launch 18 Fable III game 14 Beyoncé album 11 Marvel Heroes game 9 Nokia Music+ 6 iPad 34 PlayStation 4 £349 25 Windows 8 pre-launch 18 Blinkbox launched 14 Dead Rising 3 game 11 Peter Kay sitcom iPlyr 9 Nintendo Land game 6 Les Misérables movie 34 Kindle eBook 25 Chris Moyles leaves 18 Facebook Home 14 Forza 5 game 11 Chromebk Pixel unveil 9 HP Music 6 Taken 3 33 iPlayer 30 days 24 Google+ 18 Vevo launched 14 Nintendo 2DS 11 Girls Aloud Ten album 9 Led Zeppelin DVD 6 Murray Sports Person’y 33 Robocop (2014) 24 “Quick Tap” 18 Halo: Reach game 14 Nokia Lumia 925 slim 11 Flame virus 9 NBA 2K13 game 6 Matt Smith last Dr Who 33 12 Years a Slave movie 24 Samsung Galaxy Tab 18 Super Smash Bros Wii U 13 Star Trek game 11 Project Glass 9 Tweet Store 6 Grand Theft Auto V 33 The Hobbit preview 24 Google Chromebooks 18 Borderlands: TPS 13 Defiance series/game 11 Nokia Lumia 2520 9 BlackBerry music 6 iPhone 5S/5C 33 Oblivion film 24 Sony Xperia Play 18 Before I go To Sleep 13 Daft Punk #1 11 Max Payne 3 game 9 FA Cup on Facebook 6 Fast & Furious 6 movie 33 Avengers Assemble 24 Nokia/MS partnership 18 Apple iCloud Drive 13 Trance movie 11 Roaming costs capped 9 World of Warcraft free 6 Oscars 2013 33 Netflix in UK 24 PlayStation 20 years 17 Watch Dogs game 13 HTC One unveiled 11 BBC TV d/l service 9 Dell Streak 6 Life of Pi movie 33 Hunger Games: CF 24 Football Manager 2015 17 Amazon Prime rebrand 13 BT buys ESPN channels 11 EMI sold to Universal 9 Lords of Shadow 2 5 The Interview 32 Children in Need gig 24 Google Nexus 6 17 Samsung Smart Home 13 Stones GRRR! album 11 60s/70s Absolute Radio 9 ITV launch ITV encore 5 HG: Mockingjay 1 32 Spotify 24 Prime photo unlimited 17 Gravity movie 13 Football Manager 13 11 Google buy Motorola 9 The Wolf Among Us 5 X-Men:DoFP movie 32 Windows 7 Mobile 24 Destiny video game 17 SimCity game 13 Nexus 4 11 Sonic H-hog 20 yrs 9 Lilyhammer S2 Netflix 5 BBC Three dropped 32 Android-based tablets 24 Rush movie 17 Yahoo! buys Summly 13 Lumia 920 11 "Newport" Jay-Z spoof 9 Blu-ray disc successor 5 Justin Bieber arrested 32 Xbox Kinect 24 Samsung smartwatch 17 Cloud Atlas movie 13 Piracy Hotspots 11 Steam (gaming service) 9 Google Chromecast 5 Lincoln movie 32 iPhone4 reception issue 24 BBC TV Centre closes 17 Facebook email 13 Microsoft SmartGlass 11 Sony £949 mp3 Walkman 8 Company of Heroes 2 5 Leveson Report 32 iPhone 4 24 Resident Evil: Retrib’n 17 Rise of the Guardians 13 Facebook app store 11 Fes: Sony e-paper watch 8 Intel Haswell 5 Facebook shares 32 U2 release free album 23 Nexus 7 tablet 17 Hitman: Absolution 13 Dig Economy Act delay 11 Channel 4 'All 4' 8 Huawei Ascend P6 5 Titanic 3D movie 32 BBC mumble complain 23 Stone Roses tour 17 Need for Speed game 13 BT block pirate sites 11 Samsung Here maps 8 Remember Me game 5 Twitter super-injunct 32 Captain America 2 23 MS Surface preview 17 Nexus 5 smartphone 13 3D Wimbledon on BBC 11 EA Access 8 Dell takeover bids 5 discussion buzz all time list
  • 18. metric 3 of 3 excitement buzz 18
  • 19. ©HarrisInteractive 19 26% 21% 19% 19% 14% 16% 13% 10% 10% 10% 7% 37% 41% 41% 41% 40% 37% 32% 33% 30% 29% 26% 26% 28% 26% 33% 34% 32% 37% 33% 37% 39% 42% 12% 10% 14% 8% 12% 16% 19% 24% 23% 22% 25% The Hobbit: TBOTFA movie (1,120) Taken 3 movie (1,107) Paramount Pictures resort in London (451) The Theory of Everything movie (1,080) Exodus: Gods and Kings movie (770) LG preview G Flex 2 curved smartphone (438) USA ''PlayStation Now'' game streaming (452) PES (Pro-Evolution Soccer) 2015 game (512) Sony launches £949 mp3 Walkman (367) The Interview movie released (1,170) BBC top 5 spots in Xmas Day ratings (618) very excited somewhat excited not at all excited couldn't care less Among those familiar with the news, it’s the new Hobbit film that tops the ranking in excitement buzz in January, closely followed by Taken 3 The Paramount Pictures resort, which was publicised and set to launch in 2020, ranks third generating considerable excitement levels amongst those aware. See overleaf for the same results re-based to the GB population as a whole. base shown in parentheses excitement buzzamong those at least somewhat familiar with each
  • 20. 13% 11% 9% 5% 5% 4% 3% 2% 3% 2% 2% 19% 21% 20% 15% 13% 8% 7% 8% 7% 7% 5% 13% 14% 16% 20% 11% 5% 6% 8% 8% 12% 6% 6% 5% 4% 12% 4% 3% 3% 6% 4% 7% 4% 50% 50% 51% 49% 67% 81% 80% 77% 80% 72% 84% The Hobbit: TBOTFA movie Taken 3 movie The Theory of Everything movie The Interview movie released Exodus: Gods and Kings movie Paramount Pictures resort in London LG preview G Flex 2 curved smartphone PES (Pro-Evolution Soccer) 2015 game USA ''PlayStation Now'' game streaming BBC top 5 spots in Xmas Day ratings Sony launches £949 mp3 Walkman very excited somewhat excited not at all excited couldn't care less unfamiliar (not asked about excitement level) ©HarrisInteractive base: all GB 16-64 (2,050) 20 When rebased to the GB population as a whole, movie news take up the top five places in this month’s excitement buzz The Hobbit: The Battle of the Five Armies ranks first. In the all-time list later in this report you can see it generates less excitement than the first instalment, but more than the second instalment in the trilogy. Outside of movies, we see the proposed Paramount Pictures resort edges ahead of the gaming and technology news. excitement buzzamong all respondents, including unfamiliar
  • 21. PPresort Very excited 4% 5% 3% 9% 4% 3% 2% 1% Somewhat excited 8% 11% 5% 13% 13% 8% 3% 4% Not at all excited 5% 6% 5% 7% 6% 6% 4% 3% Couldn’t care less 3% 4% 2% 5% 5% 2% 2% 1% Unfamiliar 81% 75% 86% 66% 72% 81% 89% 91% Total Male Fem 16-24 25-34 35-44 45-54 55-64 Total Male Fem 16-24 25-34 35-44 45-54 55-64 excitement buzz demographic breakdown (alphabetical order) Exodus:G&K Very excited 5% 6% 3% 10% 7% 4% 5% 1% Somewhat excited 13% 16% 11% 18% 16% 15% 10% 9% Not at all excited 11% 13% 9% 13% 12% 10% 14% 7% Couldn’t care less 4% 4% 4% 7% 6% 4% 2% 2% Unfamiliar 67% 61% 73% 53% 60% 67% 70% 82% TheoryofEvrthng Very excited 9% 8% 10% 21% 8% 7% 8% 5% Somewhat excited 20% 20% 20% 22% 23% 20% 18% 15% Not at all excited 16% 18% 14% 15% 15% 19% 17% 14% Couldn’t care less 4% 5% 3% 7% 5% 3% 3% 2% Unfamiliar 51% 49% 53% 36% 48% 52% 54% 63% TheInterview Very excited 5% 8% 3% 18% 8% 2% 1% 1% Somewhat excited 15% 19% 11% 25% 21% 15% 8% 6% Not at all excited 20% 20% 20% 15% 20% 25% 23% 15% Couldn’t care less 12% 12% 11% 7% 11% 9% 17% 12% Unfamiliar 49% 42% 55% 35% 41% 49% 51% 66% Taken3 Very excited 11% 12% 9% 17% 13% 13% 7% 3% Somewhat excited 21% 22% 20% 30% 27% 21% 18% 11% Not at all excited 14% 14% 14% 16% 15% 13% 14% 12% Couldn’t care less 5% 6% 5% 10% 8% 3% 3% 3% Unfamiliar 50% 46% 53% 27% 37% 50% 59% 72% PES2015 Very excited 2% 4% <1% 5% 4% 2% 1% 0% Somewhat excited 8% 11% 4% 10% 12% 10% 5% 1% Not at all excited 8% 11% 5% 12% 10% 10% 4% 2% Couldn’t care less 6% 7% 4% 11% 10% 6% 2% 1% Unfamiliar 77% 67% 86% 62% 63% 73% 88% 95% base size 2,050 927 1,123 404 558 462 330 296BBCtop5Xmas Very excited 2% 3% 1% 4% 3% 2% 1% <1% Somewhat excited 7% 9% 6% 11% 10% 7% 4% 4% Not at all excited 12% 13% 12% 11% 10% 14% 11% 14% Couldn’t care less 7% 8% 7% 9% 9% 5% 6% 7% Unfamiliar 72% 67% 76% 64% 68% 72% 78% 74% LGcurvedphone Very excited 3% 5% 1% 7% 5% 2% 2% 1% Somewhat excited 7% 11% 4% 11% 10% 9% 4% 3% Not at all excited 6% 8% 5% 8% 10% 6% 5% 4% Couldn’t care less 3% 4% 2% 6% 3% 2% 3% 2% Unfamiliar 80% 71% 89% 67% 72% 81% 87% 90% 21 TheHobbit:TBFA Very excited 13% 14% 12% 24% 15% 12% 10% 7% Somewhat excited 19% 21% 16% 23% 20% 19% 17% 15% Not at all excited 13% 13% 13% 11% 11% 13% 16% 12% Couldn’t care less 6% 5% 6% 9% 8% 5% 5% 2% Unfamiliar 50% 47% 53% 33% 45% 51% 53% 64% £949Walkman Very excited 2% 3% <1% 3% 4% 1% 1% 0% Somewhat excited 5% 7% 3% 9% 10% 4% 2% <1% Not at all excited 6% 8% 4% 7% 9% 7% 4% 3% Couldn’t care less 4% 5% 3% 6% 4% 3% 4% 3% Unfamiliar 84% 78% 90% 76% 74% 84% 89% 94% base size 2,050 927 1,123 404 558 462 330 296 USA''PSNow'' Very excited 3% 5% 1% 6% 5% 2% 1% 0% Somewhat excited 7% 10% 4% 12% 12% 6% 3% 1% Not at all excited 8% 10% 6% 11% 8% 8% 6% 5% Couldn’t care less 4% 5% 3% 7% 5% 4% 2% 2% Unfamiliar 80% 72% 87% 64% 71% 79% 89% 92% ©HarrisInteractive
  • 22. London 2012 opening 65 COD: Advanced Warfare 22 Harry Potter screenplay 17 Tesco Hudl 2 tablet 13 Daft Punk album 11 LOVEFiLM pilots 9 Dishonored game 7 Sony recall 1.6m TVs Skyfall movie 48 Game of Thrones S4 22 Pornography filters 17 Before I Go To Sleep 13 BioShock Infinite game 11 Gears of War:Judge’t 9 Led Zeppelin DVD 7 Steve Jobs dies EURO 2012 47 Robocop (2014) 22 Evil Dead 2013 movie 17 Apple iCloud Drive 13 SimCity game 11 Peter Kay sitcom iPlyr 9 Piracy Hotspots 7 Apple-Samsung battle 2014 FIFA Brazil 43 Grand Theft Auto 22 Warn Bros. Studio Tour 17 Mario Kart 8 13 Far Cry 3 game 11 One Direction #1 9 BT block pirate sites 7 Steve Jobs resigns Final Harry Potter 41 Oscars 2013 22 Windows 8 preview 17 2014 FIFA WC game 13 Nexus 4 11 Crysis 3 game 9 Deus Ex: HR game 7 Yahoo! put up for sale The Hobbit movie 41 Sony PS4 announced 22 Star Wars films on BD 17 England lose Ashes 0-5 13 HTC One unveiled 11 Nokia Lumia 1520/1320 9 HP focus on software 7 HTC/Apple dispute 2014 Glasgow Games 40 Star Wars/Disney deal 22 Google Cloud music 17 Gran Turismo 6 game 13 Cloud Atlas movie 11 Entwistle resigns 9 Bing 7 Phone hacking Iron Man 3 movie 39 Netflix in UK 22 Nokia E7 smartphone 17 Samsung smartwatch 13 Nexus 10 11 Football Manager ‘13 9 EE TV STB 6 Twitter super-injunc Olympic torch relay 39 Sites offline for SOPA 22 Call of Duty: Ghosts 17 Gravity movie 13 Sleeping Dogs game 11 Ultra HD/4K TV sets 9 HP company split 6 iPhone secretly track Stars at Jubilee concert 37 Children in Need gig 22 Sony Xperia Play 17 Apple iOS7 13 Apple Mountain Lion 11 Madden NFL 13 game 9 EA Access 6 PS3 accounts hacked Dawn Planet Apes 36 London 2012 tickets 22 3D Blu-ray players 17 BBC TV Centre closes 13 Chris Moyles leaves 11 Diablo 3 game 9 Murdered: Soul Susp. 6 Murdoch’s BSkyB bid New series of Dr Who 36 Nintendo 3DS 22 Hillsborough song 17 Sam Gal Note 8 unveil 13 Max Payne 3 game 11 Flame virus 9 #WatchOnSky 6 Net neutrality Dark Knight Rises movie 36 IE9 launched 22 Jack Reacher movie 17 Tomb Raider game 13 HTC Flyer tablet 11 Official Charts streams 9 Facebook buys Oculus 6 iPhone4 reception The Voice UK launched 36 Smart TV 22 Google Nexus 6 16 Rise of the Guardians 13 Warner films on FB 11 MDNA album 9 Google sells Motorola 6 The Times paywall The Inbetweeners 2 35 Golden Globes 2012 22 Football Manager 2015 16 Need for Speed game 13 ‘The Daily’ on iPad 11 Facebook/Instagram 9 Facebook ‘Paper’ app 6 eBay privacy hack Dr Who 50th Anniv’y 35 Xbox Kinect 22 Driverless cars 16 Surface launch 13 Apple TV 11 Virgin Media Tube wi-fi 9 Halo: Spartan Assault 6 Microsoft cuts jobs Men In Black 3 movie 35 Bad Neighbours movie 21 Samsung Galaxy S5 16 BBC iPlayer Radio 13 Fallout: New Vegas 11 Google Play 9 Jolla smartphone 6 X-Men:DoFP movie 34 Noah Movie 21 Abbey Clancy Strictly 16 HTC beat Apple 13 Digital display screens 11 Rage game 9 Steve Ballmer to retire 6 Sherlock S03 on BBC1 34 Frozen Movie 21 X-Factor Sam Bailey #1 16 London 2012 game 13 LG curved smartphone 10 3D Wimbledon on BBC 9 Grid 2 video game 6 Star Trek Into Darkness 33 Xbox One launched 21 Secret Life of W.Mitty 16 YouView launch 13 PES 2015 10 Skype on Facebook 9 YouTube paid sub. 6 Goal-line technology 33 iPhone 5S/5C 21 Assassin’s Creed IV 16 Google Drive 13 WWE 2K15 10 Sonic H-hog 20 yrs 9 HP Slate 7 6 Murray loses Wimble’n 33 Alex Ferguson retires 21 FIFA 14 game 16 Battlefield 4 game 13 Microsoft Band 10 “.xxx” sex domain 9 Twitter #Music launch 6 The Hobbit: TBFA 32 Xbox One announced 21 Rush movie 16 Game chain bust 13 Civilization: BE 10 Qriocity 9 Sky buys O2 business 6 HG: Mockingjay 1 32 Oblivion film 21 JJ Abrams Star Wars 16 The Sun on Sunday 13 Sunset Overdrive 10 Google One Pass 9 HP Music 6 Felix Baumgartner dive 32 Windows 8 launched 21 Leveson Report 16 Facebook plan to float 13 The Evil Within 10 Steam (gaming service) 9 Xbox Music 6 Britain’s Got Talent 32 4G UK 21 FIFA 13 game 16 Megaupload down 13 Legal rip CDs/DVDs 10 Samsung Galaxy 9 BlackBerry music 6 Taken 3 31 Expendables II movie 21 Windows 8 pre-launch 16 Batman: Arkham City 13 Forza Horizon 2 10 Driveclub 8 FA Cup on Facebook 6 The Hobbit 2 movie 31 Call of Duty: MW3 21 Stone Roses tour 16 Apple Siri software 13 MS buy Minecraft 10 Amazon buy Twitch 8 Google buy Motorola 6 Despicable Me 2 31 iPhone 4S 21 MS Surface preview 16 Windows 8 unveiled 13 LG G3 smartphone 10 Sniper Elite 3 game 8 Dell Streak 6 Comic Relief 2013 31 Star Wars: Ep VII date 21 Asteroid mining 16 Google+ 13 PS4 games on Z3 10 Apple buys Beats 8 Nvidia device unveil 6 Doctor Who series 8 30 Android-based tablets 21 Facebook “Timeline” 16 Crysis 2 game 13 Wolfenstein game 10 Carphone/Dixon merge 8 Oddworld: N'n'T game 5 Man of Steel 30 The Interview 20 Nintendo unveil ‘Wii U’ 16 Halo: Reach game 13 O2 Be More Dog 10 Sky on PS4 8 Canon irista cloud 5 Amazing Spider-Man 30 David Moyes sacked 20 BlackBerry PlayBook 16 BT Vision 13 Titanfall 10 Windows phone 8.1 8 The Wolf Among Us 5 Brits 2012 30 #nomakeupselfie 20 Samsung Galaxy Tab 16 Lego Marvel game 13 FB buy WhatsApp 10 Amazon Fire TV 8 Snapchat hack 5 Freeview HD 30 Homeland series 3 20 LA Noire game 16 PP resort in London 12 PES 2014 game 10 Amazon smartphone 8 Disney Infinity game 5 Theory of everything 29 BBC One +1 channel 20 Portal 2 game 16 Borderlands: TPS 12 Microsoft buy Nokia 10 Infamous: Second Son 8 Google Chromecast 5 Paddington movie 29 Sam Gal S4 unveil 20 LEGO Batman 3: BG 15 Galaxy Note Edge 12 BBC launch 5 HD ch’s 10 Dark Souls 2 8 Intel Haswell 5 Spectre is Bond title 29 Brits 2013 20 Halo: TMCC 15 U2 release free album 12 Facebook Home 10 Xbox One price cut 8 Remember Me game 5 iPlayer 30 days 29 Wreck-It Ralph movie 20 Win 10 preview 15 TLoU: Remastered 12 Star Trek game 10 Nokia Android phones 8 Huawei Ascend P6 5 Bourne Legacy movie 29 Fifty Shades of Grey 20 Destiny video game 15 Streaming/Off. Charts 12 Trance movie 10 Sony Xperia Z2 8 nVidia launch ‘Shield’ 5 Prometheus movie 29 Hunger Games movie 20 American Hustle movie 15 MS Office for iPad 12 New Super Mario 10 LOVEFiLM Copper 8 Dell takeover bids 5 Oscars 2012 29 Spotify 20 Samsung Galaxy Note 3 15 BBC Three dropped 12 Stones GRRR! Album 10 Runner Runner movie 8 O2 Tu Go app 5 The Inbetweeners 29 Windows 7 Mobile 20 Bowie The Next Day 15 Dallas Buyers Club 12 Lumia 920 10 Saints Row IV game 8 Facebook Graph search 5 3D TV sets 29 Sky 3D Channel 20 Zero Dark Thirty movie 15 Samsung Curve 12 HTC Windows 10 Rayman Legends 8 Sightseers movie 5 iPad 2 29 CoD: Black Ops game 20 Nintendo Wii U launch 15 Tesco Hudl tablet 12 PS3 Slimmed 10 Nokia Lumia 2520 8 NBA 2K13 game 5 Wiggins wins BBC Sport 29 iPhone 4 20 Assassin’s Creed III 15 JK Rowling author 12 Google piracy search 10 Nokia Lumia 925 slim 8 Tweet Store 5 Star Wars: TFA trailer 28 FIFA 15 19 Res Evil:Retribution 15 Xbox One price £429 12 Darksiders ll game 10 Chromebk Pixel unveil 8 UK HuffPo launched 5 The Wolverine movie 28 Apple Watch 19 Samsung fined 15 Psy ‘Gentleman’ single 12 Guild Wars 2 game 10 BT buys ESPN channels 8 Google Buzz 5 Baftas 2012 28 Hercules movie 19 “ACTA” rejection 15 BlackBerry 10 reveal 12 Microsoft buy Yammer 10 Sony unveils Xperia Z 8 Virgin Gaming 5 Les Misérables movie 28 Anchorman 2 movie 19 Google TV UK 15 Halo 4 game 12 Microsoft Xbox Music 10 Daft Punk #1 8 Digital sales over £1b 5 Godzilla movie 27 Olympus Has Fallen 19 Muse Olympic song 15 Hitman: Absolution 12 Dig Economy Act delay 10 Facebook email 8 Civilization Rev 2 4 Matt Smith last Dr Who 27 The Croods movie 19 Wii U console revealed 15 Resident Evil 6 game 12 Facebook app store 10 Live Messenger closure 8 The Sun/O2 4G deals 4 Mrs Brown’s Boys 27 Twilight: Part 2 movie 19 HTC One launched 15 Optimus 4X HD 12 Project Glass unveiled 10 Madonna booed 8 HP reveal VoiceTab 4 Fast & Furious 6 movie 27 iPad Mini 19 Battlefield 3 15 Prince Harry naked 12 Roaming costs capped 10 Ouya console unveiled 8 Lords of Shadow 2 4 iPhone 6 and 6 Plus 26 iPlayer downloads 19 Apple iCloud 15 MS Outlook relaunch 12 Nokia 808 revealed 10 Sony touchless display 8 ITV launch ITV Encore 4 Amazing Spiderman 2 26 The Sweeney movie 19 Blinkbox launched 15 Microsoft SmartGlass 12 BBC TV d/l service 10 YouView 8 Lilyhammer Netflix 4 Murray Sports Person’y 26 Kindle Fire UK 19 Nokia/MS partnership 15 Nokia Lumia launched 12 60s/70s Absolute Radio 10 "Newport" Jay-Z spoof 8 Company of Heroes 2 4 Peter Capaldi Dr. Who 26 Samsung Galaxy Note 19 Super Smash Bros Wii U 14 Batman: Ark Origins 12 Google Music in USA 10 ‘Viva Forever' musical 8 Nokia Music + 4 Life of Pi movie 26 UK’s first 4G network 19 Samsung Gear S 14 Facebook shares 12 YouTube movie rentals 10 Sony £949 mp3 Walkman 7 World of Warcraft free 4 12 Yrs a Slave best film 25 Rock of Ages movie 19 Prime photo unlimited 14 O2 mobile wallet 12 Gears of War 3 game 10 NBA 2K15 7 Myspace sold for £35M 4 The Wolf of Wall Street 25 Titanic 3D movie 19 Watch Dogs game 14 Mass Effect 3 game 12 Sony Move 10 HTC RE camera 7 Painkiller: H&D game 4 iPhone 5 25 PS Vita 19 TV Licence non pay 14 PM backs UK film wins 12 Google TV 10 Channel 4 'All 4' 7 Twitter launches Vine 3 Ice Age 4 movie 25 Apple iPad Air 19 Samsung Smart Home 14 FIFA 12 game 12 BBC News site redesign 10 Samsung Here maps 7 Snapchat mobile app 3 The New iPad 25 Murdoch questions 19 Next generation iPlayer 14 HP TouchPad 12 USA ''PlayStation Now'' 9 EE Kestrel 4G 7 Mflow 3 Interstellar movie 24 Amazon Kindle Fire 19 E3 gaming conference 14 Motorola Xoom 12 BBC top 5 in Xmas ratings 9 Kinect SportsRivals 7 Asda remove Wii U 2 World War Z movie 24 Microsoft buy Skype 19 Windows 8 update 14 UK Radioplayer 12 Steam Broadcasting 9 Metal Gear Solid V 7 BBC mumble complain The Great Gatsby movie 24 Kindle eBook 19 Robbie Williams #1 14 Charlie Sheen in news 12 Fes: Sony e-paper watch 9 Inside Lleywn Davis 7 Elise Christie bullied Lincoln movie 24 Louis Smith wins SCD 19 Nintendo ‘3DS XL’ 14 Homefront game 12 Disney Fantasia: ME 9 Sky offers free tablet 7 BBC Olympic comm’y Avengers Assemble 24 Exodus: Gods and Kings 18 MacBooks revamped 14 BBM on iOS/Android 12 Secret Cinema 'BttF' 9 NBA 2K14 game 7 Reddit Boston apology DAB Radio 24 Muppets Most Wanted 18 Windows 8.1 launched 14 Nexus 5 smartphone 12 Sams. Z/Tizen phone 9 Wuaki.tv launch UK 7 HMV administration iPad 24 PlayStation 4 £349 18 Kinect: Star Wars 14 Google Chrome OS 12 EA Sports UFC game 9 Total War: Rome II 7 Blockbuster admin’n New Star Wars film title 23 Internet ‘trolls’ id’d 18 Resident Evil 6 trailer 14 HP 11/14 laptops 11 Surface Pro 3 launch 9 Nokia Lumia 1020 7 McAlpine sues Guardians of the Galaxy 23 CoD: Black Ops 2 18 Kinect for PCs launch 14 Alien: Isolation 11 Amazon Prime rebrand 9 Now TV streaming box 7 Jimmy Savile scandal The Expendables 3 23 Jimmy Carr tax 18 Facebook new design 14 BBC Music Awards 11 Samsung smartwatches 9 Blu-ray disc successor 7 Ubisoft security patch Maleficent movie 23 Nexus 7 tablet 18 Big Brother re-launch 14 Amazon 3D Fire Phone 11 Justin Bieber arrested 9 Marvel Heroes game 7 PEGI Ratings Captain America 2 23 Samsung Galaxy S3 18 Fable III game 14 Xbox-No Kinect 11 PS Vita Slim released 9 Yahoo! buys Tumblr 7 Gov’t email spying 12 Years a Slave movie 23 Murdoch not fit person 18 PS Vita unveiled 14 LEGO: Hobbit games 11 Beyoncé album 9 Google paid music serv. 7 Google new privacy PlayStation 4 launched 23 Google Chromebooks 18 “Quick Tap” 14 HTC One M8 11 Killzone: Shadow Fall 9 Yahoo! buys Summly 7 SKY News Twitter use The World’s End movie 23 James Arthur X Factor 18 Vevo launched 14 Dead Rising 3 game 11 YouTube Awards 9 DmC game 7 EMI sold to Universal The Hobbit preview 23 PlayStation 20 years 17 Amazon Cloud Player 14 Forza 5 game 11 KitKat Android 9 NI wins football rights 7 Michael Jackson’s doc Amazon Kindle Touch 23 Sams. Gal. Tab S tablets 17 Django Unchained 14 Football Manager ‘14 11 Nintendo 2DS 9 Girls Aloud Ten album 7 Samsung #1 phone Firefox 4 launched 23 BBC Two 50 yrs 17 Little Big Planet 3 13 Xperia Z1 goes on sale 11 The Last of Us game 9 Nintendo Land game 7 BlackBerry outage Hunger Games: CF 23 Need for Speed movie 17 Sony Pictures hacked 13 Microsoft U-turn 11 Defiance series/game 9 PS A-S B Royale game 7 HTC service questioned excitement buzz all time list
  • 23. our contact details Steve Evans – entertainment sevans@harrisinteractive.co.uk 07849 172 341 Lee Langford – technology & telecoms llangford@harrisinteractive.co.uk 07966 339 606 Martin Bradley – media & entertainment mbradley@harrisinteractive.co.uk 020 8263 5220 Stephen Timms – technology stimms@harrisinteractive.co.uk 07989 387 139 Denholm Scotford – business development dscotford@harrisinteractive.co.uk 07989 388 164 http://www.harrisinteractive.co.uk